全力整合旅游发展要素,推动襄樊旅游经济持续快速发展（Fully integrate the tourism development factors, and promote the sustained and rapid development of Xiangfan´s tourism economy）

全力整合旅游发展要素,推动襄樊旅游经济持续快速发展（Fully integrate the tourism development factors, and promote the sustained and rapid development of Xiangfan´s tourism economy） 全力整合旅游发展要素,推动襄樊旅游经济持续快速发展(Fully integrate the tourism development factors, and promote the sustained and rapid development of Xiangfan's tourism economy) Fully integrate the tourism development factors, and promote the sustained and rapid development of Xiangfan's tourism economy To integrate tourism development factors, and promote the sustained and rapid development of Xiangfan's tourism economy, 2009-02-03 21:52:32 Integration of tourism development elements Promote the sustained and rapid development of Xiangfan's tourism economy It is an important trend of the development of tourism economy to integrate tourism development factors, optimize the allocation of resources, and promote the transformation of tourism economy from speed and efficiency to quality and benefit. We Xiangfan tourism economic development started late, low starting point, only consciously conform to the current development trend of tourism economy, firmly establish the concept of tourism, strengthening the consciousness of integration, adhere to the Xiangfan tourism in Hubei and central China to examine the positioning, the full integration of tourism elements within Xiangfan and with the surrounding area, Xiangfan tourism economy is may make a difference in a new round of tourism development. Firstly, it is an inevitable trend to integrate tourism development factors to develop tourism economy Firstly, it is the inner demand for the healthy development of tourism economy to integrate the factors of tourism development. Tourism economy is a complex economy with a large industry span and a high degree of industrial relevancy. It includes six major elements: food, shelter, transportation, tourism, shopping and entertainment. The property of tourism itself requires the rational allocation and integration of the six elements. Otherwise, because of the bottleneck of a certain link, it will lead to a chain effect and restrict the healthy development of the whole tourism economy. At the same time, because of the tourism consumers (tourists) of different levels of the same elements of the requirements are not the same, to stay as an example, some tourists require luxury, some tourists as well as the requirements of economic, convenient, etc.. This diversity of tourists, personalized needs, objective requirements, not only to integrate the elements of tourism, but also requires the same elements should continue to integrate. Therefore, in this sense, integrating tourism development factors is an eternal theme of tourism economic development. Second, to integrate tourism development factors is the fundamental way to realize the intensive development of tourism economy. Tourism economy is an open economy. In the early stage of development, it is a historical necessity. However, with the increasingly fierce competition in the tourism market, extensive tourism management has been difficult to bring benefits to operators. Therefore, the implementation of intensive management is the general trend. Through the strong integration of tourism elements, which can promote the tourism enterprises to provide various services to achieve complementary advantages, the formation of agglomeration economies of scale, and to provide the same and different services of various tourism enterprises constitute an area of the overall tourism image, increasing the overall tourism attraction, but also can improve the utilization efficiency of water, electricity, road infrastructure for example, in an area, save operating costs, improve investment returns, and so on, these are the ideal goal pursued by the implementation of intensive management. Therefore, in order to integrate tourism development factors, the essence of tourism development is to implement intensive operation in tourism. Third, to integrate tourism development factors is an important means of innovative products and improving the ability to attract tourists. After the market is fully developed, product innovation is the key to enhancing the core competitiveness. Like other products, tourism products must rely on constant innovation to attract and attract tourists, and produce good economic returns. Generally speaking, innovative tourism products are mainly for excavation and integration of different scenic spots. Such as the ancient Longzhong, according to the arrangement of different combinations can become part of the three tourism products, can also be part of the "Zhu Geliang" of tourism products, but also as part of a "Chinese celebrities" in tourism, even as part of a "Chinese wisdom star" of tourism products, etc.. Therefore, the process of innovation of tourism products is essentially the process of continuous integration of the most basic elements of tourism development - tourist attractions. In other words, the integration and restructuring of tourist attractions continuously, in