企业文化的内涵及起源（The connotation and origin of enterprise culture）

企业文化的内涵及起源（The connotation and origin of enterprise culture） 企业文化的内涵及起源(The connotation and origin of enterprise culture) In the business world, we will see such a phenomenon. Some enterprises can do hundreds of years of longevity, and always maintain a strong vitality. And some enterprises only 35 years of life, short-lived, then disappeared. Even some big companies with the advantage of policy and market opportunities can not escape this fate overnight. According to the United States "fortune" magazine statistics: in 1970 ranked the world's top 500 list of large companies, by 1980s, more than 160 disappeared, the rate of elimination as high as 1/3. To find the cause of the decline of these enterprises, some western enterprise management gurus, through careful research, found that these companies have a common characteristic: is the lack of power, no advanced enterprise culture pilot. So, what exactly is corporate culture? Here, I'd like to tell you a case. Known as the God of business Konosuke Matsushita said the management of enterprises, there have been such a few words: "when a staff of 100 people, I must stand in front of the staff by 1000 employees when issue orders left and right; when I have to stand in the middle of the staff, coordination of the parties, with each other to work hard; when the staff of 10000 people, I only stand behind the staff, his hands clasped together, devout heart and pray they Our wills unite like a fortress. million people united as one man." The business is small, enterprise managers Qinliqinwei, led the staff in the charge and play an exemplary role on the line; but in the medium scale, to be good at management, with a strict system of constraints, coupled with tough means can make the normal operation of enterprises; when the enterprise scale is huge to pray, staff spontaneous struggle, there needs to be million people united as one man, all employees have a common belief, one kind of common values, this is a kind of infinite power, this power comes from the manager's charm, from a great ideological influence, a sublimation of spiritual strength. And this spiritual strength is excellent corporate culture! At present, there are many definitions about corporate culture. Although they are different, their connotations are approximately the same. Recently, the famous economist, Professor of Tsinghua University, Mr. Wei Jie in his book of "enterprise culture" in the book, to the enterprise culture under such a definition: the so-called enterprise culture is the value idea in enterprise and put into practice. Enterprise culture to a certain extent, also called management culture, is the management philosophy, management style, management experience and the formation of managers in the long-term operation and management in the process of reflection and wisdom, is the enterprise management of sublimation, is the highest level of enterprise management. As for the sources of corporate culture, we can trace it back to twentieth Century. After the end of World War II, Japan began to consciously build corporate culture in 50s, and it rose rapidly in 60s. By 70s, Japan's economy has started to dominate the world. The myth of Japan's economic rise has made self righteous Americans so embarrassed that they have to put on airs to spy on it and study it. Through research, they found that the root of Japan's phenomenon is that Japan pays more attention to the construction of corporate culture. Therefore, from the late 1970s to the early 80s, a large number of books on corporate culture began to appear in the United states, "Z theory?? how American business can meet the Japanese Challenge", "art", "Japanese enterprise management enterprise culture" and "seeking advantage?? the United States the successful experience of" 4 works, make the corporate culture heat reached a peak in the United states. Soon, a wave of corporate culture swept the world. Our country from 70s began to introduce the construction of enterprise culture, enterprise culture into early 80s, late 80s, almost all of the coal enterprises are engaged in enterprise culture, everyone have their own ideas and identification. But at that time, China's enterprises to take a detour, that shouting slogans, to engage in sports activities is the enterprise culture, and even some people think that the construction of spiritual civilization is the enterprise culture. Due to the deviation in understanding, directly led to the emerge of itself and perish of itself of enterprise culture. To the end of 90s, in Qingdao and Shanghai area, and began the enterprise culture recovery, as some well-known enterprises such as Haier group, the introduction of 5S management in Japan, and through innovation to 6S management, is essential to the development of the enterprise, thus became the world famous large enterprises. Their success has also made other companies aware of the importance of corporate culture. As a result, many large and medium-sized enterprises have begun to promote the construction of corporate culture. In this era of economic globalization, competition among enterprises will not only be economic strength, scientific and technological strength competition, but in the final analysis, it is the competition of cultural and cultural advantages. Throughout the ancient and modern, no matter how new products will become artifacts, no matter how high technology will also become history. In the long history, but the culture can be immortal, timeless. Successful practices of Chinese and foreign enterprises have proved that those who have cultural advantages will have talent advantages, scientific and technological advantages, benefits advantages and development advantages. On the contrary, enterprises that do not attach importance to corporate culture can not have long-term vitality and competitive advantage. If the cultural foundation has been shaken, the spiritual pillar has collapsed, and the stronger enterprise will collapse.