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首页 [创业]中国鞋王的成功故事(The success story of Chinese shoe …

[创业]中国鞋王的成功故事(The success story of Chinese shoe king).doc

[创业]中国鞋王的成功故事(The success story…

he建香
2018-12-14 0人阅读 举报 0 0 暂无简介

简介:本文档为《[创业]中国鞋王的成功故事(The success story of Chinese shoe king)doc》,可适用于社会民生领域

创业中国鞋王的成功故事(ThesuccessstoryofChineseshoeking)创业中国鞋王的成功故事(ThesuccessstoryofChineseshoeking)ThesuccessstoryofChineseshoesKingInthespringtideofreformandopeningup,thepeopleofWenzhou,withthespiritofbeingbold,pioneeringandenterprising,wrotearemarkableeconomicmodelofWenzhouandsteppedoutofaregionaldevelopmentapproachFromtheyear'sthousandyuanbusiness,tothecurrentannualoutputvalueofbillionmillionyuan,AOKANGGroupChairmanandPresidentWangZhentao'sstoryisoneofthemostprominentteachingmaterialsIn,WangZhentaoputallsortsofthingstogetherandnottoyieldthousandyuan,founderoftheYongjiaOlinshoefactory,beganhistrekprivatefootwearindustryAfteryearsofunremittingeffortsandpursuit,finallydevelopintoamillionyuanofassets,annualoutputvalueofmorethanbillionmillionyuan,millionyuanoftaxisoneofthelargestprivateChinesefootwearindustrygroup,AOKANGgroupprofitability,leadingproductsofAOKANGshoeswonfourconsecutiveChineserealleathershoesWangsaid,wasawardedtheprestigioustitleChinaWangZhentao'sentrepreneurialhistoryprovesthelifewithoutregretofaChineseentrepreneurFacedwithtensofthousandsofZhejiangbusinessmen,WangZhentaoshoutedoutthestrongestvoiceofthenewera:"dreamscomeout"!WangZhentao'ssuccessisnotonlythegloryoftheenterprise,myhonor,butmoreimportantly,hemaintainsastrongsenseofresponsibilityfortheenterprise,theprofessionandthesocietyInthebeginning,WangZhentaotorevitalizenationalindustry,createaworldfamousbrand,toachievehisownindustry,intheenterpriseoperation,westerndevelopment,beyondtheself,returnthecommunitytocarryoutalotofworkhasmadegratifyingachievements,inthepeerandthesocietyhadamajorimpact,bringinghugesocialbenefitsandeconomicbenefitsAbroadmindisalittlebitofasymphony,indepthanalysisofhispersonaldevelopmenttrajectory,youcanseehisdreamisdowntoearth,specificandclearAfireburnedoff"Wenzhoushoes""WangZhentao,brotherandsisterfour,poorfamilyWhenhefirstreadthefirstyearofhighschool,althoughhewasoutstanding,hedroppedoutofschoolonlybecausehewasabrother,soastoalleviatethefamilyburden,hewentallouttogotoschoolforhisyoungerbrotherandsisterSixteen,WangZhentao,seven,wentouttoearnalivingHisfirstjobwastofollowhisuncle'scarpenterThiskindofnofixedabode,eatnopunctual"wanderingCarpenter"oncareer,youngWangZhentaoisakindofsuffering,butalsoatemperCarpenterWangZhentaoinHubeisawalotofWenzhoufellowvillagers,theysellelectricalappliances,clothing,leathershoes,andincomethanhedidcarpentryseveraltimes,soWangZhentaodecidedtoswitchtoleathershoespromotionbusinessTheweatherisunpredictableWhileWangZhentaosellshoesbusinessbooming,inacampaignof"Wenzhoushoes"themightystormsweptthecountryWenzhou,Nanjing,Shanghai,HubeiandothershoestocheckthepiledupOntheWulinSquareinHangzhou,morethanpairsofWenzhoushoeswereburntoffinpublicWenzhoushoesbecomesynonymouswithfakeandshoddy,hasbecomethecommonenemiesofhatred"Wenzhoushoesfire"storm,Wenzhoushoefactoryhavemanyflag,butWangZhentaodidnotflinch,he