itself, is the creation of tourism products. Therefore, left the integration of scenic spots, tourism product innovation will become the water without a source, the development of tourism economy is bound to a dead end. Two, the problems encountered in the development of tourism in Xiangfan urgently need to be solved by integrating tourism elements In recent years, Xiangfan has made great efforts to implement the "number one project", which has made the tourism industry develop by leaps and bounds as the carrier of creating excellent tourism cities in china. By the end of 2003, the city has developed 29 open tourist attractions, 26 travel agencies, 52 foreign star hotels, 17 kinds of travel team reception and recommendation units, and more than 13000 employees. However, with the development of tourism, the structural problems in the tourism industry are becoming increasingly prominent, Mainly manifested as: First, the development factors and internal structure of tourism are not reasonable. Focus on the performance of tourism shopping, tourism and entertainment, tourism and other elements of traffic industry is very weak, the city's more than 100 types of tourism enterprises, not even 1 regular tour travel company, tourism shopping tourism and entertainment, there is a serious asymmetry and the elements of hotels, travel agencies and other industries area. This imbalance in structure condition not only exists obviously in "travel, shopping and entertainment, food, housing, travel six elements, and in the same industry in the same area layout elements also exist to varying degrees, such as hotels, scenic spots, Samsung and 1A respectively to Elizabeth Taylor, 2A mostly, a star, and four 3A and 4A are less P angle, and as of 26 travel agencies in the US, more than 80% are located in urban areas, and only 1 international agencies, etc.. All this has affected the quality of improving the whole industry. Two, the variety and structure of tourism products are too onefold. At present, although the city has developed Xiangfan city tour, the Han River water tour, Jingshan three original ecological tour, Xie Shan, hot spring resort and a number of tourism products, and has achieved certain economic benefits. However, from the product type, Xiangfan tourism products with tourism products, the structure of a single, diversified tourism products system has not formed a sightseeing products, holiday products, special products, special products etc. the complete set of. Three is Xiangfan's tourist attraction, the project lacks the attraction to the tourist. After many years of construction and development, at present, although Xiangfan has 29 open scenic spots, however, because neither of these scenic world natural and cultural heritage of the monopoly of tourism resources, and I have no creative tourism projects, visibility is very weak. As a result, it is difficult to stimulate the interest of distance tourists from 200 kilometers away. Take the only national 4A class scenic spot and national scenic spot in, Zhu Geliang, the ancient land of seclusion, as an example. Although Gurung is unique to Xiangfan, but Zhu Geliang remains the country such as Wollongang, Chengdu and Nanyang meet the eye everywhere, Wu houci, on the scale, on the fame than Gurung to big, visitors to understand Zhu Geliang to uplift the possibility of naturally small. These problems have directly restricted the rapid development of tourism economy in our city, and it is urgent to carry out a comprehensive integration to solve it. Therefore, it is the only choice for Xiangfan to develop the tourism economy in order to integrate the tourism development factors. Three, the countermeasures should be taken to integrate the tourism development factors of Xiangfan Integrating factors of tourism development involves not only the elements of food, shelter, travel, tourism, shopping and entertainment, but also the integration between the boundaries of administrative divisions. Undoubtedly, we must rely on the "invisible hand" of the market and the "visible hand" of the government to control and guide them: First, in accordance with the principle of "going in and going back", we should realize the rational allocation of tourism elements and their internal. We should proceed from the realities of Xiangfan and highlight the support and support of such weak links as tourism, transportation, tourism, shopping, tourism and entertainment. On the one hand, targeted to formulate preferential policies such as fees, credit, regulatory guidance, encourage and support all types of capital and talents in these areas "shop and set up factories and invest", seek development; on the other hand, according to the "equal standard" and "development" ideas, combining the tourism market order rectification, eliminate a number of tourism enterprises in small scale, low grade, support the growth of a number of tourism enterprises strength, good management, cultivation, development of a number of industry to fill a vacuum between the tourism enterprises, promote tourism six elements and different elements of the same structure reasonably, optimize the overall