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首页 绝地反击战(Return of the Jedi)

绝地反击战(Return of the Jedi).doc

绝地反击战(Return of the Jedi)

愤怒的绵羊mm乐园
2018-11-06 0人阅读 举报 0 0 暂无简介

简介:本文档为《绝地反击战(Return of the Jedi)doc》,可适用于社会民生领域

绝地反击战(ReturnoftheJedi)绝地反击战(ReturnoftheJedi)TheenemytroopsRivalKgrouplaunchedthefinalassaultatthistime,apparentlytoerasethespringbeerdoneinonevigorouseffort,theemperorfromthemarketKgrouprankedthetopfive,israpidlyformedunderanationallayout,nomess,againsttheemperorQuanthisyoungerbrotherthatisnotapieceofcake!Ithasjustbeenrestructuredbystateownedenterprises,andproductionhasbeenhoveringatthousandtonsRecentlytheenterpriseintofinancialdifficulties,marketingpersonnelthreemonthsdidnotgetwages,travelexpensesarenotreported,VoicesofdiscontentIasthenewdirectorofmarketing,aftertwomonths,foundthatconsumersofthefountainoftheemperorahighdegreeofrecognition,especiallyintheheadquartersoftheNationalCity,shareofmorethan,andthesurroundingcountiesandcitieshavealsobeenshownPreviously,Khasbeentestingthesurroundingcountiesandcitiesofthestatemarketseveraltimes,withoutmuchefforttoformacertainnetworkandsalesThistime,Kcompanysetupasalesbranchinourprovince,andthemarketisjustaroundthecornerKbrandintheJistatemarketfiredthefirstshotistoconveneinvestmentpromotionAnddeliberatelyincreasesaleschannels,tothedealertosend"Qiuming":,whenattendinganordermeeting,eachpersondeliversamobilephoneworthyuan(realvalueyuan),signcontract,sendinchesofTVsetsYes,it'sreallyabigdeal,andthedealersareveryactiveThemainvarietiesarepackedincartonsofcrisp,positioninginthemidrange,productpositioningandproductpackagingwiththeemperorwithsimilarSuperCoolSprings,whitebottle,highendimagetransferKcrispretailpriceofyuanperbottle,andsuperspringasemperorIntheJistatemarket,retailyuanbottleproductsaremainstream,thedirectgoalisoursupercool(supercoolintheemperorspringproductstructureaccountedfor)Kcompanywithmidrangeproductstohitthemarket,bothcanupgrade,butalsocanbeextendeddownward,leavingmoreleewayforourselves,butalsoforcedustothecornerKcoolappearanceofthepriceisyuanbox,boxestosendboxes,eachbox(forterminal)mayreturntoyuan,yuanbacktotheemptybottle,yuanonly,thepriceofyuanboxdealersAndourspecialfactorypriceisyuanbox,dealersshippedpriceisyuanbox,onlytheyearendrebateoftoyuanbox,promotionalconversiondown,moreexpensivethanKboxInthisinvestmentmeeting,thestateofthedealertomorethan,theinitialintentiontoachievemorethan,theinvestmentwillbequitesuccessfulHowever,duetothenumberofparticipantsexceededexpectations,dealersinthedivisionofregionaldifferencesoccurred,sothescenedidnotformallysignthecontractThemessisnot"softpersimmon""Iorganizedbeconfrontedwithaformidableenemy,managementmeetingemperorspringbeermarketingdepartmentUndertheatmosphereofdoom,eachmanager'sspeechcontentmostsimilar:firstemperorStephenspeakweak,strongopponent,thenaskedtoincreasesalespromotiontocompetewithK,finallydecidedtotableEspeciallyintheanalysisoftheadvantagesanddisadvantagesoftheenemyparties,rivalssayalot,buttheirdisadvantages:apileofmoneymoney,lowprofitchannels,dividedinpublicopinion,loyaltyisnothighWhatoutstandingadvantagescanyoufindforabusinessthatisclosingdown!TheseunderstandingsclearlyenteredthewrongareaSoIanalyzedthestrategyofhittingKindetail:TheemperorcannotaffordtoplayIfyouthinkthatonlymorepowerfulandstrongpromotiontofight,thenjustfallintothetrapofastrongbrand,thatistolureusresourcestofightButwhatisthefactIcan'taffordtoDilispring:Kbeerplushighpromotion,nomineralwaterIfwefollow,willcertainlybetheconsumptionofdeadBecausetheKcompanymanagerWangtodothebudget,istotakethreeyearsoflossesunderthismarket,theydon'thavefoodtoeat,butwecannotmakemoneyoverYoucannotfollow:weintheemperorQuanJi'smarketshareismuchhigherthanK,theimpactofthecostofrelativelylowKAndeveniftheemperorandKpromotionefforts,thenthebiggestlossistheemperorspringIcan'ttelltheemperorsprings:aslongastheemperorStephenisnot,aslongastheemperorspringshaveprofitspace,sotherearealotofmethodstocountertheemperorStephen,willnotfailIftheproductisnotprofitable,theresultmustbetheemperor'sfailureThekeyofastrongbodyConversely,Kisastrongdragon,whoisalsohidingmanyweaknesses,weseemedveryweak,butaslongasyoucancatchthekeypointofK,wasfirmlyagainstthewinner,neverknowKcompany'slimitedresources,nottomentionthenationalitystatemarketisaprovincialsalescompanyunderthemanagementoftheregionalmarketProvincialcompanieshavetodobudgeteveryyear,aftertheapprovalofthegrouptocarryout,beyondthebudget,itistroublesome,needadditionalapplications,andevengetboardKifnotsoquick,willfallintoapassiveTheKcompanyisnotfamiliarwiththemarketKcompanygeneralmanagerWangistheprovincetransferredfromthe,TheteamisalsotoWangoriginaloldmenasthebackbone,andWangmanagerinrecruitinglocalstaff,thestaffbroughtfearemperorQuaninertthoughtsandsomebadhabits,sotheemperorfountainofthepersonnelarenot,thisleadstohisunderstandingofthemarketdepthisverypoorMoreover,herefusedtosurrendertotheemperorQuanstaff,Dilispringisagoodthing,noemployeesurrender,onlydesperateThisnetworkblankKcompanyinthestatemarkethasnotbeensuccessfullydeveloped,andsomeproductsonthemarketareonlynaturalpenetration,lackofchannelsandterminalnetworkconstructionKcompanyneedstorelaythefoundationfortheconstructionofthechannel,whichisalsosetasidefortheemperor'sbreathingmachineThisproducttastebeattispringbeerslightlybitter,soKproductsinthepromotion,willalsomeettheemperorQuanmanyyearscultivatingloyalconsumerresistanceYoucanmakehighsaleschannelsandterminalfastacceptance,butitisalsoadoubleedgedsword:thestateofnationalityofmarketpromotionismuchlargerthanthesurroundingarea,graspthegoodwillbringhighriskofdisorderlypriceThisisbecausethenewbrandtodevelopnewmarkets,soKcannotreceivethecontractdeposit,onlyrelyonyearendtocontainantidealers,whichintheearlystageofmarketdevelopmentofchannelcontrolforceisrelativelyweakDeterminingstrategydepthK'shighexpectations,greatinvestment,certainlyhopequickWewillattempttodestroyKlayersofdefenses,thedepth,theuseofbasemarketadvantagesfordefense,theKresourcedepletionintheshortestperiodoftime,youmustfightbackquicklyAmonthbeforetheKattackisakeyperiodforboththeoutcomeofthedecision,oncetheKcompanytoimprovethenetwork,consumersreallyaccepttheproduct,theconsumptionsystemwasformedafterK,andwegainafootholdifplayingtugofwar,theresultismoreandmoreweak,theybecomemoreandmorestrong,breaktheprofitsystemBesurenottoletKstanddownanddestroyitwhenitbuildsanetworkofchannelsAndthebestwaytodestroythechannelnetworkistodestroytheKchannelprofitsystem,wedonotmakemoney,willcertainlyrebelWhenthewariscoming,youattackmeOurpurposeis:Ibiteyou,youareboundtodeathAnalysishere,weseetheenthusiasmofthemobilizationoftheeyes,butalsoshowedhopeAsthegroup'scrisisintensified,Igotsomemoneytoreplacesomeofmyemployees'salaries,andthemoraleoftheteampickedupIntheplenarymeeting,Isaidwithemotion:"brothers,wehavenoretreat,thisbattleisnotgood,ourcompanyisover"!Icanleave,butwhatareyougoingtodoHomeishere,businessishereWewillbewiththeKhard,youhavenoconfidence"ThesoundofdozensofpeoplemadetheglasstrembleIlookedateveryone'seyes,fromnumbnesstoanger,whichshowedthattheteam'sselfesteemandselfconfidencebegantobuildLuretheenemyindeepDefensivestrategy:first,steadychannelconfidenceAstheemperorspringbeerinthestatemarketisastrongbrand,thechannelprofitisverylow,onlyyuanperboxNowtheKbrandofthechannelprofitupyuanperbox,andpromotionaleffortsaresohigh,thechannelmustbemineSo,weincreasetheyearbacktoyuanbox,thefirsttostabilizetheconfidenceofthechannelAchieveeffect:weimprovethechannelprofit,andourproductsstilloccupyadominantposition,butthelargeamountoflowprofit,sothefirstmonthoffensiveinKcompany,ourproductswillstillbeamajorsourceofprofitforourchannel,thechannelcontrolforceisstrongenoughtosupportourmarketingstrategy,wehaveincreasedtheannualreturn,andtheprofitshavebeendelayeduntiltheendoftheyearThegreaterthechannelsales,themorefundsaccumulated,thegreaterthecostofchanneldefectionThedecoystrategya:openthedoortotheenemyBeforethespecialrewardisreturnedattheendofyuanbox,toencouragedealersspecializinginsellingtheemperorspringNow,the"customerdedicatedmarketingAward"changedthenameof"policyimplementationAward",meaningthatwenolongerlimitthedealerdistributionofcompetinggoods,aslongasyouobedientlyimplementourpolicy,youcanget"policyimplementationaward""WhycancelthespecialawardOriginallyarenotguardagainstthewolf,isn'titManypeoplequestionInfact,specialmarketingawardcanpreventtheKbrandofgreateffortstopromoteitImpossibleBut,evenifweconfrontwiththeKcompanyinthechannel'svictory,onceK'sinvestmentisnotsuccessful,theKcompanyislikelytodealersfromelsewhereairborne,ortakedirectsupply,sothatitwillmakeusmoredifficultNowweopenthedoor,letKchannelrapidexpansion,lettheenemybutaslongaswechanneldragonsandfishesjumbledtogether,theoldchannel(channel)controlthanK,wereallyhaveachancetocomebackStrategytwo:tofantheflamesWerushedoutandmobilizeddealerstosigncontractswithKDonotletthesalesmanaskreason,requestabsoluteexecution,ThepolicywillsoonbecompletedundersupervisionOriginallysomedealerswanttolookatourface,andhesitatetotheKbrand,nowwecomeouttomobilize,theyhaveruntoKcompany,requesttosignthecontractAchieveeffect:Thedepthdistributionoftheconceptofkillpeople,toseesomanydealerstoparticipate,Wangdelightedwithhermouth,heisonthemarketgraduallybrokendownintosmallpieces,thelastmembershipinthestatecityhasopenedadealers(inaccordancewiththestreetmarketdivision),someoftheoriginalisthetwobatchofbusiness,donothavethestrengthofdevelopmentoutHeexpectstobeabletoallowdealerstoquicklyopentheKproductintensiveandmeticulousfarmingButwhatWangdidnotexpectwashowcouldKsalessurgeovernightMarketareaissonarrow,somanydealersrelyonwhattoeatAccordingtotheStateprice,dealerspendingandbeerprofitstocalculate,dealersinasummerseason,salesbreakevenpointattons,morethanthisfigureinordertomakemoneyWangmarketingplanthisyearisthousandtons