首页 价格和规模两个因素正在促进国内商用大屏市场洗牌(Price and scale two factors are promoting domestic commercial big screen market reshuffle)

价格和规模两个因素正在促进国内商用大屏市场洗牌(Price and scale two factors are promoting domestic commercial big screen market reshuffle)

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价格和规模两个因素正在促进国内商用大屏市场洗牌(Price and scale two factors are promoting domestic commercial big screen market reshuffle)价格和规模两个因素正在促进国内商用大屏市场洗牌(Price and scale two factors are promoting domestic commercial big screen market reshuffle) 价格和规模两个因素正在促进国内商用大屏市场洗牌(Price and scale two factors are promoting domestic commercial big screen market reshuffle) The price and size of two ...

价格和规模两个因素正在促进国内商用大屏市场洗牌(Price and scale two factors are promoting domestic commercial big screen market reshuffle)
价格和规模两个因素正在促进国内商用大屏市场洗牌(Price and scale two factors are promoting domestic commercial big screen market reshuffle) 价格和规模两个因素正在促进国内商用大屏市场洗牌(Price and scale two factors are promoting domestic commercial big screen market reshuffle) The price and size of two factors is to promote the domestic commercial market shuffle.Txt big screen is a mountain fox, you told me what all, standing in the place nearest to you, look you smile to others, even if the heart is all the pain just to put your every act and every move a panoramic view. Dazzling white. Let me understand what is pure damage. Price and scale two factors are promoting domestic commercial big screen market reshuffle [summary] in 2010, the global LCD panel industry once came out of overcapacity news, the domestic color TV market is the emergence of more than 600 thousand units backlog. Liquid crystal industry market "oscillation" law implies that another wave of low price, price tide is about to begin. At the same time, the national LCD production, sale and export of three data again innovation high, domestic flat-panel display industry scale is more than 30% of the rapid growth. In 2010, the global LCD panel industry once came out of overcapacity news, the domestic color TV market is more than 600 thousand units backlog. Liquid crystal industry market "oscillation" law implies that another wave of low price, price tide is about to begin. At the same time, the national LCD production, sale and export of three data again innovation high, domestic flat-panel display industry scale is more than 30% of the rapid growth. The development of LCD and color TV industry will also affect the development of "commercial large screen display" and "digital signage" industry based on the flat panel industry. Price factors continue to influence commercial display market development As a new subdivision field of display industry, the commercial display of public information large screen (also known as digital bulletin display market) is a very young, scale market development process less than 5 years of sunrise industry. According to Ovid consulting the results of the study show that, until 2009 before the first real form of domestic commercial tablet Market and large screen display the basic concept of commercial industry, full-time from R & D, production and processing, sales to the application of the whole industrial chain that has just formed independent. In commercial display market formation period is obviously behind the civil TV market is the main market for products, commercial applications demanding requirements: first, the thin volume of products; second, the economic costs low; third, market awareness and application conditions (including the development of supporting technology digital broadcast equipment, digital transmission and communication technology etc.). These conditions were only gradually mature after 2005. Especially as the core factor of "economic cost", from 2005 to 2008 three years, the average annual price decline of 1/3 flat panel display product price surge, and the average annual size of mainstream products to improve product technology progress 10 inches has become a commercial display market can after independence in 2009 has become a key factor in an industry system. In 2010, the proportion of excess capacity of the global LCD panel industry once again exceeded 10 percentage points of warning line, a new round of product price reduction has been brewing. As a very unique industry, LCD panel industry is not only the key upstream industry of the modern flat panel TV industry, but also the key upstream industry of commercial large screen display industry. LCD panel industry is characterized by intensive investment and intensive technology. It is a typical "semiconductor" type of investment industry. The industry also has the characteristics of the scale manufacturing of the semiconductor industry. For example, SHARP 10 generation line, for example, if cutting 57 inch panels, 57 inches per month panel production capacity close to 600 thousand pieces. At the same time, the LCD panel enterprises will generally maintain the operating rate of more than 6, which is the basic starting indicators to achieve profitability. Under the influence of the characteristics of this industry, combined with the upstream industry to grasp the downstream demand, there is always a lag. Therefore, the global LCD panel industry will inevitably swing between the two states of insufficient production capacity and excess capacity. At the same time, along with the global LCD panel industry chain gradually mature, capacity investment stability and expansion, upstream material price reduction, process cost reduction and equipment procurement increasingly complete, LCD panel industry is bound to maintain a sustained downward trend in prices. Especially after each peak productivity, there will be a wave of price decline trend. 