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神州高贵血统的专业主义(Shenzhou noble professionalism)

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神州高贵血统的专业主义(Shenzhou noble professionalism)神州高贵血统的专业主义(Shenzhou noble professionalism) 神州高贵血统的专业主义(Shenzhou noble professionalism) An enterprise through professional products to create a national industry as a whole, which is rare in the Chinese. In 1984, China produced the first gas water heater, th...

神州高贵血统的专业主义(Shenzhou noble professionalism)
神州高贵血统的专业主义(Shenzhou noble professionalism) 神州高贵血统的专业主义(Shenzhou noble professionalism) An enterprise through professional products to create a national industry as a whole, which is rare in the Chinese. In 1984, China produced the first gas water heater, the water heater industry opened up China; in 1995, China became the China gas with one of the two major brands, and include a Chinese water heater enterprises can get all the honor; in 1990, China developed the Eleventh Asian Games torch, shocked Asia; in 1995, the German BOSCH Group China and ranked fifty-fourth in the world of multinational joint venture; 2006, China cooperation company and British Walker mop industrial design agency, launched a new condensing technology and super strong row of three series of new water heater products listed simultaneously in Europe and China...... The unique contribution of Chinese gas water heater based on 25 years of professional accumulation, China brand with a noble brand origin. Behind China numerous honors hides more unknown and hard work, as early as 1984, a retired soldier saw a gas water heater in Hongkong, whim, in the China production of gas water heater. At that time, he is located in Guangdong Shunde County even tap water are not, people used briquette cooking and boiling water, in such a social environment, the production of gas water heater products is a Arabian Nights. The retired soldiers gathered more than 30 skilled workers like-minded, self financing to buy a few simple machine start gas water heater production manual, half the time you create a gas water heater, sent to Japan Osaka Shenling Corporation to detection, the results showed that the product reached the international standard of similar products in japan. Japanese said in surprise: "Chinese a year to catch up with Japan thirteen years". To this end, the veterans have a loud name to the water heater: "shenzhou". This is the water heater industry veterans Chinese famous, called "zhangjunchang" China group president Zhang Hongqiang. Left the precious spirit of innovation in the development process of China gas water heater industry in China, this is one of the brand genes of noble descent, China became a professional water heater brand with a long history. China's development cannot do without the wisdom of many Chinese generals, also cannot do without the hard work and dedication of countless employees in china. Liu Bingyuan, the year from China Shanghai branch manager started, now is the general manager of the company, graduated from the Party School of the CPC Central Committee, China joined in 1990, has served as China Shanghai branch, Jiangsu branch manager, responsible for the Chinese company's finance, production and marketing, has accumulated rich experience. He was born and living in the Pearl River Delta, Shanghai Jiangnan, was revealing a Cantonese smart and Shanghai fashion. Liu Bingyuan took over China marketing work, the rapid development of China National breaking". At present, the Shenzhou company has gas, electric water heater, electric cooker, electric fan, electric water heater, induction cooker, water dispenser 7 division, and the formation of a gas water heater and electric kitchen products as a leader, across the diversification of small household electrical appliances group type home electric company. Liu Bingyuan didn't say much, is a typical Zhanpai figure, every day more than 12 hours, every month in China around the market busy, he and all the people of China, there is a lingering complex heart: to revive the glory of china. This complex is strongly impacting every Chinese person, is also a strong impact on every China the national brand to a feeling of exaltation upon fulfillment. Affected by the thought of Shanghai, Liu Bingyuan will be more inclined to China branding has become a noble brand, in the past two years China's market operation, into a comprehensive localization design and production, the establishment of the world alliance Walker mop gas laboratory, developed a strong balance of the world's thinnest exhaust gas water heater. The Shenzhou Shenzhou water heater and the stove fire ring in 2006 both won China gas with ten innovative models, all of the premium brand power transmission in china. In September 2008, China held a new profit model and strategy of national dealer conference in Zhengzhou, focus on the promotion of home appliance brand stores, The more than 100 national dealer representatives at the meeting site in order to sign on the spot, the amount of nearly 10 million yuan, the new profit model conference a complete success! All these make us believe that a noble brand only after long-term training and precipitation, accumulated brand culture in order to release the lasting light. This is also the brand contains wisdom and toughness, shining light of the home appliance industry brand, leading the China appliance industry brand road. In the Central Plains, "home appliances market" interview with the general manager Liu Bingyuan of china. The brand only with noble blood is valuable "Appliance market": from the beginning of 1984, China produced the first gas water heater with flameout protection device, Chinese enterprises have no lack of the first series of dealer meeting held in September in China, China is full of market momentum, people are always filled with God, for the creation of the first passion? Liu Bingyuan: yes. China is work out, in 1980s, the old leadership led by Mr. Zhang Hongqiang in