2004.07.16 评点《中国500最具价值品牌榜》

2004.07.16 评点《中国500最具价值品牌榜》 评点《中国500最具价值品牌榜》 作者: 邓德隆、陈奇峰，2004年7月16日 世界品牌实验室公榜的“中国500最具价值品牌”，新近备受引用，上榜品牌迅即成为行业典范。此榜第一次在国内广普评估品牌价值，影响力不可小觑。然而从专业角度分析，其榜评结果是否体现市场实际,对上榜品牌及国内企业有无误导,本文认为该榜至少制造了十大泡沫品牌，值得企业警惕。 序号 品牌 原排名 原估价值(亿元) 泡沫性质及预警 海尔 通才品牌，各领域留有被专家品牌突破机会 1 1 612.37 科龙 双重身份，企业内部思维影响多元发展 2 12 346.66 融合品牌，有违商业分化规律 3 TCL 17 320.19 五粮液 分品牌侵食，危及高档地位 4 19 302.51 一汽 企业品牌，依赖产品品牌支撑 5 20 289.78 康佳 品牌延伸，多元领域互相制肘 6 21 251.71 春兰 无市场主导地位，难以建立品牌号召力 7 37 131.29 海王 缺乏核心价值，商标不能实现品牌化经营 8 42 103.48 方正 未能将市场地位转化为心智地位，市场地位不牢 9 54 88.53 杉杉 远离主业，品牌逐渐失去意义 10 61 78.65 海尔:通才品牌 海尔囊括众多产品，是一个通才品牌。其核心价值在于它在消费者心智中占居“中国家电第一品牌”定位，代表着比一般品牌更高一级的选择，包括产品、服务都会更好一些。其最成功之处，是1990年代初率先多元发展，影响到众多家电企业以之为榜样，跟进多元化而成为弱势的通才品牌，从而将海尔推至最高位置。 警惕:海尔并非一好百好，品牌面临增长悖论:一是高档品牌消费群相对局限，必须不断开发新品领域以深化挖掘现有顾客群的购买力;二是品牌囊括产品越多，越有被各领域专家品牌瓦解可能。当大批企业跟进海尔以建立“家电”第二、第三品牌时，“家电第一”的通才定位才存在，正是众多品牌成为二流海尔、三流海尔，造就了海尔一流地位。但若有更多的格力、格兰仕、容声去全力创造“空调”、“微波炉”、“冰箱”品牌，海尔将被分割，最终“家电第一”的定construction unit to ensure a quality installation, first to pre-installed pivot, measured the door blade and the arm connecting plate ... Butt weld, finally welded panels butt; leaves one or two types of welding in accordance with specifications for the weld appearance quality inspections and internal ultrasonic testing of welds. 8.2.4 gate gate leaf Assembly installation: spell the group mainly uses the 8 ton truck crane and 50 ton crawler crane installation. First sill after cleaning, advance introduction to buttress tank level detection. Lower door leaf lift locked on to buttress, gate water seal base plate vertical adjust the door leaf, reinforced after the lower part of the door leaf in place. Door leaves all the paragraphs after hoisting, retest the door leaf size and distort, after passing inspection before welding door leaf. Menyeshui installation: due to bearing slider in factory assembled, water sealed the site the main installation work. Temporary will water seal plate pressure in sealed article Shang, in level direction and vertical direction check water seal of straight degrees whether meet requirements, Hou with Mark pen from gate Panel of check water bolt hole within draw bolt hole in check water article Shang of location, in corresponding of mark Shang drill out sealed article of bolt hole, with bolt try dressed Hou, removed has joint of water seal, with strong hot rubber of way, will water seal firmly stick received in with, forming Hou with wheel machine gently processing rugged of surface, and check water seal round head surface uneven degrees, each across 0.5M measuring is, After passing on 位也将瓦解。 就目前而言，长虹、TCL、康佳、科龙、小天鹅等企业纷纷走向“家电”通才品牌化，海尔在家电领域近来还不会受到太大威胁，但竞争会促使各品牌回归专业(如小天鹅不尽快回归到洗衣机，品牌将面临衰亡)，而新的专家品牌也会不断产生。在竞争度较高的非家电领域(如电脑、手机等)，则海尔作为家电第一品牌，就难有太多斩获。 建议:免受高品牌价值迷惑，一方面开始凝聚产品线推进海外战略，一方面通过购并国外家电品牌，实现多品牌经营。 科龙:双重身份 科龙既是产品品牌，又是企业品牌，双重身份容易混淆企业的品牌经营思维。本次科龙品牌被估高值，应该是纳入了其旗下容声等产品品牌的数据进行统计，此举加强了企业的混淆。 警惕:从企业内部思维看来，科龙经过20年的发展、购并与重整，至今品牌规划鲜明:科龙主阵，容声、华宝加强冰箱与空调，康拜恩扎营中低端，四者整体上又都从属科龙企业品牌。此种划分，表面上突出了科龙主品牌的打造，实质局限了另三大品牌特别是容声的发展，最终影响企业绩效。 品牌如何归位存在于顾客头脑之中，而不取决于企业内部排列。事实上从企业外看，科龙品牌的强势领域在于空调，但号召力难入前三。而容声在冰箱方面前景巨大，却得不到最佳支持。长此下去，科龙品牌骑跨空调、冰箱、冷柜、小家电领域，空调影响力会日益淡薄，而容声等品牌却不能自由发展。 