首页 数字文化产业创新基地在北京石景山揭牌(Digital culture industry innovation base is inaugurated in Beijing, Shijingshan)

数字文化产业创新基地在北京石景山揭牌(Digital culture industry innovation base is inaugurated in Beijing, Shijingshan)

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数字文化产业创新基地在北京石景山揭牌(Digital culture industry innovation base is inaugurated in Beijing, Shijingshan)数字文化产业创新基地在北京石景山揭牌(Digital culture industry innovation base is inaugurated in Beijing, Shijingshan) 数字文化产业创新基地在北京石景山揭牌(Digital culture industry innovation base is inaugurated in Beijing, Shijingshan) Digital culture industry innovation base is inaugurated ...

数字文化产业创新基地在北京石景山揭牌(Digital culture industry innovation base is inaugurated in Beijing, Shijingshan)
数字文化产业创新基地在北京石景山揭牌(Digital culture industry innovation base is inaugurated in Beijing, Shijingshan) 数字文化产业创新基地在北京石景山揭牌(Digital culture industry innovation base is inaugurated in Beijing, Shijingshan) Digital culture industry innovation base is inaugurated in Beijing, Shijingshan 2011-06-23 11:01:00 source: China Economic Net (Beijing) has 0 people to participate in mobile phones to read news, forwarded to micro-blog (0) Chinese economic network Beijing news (reporter Wang Meng) June 22nd, sponsored by the National Association of copyright Chinese, anti piracy Association, FAB group hosted "digital content strategic cooperation started and digital culture industry innovation base opening ceremony" in Beijing City, Shijingshan District Wanshang mansion held. In recent years, Shijingshan District has taken cultural creativity as the dominant direction of its development. At present, China animation and game industry alliance, Beijing City, Beijing City, the new media animation industry base have been settled in Shijingshan District, more than 3000 home digital entertainment as the representative of the cultural and creative enterprises gathered here, the FAB group in Shijingshan District, also saw Shijingshan's cultural atmosphere. Wang Songshan, President of FAB brilliant group, said in his speech: "there are three channels for digital publishing in China: one is the Internet platform, two is the mobile platform, and the other three is mobile phones.". However, digital publishing has not started, the Internet platform and mobile phone terminal platform has not formed the size of the market, at present, the major publishers in promoting the digital publishing, digital publishing department, have began to set up a digital publishing enterprises, and even create a digital publishing portal, but in the rampant piracy of the Internet platform, to the development of digital publishing is very difficult." In this event, from the General Administration of press and publication, scientific research institutions, the International Federation of the Phonographic Industry at home and abroad, engaged in digital publishing and publishing industry entrepreneurs and several publishing houses nearly 100 experts and insiders of digital publishing in how to build a new platform, discussed how to adhere to the genuine fight against piracy etc.. At the same time, the future of digital copyright issues such as public, new mode of mobile phone publishing copyright protection, digital publishing and digital reading are discussed, as China's traditional publishing to digital publishing industry plays a certain reference significance. The new book of "founding a party" starts with mobile phone reading channels 2011, 06, 23, 09:51:40 source: China News Network [font size] [collection] [Print] [off] "The founding of the party" film actor, meet with the audience Guests for the "party building Albert" mobile phone version of the novel on-line ribbon cutting Yesterday, the "Founding party Albert" film creative staff met with the audience in the Oriental plaza. China Mobile started a grand opening ceremony of "reading classics and feeling life" and held a grand ceremony in Beijing. President Gui Xiaofeng Chinese editor Association, director of press and Publication Administration Technology and digital publishing division Zhang Yijun, deputy inspector of the Department ChuBanJu Ji Cun double, Beijing municipal Party Committee Propaganda Department Vice Minister Zhang Miao Hao Zhensheng, Dean of China Academy of press and publication, general manager of Chellona Mobile Communications Corporation Cmcc data of high school, the marketing department deputy general manager of China Mobile Zhejiang company Zhao Fang, Tao Chen deputy general manager, the movie "compiled from the Beginning of The Great Revival" original author of Gao Ruifeng and the film starred stars, and more than 60 publishers and more than 50 media representatives attended the event. China Mobile mobile reading business launched in May 2010, is committed to "create a new digital book distribution channels", to provide customers with fashion, health, environmental protection, convenient reading new experience. As a new form of cultural communication. China Mobile Communications Group Marketing Department Deputy General Manager Zhao Fang said that the China Mobile and China Film Group cooperation, the annual Juxian "historical novel" Beginning of The Great Revival version onto the screen of the mobile phone, and