08 years to 09 years, the global LCD panel industry in the financial crisis under the influence of the reduction stage, 09 years, the market began to recover, by the beginning of 2010, global production capacity began to be on the verge of excess. At present, several redundant situations have been formed. The decline in global LCD panel prices has been one of the main drivers of lower prices for commercial display products. The lower price of commercial display products is the prerequisite for large-scale development of the market. It is also the fundamental driving force for the rapid development of commercial display market in the past 5 years. The main industry experts believe that the price factor is even greater than the product technology and application patterns of the commercial display industry to promote the role of greater. According to domestic research shows that the current global LCD panel manufacturing industry is still in a large-scale investment stage. Although this period is expected to come to an end within three years, the real capacity peak in history is far from coming. In the next three years, with the expansion of LCD panel capacity and the gradual saturation of the home TV market, the commercial market will become one of the key markets for the digestion of LCD screen resources. On the other hand, the maturity of the small size OLED screen and the gradual transition to the medium size products will also prompt the global small and medium size LCD panel to find more market breakthroughs and growth points. Expected, the LCD panel and the end product of this period prices will drop 50% to 30%, while the commercial market will also benefit from the entire LCD market share less than 5% of the market and gradually grow into a whole market reached two to three percent of the LCD market independently. The liquid crystal panel industry will be one of the main driving forces for the rapid development of the commercial market. Lack of local brand layout in domestic market The rapid development of the commercial display market has become a recognized fact. According to Ovid consulting research statistics show that the B2B tablet Market in the first half of the growth rate of nearly 50%, growth and profits are far better than the same period of the domestic color TV market. Among them, the large size commercial flat panel products are the most outstanding, and the annual growth rate is expected to double, and become the fastest growing subdivision of the whole flat panel display application market. In order to cope with the rapid development of domestic commercial display market, the layout of foreign giants in the domestic market is accelerating. Samsung and LG, for example, have focused on one of the most promising products in the future, and there is a special department responsible for the work. Among them, Samsung is to make full use of the advantages of network communication, in the "commercial big screen" concept has more than 8 of the entire industry exposure, "commercial big screen" almost became the proper name of the Samsung brand. In the face of three, LG's eye, and in recent years in a series of major projects in the achievements. Japan's traditional commercial display giant, entered the domestic earlier SHARP and Panasonic also through many channels in strengthening its own market exposure and marketing capabilities. In addition, MITSUBISHI, PHILPS, ViewSonic, NEC, HP, general electric and other companies also strengthened the layout in the domestic market, through the joint local more powerful channel into the commercial large screen market. Compared with the "concerted efforts" of foreign giants, local display giants are slow to enter the commercial market. On the one hand, local brands are more active in the commercial market, are some "second line" display enterprises. These companies are giants, traditional TV companies show itself more background, some of the emerging enterprises, even some companies also have commercial value copycat shows the "BRIC industry", and expand the layout. In the absence of complete statistics, the number of local businesses showing the second line and below should be more than 100. Which has more than a dozen have independent brands, and successfully occupy a certain regional market, forming a significant market power. On the other hand, In the domestic market, some brands which have been eliminated from the color TV market have become enthusiastic participants in the commercial market. This is not even uncommon in the international market. For example, the LG plasma project, after losing the competition with Panasonic, has taken the initiative to enter the commercial market, and plans to launch ultra narrow edge stitching plasma products this year. For example source is such a business. Although the early stage has also entered the civil color TV market, but as a rising star, it is difficult to make profits in the fierce competition. And these do not squeeze into the mainstream TV market vendors, "forced" to develop the commercial market, domestic mainstream TV companies have trapped the TV market, has not formed a clear concept of the commercial market, but there is no clear independent line of commercial products and commercial products department. Indeed, 2010 3 million Taiwan commercial display market and TV industry will be more than 30 million Taiwan flat-panel TV sales enterprise is still "not worth mentioning". In the domestic color TV enterprises with foreign brands in the TV market battle in full swing on the occasion, let the spare energy to cultivate the commercial market obviously does not meet the needs of its benefit maximization. According to domestic well-known industry experts analysis, the domestic color TV enterprises do not pay attention to the commercial market, but its market strategy is more special. At present, the domestic color TV enterprises have adopted the mode of household business with commercial, enter the commercial market. Although the majority of its products for household products, used in the commercial market may be unable to meet the needs of many users of the stability and reliability of the relationship between the two, but by virtue of its local service and local sales network, can still be found in many projects, especially the "non strict product quality requirements in the project" often successful. At the same time, the characteristics of domestic brands of local operation lower cost, domestic TV cost is low, the domestic TV brands, two or three line companies and foreign giants in the "price, brand double sensitive local market has the absolute advantage, can win in some 234 cities in the" brand "of customers. Although the display giant of the local color TV industry has not yet displayed a clear commercial product line operating strategy, but its local manufacturers of many competitive advantages still bring a lot of convenience. These facilities not only in the current market competition, even the best channels to quickly cut into the commercial market as the day after. The domestic color TV enterprises have their own sales system in the 234 class city market, this is the foreign giants have many advantages, combined with the local brand affinity, Pjtime.com analysis, although the domestic color TV enterprises in the commercial market relatively conservative, hesitant hesitation