建议:346.66亿元远非“科龙”单个品牌价值，企业应清晰区分各产品品牌贡献，不过分依赖和偏重单一品牌，在多元领域并重实施多品牌战略。科龙是国内家电业中率先走向分品牌经营的企业，有很大示范效用，可惜规划局限于内部而对外有所忽略，从而并未享受到多品牌经营好处。企业可以将经营重点从企业内部转向消费者心智，重整现有品牌体系。科龙曾定位于“高效空调”并有坚持，construction unit to ensure a quality installation, first to pre-installed pivot, measured the door blade and the arm connecting plate ... Butt weld, finally welded panels butt; leaves one or two types of welding in accordance with specifications for the weld appearance quality inspections and internal ultrasonic testing of welds. 8.2.4 gate gate leaf Assembly installation: spell the group mainly uses the 8 ton truck crane and 50 ton crawler crane installation. First sill after cleaning, advance introduction to buttress tank level detection. Lower door leaf lift locked on to buttress, gate water seal base plate vertical adjust the door leaf, reinforced after the lower part of the door leaf in place. Door leaves all the paragraphs after hoisting, retest the door leaf size and distort, after passing inspection before welding door leaf. Menyeshui installation: due to bearing slider in factory assembled, water sealed the site the main installation work. Temporary will water seal plate pressure in sealed article Shang, in level direction and vertical direction check water seal of straight degrees whether meet requirements, Hou with Mark pen from gate Panel of check water bolt hole within draw bolt hole in check water article Shang of location, in corresponding of mark Shang drill out sealed article of bolt hole, with bolt try dressed Hou, removed has joint of water seal, with strong hot rubber of way, will water seal firmly stick received in with, forming Hou with wheel machine gently processing rugged of surface, and check water seal round head surface uneven degrees, each across 0.5M measuring is, After passing on 此举非常有效宜加强与发扬。华宝可以走向“柜机专家”，容声回归“冰箱第一”定位，康拜恩或新品牌转向冷柜、小家电。如此布局，可从容胜出其他家电通才品牌。 TCL:融合品牌 TCL品牌基于3C融合的前景假设而构建，产品线深入计算机(computer)、通讯(communication)和消费电子(consumer electrics)领域，以期在将来成为信息新家庭中的主导品牌。 警惕:真正的商业规律如同自然法则一样，走向分化而非融合，融合有违自然规律。达尔文在《物种起源》描述，“倒看历史，所有生物趋回融合，人与动物共享一个祖先;顺看历史，所有生物分离进化„„愈分化，愈有竞争生存机会。” 在计算机领域，1950年代初是IBM大型主机，60代诞生了DEC小型机，70年代苹果个人机，80年代康柏主攻办公PC，随后SUN工作站、英特尔芯片、微软软件、Oracle数据库等众多专家品牌崛起，愈来分化，没有形成综合性品牌。在通讯领域，最初是固定电话，然后分化为传呼、移动电话、移动固话、有线电视、卫星电视、英特网等等，各有专业运营品牌，而不是综合品牌。在消费电子领域，从电话机到无绳电话机、手机，从空调到变频空调、中央空调，从电视机到背投电视机、液晶电视机、等离子电视机，分化规律及其强大力量不断创造出专业品牌，它们会使综合品牌失去竞争力。3C任一领域的任何一个细分领域，都有机会创造出强大品牌，但不会3C合起来创造一个主导一切的融合品牌。 建议:3C是一个过于庞大的概念，它不会属于某一个品牌，必然是很多专家品牌在IT化时代独当一面，共创精彩。TCL可以分别建立起彩电、手机和电脑业的专家品牌，但不要押宝在打造一个融合品牌，以免耗费巨大资源，并在各细分领域失去专业主导机会。 五粮液:分品牌侵食 construction unit to ensure a quality installation, first to pre-installed pivot, measured the door blade and the arm connecting plate ... Butt weld, finally welded panels butt; leaves one or two types of welding in accordance with specifications for the weld appearance quality inspections and internal ultrasonic testing of welds. 