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首页 IBM - the blue giant who won´t fall(IBM──不…

IBM - the blue giant who won´t fall(IBM──不倒的蓝色巨人).doc

IBM - the blue giant who won&ac…

春晓萍萍
2018-12-25 0人阅读 举报 0 0 暂无简介

简介:本文档为《IBM - the blue giant who won´t fall(IBM──不倒的蓝色巨人)doc》,可适用于社会民生领域

IBMthebluegiantwhowon´tfall(IBM──不倒的蓝色巨人)IBMthebluegiantwhowon'tfall(IBM不倒的蓝色巨人)IBMthebluegiantwhowon'tfallStormpeakissueThecompanyproductionof#drillingmachineIBM,formerlyknownasCTR,foundedin,isonthevergeofbankruptcybecauseofpoormanagementInvestorscametooldThomasWatson,andlater,oldThomasWatsonbecamethefounderofIBMOldThomasWatsonwasadescendantofanAmericanimmigrantfromScotlandPriortohistenureatCTR,hewasanoutstandingsalesmanatthenationalcashregisterOldWatsonwaswillingtogotothecompanyonthevergeofbankruptcy,becausehesawtheproductionofCTRclockandwatchmakingmachinesareofficeautomationtools,hasbroadcommercialprospectsDuringthetenureofoldWatson,companysalesgrewfrom$millionthousandinto$millionthousandinThecompany'scorporateculturehasalsotakenshape,andestablishedthefoundationofthefamous"threebasicprinciples":respectfortheindividual,dedicatedservice,customerfirstOldWatson'smotto,"Think"(thinking),stillhangshighinthepresident'sofficeAfterthewar,asharpriseinsalesoftabulatingmachineheadsthecompany'sprofitshavebeenrisingsharplyThebusinessofthecompanygrewlargerandlargerBy,CTR'sbusinesshadexpandedtoEurope,SouthAmerica,AsiaandaustraliaInFebruaryof,theoldWatson,whowaspresidentofthecompany,decidedtorenamethecompanyasIBMBusinessMachines(InternationalCorp)DuringWorldWarII,theUnitedStatesgovernmenttopurchasealargenumberofIBMproducts,IBMmanufacturingcompanyUSbombingresults,punchrecords,numberofcasualties,thenumberofmissingprisonersofwarandlogisticetcEveryenlistedsoldierwillhaveapunchcardrecord,andinthecourseofhismilitaryservice,thepunchcardwillaccompanyhimIBM'smachinesalsousedtodecipherJapanesepasswordsandsearchforGermansubmarinesatseaAfterWorldWarII,thecompany'ssalessoaredfrom$millioninto$millioninBytheendofWorldWarII,thestudyofcomputersbegantoattractattentionButbecauseofthehighcostofearlycomputersandthesimplicityoftheirfunctions,thesizeofcomputerswasverylarge,whichmadethefutureofcomputersmorecomplicatedandconfusingAlthoughIBMcompanyhasbeguntoenterthefieldofelectroniccomputer,butstillonlystayintheexperimentalandprototypestage#dabbledincomputersAtthattime,walkinginfrontoftheindustryisRemingtonRandCo,wasinthefieldofcomputershasbeenanabsoluteleaderThistime,therewasaheateddebateoverwhethertodevelopcomputerprojectswithinIBMOldThomasWatsoninsistedoncontinuingthepunchmainbusinessprofitable,andvicepresidentofthecompany,theoldThomas'seldestsonThomasWatsonisstronglyadvocatedthedevelopmentofcomputerprogramAssoonasthefatherandsonwereinastateofdisagreement,somethingsoonhappenedthatmadeamajorchangeinthecompany'sdecisionTheUnitedStatesCensusdirectortimeareHoraceEllistabulatingmachineusingtheIBMtoprovidethenationalpopulationcensus,butinthecensus,theUSCensusBureauhasadoptedtheRemingtonRandCouniversalautomaticcomputerUNIVAC,itisstatisticalspeedofIBMmachinetimesfasterTheheadoftheCensusOfficebluntlytoldtheIBMthattheirmachinehadlostitsleadandofferedareturnTheincidentshookoldWatsonandmadehimseethesituationclearlySoon,heinstructedWatsontoberesponsibleforthecomputerdevelopmentproject,andhewasrelegatedtothepostofchairman,whotookoveraspresidentofIBMcompanyattheageofWhenWatsontookoffice,thefirstorderwasissuedassoonaspossibletodevelopcomputerstocatchupwithandsurpassRemingtonRandCoBeforelong,IBM'sfirstelectroniccomputer,IBM,cameoutThiscomputercanperformoperationspersecondSoon,IBMhasalsointroducedIBMcomputer,whichisusedinaccountingsystem,andQcomputerforradarairdefensenetworkBythespringof,IBMhadbeenneckandneckwithRemingtonRandCo#isontheleadSincethen,IBMhasbeenacceleratingtheintroductionofnewproducts,developedasmallsize,widerangeofusesandmoderatepriceofnewproductsIn,IBMdevelopedtypesofsmallelectroniccomputer,themonthlyrentisonly$,sothegeneralschools,insurancecompanies,bankscanafford,andsoonintheUnitedStatessetoffasmallcomputerheattypeInaddition,theyalsointroduceIBM,IBM,IBMandotherproductstomeettheneedsofcustomersinvariousfieldsWhenintheyearoldWatsondied,IBM'sannualrevenuehasexceeded$millionmark,andisgrowingatanannualgrowthrateof,comparedtotheoldWatsontookoverthecompanyCTRhasincreasedfoldWiththematuringoftransistormanufacturingtechnology,inApril,IBMdecidedtousetransistorsinsteadofelectronictubestoproduceverticaltransistorcomputersinbatchesItwillsoonbeavailableinlargetransistorcomputerssuchastype,type,andtypeandtransistorsTypelargecomputerscanperformoperationspersecondTheUnitedStatesAirForceusesitforballisticmissileearlywarningsystemcalculationsThetypeofsmallcomputerwithitslowprice,highefficiency,adaptabilityofthecharacteristics,andsoonbecomethebestsellingvarietiesTheinventionofintegratedcircuitsisanothermajorbreakthroughinelectronictechnologyInApril,,whenIBMcreatedthanniversary,IBM'stypesystemcomputerannounceditsmanufacturingsuccessItistheleaderofthethirdgenerationcomputer,anditsresearchanddevelopmentfundsashighasbillionUsdollars,farmorethantheUnitedStatesdevelopedthefirstatomicbombManhattanplan($billion),canbecalledcenturygamblingThetypeoflargecomputerintroducedreplaceablesoftwareandupgradedhardware,andthesoftwareindustrywasborn!Thetypeofbigmarket,theproductionofIBMtypecomputercompany,annualrevenuesofmorethan$billion,anetprofitof$billion,IBMhasunshakabledominanceThesecondhalfof,thesmallWatsonforhealthreasonstojiliuyongtui,earlyretirementinthesummerofThechairmanwasreplacedbyLilsonofthenonWatsonfamilyThisyear,IBM'sannualturnoverhasreached$billionmillionInthesubsequentdecades,althoughIBMsufferedaroughrideins,thenewCEOGerstnerstoodupintimetoleadtheIBMshipoutoftheshallowsIBMhasnotonlysucceededinturningaround,buthasalsobeenintheforefrontofecommerce,secureelectronictrading(SET)andotherfieldsToday,IBMistheonlyITcompanyintheITworldthatprovideseverythingfromPDAstomainframes,fromhardwaretosoftware,fromnetworkstoperipheralsThestandingofthebluegiantcanberegardedasatruewonderofthecontemporaryITindustry!

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IBM - the blue giant who won´t fall(IBM──不倒的蓝色巨人)

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