China on the basis of poor and blank produced China first safety type water heater, and a China water heater industry, gave birth to a great creative spirit of china. In 1999 China and the BOSCH group broke up, facing the choice of life and death. Shenzhou Chairman Mr. Hu Guilin proposed to build business ideas, to create a "brand share, the value of the source of" profit model, which makes China into the normal development track. "Appliance market": to talk about specific brand sharing, value source of profit model? This current China advocate water heater of noble descent is about? Liu Bingyuan: "brand share, value source" profit pattern is around a noble brand or high premium brand, win the social division of labor and cooperation way, different enterprises in a noble brand condition, complete all kinds of work to create value, the final profit around the brand. Many enterprises China through mergers and acquisitions, set up more business entities with the capital strength, China is of noble descent brand assets to form a new business entity. Today, China has a good market base in North China, central China, northwest, Southern China, and has a kitchen electrical products with gas water heater and small household appliances mainly related to the composition of each product division structure strategy. China can go today, and Chinese people's creative spirit is inseparable. "Appliance market": China to create a noble theory, what is the significance for the development of the Shenzhou goal in the next five years? What is the development goal of five years after China? Liu Bingyuan: China advocates the noble descent theory is the material basis for the company to develop the development goals of the company, only in the products of art and craft design and lay a solid foundation for the quality of the national team with high quality products to distributors in order to ensure the realization of development goals. China has three development goals in the next five years: one is to do the best professional China gas company; two is the implementation of the gas with annual sales reached 500 million yuan; three is the plan by 2015 to achieve the listing of the company. The brand of noble descent, refused to price war "Appliance market": China so seriously to create products, to ensure that the quality of the quality and abide by the consumer loyalty, but in China popular household electrical appliance enterprises price war today, how to guide the dealer team to China market price war challenge? Liu Bingyuan: to adapt to the market is not only by the price war, the price war is only a means of competition, rather than business purposes. About the price war and the market share of the scale of the debate continued in Chinese endlessly, it is difficult to be the absolute standard to measure all enterprises. On the market at home and abroad have excellent business too much and not rely on price war to grow, many China industry leading enterprises, do not rely on price war to win, the success of these companies told us that the price war is not a shortcut to success. In the long run, the price war is not Chinese manufacturing way. As China has a noble descent, has refused to price war, price does not mean to the consumer contribution value, only to bring consumers high use value of products is the real benefits. "Appliance market": your point of view there are a lot of successful China confirmed in the home appliance industry. Many well-known brands with the home appliance industry, such as Aupu, GREE, Haier refrigerator air conditioning Yuba, Sacon kitchen, Emmett fan is not to play the price war to win. If China was not to play the price war to win, what China is how to establish their own competitive advantage in the price war means? Liu Bingyuan: at present, China to pay attention to the maintenance of product technology, quality, brand origin, to avoid the price war strategy, especially to promote the brand shop marketing efforts, China through professional production to create outstanding noble brand to win the market. Through the practice of a few years, we have formed their own professionalism model, with professionalism to shape noble brand. "Appliance market": China enterprises in the growth process, will encounter a search for rapid growth, bigger and stronger consideration. China enterprise how to balance rapid bigger and stronger problems. Will Liu, you can talk with you on the status of China professional opinion? Liu Bingyuan: in our more than 200 companies of the world 500 strong growth model study, find ways to enterprises bigger and stronger there are three ways: one is professional, two is diversified, three is the capital of mergers and acquisitions. In Chinese business circles, people most concerned, the most controversial is the first two. Since the three modes in the world top 500 enterprises have repeatedly tested, it should have its scientific rationality, three are suitable for enterprises to absorb and learn China. But why Chinese some enterprises take diversification or specialization and stronger success, while others failed? I think this is not the model itself on the wrong, but in this mode of enterprise development, it is suitable for the status quo mode selection characteristics of their own enterprises. Fit is reasonable, not suitable for is not reasonable. The company is China's present situation, I prefer the professional growth mode. Professional growth mode can create has a noble brand, the world's most high value brands take the professional route, professional make products more perfect, and the brand also more pure, more noble descent. Multi category management does not affect the operation of professionalism in China "Appliance market": the most professional of the gas through your paper, participants more than 100 dealers have full confidence in China gas water heater, but there are also some agents in China there are doubts, adhere to the professional production of gas