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首页 marketing:an introuduction 课后习题答案和题库3

marketing:an introuduction 课后习题答案和题库3.doc

marketing:an introuduction 课后习题…

毛观剑
2018-05-03 0人阅读 举报 0 0 暂无简介

简介:本文档为《marketing:an introuduction 课后习题答案和题库3doc》,可适用于综合领域

marketing:anintrouduction课后习题答案和题库Marketing:AnIntroduction,e(ArmstrongKotler)ChapterTheMarketingEnvironment)Whichofthefollowingtermsisusedtodescribethefactorsandforcesoutsidemarketingthataffectmarketingmanagement'sabilitytobuildandmaintainsuccessfulrelationshipswithtargetcustomersA)themarketingenvironmentB)strategicplanningC)targetmarketsD)themarketingmixE)noneoftheaboveAnswer:ADiff:PageRef:Skill:ConceptObjective:)Youaredirectedtostudytheactorsclosetothecompanythataffectitsabilitytoserveitscustomers–departmentswithinthecompany,suppliers,marketingintermediaries,customermarkets,competitors,andpublicsWhatareyoustudyingA)themacroenvironmentB)themicroenvironmentC)themarketingenvironmentD)thegreenmovementE)theglobalenvironmentAnswer:BDiff:PageRef:Skill:ConceptObjective:)Youaredirectedtostudythefactorsthatarelargersocietalforcesthataffectyourcompany–demographic,economic,natural,technological,political,andculturalWhatareyoustudyingA)themacroenvironmentB)themicroenvironmentC)themarketingenviroandservicedemandwillbe,increaseddemandswillmostlikelybeevidentininthecomingyearsA)universityenrollmentB)beerandwineC)financialservicesD)theapparelindustryE)theorganicfoodindustryAnswer:CDiff:PageRef:Skill:ApplicationAACSB:AnalyticSkillsObjective:)NooraDeLangeishelpinghercompanydevelopamarketingprogramforanewproductlineTheprograminvolvesemphasizingexperienceoveracquisitionandusesamarketingpitchthatislessovertthanthecompany'spreviousprogramsThemarketingprogramismostlikelydesignedtoappealtowhichofthefollowingdemographicgroupsA)GenXersB)nontraditionalhouseholdsC)"micropolitan"populationsD)MillennialsE)manufacturingworkersAnswer:ADiff:PageRef:Skill:ApplicationAACSB:ReflectiveThinkingObjective:)WhichofthefollowingbestexplainswhyGenXerswhoareparentstendtoputfamilybeforecareerA)GenXerswerethefirstgenerationoflatchkeykidsB)GenXerswereminimallyaffectedbytherecenteconomicdownturnC)GenXersaremoreskepticalaboutmarketingthanmembersofothergenerationsareD)GenXersarenotaseducatedasmembersofothergenerationsareE)GenXersdonotfaceasmanyeconomicpressuresasmembersofothergenerationsdoAnswer:ADiff:PageRef:Skill:ApplicationAACSB:AnalyticSkillsObjective:CopyrightPearsonEducation,Inc)WholesomeSoups,amakeroforganicsoups,isstartinganewmarketingcampaignemphasizingtheeaseofpreparingandeatingWholesomeSoupsonthegoPrint,television,andInternetadsfeaturecollegeagedstudentsenjoyingWholesomeSoupsinbetweenclassesandduringstudybreaksWholesomeSoups'newmarketingcampaignismostlikelyaimedatwhichofthefollowingA)babyboomersB)seniorsC)GenXersD)MillennialsE)theSOHOmarketAnswer:DDiff:PageRef:Skill:ApplicationAACSB:ReflectiveThinkingObjective:)InconsideringthechangingAmericanfamily,whichofthefollowingaremarketerslikelytoconsidertheLEASTimportantA)ThenumberoftraditionalhouseholdshasincreasedB)BabyboomersarehittingretirementageC)AlmostonethirdofAmericanhouseholdsarenottraditionalfamiliesD)Marriedcoupleswithchildrenmakeuplessthanofthenation'shouseholdsE)ThenumberofstayathomefathershasincreasedinthepastyearsAnswer:ADiff:PageRef:Skill:ApplicationAACSB:AnalyticSkillsObjective:)WhichofthefollowingdemographictrendsislikelythemostresponsiblefortheincreasingnumberofpeoplewhotelecommuteA)themigrationtowardmicropolitanandsuburbanareasB)themovefromruraltometropolitanareasC)theincreasingnumberofnontraditionalhouseholdsD)thegrowingpercentageofmarriedcoupleswhodonothavechildrenE)thedecliningnumberofmanufacturingworkersAnswer:ADiff:PageRef:Skill:ApplicationAACSB:CommunicationObjective:CopyrightPearsonEducation,Inc)ChetHoffman'schainoftravelagencieshasidentifiedthelesbian,gay,bisexual,andtransgendercommunityasagrowingmarketthatspendsanincreasingpercentageofitsincomeontravelWhichofthefollowingwouldbetheleasteffectivecomponentofamarketingplanforChettotakeadvantageofthisopportunityA)developapresenceonLGBTorientedsocialnetworkingsitesB)positionhisagencyasfocusedonspecializedexperiencesC)implementamassmarketingcampaignD)placespeciallytargetedadsingaythemedpublicationsE)advertiseonLOGOAnswer:CDiff:PageRef:Skill:ApplicationAACSB:AnalyticSkillsObjective:)Withanexpectedincreaseinethnicdiversity,marketersarelikelytoplaceagreateremphasisonA)geographicsegmentationB)differingadvertisingmessagesC)massmarketingD)"usandthem"paradigmsE)tieredmarketsAnswer:BDiff:PageRef:Skill:ApplicationAACSB:AnalyticSkillsObjective:)JackWeissrecentlywona$millionlotteryJack'slifewillchangeagreatdeal,particularlyhowhespendsmoneyAccordingtoEngel'slaws,JackisLEASTlikelytochangethepercentageofhisincomethathespendsonwhichofthefollowingA)foodB)entertainmentC)housingD)utilitiesE)savingsAnswer:CDiff:PageRef:Skill:ApplicationAACSB:ReflectiveThinkingObjective:CopyrightPearsonEducation,Inc)AmarketerofpesticidesshouldbetheleastconcernedaboutwhichofthefollowingA)shortagesofrawmaterialsB)increasedpollutionC)increasedgovernmentinterventionD)persistenceofculturalvaluesE)chemicalpollutantsinthefoodsupplyAnswer:DDiff:PageRef:Skill:ApplicationAACSB:AnalyticSkillsObjective:)ThegreenmovementwilllikelysparktheleastinterestinwhichofthefollowingA)recyclingprogramsB)environmentallysustainablestrategiesC)socialresponsibilityD)InternetusageE)biodegradabilityAnswer:DDiff:PageRef:Skill:ApplicationAACSB:AnalyticSkillsObjective:)NormaBernankeisamarketeratapharmaceuticalcompanythathasjustdevelopedanewmedicationtotreatasthmaWhichofthefollowingcomponentsofthepoliticalenvironmentshouldNormabeleastconcernedwithashercompanybeginstodevelopamarketingplanforthenewproductA)approvalfromtheFoodandDrugAdministration(FDA)B)statelawsregulatingadvertisingofpharmaceuticalsC)lawsenforcedbytheFederalTradeCommissionD)theFairPackagingandLabelingActE)theNutritionLabelingandEducationActAnswer:EDiff:PageRef:Skill:ApplicationAACSB:AnalyticSkillsObjective:CopyrightPearsonEducation,Inc)WhichofthefollowingisanexampleofacorebeliefA)MarriageisimportantB)AmericansshoulddisplaytheirpatriotismC)ThecomfortsofhomearemoreimportantthanentertainmentoutsideofthehomeD)ExtendedwarrantiesareneverworththemoneyconsumerspayforthemE)ProfessionalsshouldwearbusinessclothestoworkAnswer:ADiff:PageRef:Skill:ApplicationAACSB:ReflectiveThinkingObjective:)Consumersundertakingwhichofthefollowingwouldbemostlikelytobeidentifiedas"cocooning"or"nesting"A)takingacruiseB)takingupanewsportC)havingahomeentertainmentcenterinstalledD)hikingtheGrandCanyonE)travelingtoAsiaAnswer:CDiff:PageRef:Skill:ApplicationAACSB:ReflectiveThinkingObjective:)Increasedmarketingofhomeamenitiessuchashighendbarbeques,hottubs,andhomeentertainmentcentershasmostlikelybeenspurredbyAmericans'changingviewsofA)socialresponsibilityB)othersC)marketingD)organizationsE)natureAnswer:BDiff:PageRef:Skill:ApplicationAACSB:ReflectiveThinkingObjective:CopyrightPearsonEducation,Inc)Assumethatyouareamanageratafirmthathashiredlobbyiststoinfluencelegislationaffectingyourfirm'sindustrytoitsadvantageYourfirmtakesa(n)approachtothemarketingenvironmentA)reactiveB)proactiveC)adversarialD)passiveE)teamworkAnswer:BDiff:PageRef:Skill:ApplicationAACSB:ReflectiveThinkingObjective:)WhichofthefollowingforceswouldmarketersbemostlikelyabletoinfluenceA)geographicpopulationshiftsB)coreculturalvaluesC)incomedistributionD)increasingethnicdiversityE)mediapublicsAnswer:EDiff:PageRef:Skill:ApplicationAACSB:AnalyticSkillsObjective:)HowhavelargeretailerssuchasWalMartchangedthedynamicsbehindpartneringwithresellersAnswer:Moreandmorelargeretailershavetremendousbargainingpowerwithsuppliersthe"giants"oftensettheirowntermsandcanshutthemanufactureroutoflargemarketsDiff:PageRef:Skill:ApplicationAACSB:AnalyticSkillsObjective:)HowhaveChina'sregulationsoverthepastgenerationlimitingfamilysizetoonechildpercoupleaffectedbusinessesAnswer:Oneresultoftheonechildpolicyisagrowingmarketforhigherendchildren'sproductsandeducationalmaterialsaimedatchildren,assixadults(fourgrandparentsandtwoparents)purchasegoodsandservicesforeachchildAstheseindulgedchildrenhavebecomeadults,theyhavecreatedmarketsforfinancialservices,restaurants,andluxurygoodsDiff:PageRef:Skill:ApplicationAACSB:AnalyticSkillsObjective:CopyrightPearsonEducation,Inc)HowdobabyboomerstodaydifferfrompreviousgenerationsastheynearedandreachedtheirsixtiesAnswer:Babyboomersaremorelikelytoretirelaterandtoworkmoreafterretiringinsteadofseeingthemselvesasgettingolder,thebabyboomersseethisasanothernewphaseoflifewithopportunitiesforreinventionDiff:PageRef:Skill:ApplicationAACSB:AnalyticSkillsObjective:)WhataresomecomponentsofasuccessfulmarketingprogramaimedatMillennialsAnswer:ToattractMillennials,marketersmaywantproductstoallowforselfexpressionandpersonalizationmarketersshouldfocusoncreatingbuzzthrougheventsandapresenceonpopularsocialnetworkingsitesratherthancreatingtraditionalmarketingplansDiff:PageRef:kill:ApplicationSAACSB:AnalyticSkillsObjective:)WhataretwopotentialdrawbacksofcreatingseparateproductsandmarketingprogramsforeachgenerationAnswer:Abrand'simagecouldbedamagedifmembersofonegenerationrespondnegativelytoamarketingcampaigndesignedtoappealtomembersofanothergenerationEachgenerationspansdecadesoftime,somembersofonegenerationareactuallyatdiverselifestagesDiff:PageRef:Skill:ApplicationAACSB:AnalyticSkillsObjective:)WhymightmarketerswanttotargetsegmentsofthepopulationbasedonlifestylesratherthanagegroupsAnswer:Toomuchmightbeassumedaboutpeopleinthesameagegroup,andgroupingpeoplebylifestylemayeliminatesomeoftheinaccurateassumptionsmaderegardingageDiff:PageRef:Skill:ApplicationAACSB:AnalyticSkillsObjective:)GivetwocharacteristicsoftheAmericanfamilythatdepictits"nontraditional"natureAnswer:MoreadultsofoneorbothsexeslivetogetherwithoutbeingmarriedworkingwomenaremakingupalargerportionoftheworkforcebothhusbandandwifeworkinthemajorityofmarriedcouplefamiliesthepercentageofmarriedcoupleswithchildrenisfallingandthepercentageofstayathomedadsisrisingDiff:PageRef:Skill:ApplicationAACSB:MulticulturalandDiversityObjective:CopyrightPearsonEducation,Inc)WhyhasagrowingportionoftheAmericanpopulationshiftedto"micropolitanareas"Answer:Thesesmallercitiesprovidetheadvantagesofametroarea(jobs,entertainment,community,etc)withoutthedrawbacksofoverpopulation,traffic,orhighpropertytaxesoftenassociatedwithmetroareasDiff:PageRef:Skill:ApplicationAACSB:AnalyticSkillsObjective:)HowmightgeographicshiftsinpopulationimpactmarketersAnswer:PeopleindifferentregionsbuydifferentlyIftastesandpreferencesaretakenwithconsumersastheydispersegeographicallyatincreasingrates,predictingspecificconsumptionpatternsincertaingeographicareasmaybecomedifficultovertimeDiff:PageRef:Skill:ApplicationAACSB:AnalyticSkillsObjective:)Intermsofethnicandracialmakeup,whyistheUnitedStatestodaymoreaccuratelycharacterizedasa"saladbowl"thana"meltingpot"Answer:IndividualshailingfromvirtuallyeverycountryintheworldliveintheUnitedStatespeoplefromthesediversegroupsmixtogether,butretainmanyimportantethnicandculturaldifferencesThemeltingpotmetaphorisinaccuratebecausepeoplefromdiverseculturesandethnicgroupshavenot"melted"intoonehomogeneouscultureDiff:PageRef:AACSB:MulticulturalandDiversityObjective:)WhyhavecompaniessuchasIBMandLevistargetedthelesbian,gay,bisexualandtransgendercommunitywithspecificallytailoredmarketingeffortsAnswer:TheLGBTcommunityhasthepotentialtobeaveryprofitablemarketforthesecompaniesandothersforexample,thegayandlesbianmarkethasthesubstantialbuyingpowerof$billionDiff:PageRef:Skill:ApplicationAACSB:MulticulturalandDiversityObjective:)BrieflyexplainwhyAmericansamassedrecordamountsofdebtinthesandwhythefreespendingtrendhasendedAnswer:AmericanspurchasedbeyondtheirmeansbecauseofhighexpectationsforfutureeconomicgrowthbasedonaboominthestockmarketandrapidincreasesinhomevaluesthoseexpectationsweredashedbytherecenteconomicrecessionDiff:PageRef:Skill:ApplicationAACSB:AnalyticSkillsObjective:CopyrightPearsonEducation,Inc)Brieflyexplainthefollowingstatement:"Thedistributionofincomehascreatedatieredmarket"Answer:Manycompaniesfocusontargetingtheaffluent,whileotherstargetconsumerswithmoremodestmeansanothertieredstrategyistailoringmarketingoffersacrossarangeofincomegroupsDiff:PageRef:Skill:ApplicationAACSB:AnalyticSkillsObjective:)Whymightitbebeneficialformarketerstohelpdevelopsolutionstoproblemsfacingthenaturalenvironment,suchasincreasedpollutionandshortagesofrawmaterialAnswer:Marketerswhohelptodevelopsolutionstotheseproblemscangaintheadvantageofhelpingtoshapepolicythatisbeneficialtothem,asincreasinglystrictenvironmentalregulationscanbeexpectedintheUnitedStatesandelsewhereEnvironmentallyresponsibleactionswillhelpacompany'spublicimagetheywillalsohelptocreateamoresustainablemarketDiff:PageRef:AACSB:EthicalReasoningObjective:)Whatismeantbythe"greenmovement"Answer:Thegreenmovementincludescompanies'effortsbeyondgovernmentregulationindevelopingenvironmentallysustainablestrategies,includingrecycling,biodegradability,pollutioncontrol,andenergyefficiencyDiff:PageRef:AACSB:EthicalReasoningObjective:)OnepurposeofgovernmentregulationistoprotectconsumersfromunfairbusinesspracticesListtwoareasinwhichthismayoccurAnswer:Somefirms,iflefttotheirowndevices,mayproduceshoddyproducts,misleadconsumersintheiradvertising,ordeceiveconsumersthroughpackagingandpricinginordertoincreaseprofitsDiff:PageRef:Skill:ApplicationAACSB:EthicalReasoningObjective:)HowmightamarketeractinasociallyresponsiblewaytowardthegeneralpublicAnswer:Marketersmayworktomakeproductssafer,interactresponsiblywiththenaturalenvironment,andsupportsocialorganizationsthroughcauserelatedmarketingDiff:PageRef:Skill:ApplicationAACSB:EthicalReasoningObjective:CopyrightPearsonEducation,Inc)ExplainthecontroversysurroundingcauserelatedmarketingAnswer:CompaniesusingcauserelatedmarketingmaybeperceivedastryingtomerelyincreasesalesorimprovetheirimagesiftheirconnectiontothecauseisnotaccuratelyexplainedorunderstoodoriftheyappeartobeexploitingacauseinordertoincreasesalesDiff:PageRef:Skill:ApplicationAACSB:AnalyticSkillsObjective:)WhatisthedifferencebetweenacorebeliefandasecondarybeliefAnswer:Acorebeliefisastronger,overallbeliefanexamplemightbeastrongworkethicAsecondarybeliefismoreopentochangeanexamplemightbeone'sideathatastrongworkethiccanbemaintainedevenwhileworkingonlyparttimeDiff:PageRef:Skill:ApplicationAACSB:AnalyticSkillsObjective:)Whyisitimportantformarketerstounderstandpeople'sviewsofthemselvesAnswer:PeopleselectanduseproductsandservicesasameansofselfexpressionknowledgeoftheseselfviewswillhelpmarketerspositiontheirproductstobemostattractivetotargetmarketsDiff:PageRef:Skill:ApplicationAACSB:AnalyticSkillsObjective:)WhatstepsmightamarketertaketoshiftfromareactivestancetothemarketingenvironmenttoamoreproactivestanceAnswer:Totakeaproactivestance,marketersneedtotakeactiontoaffectthedifferentactorsandforcesintheirmarketingenvironmentThesestepsmightincluderunningadvertorialsorothercampaignstoinfluencepublicopinionandhiringlobbyiststoinfluencelegislationDiff:PageRef:Skill:ApplicationAACSB:AnalyticSkillsObjective:CopyrightPearsonEducation,IncScenarioCaseyBricklyopenedTheLandingonthenorthshoreofWitmerLakeinWithasandwichcounterononesideandabaitshopandgroceryontheother,TheLandingwasanimmediatehitwithweekendlakevisitorsandlocalresidentsalikeInthesummer,boatersparkedatthepiersandboughtalltheirlakeneeds–rodsandreels,bait,fishinglicenses,snacks,softdrinks–atTheLandingEvenduringthewintermonths,snowmobilersandicefishermenwereluredtoTheLandingforasnackandhotcoffeeorhotchocolateAstimepassed,thebusinesschangedandgrewtremendouslyWhatwasformerlyaweekendtouristareagraduallybecameayearroundresidentialareaManyofthehouses,whichwerebuiltascottagesinthesands,werebeingremodeledintoyearroundhomesBytheendofthes,thedaysofsmallmotorboatsandmileperhourspeedlimitsweregoneskiingandfastspeedboatsbecamealltherageAndTheLandingcontinuedtoattractflocksofpatronsInthes,however,CaseystartedtorealizethatthegroceryareainTheLandingcouldnotcompetewithlargerlocalretailersHeeventuallyenlargedthesandwichcounter,transformingthebaitshopandgroceryintoarestaurantwithafullmenutypicalofanydiner"Gettingridofthebaitshopwashardtodo,"Caseyadmitted"Istillhadasummercrowdthatreliedonusfortheirfishingneeds,butwecouldn'tsurviveawholeyearonfourmonthsofprofit"Asthesapproached,theatmosphereofWitmerLakeandtheneighboringlakesbecamemoreupscale"Icouldseethatpeoplewerespendingmoreontheirspeedboatsthanwhattheyhadoriginallypaidfortheircottages!"CaseyexclaimedManyofthecottageswerebeinginheritedbychildrenandgrandchildrenoftheoriginalownersOnceagain,thescenestartedtochangeasmanyofthelakehouseswereusedonlyasweekendlakehomesUnlikethepreviousgeneration,avastnumberofthecurrentownerscouldaffordtoliveclosertotheirjobswhilemaintaininglakehomes"Atthispoint,businesswasn'tgrowing,"CaseysaidAslocalcompetitioncontinuedtoincrease,CaseyconvertedthedineratmosphereofTheLandingintoabarwithaloungearea"Thechangemighthavebeentoodrastic,"Caseysaid,"butitwastheonlywaywecouldmaintainastrong,yearroundbusinessinspiteofthepopulationshiftsandcompetitiveforces")WhatmicroeconomicforceshaveimpactedTheLandingthemostAnswer:Competitors'actions–firstharmingbusinessinthebaitshopandgrocery,thenintherestaurant–impactedbusinessDiff:PageRef:Skill:ApplicationAACSB:AnalyticSkillsObjective:CopyrightPearsonEducation,Inc)WhatmacroeconomicforceshaveimpactedTheLandingthemostinthelongrunAnswer:ElementsfromthedemographicandeconomicenvironmentsaffectedTheLandingthemostinthelongrunInparticular,geographicshiftsincustomerpopulationgreatlyimpactedbusiness,asarearesidentsshiftedfrombeingweekenderstoyearroundresidentstoweekendersagainDiff:PageRef:Skill:ApplicationAACSB:AnalyticSkillsObjective:)WhichmacroeconomicforcemaybemostresponsibleforTheLanding'syearsurvivalAnswer:Thenaturalenvironment–namely,WitmerLake–hasbeenmostresponsibleforattractingconsumerstotheareaItistheonemacroforcethathasremainedconstantDiff:PageRef:Skill:ApplicationAACSB:AnalyticSkillsObjective:)Whatpoliticalforces,ifany,areevidentinthisscenarioAnswer:LegislationthatallowedskiingandspeedboatsonWitmerLakechangedthewaythatpeoplewereattractedtotheareaafterthelatesDiff:PageRef:Skill:ApplicationAACSB:ReflectiveThinkingObjective:)HowhasthebabyboompopulationaffectedbusinessatTheLandinginthepastfourdecadesAnswer:Asthebabyboomersaged,theylikelybegantoinherittheirparents'lakecottages,whichhadbeenusedasyearroundhomesAsthebabyboomershavegrownwealthier,theyhavebeenabletomaintaintheirlakehomesascottagesIthasbeentheseshiftsthathaveaffectedCasey'sbusinessDiff:PageRef:Skill:ApplicationAACSB:AnalyticSkillsObjective:)WhatdemographicforceshavelikelyinfluencedtherecentupscaleatmosphereoftheareasurroundingWitmerLakeAnswer:Notonlyarethebabyboomerswealthier,whichhaslikelyinfluencedtrendsinthelakearea,butthepopulationasawholeisalsobettereducated,leadingpeopletodemandmorefromthemarketDiff:PageRef:Skill:ApplicationAACSB:ReflectiveThinkingObjective:CopyrightPearsonEducation,Inc)SomeoftheolderpatronsofTheLandinghavespokennegativelyabouttheconversionofthedinerintoabarWhataretwoexamplesofsocialresponsibilitythatCaseycouldembraceinanefforttooffsetthatnegativityAnswer:Caseycoulduseamarketingprogramthatsupportsresponsibledrinking,participateincauserelatedmarketing,ordonatedirectlytocommunityorganizationsDiff:PageRef:Skill:ApplicationAACSB:AnalyticSkillsObjective:)WhatpossibleshiftsinculturalvaluesmayonceagainaffectCasey'smissionatTheLandingAnswer:CaseywilllikelycontinuetotrackpreferencesofthebabyboomersbecausethispopulationgrouphasbeentheprimarydriverofhisbusinessAsmorebabyboomersretireandageandchoosetospendmoretimewithgrandchildren,lifeatthelakemayagainbecomeafocalpointinthebabyboomers'livesCaseymayalsoseehisbusinesschangeasthetrendsofspendingmoretimeathomeandvaluingthenaturalenvironmentgrowDiff:PageRef:Skill:ApplicationAACSB:AnalyticSkillsObjective:)WhatmightallowCaseyBricklytonowtakeamoreproactivestanceinrespondingtothemarketingenvironmentAnswer:CaseyhasownedTheLandingformorethanfourdecadestherefore,hemayhaveamoreinnatesenseofhowtodealwithhismarketInaddition,heunderstandswhohisprimarycustomershavebeentherefore,hecouldbeabletobetterpredicttheirpreferencesAsalongtimecommunitymember,itisalsolikelythatCaseyhasrelationshipswithmembersofthelocalgovernment,tiesthathecanusetohelpinfluencelocallegislationaffectinghisbusinessDiff:PageRef:Skill:ApplicationAACSB:AnalyticSkillsObjective:CopyrightPearsonEducation,In
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marketing:an introuduction 课后习题答案和题库3

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