8.2.4 gate gate leaf Assembly installation: spell the group mainly uses the 8 ton truck crane and 50 ton crawler crane installation. First sill after cleaning, advance introduction to buttress tank level detection. Lower door leaf lift locked on to buttress, gate water seal base plate vertical adjust the door leaf, reinforced after the lower part of the door leaf in place. Door leaves all the paragraphs after hoisting, retest the door leaf size and distort, after passing inspection before welding door leaf. Menyeshui installation: due to bearing slider in factory assembled, water sealed the site the main installation work. Temporary will water seal plate pressure in sealed article Shang, in level direction and vertical direction check water seal of straight degrees whether meet requirements, Hou with Mark pen from gate Panel of check water bolt hole within draw bolt hole in check water article Shang of location, in corresponding of mark Shang drill out sealed article of bolt hole, with bolt try dressed Hou, removed has joint of water seal, with strong hot rubber of way, will water seal firmly stick received in with, forming Hou with wheel machine gently processing rugged of surface, and check water seal round head surface uneven degrees, each across 0.5M measuring is, After passing on 五粮液能有今日地位，很大程度上与茅台有关。由于茅台品牌防御不力，没有进行价格创新而区隔开两者差距，也没有在消费者心智中强化其“国酒”地位，至今五粮液暂代茅台成为了高档白酒代表性品牌。拜对手失误所赐就被评为300多亿元品牌价值，有可能令企业失去正确判断。 警惕:五粮春、五粮醇、五粮神包括五湖液的分品牌设置，使五粮液升级为母品牌，囊括了高中低档产品，不再是纯粹的高端品牌。此举在最高端不能有效防范水井坊，高端失去与茅台价格关联，中高端示弱于剑南春。茅台如若回归到高位价格，强调国酒地位，五粮液品牌将逐渐失去高档白酒的代表性地位。 建议:实施金六福、浏阳河等独立的多品牌规划，并着力五粮液品牌本身定位的创建和加强。 一汽:企业品牌 一汽作为企业品牌，其力量体现在奥迪、捷达、宝来、马自达、霸道、夏利、解放、红旗这些产品品牌。各产品品牌无需借助“一汽”品牌，一样能获得顾客认同，但一辆叫“一汽”的汽车却无法打动人。 警惕:在商业发展的较初期，人们对各类商品普遍缺乏熟悉和信任，格外关心基本性能和质量，企业品牌可以起到品质保障作用。随着竞争企业激增和产品日益繁多，良好产品品质成为在市场存在的基本前提，人们对各类商品的熟悉感和信任度加强，顾客无暇也不需要在企业品牌方面关心过多，将逐渐把关注重点转移到产品品牌，着力了解产品品牌的个性、特点和影响力。企业品牌会更多地体现在政府、金融、行业和产业链领域，对顾客影响力日趋减弱。 新时期商业的竞争单位是产品品牌而非企业品牌，一旦失去与众多外资的合作和产品品牌，“一汽”品牌将迅速变得虚弱。 建议: 免受巨大企业品牌价值数字诱惑，专注于打造自己的产品品牌，引领中国汽车工业突围。 康佳:品牌延伸 construction unit to ensure a quality installation, first to pre-installed pivot, measured the door blade and the arm connecting plate ... Butt weld, finally welded panels butt; leaves one or two types of welding in accordance with specifications for the weld appearance quality inspections and internal ultrasonic testing of welds. 8.2.4 gate gate leaf Assembly installation: spell the group mainly uses the 8 ton truck crane and 50 ton crawler crane installation. First sill after cleaning, advance introduction to buttress tank level detection. Lower door leaf lift locked on to buttress, gate water seal base plate vertical adjust the door leaf, reinforced after the lower part of the door leaf in place. Door leaves all the paragraphs after hoisting, retest the door leaf size and distort, after passing inspection before welding door leaf. Menyeshui installation: due to bearing slider in factory assembled, water sealed the site the main installation work. Temporary will water seal plate pressure in sealed article Shang, in level direction and vertical direction check water seal of straight degrees whether meet requirements, Hou with Mark pen from gate Panel of check water bolt hole within draw bolt hole in check water article Shang of location, in corresponding of mark Shang drill out sealed article of bolt hole, with bolt try dressed Hou, removed has joint of water seal, with strong hot rubber of way, will water seal firmly stick received in with, forming Hou with wheel machine gently processing rugged of surface, and check water seal round head surface uneven degrees, each across 0.5M measuring is, After passing on 康佳原本专注彩电，至今品牌已延伸到手机、冰箱、电脑、显示器等产品。 警惕:千万不可让251.71亿的虚幻数字，掩盖康佳目前面临品牌危机。囊括更多产品的延伸品牌，在竞争初级市场代表着“名牌”，有品质保障作用，具有较好号召力。随着竞争增多与升级，消费者有太多好的产品可以满足需求，此时为了买到更好的产品，识别和选择专家品牌成为简单、可靠的做法，可以用来免受迷惑和避免风险。康佳以一个品牌多头出击，会使到每个领域都成不了专家，相互制肘。 康佳品牌起自1980年，其商誉积淀于彩电领域，这样它就不是专业的手机品牌，在手机消费者心目中不如诺基亚、波导。如果康佳手机产品确实很有竞争力，加上大资源投入发力，康佳可能会在此领域有所成绩和影响。但这样一来必然此消彼长，会破坏品牌在消费者心智中彩电定位，最后康佳品牌定位模糊。失去定位将导致品牌赢利能力大为削弱，由此会逼迫企业再次追寻新增长点。 建议:20年积累，康佳在消费者心智中的彩电定位优势仍然存在，品牌可迅速回归战力集中在彩电行业，甚至主攻“液晶彩电”或其他某类有前景且利润大的产品，建立较高端彩电专家品牌。手机等产品通过重新定位之后，应新品牌出击，无需担心重新命名要耗多大费用，康佳企业新品牌运作获得的公关效应足以完成战略转型。这样一来既保全了集腋成裘积攒的彩电基业，又可以在新领域甩开包袱，轻装上阵。 春兰:无市场领导地位 春兰是在高需求而低竞争商业环境建立的品牌，1990年代中前期在国内空调业获龙头地位，其时是春兰品牌最具价值的时候。随着将品牌延伸进入摩托车领域，春兰在空调业失去领导。进而因两个领域均构不成主导地位，春兰品牌抗竞争度与赢利能力都不高，又再诱发转向新暴利行业——汽车。如此循环，春兰品牌至今在任一领域已少有号召力。 警惕:春兰多年来在各领域饱受专家压迫，主要利润一直来源于空调。作为集团支柱的上市公司，三年来净利润逐年下滑:2000年2.63亿元，随后2.31亿construction unit to ensure a quality installation, first to pre-installed pivot, measured the door blade and the arm connecting plate ... Butt weld, finally welded panels butt; leaves one or two types of welding in accordance with specifications for the weld appearance quality inspections and internal ultrasonic testing of welds. 8.2.4 gate gate leaf Assembly installation: spell the group mainly uses the 8 ton truck crane and 50 ton crawler crane installation. First sill after cleaning, advance introduction to buttress tank level detection. Lower door leaf lift locked on to buttress, gate water seal base plate vertical adjust the door leaf, reinforced after the lower part of the door leaf in place. Door leaves all the paragraphs after hoisting, retest the door leaf size and distort, after passing inspection before welding door leaf. Menyeshui installation: due to bearing slider in factory assembled, water sealed the site the main installation work. Temporary will water seal plate pressure in sealed article Shang, in level direction and vertical direction check water seal of straight degrees whether meet requirements, Hou with Mark pen from gate Panel of check water bolt hole within draw bolt hole in check water article Shang of location, in corresponding of mark Shang drill out sealed article of bolt hole, with bolt try dressed Hou, removed has joint of water seal, with strong hot rubber of way, will water seal firmly stick received in with, forming Hou with wheel machine gently processing rugged of surface, and check water seal round head surface uneven degrees, each across 0.5M measuring is, After passing on 元，1.20亿元，0.61亿元，最近两年半数退减。更值忧虑的是，上市公司的主业是空调，而它在此领域地位已跌出五名之外～ 欠缺市场地位和号召力，延伸品牌将被迫选择新兴领域开荒，成为更延伸品牌，竞争者以专家品牌跟进即可接手自己的领先地位。从专业上来看，春兰品牌实已虚弱，仍被估为131.29亿元价值，不乏泡沫成分，企业不可因此贻误“下重典”施救战机。 建议:不要相信所谓品牌价值的数字，面对现实。选择有市场领先机会的领域全力挺进，形成主导地位，再造强势品牌。 海王:缺乏核心价值 海王银得菲、海王金樽、海王牛初乳、海王银杏叶等产品推出，打响了海王商标知名度。然而该商标只停留在标志识别层面，缺乏核心价值界定与塑造，未能实现品牌化经营。 警惕:商标的本质是区分各商家产品，以示有别。有别之处，就是商标核心价值。