structure of the. Two, we must adhere to the principle of "separation, harmony and harmony", and develop innovative, diversified and personalized tourist products. The tourism products with distinctive features, diverse contents and reasonable structure are the key to the sustained and rapid development of tourism economy. Xiangfan has the overall advantages of humanities, landscape and environmental resources complement each other, especially the harmonious collocation of mountains, river, wilderness and the ancient city, formed a distinctive "ancient city landscape park". Therefore, we must adhere to the market orientation, firmly establish the overall idea of a chess game in Xiangfan tourism, and give full play to the advantages of existing resources, and integrate tourism products in the urban areas step by step and step by step. First, do a good job of existing tourism products to consolidate and improve. Depending on the meters ancestral hall, Gurung, the ancient city wall, the ancient city, green Yingbi, Deng Shuijing Zhuang, Chengen temple and other historical and cultural relics, South, Paul, Valley County natural landscape ecology, and Zhu Geliang's Square, Binjiang Road, along the road and other modern city construction achievements, according to different themes, different ideas for continuous integration Xiangfan City, the new day, two day, three day tour of ecological sports tourism products and a number of youth vitality. Second, Vigorously cultivate and perfect tourism holiday products. Network Yuliangzhou timeshare resort, Hanjiang Entertainment City, hot springs, Gucheng Baokang Xieshan and other key resort area, strengthen macro and micro guidance, avoid non holiday resort facilities within the area of low level repeated construction. To guide enterprises to enter the capital, the existing resort city, supporting the construction of strengthening scenic resort facilities, perfect vacation function, gradually cultivate a certain influence in the northwest of Hubei generation resort. Third, the depth of development of special and special tourism products. Firmly establish the "big tourism, big industry overall development of ideas", the development of tourism and the development of agriculture and the development of industry and the development of religious affairs are combined to increase high-tech agricultural demonstration park, Laohekou Lihua lake, car test field and other industrial and agricultural tourism products, as well as the Guangde temple, really Wushan religious tourism products the planning, design, packaging, promotion, cultivation has the characteristics of Xiangfan and market influence of the special and special tourist routes, and gradually establish a diversified product structure to adapt to meet the needs of tourists of different levels of system. The three is in accordance with the principle of integration of resources there is Yang has abandoned, surrounding the development of regional tourism. The formation of regional tourism is mainly based on the spatial structure, and the link between traffic and product is the link. As a center of the city of Xiangfan in Hubei and Chongqing Sichuan Chongqing area adjacent to the area with strong space superiority in tourist destinations and tourist centers on the construction of traffic: from the regional perspective, Xiangfan in the hinterland of central, East and West, the South with the north, is the important transportation center; from the city location. Xiangfan is the best combination of Wuhan, Xi'an, Chongqing, the three major economic zones; from the location of tourism, Xiangfan is also an important link between Shennongjia and Wudang Mountains, the Three Gorges, Xi'an, Sichuan, Xian mausoleum and other national scenic resorts. In particular, less than 200 kilometers from Xiangfan, a large number of natural and cultural heritages with certain monopolistic advantages all over the world, such as Shennongjia, Wudang Mountains, the Great Three Gorges and the obvious mausoleum, have been gathered. These constitute the integration of scenic resources, the development of Xiangfan, Shennongjia, Wudang Mountains, the Three Gorges tourism area of the external foundation. Therefore, as long as we can follow the regional tourism economic law, in accordance with the "I have no people, I have a special, special people I fine, fine I am strange" development concept, planning and design, development and construction of a number of Shennongjia, Wudang Mountains, obvious mausoleum, Big Three Gorges surrounding the famous scenic area attractions, different style the structure of complementary tourism projects, cooperation in the development of a number of "you have me, I have you, you and I as" tourism products, including a number of innovative Xiangfan famous attractions, "five days" and "seven Tour" tourist products, gourmet and nonesuch tourist routes, and they jointly create a "collective appeal", meet the needs of tourists I swim a few, tourism enterprises hope to more business aspirations, benign development pattern and win-win cooperation parties win-win,, to promote rapid and healthy development of Xiangfan tourism.