in the mobile phone reading platform heavyweight debut, this is the first try China Mobile cross-border issue, but also opened the prelude to a series of activities for the annual red reading the. Digital reading has become one of the major ways for people to read, says Zhang Yijun, director of the General Administration of press and publication technology and digital publishing. In order to further promote the national reading activities and meet the needs of the development of digital reading, the General Administration of press and publication has made vigorous efforts to develop digital reading activities. This year, the press and Publication Administration organized a number of original literary websites such as the people's web, Chinese online, and publishing enterprises, systematically planning and deploying digital reading related work. Recently, the General Administration of press and publication also announced the 2011 national digital reading program. The event sponsored by China Mobile is an important part of this year's digital reading activities. Zhang Yijun said, and then, China Mobile will press the General Administration of press and publication signed a strategic memorandum of cooperation, and further deepen the cooperation between the two sides. The propaganda department and Publication Bureau deputy inspector Ji Cunshuang said, China Mobile's audience of readers widely, the coverage is very broad, There are representatives at all levels. When the party 90th anniversary is approaching, China Mobile's reading of the classics and feeling of life has been of great significance for the further implementation of the red classics propaganda. Beijing municipal Party Committee Propaganda Department Vice Minister Zhang Miao said, after less than ten days, will usher in the 90th anniversary anniversary of the founding of the Communist Party of China, with the arrival of this day, to "Beginning of The Great Revival" as the representative of a group of ideological, artistic, ornamental, knowledge of the works of art come in a throng this time moving. The introduction of books issued, is has the positive significance to promote the theme. The meeting also arranged a "star interview" and "star live broadcast" link, mobile phone reading users through the platform and "party building Albert" participating personnel interactive dialogue. According to reports, the "party building Albert" new book first opened China Mobile red reading activities, will continue from July 1, 2011 to November 30th, covering China Mobile 31 provinces, companies, 600 million users. Activities include red starter, red classics, red schoolbags, red past events, red tour, red essay 6 major sections of the content: As one of the "red hair", China Mobile mobile phone reading base with many press and publishing agencies to take the current published or forthcoming high-quality works of "red first", such as the June devaluation of "loyalty and betrayal" (known as "Red Rock" sequel), "my grandfather Sun Zhongshan", "Loyalty: Shen Jilan 60 years of work and many other red book notes". Open content platform is a new trend of digital publishing Source: Retail family release time: June 23, 2011 visits: 18 Core tip: when the electronic reader for the banner of Hanvon technology stride forward singing militant songs was paused, the industry suddenly came back: digital publishing future success, the content is still. When the electronic reader for the banner of Hanvon technology stride forward singing militant songs was paused, the industry suddenly came back: digital publishing future success, the content is still. It should be said that content platform is one of the most popular topics in the field of digital publishing. On the one hand, the grand literature, Hanvon online bookstore, Chinese, Longyuan journal net, reading the world such as the traditional digital platform to continue cultivating in this field, on the other hand, operators and Internet giant digital content platform such as Tianyi bookstores, Amoy fence rapidly siege slightly. Plus the reader terminal sales setback, between the whole content platform competition is becoming fiercer. The reader meets the quality of content by holding According to the latest data from Analysys shows that in the first quarter of 2011, Chinese e-reader sales of 304 thousand and 200 units, representing a decrease of 4.28% in the fourth quarter of last year, this is China, e-reader sales overall negative growth for the first time. Formally, the reason for the impact is clearly the substitution of other mobile terminals for electronic readers. On the one hand, with the gradual popularity of smart mobile phone, mobile phone reading fast, to seize part of the e-reader market potential; on the other hand, the apple iPad tablet computer to attract most have more diversified consumer demand, to digest the potential market for most e-books, especially the first generation iPad price promotions, to China electronic the reader market suffered late spring coldness "is the leading domestic electronic reader one disaster after another, including Hanvon technology including many e-book sales terminal manufacturers were significantly decline, electronic