让受众认知到商标核心价值，即是把商标做成品牌，即是商标品牌化经营。比如同仁堂，商标曾代表“清宫御用，独办国药”，至今则成为国药代表。同仁堂品牌经营，是强化其历史与“国药”地位，以示与其余品牌有别。 海王“健康成就未来”的口号，适用于任何医药品牌，不能形成独具品牌价值。“海王银杏叶”、“海王牛初乳”等产品推出，没有品牌经营前提，即使靠大广告量打开市场，同仁堂等有品牌地位的商家只需跟进推出“同仁堂银杏叶”、“强生牛初乳”，就可接手辛苦新开辟市场。不能将商标品牌化，将使企业始终停留在产品经营层面，必须依赖巨资广告，却很难取得稳定成功(汇仁乌鸡白凤丸、江中草珊瑚等可为明鉴)。 建议:被评价值100多亿元的海王品牌，其实甚少号召力，属下产品需依靠自身性能与推广努力厮杀，连锁药店定位模糊，突围之道是商标品牌化。 方正:未能将市场地位转化为心智地位 construction unit to ensure a quality installation, first to pre-installed pivot, measured the door blade and the arm connecting plate ... Butt weld, finally welded panels butt; leaves one or two types of welding in accordance with specifications for the weld appearance quality inspections and internal ultrasonic testing of welds. 8.2.4 gate gate leaf Assembly installation: spell the group mainly uses the 8 ton truck crane and 50 ton crawler crane installation. First sill after cleaning, advance introduction to buttress tank level detection. Lower door leaf lift locked on to buttress, gate water seal base plate vertical adjust the door leaf, reinforced after the lower part of the door leaf in place. Door leaves all the paragraphs after hoisting, retest the door leaf size and distort, after passing inspection before welding door leaf. Menyeshui installation: due to bearing slider in factory assembled, water sealed the site the main installation work. Temporary will water seal plate pressure in sealed article Shang, in level direction and vertical direction check water seal of straight degrees whether meet requirements, Hou with Mark pen from gate Panel of check water bolt hole within draw bolt hole in check water article Shang of location, in corresponding of mark Shang drill out sealed article of bolt hole, with bolt try dressed Hou, removed has joint of water seal, with strong hot rubber of way, will water seal firmly stick received in with, forming Hou with wheel machine gently processing rugged of surface, and check water seal round head surface uneven degrees, each across 0.5M measuring is, After passing on 方正自连续5年列国内PC市场销量第二，但没有利用其市场地位，在顾客心智建立起独具定位的品牌。 警惕:市场第二名品牌，应该在顾客心智建立起与第一名相对立的定位，才能夯实其市场地位，否则将被其他品牌取代。就计算机行业而言，最初是IBM以大型主机奠定了领先地位，紧跟其后的有UNIVAC、Burroughs、Honeywell和NCR，但DEC以“小型机”针对大型机建立定位，最终成为第二品牌。在PC领域，与惠普合并前的康柏是原市场霸主，戴尔以“直销”针对其多层分销建立定位，最终成为第二品牌。进入市场而没有进入心智定位的品牌，将迟早失去市场地位。 方正不能发展出针对联想的对立概念从而在顾客心智定位，88.53亿元的被估价值得不到心智资源支持，其市场地位很有可能被其他品牌所取代。如戴尔有“直销”定位，其目前在中国区品牌价值就值88.53亿元。 建议:跟进领导者的品牌，容易被顾客忽略，价值不大。方正应该收缩企业的经营战线，从跟进转为对立，在顾客心智中建立起强势品牌地位，才可能在市场真正保有领先地位。 杉杉:远离主业 1990年代中期，杉杉已打响在西服领域声誉，成为正装名牌。进入21世纪，依企业郑永刚总裁所言，西服正装时代已经过去，杉杉品牌要全力向“高级商务休闲”服装转移，同时转往高科技领域发展。此番杉杉品牌高值上榜，将坚定和强化企业转型信心。 警惕:西服正装时代没有也不会过去，只是杉杉品牌在西服正装的时代可能会过去，而且杉杉延伸进入牛仔、内衣、女装的“高级休闲”转型也不易取得成功。 一个品牌只能有一个定位，在一个领域建立一项商誉，离开主业难有号召力可言。联想是PC第一品牌，它在手机领域没有商誉;海尔是家电第一品牌，它construction unit to ensure a quality installation, first to pre-installed pivot, measured the door blade and the arm connecting plate ... Butt weld, finally welded panels butt; leaves one or two types of welding in accordance with specifications for the weld appearance quality inspections and internal ultrasonic testing of welds. 