with more than 20 years later, China also began to enter the other home appliances category, whether it is China a misunderstanding of the professional? Liu Bingyuan: No. At present China is advocating creation of noble descent brand, adhere to the professional production of gas as their main business. China still adhere to gas for their own professional products, adhere to the professional production of high-end gas. China from the beginning of the venture so far, never turn away from the gas industry transfer. You can see the Chinese production hood, electric water heater, Yuba and related electrical products, we understand this: first, China is the gas products positioning for their own professional, and at the same time to other related home appliances; secondly, every year China enterprise management resources 70% are used for gas appliance professional production of other related products, home appliances China is to try a new strategy of Shenzhou unit set up, this is entirely by an independent department to operate; in addition, each category of products division in the operation is also very professional, will breed a few categories the phenomenon of products in a business department. "Appliance market": in recent years China successfully into the China brand shop, whether because the brand shop needs to enter the other small appliances? Liu Bingyuan: China adhere to gas based, supplemented by the production of small household appliances, The first is for the sake of our customers, the customer has two kinds: one is the dealer; two of consumers. Set up brand stores is the solution to our dealer cost sales too difficult to enter. But the brand shop opened up, to have more good products to sell. From the consumer's perspective, they choose the brand with China gas, but also want to choose other household appliances in china. China launched 20 years, the country has about ten million users, and there are hundreds of thousands of users to buy Shenzhou products every year, I often think of our users chose China water heater, because they think China water heater is a professional brand of noble descent, buy this brand products more assured. If we because of a sudden emergence of business opportunities and innovative spirit of professional category will relax, so we first sorry is all Chinese users. Concentrate resources to create miracles, is specialized in creating noble lineage "Appliance market": the professional brand of China created noble descent, go out gas professional road, and this is set to the long-term strategic objectives, what is the special requirement for China? Liu Bingyuan: I think the professional is a serious attitude towards creation, but also create a noble brand assurance. The process of life, the process of enterprise is created to create, China is taking a serious, single-minded, persistent attitude. The life of the enterprise as people's life, the road of life will be a lot of opportunities, a lot of temptation. If you don't have a serious, single-minded, adhere to the attitude, you will grasp at the critical moment of himself, free of the original formulation of strategic objectives. To develop a strategic goal is very easy, but a long stick is not easy. The brand of noble descent comes from an accumulation of professionalism is laid noble elements. "Appliance market": why China will always adhere to the professional road out of gas in 20 years? Do you think the benefits of specialization in where? Liu Bingyuan: the benefits of specialization summed up in two, but I only emphasize one point: the specializedprofit model at this stage is more suitable for china. We adhere to the professional road, can concentrate the resources in this field do fine. These 20 years, China stick to the camp of gas appliance, created a miracle in many sectors. As China first security type water heater is China created in 1984, China in 1987 the first to create a strong emission type water heater, the first to create a balanced water heater in 1988, and won the national quality silver medal in 1989. This is our gas with the highest level ever winning the highest technical content of the gas water heater. In 1990, China created the Eleventh Asian Games torch, the torch box and stove fire ring are the domestic original, won the Asian Games and the national patent patent. If there is no investment in the professional spirit and professional gas field, China may not create the miracle. "Appliance market": China Corporation adopted sales model to support China brand of noble descent? Liu Bingyuan: from October 2006 onwards, China after the China appliance sales Yetai detailed investigation, decided to join the chain stores in China Chinese market leading brand sales mode, target by 2010, in China opened China brand 1000 chain stores. This is a home appliance industry a new profit model, import the model, around the dealers is a huge support. In Guangdong, Hunan, Sichuan, Henan, Xinjiang, China imported brand stores the actual result, it is very good, with the creation of the Shenzhou brand shop, also give Sunzone brand shop management training, successively in Guangdong, Shaanxi, Sichuan, Hubei, Changsha opened the Shenzhou brand shop to join fortune forum training, and assist sales manager of China brand store growth. By the end of June 30, 2008, China has opened a new transformation, the brand franchise stores a total of more than 600, and achieved very good results. Join the brand chain store opened in china, China will give great encouragement to brand dealers. Practice has proved that the Shenzhou 2008 National dealer meeting, adhere to the business philosophy of China professionalism is correct, this business philosophy will continue to lead the world out of China, China. The world is round, miracles can happen at any time, Chinese Chinese create manufacturing to brand in the world, and occupy the throne of the miracle, also may occur at any time.
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