,evenifthisindexcanbecompleted,alldealersarestilllosingmoneyMoreover,thenumberofdealers,themarketareaandtheactualcontroloftheareaisnotthesame,willinevitablyleadtothechaosCuanhuochannelpriceDecoystrategythree:tohelptheopponentYahuoDealersarerequiredtohoardalargenumberofKbrands,especiallycool,howmuchtodeposit,andletKsinkdeeper"Bad"thisidiomcanexplainourintent:ifasmallnumberofproducts,KadjustedwithoutmuchlossonlyletKproductsonthemarketissaturated,inordertosecureKKcompanyaggressivelypromotedtheoccasion,weuseaaboutspecialfunds,tofindafewmoreloyaldealersafewtimestoswallowmorethanthousandboxesofKcool,temporarilyoutsidetofindawarehousestore,forthefutureofthemarketagainsttheuseofAchieveeffect:TheadvantagesofmarketKsaleswillbecanceledaftertwomonths,sothedealerrecidefullwarehouseWehaveKinhand,tooIt'sourweaponofattackUnderthejointsupervisionoftheenemyandmyself,themanagerofthechannelwasoverfulfilled,andthemanagerwasveryhappyIsmiledinthedarkQuickcounterattackKcompanyinthestatemarketonthewaytosing,dealersopenedalargenumberofchannelconstructionhasbeencompleted,adaycansenddozensofcarproductsWangstartedtoleadthearmylaunchedacomprehensivedistributionBecausethenumberofdealers,morethanservicepersonneldistributionisnotover,soaclerkisresponsibleforseveraldealers,inturnguidethedistributionmarketinfullswingThetimehascomeforustofightback!,destroytheterminalpricesystemofKTheterminalpriceofKproductswasoriginallydesignedinsuchawaythatthehighpriceandhighpromotion,notonlyletconsumersbelievethatKproductsandhighendbeattispring,letthechannelbeaffordableOurcountermeasures:mustsmashtheKbrandterminalprice,Kspecialcoolpriceimplementationstepbystepprice:dealerstoterminaltoyuanboxsupply,KspecialcoolmarketretailpricedowntoyuanbottleInthisway,theterminalretailwillbelessthantheoriginalKcompanyenvisagedyuanbottle,theterminalwillcertainlynotpushKspecialcoolOfcourse,thisconfrontationwithKcompany,infact,isachannelcontrolforceconfrontationWemobilizedtheKProductsdealernakedpriceoperation,theyareeasytoaccept,becauseitwillnotdamagetheinterestsofdealershinderpartoftheterminal,terminalprofitrateissolow,theycertainlydonotwanttoacceptthedistribution,ifKcoolcannotentertheterminal,howcanweconfusethemarketWehaveadoptedthefollowingmeasures:IinsistdealertoterminalKbranddeliverypriceisyuanbox,andguidetheterminalsalesofyuanbottleEmperorQuansalescompanyallout,morethanpeople,inaccordancewiththestreetdivision,fortheterminaltopaymoreattentiontoreturn,requiringitinaccordancewiththecompany'spolicyregulations,subcontracting,topreventstickingYoutaketherisk,creditspreadFindseveralcoredealerssetuphundredsofimagestore(thefocusforthehotel),tothesurroundingradiation,allbasedoncredit,duetotheformationofstorefronttransferrunsingle,causedbythelossofallbytheemperorspringbear,butthemarketretailpricemustbecontrolledinyuanbottleDonotcashin,sothattheterminaltoacceptKspecialcool,thereisnorisk*forterminalstrictimplementationofourpricingpolicy,accordingtothemonthlysalesrating,eachreward~DilispringbeerboxTheannualspringdistributionduringtheoperation,wehavetoputsomeresources,sowerewardistheemperorspringbeer,justreplacethedistributionpolicy*Kfortheimplementationofspecialcoolterminalyuanbottleandwillnotcutprices,ourbusinessstaffgivefullplaytotheirownabilitytocreatesomeKpretendingtobeasalesman,orderedrectificationsomeinthesideofthedoorwayerectedbrand,Kbrandyuanbox,yuanbottle,secretlytellconsumers,Thisshopistooexpensiveitwillfindaterminalintheterminalnearthepeeristheenemy,toborrowaplaceplayingthepriceofthebrand,playedabigotsosoftCanwesetupapriceinspectiongrouptoimplementtheprovisionsofpenaltiesfordealersandterminalpricepolicyKhasalsosetupapriceInspectorategrouptopunishdealersandterminalsthatviolatepricepoliciesThetwosidestitfortat,occasionallyviolentconflictMeasureseffect:Kextremelycoolterminalpricepulllowtoyuanbottle,itsyuanbottleofthemainstreammarketlostattackabilityConsumersaresostrange,hewantstospendyuanbottleofbeer,youbroughtyuan,buthedidnot,andtheterminaldidnotmakemoney,butalsoreluctanttosellKproductsaredeadlockedinthemarket,destroythechannelprofitsystemofKTheterminaldistributionisonthemarket,bothsidesofthesalesmanmess,KfocusontheterminalwhenwebegantocollapsethechannelsystemThislowpricechannelFirstofall,startwithourloyalcustomersandencouragethepriceofKtopulldownNo,Kproducts,andwe,whoearnedmoneyisnotearnedBringtheterminaldeliverypricedownfromtoyuanbox,resultinginaconflictwiththepriceoftheperipheraldealerMarketconcentrationistoohigh,pulldowntheprice,therewillsoonbeaconflict,pricewarsbrokeoutbetweenthechannelsTransregionaldistributionThedealer'sactualcontrolareaandKareabrandisnotcompletelyoverlap,resultinginalotofdealershaveCuanhuoability,inourencouragement,whobravelygoout,aftertheemperorQuanwillcareforthedivisionoftheregionalbrand(whichwillbeadjustedaccordingtotheactualareaofcontrol)ThepricehitPaohuoWealsousedtheirownwarehouseKspecialcoolreservefortheimplementationofthepolicyofKdealers,weadoptPaohuotechnique,theterminalandthetwobatchofPaohuo,losemoneyorNevermind,mustpulldownthepriceofKSoon,themarketpricetoyuanbox,dealersdonothavemoneytoearnTheeffectofmeasures:dealersdonotmakemoneythereisnowayout,whowilltaketheKchannelstocoolasthemainpush!,topromotetheterminationofKpromotionpolicyKverycool,inthevicinityofthemarketpromotionisfarlessthanthestatemarket,forthisreason,weputtheirreservesofKspecialcooldowntothefieldtomakemoney,thepricesdisruptedtoJistateAtthesametime,encourageeveryonetoKproducts"outofthestate",totakeabroadviewofthecountry"Thefreightdeductedeachcartonpriceyuanpervehicle,falsifyingdealercanalsoearnmorethanonethousandyuan,highlyactivedealersManagerWangvigorouslystriveforpreferentialpolicies,theCuanhuocurse,surroundingthemarketgettingcallsbroughtgreatpressuretothemanagerwangWangbegantopunishthefalsifyingdealer,Kbrandisjustbeginning,thedealeraccumulatedyearendrebateisnottoomuch,andnodepositNohandsholddealershandleprocessingCuanhuothelackofconfidence,andfinallyhadtoreducemarketingeffortsMeasureseffect:Kspecialcoolpromotionaleffortstoreducethedealer'senthusiasmtoreducerapidly,theentirecollapseofthechannel,leavingnearlydealerscontinuetowaitandsee,inanattempttoturnoverthedayNow,Kisstrugglingwithdozensofhotelsinthestatemarket,waitingforustolaunchanailbitingoperationWangmanagerthentransferredaway,Jistatemarketonlyafewsalesmaninthemaintenanceofthemarket,theemperorspringcompanyinthestrongbrandpressure,andescapedarobbery

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绝地反击战(Return of the Jedi)

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