reading terminal development bottlenecks encountered. Apple Corp's listing on the iPad2, while significantly lowering the pricing of the iPad generation, is seen as a major blow to the already weak market for e-readers. Previously, "because the apple iPad generation prices hit the domestic e-reader market," the voice was rampant. But soon it was discovered that the problem was not apple. "We have more than ten years in the field of precipitation digital reading, witnessed every time of the industry have a significant impact on the incident, said Mu Guangju Longyuan Journal net. In her view, the price of any product will have a greater impact on the market, especially like apple, the world leader in the field, every major decision it will affect on the industry and promote, "for the domestic e-reader manufacturer, iPad may be a bad thing. But for content platforms, iPad is undoubtedly a good thing because it provides a better and larger platform for content producers". To this end, the industry "content is king" the voice of a wave after wave, many terminal manufacturers have to compete for the content resources, especially for the traditional publishing quality books content resources competition, is showing a hot trend. Even with the massive network literature resources, has always been "their own guns" grand literature, also began to increase the quality of resources for the contents of the book, the cloud bookstore shop in shop mode is designed for publishers and booksellers to create. Content is the advantage platform into a trend With the popularity of electronic reader, intelligent mobile phone, digital reading is reading from online depends on the wired network to wireless network transmission based on mobile reading transfer, electronic reader now the competition is not only the hardware competition, but the comprehensive content, operation and service platform competition. Last year, China media and China's e-commerce leader Taobao teamed up to set up a registered capital of 100 million yuan of China's Taobao, to develop digital television, e-commerce and digital goods sharing, trading two major businesses. Which is the main form of Amoy fence products company, Amoy flower's mission is "to do genuine digital content trading platform China leading". In addition to the original genuine content channels and demands, payment and transaction mode "completely transparent real-time account", is undoubtedly one of the most important advantages of the Amoy fence. In simple terms, with a price of 10 yuan of e-books for example, readers pay for confirmation, 7 yuan immediately entered into the publishing agency account; 3 yuan of money into the account of the Amoy fence. For publishers, this is undoubtedly a huge step forward in the current digital publishing business model. Similarly, in the face of fierce competition in the field of electronic reading, Reed, general manager of Xinhua Yang Yong is very calm, "when you concentrate on doing the service, the surrounding colleagues have become your partner."." As the authoritative information content service platform, relying on the Xinhua news agency Xinhua Reed powerful information resources, with an open attitude and the upstream and downstream industry chain partners to achieve cooperation, trying to build a cultural industry trading platform in an open and win-win, in Yang Yong's view, think to read the future of the terminal market, only two words: service. According to Yang Yong introduction, since the Xinhua Reed digital media platform officially launched 4 months, Xinhua has launched Reed reading software client 1 beta, and joint partners customized mobile phone, covering the e-reader, tablet computer and all categories of nearly 20 models of electronic reading terminal products, which including Motorola, Lenovo, Datang Telecom the well-known terminal manufacturers. Xinhua Reed is exploring the content + terminal + service electronic reading development model. Terminal manufacturers rely solely on hardware development by the market strong extrusion, transformation or content platform to strengthen cooperation with content providers has become the development of the new inflection point, although the technology of hardware resources but the contents contain large; rise of open content platform, become the new force of digital reading, relying on the powerful content resources, and open and win-win cooperation mode open up the industry chain, the upstream and downstream enterprises, cooperation and terminal operators, operators, to provide users with a more comprehensive and more humanized digital reading service. Thus, the content platform will become the future trend of digital reading. Hard and soft cooperation has a future Another important signal Mu Guangju is revealed: Longyuan as a content platform, is willing to strengthen cooperation and more hardware manufacturers, with a more open attitude to high-quality content through reading carrier different reach readers. Previously, as China periodicals and digital publishing alone into a digital platform system, the main online journal net profit model Longyuan put in their own website and pay to read B2B marketing, most businesses