经贸英语口语2

经贸英语口语2 Spoken English for International Business 2 一、课程基本信息 学 时:32 学 分:2 考核方式:考核(平时成绩占总成绩的60%) 中文简介:经贸英语口语课程2是在经贸英语口语1的基础上增设的，是对国际 贸易专业学生英语应用能力的进一步提升。伴随国际贸易课程在我国高等院校的普 及，为了进一步提高国贸学生的英语水平，了解与之相关的国际商务英语知识而开设 的。随着我国加入WTO，我国经济与世界经济的联系越来越密切，国际商务已成为日 常生活中最热门的词汇之一，由此也需要越来越多的国际商务人才。随之也产生了一 个迫切需要解决的问题，国际商务的专业英语水平急需提高。随着我国改革开放的不 断深入发展，我国与国外的经济交往日渐频繁。国际商务业务人员不仅要掌握业务知 识，还要能用外语同外商交流。而与普通日常英语口语不同的是，国际商务英语专业 性较强，需要作为专业的课程来开设。为此我们系统地、逐步深入地开设了《国际商 务英语》、《国贸英语口语1》、《国贸英语听力》，本门课程《经贸英语口语2》正是在 此基础上而开设的。为了进一步地培养学生在国际商务种实际和研究工作中运用英语 的能力，为了让学生更多地了解跨文化交际地重要性，课程通过大量阅读相关商务英 语的材料， 内容 财务内部控制制度的内容财务内部控制制度的内容人员招聘与配置的内容项目成本控制的内容消防安全演练内容 包括经济全球化、文化与国际贸易、政策与法律、国际市场进入等领 域，扩大学生的知识面，加深学生对跨文化交流的理解，培养学生对跨文化交流的了 解和熟悉程度，提高学生在商务领域里运用熟练运用英语语言技能的能力。 二、教学目的与要求 Lesson One welcoming clients Conduct the activities related to the theme of greeting and introduction. Practice the skills of communication: 1. First impression, 2. Order of introduction, 3. Order of introduction for people in groups, 4. Welcome new clients 5. Introduction Lesson Two seeking business opportunity It seems the reasons companies pursue international business to expand sales, acquire resources, diversify source of sales and supplies, and minimize competitive risk—would 1 have applied in earlier periods as well. Conduct the activities related to the theme of seeking business opportunities. Practice the skills of communication: (1). The channel to get acquainted (2). Introducing company and business scope (3). Establishing trade relations Lesson Three The Importance of International Trade Trade as a engine of growth. The export sector was the leading sector that propelled these economies into rapid growth and development. That is international trade functioned as an engine of growth for these nations during the nineteenth century. (1)trade can lead to the full utilization of otherwise underemployed domestic resources.(2)trade can makes possible division of labor and economies of scale.(3)international trade is the vehicle for the transmission of new ideas, new technology, and new managerial and other skills. Lesson Four business appointment and arrangement Corporation culture, which is also called, organizational culture, is a specific atmosphere under which the whole company strive for the objectives. Both of the spirit and the atmosphere distinguish the company form others, and influence and guide the company staff’s practices in their work. Know the importance of business appointment and arrangement. Lesson Five Offer and counter offer Form the functions of skills of communication. Conduct the activities to the theme of Indefinite offer and counter offer. practice the skills of communication: Offer, Firm-offer, offer/Non-firm offer, Counter-offer, Strategy of making an offer, tips of making concession while negotiating. Lesson Six at the commodity fair In recent years, as the industry has grown and development has gradually become a coming property market, but because the market has a shorter time in the management and operation of the market have many deficiencies, particularly low degree of marketization with the industry lack of a fair competition mechanism. Know how to promote sales in the fair. Practice the skills of communication. Lesson Seven business visit A couple of colleagues and I were discussing a new business idea. But, we had trouble expressing how this new business would provide value. And, out of our discussions came the idea of writing a case study. If you're not familiar with them, case studies are a staple of business communication. More specifically, they're histories of specific business initiatives. Practice the skills of communication 2 Lesson Eight innovative and power brand strategy Avoid disputes on technical issues when you deal with a business transaction. Learn the importance of innovative strategy and own power brands. Improve your communication skills on the technical discussion. Discuss more specifically technical issues with your clients. Make yourself more knowledgeable in more fields. Practice the skills of communication: 三、教学方法与手段 采取精讲多练，即教师精讲实用 表 关于同志近三年现实表现材料材料类招标技术评分表图表与交易pdf视力表打印pdf用图表说话 pdf 达语及基本表达句子，通过师生问答、讨论， 让学生多练习。精讲各种实用表达语及基本表达句型，学生可采用Partner的形式进 行练习。 四、教学内容及目标 教学内容 教学目标 学时 分配 Lesson One welcoming clients Practice the skills of communication: 掌握 4 1. First impression 2. Order of introduction 3. Order of introduction for people in groups 4. Welcome new clients Lesson Two seeking business opportunity 掌握 4 Upon completion of this chapter, you will be able to(1)Get to know the channels through which importers and exporters establish business relations.(2)Learn the way to get ready for getting into business relations. 重点与难点:Perform the functions of skills of communication. Lesson Three The Importance of International Trade 掌握 4 Upon completion of this chapter, you will be able to Understand that inquiries are made to seek the supply of produces, services and information. 重点与难点:Learn the ways of making general inquiries and specific inquiries. Lesson Four business appointment and arrangement 掌握 4 Practice the skills of communication (1). Making appointment beforehand (2). Keeping an appointment(3). Changing 3 or canceling an appointment 重点与难点:Make appointments with your clients Lesson Five Offer and counter offer 掌握 4 Upon completion of this chapter, you will be able to (1) Get used to the process for offer and counter offer. (2) Learn how to persuade clients to accept the offer. (3) Learn how to make a counter offer. 重点与难点:Learn how to make a counter offer, Lesson Six at the commodity fair 掌握 4 Upon completion of this chapter, you will be able to (1)Introduce your company and your products. (2)Describe your products. (3)Establish business relations with customers. (4)Know how to promote sales in the fair. 重点与难点:Know how to promote sales in the fair. Lesson Seven business visit 掌握 4 Upon completion of this chapter, you will be able to (1) Get to know the process of welcoming visitors. (2)Learn how to introduce your company and products. (3)Conduct the activities related to be a host. (4)Discuss more details with clients at working site. 重点与难点:Understand the official rules for the international of trade terms. Lesson Eight innovative and power brand strategy 掌握 4 Upon completion of this chapter, you will be able to (1)Learn the importance of innovative strategy and own power brands. (2)Improve your communication skills on the technical discussion. (3)Discuss more specifically technical issues with your clients. 重点与难点:Learn how to introduce the quality of your products. 五、推荐教材和教学参考资源 1. 实用国际商务英语口语， 陈宁著， 北京大学出版社，2007年4月 2. 国际商务英语，作者:邬性宏，复旦大学出版社，2005年2月。 大纲修订人:经贸学院国际贸易系 修订日期:2013年11月20日 4 大纲审定人:傅晓 审定日期:2013年12月10日 5