"productsreflectpersonality,characterdecidesconceptofqualityproducts",theofficeofthe"YongjiaOlinshoe",istousethe"Olympicspirit"asthesetstandards,manyrelyonimitation"outofWenzhoushoefactoryfamousbrand"startedperforming,abrandofWenzhouSincethen,theburningshame"Wenzhoushoes",becamethemotivationhestruggled,healsostubbornlywaitingforthatdaytoavengetheWenzhoushoesIn,ontheoutskirtsofHangzhouinthevillage,afterseveralyearsofhardships,havemadeAOKANGwinthemarketreputationofWangZhentaoandZhejiangShengWenzhoucityleadersinthepieceoflandforthepeopleofWenzhou:secondtoignitethefire,putonfirefromthefakeWenzhounationalshoesseized,asisthepeopleofWenzhou,butalsoforWenzhouthenamerightWangZhentaosaidhehadbeenwaitingforthefireforyearsThefireintheeconomicdevelopmentofWenzhouin,CCTV"honest"columnonthetopicof"newshoes,oldshoes,andcompleteadeclarationmadeinWenzhou'svictory,WangZhentaoastheonlyguestofhundredsofmillionsofviewers"Yikusitianindustry"Atthesametime,WangZhentaoheldhighthebannerofWenzhouandmarchedintoShanghaiIntwentiethCenturysands,individualWenzhouenterpriseswereafraidtomark"Wenzhou"ontheirproductsInMarch,WangZhentaowasknownasthefirststreetofChinaknownasthe"Nanjingroad"outofthefirstWenzhoufootwearchainstores,causedagreatstirinShanghai,tomakeanexampleforWenzhouenterprisestoenterShanghaiIn,hetooktheleadintheintroductionofthefootwearindustrychainmonopolyfranchisesystem,to,hasopenedmorethanstoresinthecountry,andblewuptheimplementationofthefranchisechainstoresChinesewhirlwindofleathershoes,leathershoesChinesealsoprovidesareferenceforthereformofmarketingmodelInhishardwork,"madeinWenzhou"fromapopularMovetheItalyworkshopintoAOKANGWhileridingonthedomesticmarket,WangZhentao,withthevisionofstrategistsandtheheartofnationalentrepreneurs,aimedhiseyesattheinternationalmarketandaimedatItaly,theworld'sshoescapitalIn,hesetupadesigncenterinItaly,themostcuttingedgefootwearinformationwiththefastestspeedtoChinesein,hesetupabranchinItaly,Hollandandothercountries,theAOKANGproductsintotheinternationalmarket,inSeptemberofthatyear,nearlymillionpairsofAOKANGshoesshippedtoSydney,AOKANGshoeswiththeSydneyOlympicGamestotheworldin,hisannualsalaryofmillionswillcostItalydesignertoChina,AOKANG'schieftechnologist,acceleratetheintegrationofAOKANGproductsandthetrendoftheworldin,hewillbetheAOKANGstoreflagintheUnitedStatesofNewYork,nowAOKANGinEurope,SoutheastAsiaandotherplacestoopennearlystoresHowever,afterChina'saccessiontotheWTO,China'smanufacturingindustryhasattractedworldwideattentionHowtoimprovetheaddedvalueofChinesemadebrandsisamajorissueforeveryentrepreneurWangZhentaoinsistsonthestrategyofcooperationwithinternationalfirstclassbrandsInFebruary,,hesignedacomprehensivecooperationagreementwiththeItalyfootwearbrandGEOX,fromonwards,solelyresponsiblefortheproductsofGEOXcompanyinChinamarketingbyAOKANG,GEOXsoldinAsiaandEuropemarketproductsandaideddesignbyAOKANGin,atthesametime,thetwosidessalescybersourcesharing,thisisthefirsttimeChinesemanufacturingproductsgetpermissiontoentertheinternationalfirstclassbrandinofcountriesworldwidesalesoutletsSeptember,eveningof,thethdayoftheeighthmonthoftheChineselunarcalendar,thedayisChina'straditionalmidautumnfestivalInaluxuriouscruiseontheHuangpuRiver,fromItaly'spresidentGEOXPOLEGATOandmeritoriousentrepreneurs,AOKANGGroupCEOWangZhentaotoinvite,tocelebratetheirsuccessfulcooperationThisday,PresidentofGEOX,whenthenightoftheHuangpuRivershookWangZhentao'shandandsaid:"weareyoung,weareinthesameboat"ThisisafirstclassinternationalbrandofChineseentrepreneurssincerepraiseandrecognition,andthisisalsoawinwinchoiceAfterChina'saccessiontotheWTO,GEOXcompanywantedtoentertheworld'smostpopulouschinaAOKANGalsoislookingtothebroaderinternationalmarketbeforecooperationinmorethanayear,thepresidentofGEOXcompanyledthebackbonetoChineseandneighboringcountriesforbusinesstrips,seekingAsianpartnersAfterathorough"thoroughinvestigation",GEOXcompanybelievesthat:AOKANGhasproduction,designandsalesability,enterprisedecisionmakingvision,astrongsenseofinnovation,istheidealpartnerInvestheavilyinWesternDevelopmentThewesterndevelopmentisastrategicdecisionmadebythestateWangZhentaohastakenanentrepreneur'ssenseofresponsibilityandsenseofmissionintotheconstructionofthewesterndevelopmentAfterseveralfieldtripstoBishanandrepeateddemonstration,finallydeterminedtoexpand,toestablishaproductionbaseinBishanhasgreatpotentialfordevelopment,thepurposeistopromoteindustrialupgrading,tobuildthingsincombinationwiththedevelopmentofeconomyHefoundintheinvestigation:theWesternbusinessphilosophyneedstobeupdated,theoveralllevelofthefootwearindustryisnothigh,smallenterprises,lowgrades,competitivenessisnotstrongTothisend,inJanuary,,AOKANGgroupandChongqingBishanCountyPeople'sgovernmentsignedajointefforttocreate"westernshoes"agreementAccordingtothecooperationagreement,theconstructionofChinawesternshoeindustrialpark,planningmorethanacresofland,atotalinvestmentofmorethanbillionyuan,twoyearsafterthecompletionoftheindustrialparktotakeshape,willintroducemorethanshoemakingenterprises,reachedanannualoutputofovermillionpairsofshoesproductionlevel,builtthelargestleatherproductionbaseinthewesternregion,andwillalsohitmostoftheenterprisesintheEastWestinvestmentWangZhentaospentmoneytobuild"WesternChinaShoesCapital",showingthegreatinvestmentmadebytheEasternshoeentrepreneursintheconstructionofthewesternregion,andalsoopenedthepreludefortheeasternentrepreneurstoinvestintheconstructionofthewesternregionWangZhentaosaidinaninterview,AOKANGgroupdecidedtoinvestinBishan,acountryinordertorespondtothecallofthewesterndevelopment,dosomethingmeaningfulforChineseshoesindustryandthewesternregionontheotherhandistheusevalueofthelocallocationandindustrialadvantages,hopethatthroughconstructionofthewesternshoes,improveBishanfootwearmarketawarenessandbrandawareness,implementationoftheeasternandWesterndevelopmentHealsosaidthattheindustrialparkiscompleted,willformarationallayout,perfectfunction,marketprosperity,beautifulenvironment,richculture,firstclassserviceChinathelargestandmostinfluentialfootwearresearch,traininganddevelopment,production,salesandservicefortheintegrationofthefootwearindustrybaseItisunderstoodthat,afterthecompletionofthewesternshoes,inadditiontohundredsofmillionsoffundstothewest,willalsosolvethousandjobsforthelocalAtpresent,China'swesternshoecapitalindustrialparkhasbuiltacres,IncludingAOKANG,Zhejiang'smorethanshoerelatedenterprises,whileenteringthewesternshoecapital,hassolvedtheemploymentofmorethanpeopleThisisbyfarthelargestinvestmentbyZhejiangentrepreneursinthewest,andthewesternshoesarealsothelargestprivateindustrialparksinthewesternregionThefirstbirthofprivateconsortiaIftheWenzhoumanufacturing,Chinesemanufacturing,westernshoeisonlyinnovationandexploration,WangZhentaointheleatherindustryasproposedbyWangZhentao,Wenzhou,June,ninedifferentindustriesleadingenterprisesjointlyfundedtheestablishmentofthefirstChinaregionalconsortium"SwissConsortium"isalistingoperationYoungentrepreneursdreamofgreatindustrialcountryandexpansion,hemakes"thistwowordConsortium"firstappearedontheearthChinaWangZhentao'sAOKANGgrouphasbeenrankedsecondintheindustryformanyyearsInAOKANG'srapidgrowthatthesametime,WangZhentaowassensitivetoWenzhoufoundthatthepreviousroundoffirstmoveradvantagehasbeenweakened,geographyenvironment,moreandmoreproblemsandenergy,theshortageofresourcesandlackoftalent,placedinfrontofthepeopleofWenzhou,inhisopinion,Wenzhouenterprisesonlytogether,canbreakthroughthecapitalresourcesandtalentbottleneckTherefore,WangZhentaoproposedtheestablishmentofacrossindustryinvestmententity,WangZhentaoadvocatedquicklyWenzhoumanyentrepreneursagree,afteraroundofnegotiations,finallyformedeachindustry,atotalofcompaniestojoinpatternThus,therewillbe"tofinanceindustrialcapital,commercialcapitalandfinancialcapitalinone"asthedevelopmentgoalofinvestmentholdingenterprisesSinoSwissconsortiumHoldingsLimitedofficiallyinauguratedItisunderstoodthataftertheestablishmentoftheconsortiumthroughprivateconsortiumwidelycollectionandtransferoflargescaleprivatecapital,inordertofocusonbuildingtosupportandactivelyparticipateinthenationalscale,toparticipateinmergersandacquisitionsandequityrestructuringinenterprisereorganizationTheestablishmentofSinoSwissconsortium,WangZhentaowaselectedvicechairmanoftheSwissconsortiumspokesman,hesaidinanswertothequestionaboutSwissoperation,theSwissconsortiumwillimplementthescaleofthemoderncompanyoperationmode,ownership,managementrightsandcontrolrightsstrictlyseparated,businessteamsocialization,andoccupationhighlyspecialized,inordertoexplorethebusinessmodelthroughtheconsortiumtopromoteprivateeconomicdevelopmentzoneforthepurposeofthemostbasictotheevolutionofthe"Wenzhoumodel","newevolutionsharingeconomyera"advancedprivateenterprisecultureecologicalresponsibilitytorealizetheprivateenterprisefromgoodtogreatchangeforthemissionTheconsortiumwasestablished,achievedamajorbreakthroughintheprivateenterprisemanagementsysteminChina,SinoSwissconsortiumcanbeintegratedbillionoperatingfundsforprivateenterprisescanlikemanystateownedenterprises,playanequallyimportantroleinthenationalkeyconstructionprojects,whichalsomarksWangZhentaoastherepresentativeoftheprivateentrepreneursintheriseandfallofthecountry"everyoneisresponsible,"asitsmission,toestablishamoreprofoundpatriotismTheroleofthismodelwillbeamilestoneItwillrecordthecourageandcourageofChineseprivateentrepreneurswhoaredeterminedtomakeprogress

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[创业]中国鞋王的成功故事(The success story of Chinese shoe king)

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