and significant tentative, but once they choose to enter this the market, the market capacity is still not a small loss, local advantage and channel advantages to a certain extent can compensate for the early market strategy of unknown time disadvantage, this is also the domestic color TV enterprises do not rush to launch one of the core reasons for taking that strategy. Commercial large screen channel system in the future independent branding And the local TV companies can rely on the advantage of the channel, there is no clear advantage in the local business strategy under the condition of operation of the market, foreign giants must rely on the professional channel resources can enter the domestic commercial display market. For example, as the world's largest manufacturing giant of general electric appliances, enter the domestic commercial display market, chose to have the domestic professional display of the first channel reputation Double Flag technology as a general agent. Get the channel to get the world: This is the last five years of commercial display industry development of the true portraiture. As a narrow range of products, professional and in-depth into the industry's internal channel capacity, essentially determines the market share of a brand. As a leader in the domestic commercial market, science and technology, Jiashi, Tonghui Twinflag Pulanpu technology channel name has become synonymous with a sense of the whole industry. Before and after 2009, the strong position of channel operators rose to the highest level. However, compared with traditional products, commercial display has a wide range of channel dependent aspects, Intrinsic motivation and tend to get rid of the shackles of channels: commercial display in the engineering application, product sales need to set engineering capabilities, including function design, selection, project implementation, the late local maintenance and so on. In addition, the early market size is limited, the dependence on the channel is bound to be very strong. At the same time, commercial display products have the characteristics of relying on the scale manufacturing of liquid crystal industry and constantly cheap. Price reduction will inevitably lead to brand manufacturers and channels to find a more efficient way of market operation, reduce the intermediate cost. Therefore, the characteristics of flat and regionalized channels are displayed. On the other hand, with the expansion of market scale, a part of the brand enterprises began to seek their own comprehensive service and solution providing capacity". For example, Samsung and other companies have begun to independently contact with some large customers, and in the way of replacing the simple product output with integrated service output, efforts to change the loss of profit caused by unit price decline. 09 years later, the commercial big screen market increasingly shows "channel strength" is only temporary industrial characteristics, whose service ability is stronger, who can laugh to the last characteristic. Typically, the famous domestic channel dual flag technology, with the help of the only Swiss brand, is dedicated to the special display market and digital signage software products, and seeks to build a deeper system supporting capability in its own control. Another channel will launch a sort of giant Tonghui digital signage system, their own video conferencing systems, with more extensive business integration services capabilities in the world. In these specific industrial service capabilities change, the channel also began to focus on the construction of their own brands. Even at present, there are few channels to really recognize themselves as "channels", and they call themselves "service providers" more". Depending on the commercial large screen can be used in the system must support the necessary components, commercial large screen sales must be industry characteristics and application system combined sales channels, in addition to the hand inside ace "customer resources" has also increased the comprehensive service ability". Channel vendors have begun to bid farewell to the previous role of simple sales, more to a comprehensive service enterprise transformation. Commercial display can not create value independently, the realization of the whole process from content to screen is the way to create the specific value of commercial big screen. Projection time network analysis: in this way, whether it is integrated into the monitoring, conference rooms, teaching, demonstration, exhibition, digital signage, or city television and other various applications of concept, means "you can only produce LCD screen, but you can't face the customer only sales of LCD screen". The formation of this trend, the Samsung screen manufacturers have the opportunity to maintain a single manufacturing enterprise form, comprehensive solution providers and not enter the ranks of the service (in fact, screen manufacturers are at the solution level to share); but the commercial display channels, must face the different requirements of customers innovate their own "problem solving", as a new service mode. Facing such a situation, the future sales of commercial large screen market participants, regardless of the channel or screen brand manufacturers, must face the system support ability, project organization and implementation capacity and sustained local service ability and brand reputation reputation in many aspects such as the competition needs more comprehensive professional ability who, who brand the biggest and best reputation, who is really the strongest competition in the customer oriented. Commercial display scale market has gradually formed. The formation of the scale of the market, and the low price of the property will inevitably lead to the disintegration and reorganization of industrial structure: the brand manufacturers to participate in a higher degree, and even into the project specific service market; channel transformation for integrated service providers continue to maintain a strong market position; continue to tilt the commercial market eventually formed clear commercial market leading brand strategy of domestic color TV industry; customer application complexity increases further, the value of the screen outside the system gradually improve, The diversification of market structure and so on will become the basic law of leading commercial display market development in the next two or three years.
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