8.2.4 gate gate leaf Assembly installation: spell the group mainly uses the 8 ton truck crane and 50 ton crawler crane installation. First sill after cleaning, advance introduction to buttress tank level detection. Lower door leaf lift locked on to buttress, gate water seal base plate vertical adjust the door leaf, reinforced after the lower part of the door leaf in place. Door leaves all the paragraphs after hoisting, retest the door leaf size and distort, after passing inspection before welding door leaf. Menyeshui installation: due to bearing slider in factory assembled, water sealed the site the main installation work. Temporary will water seal plate pressure in sealed article Shang, in level direction and vertical direction check water seal of straight degrees whether meet requirements, Hou with Mark pen from gate Panel of check water bolt hole within draw bolt hole in check water article Shang of location, in corresponding of mark Shang drill out sealed article of bolt hole, with bolt try dressed Hou, removed has joint of water seal, with strong hot rubber of way, will water seal firmly stick received in with, forming Hou with wheel machine gently processing rugged of surface, and check water seal round head surface uneven degrees, each across 0.5M measuring is, After passing on 在微波炉领域商誉不及格兰仕;杉杉是正装品牌，它就会在休闲服饰方面不及七匹狼，牛仔方面不及威鹏。由于品牌向休闲转型，杉杉品牌各方面落入弱势，有可能意味着品牌走向消亡。实际上任何品牌都有寿命性，都必然地要面临消亡，当一个品牌面临此种险境时，挽救品牌往往成为无谓行动。 建议:不要受外界品牌评估蛊惑，品牌远离主业将失去意义。对企业而言，新领域完全不需要杉杉品牌在正装上的商誉，而转型和多元发展会决定“杉杉”品牌无法在专家林立的服装业胜出。杉杉如今不需要品牌转型，而是可以通过新建品牌来挽救和再造企业。 construction unit to ensure a quality installation, first to pre-installed pivot, measured the door blade and the arm connecting plate ... Butt weld, finally welded panels butt; leaves one or two types of welding in accordance with specifications for the weld appearance quality inspections and internal ultrasonic testing of welds. 8.2.4 gate gate leaf Assembly installation: spell the group mainly uses the 8 ton truck crane and 50 ton crawler crane installation. First sill after cleaning, advance introduction to buttress tank level detection. Lower door leaf lift locked on to buttress, gate water seal base plate vertical adjust the door leaf, reinforced after the lower part of the door leaf in place. Door leaves all the paragraphs after hoisting, retest the door leaf size and distort, after passing inspection before welding door leaf. Menyeshui installation: due to bearing slider in factory assembled, water sealed the site the main installation work. Temporary will water seal plate pressure in sealed article Shang, in level direction and vertical direction check water seal of straight degrees whether meet requirements, Hou with Mark pen from gate Panel of check water bolt hole within draw bolt hole in check water article Shang of location, in corresponding of mark Shang drill out sealed article of bolt hole, with bolt try dressed Hou, removed has joint of water seal, with strong hot rubber of way, will water seal firmly stick received in with, forming Hou with wheel machine gently processing rugged of surface, and check water seal round head surface uneven degrees, each across 0.5M measuring is, After passing on