are relying on their own ecosystem built up to achieve revenue and profit. The choice to be more open and cooperative attitude in the face of the whole. The upstream and downstream industry chain, possibly even competitors, is undoubtedly a Longyuan for their business models actively try. Under great pressure, Hanvon technology has announced that it will in the future from the terminal to the contents vigorously restructuring. On their own content platform construction of "Hanvon bookstore", it has become the urgent and Hanvon to task. However, the construction of Hanvon Bookstore also choose the "open" attitude. Especially with the grand literature together, are so many people in the industry by surprise, because previously, many people think that, in the field of digital publishing, also has its own hardware terminal and content platform Hanvon technology and grand literature are biggest competitors. Reporters learned that, at present Hanvon sndacloudary Bookstore Bookstore has reached a strategic cooperation, Hanvon bookstore will introduce the grand literature books for users to free download, while Hanvon bookstore will set up shop in shop in sndacloudary bookstore, the rich resources available to the majority of mobile reading users. The mobile phone to Amoy fence Taobao developed the "Taobao bookstore" client, Is also relying on the genuine mode of operation and its own platform and channel advantages to win the favor of many publishers. The slogan "making 370 million of Taobao's Web users be your most loyal readers" is clearly attractive to many publishers. "Set up the stage singing equipment content" is in fact a worldwide law, Mourinho Guangju for example, in the game market as an example, the game machine three major manufacturers are almost zero profit or even a loss of sales, is to occupy a favorable market share, which rely on the game software profit later. Society should actively guide consumers to pay for content, knowledge is valuable, should become the consensus and share of each knowledge, information and enjoy. But the value chain of digital content industry is composed of terminal, content, channel and service. With the content of close integration is a broad road terminal vendors, "she said. China Mobile tribute party building 90th anniversary start red reading activities Release time: 2011.06.23 09:24 source: CCID, author: CCID [CCID] June 22nd news, China Mobile "read the classic sentiment life", large-scale red reading activities started and "party building Albert" new book debut ceremony was held in Beijing. The General Administration of press and publication, China editors, the press and Publication Administration Technology and digital publishing division, Publication Bureau of the Central Propaganda Department, Beijing municipal Party Committee Propaganda Department, China news publishing and Research Institute, Chellona Mobile Communications Corporation Cmcc, China Mobile Zhejiang company official, "Beginning of The Great Revival" author Gao Ruifeng and the film starred stars, as well as more than 60 and more than 50. Media representatives attended the event. Under the 90th anniversary red background of the founding of the Communist Party of China, China Mobile has further spread and inherited the red culture in order to further innovate the means and forms of cultural transmission. Launched a "read the classics, perception of life" large red reading activities, gifts for the founding of the Communist Party of China 90 birthday. China Mobile Communications Group Marketing Department Deputy General Manager Zhao Fang said that in recent years, the Central Propaganda Department, the press and Publication Administration and other government departments under the guidance of China Mobile, SMS, MMS, mobile phone reading, wireless music, mobile phone and other types of business as a platform in the country are carrying out the advocate of civilization, to spread love, bless the motherland, and the World Expo the Asian Games red culture dissemination activities, forming a red culture promotion climax, achieved good social benefits. The China Mobile and China Film Group cooperation, the annual Juxian "history" the novel version of Beginning of The Great Revival onto the screen of the mobile phone, and in the mobile phone reading platform heavyweight debut, this is the first try China Mobile cross-border issue, but also opened the prelude to a series of activities for the red year reading. It is reported that this event is one of the China Mobile red culture annual series of promotional activities, but also China Mobile mobile phone reading base of key projects this year, aims to use communication and interactivity and convenience of mobile phone, mobile phone reading platform through the promotion of reading, Xuan Yanghong, red color theme, leads the spirit of fashion, the Communist Party of China tribute 90th anniversary anniversary, to promote the socialist core the construction of value system, spread and inherit power of red culture. Zhang Yijun, director of the press and Publication Administration's science and technology and digital publishing division, said digital reading has gradually become one of the major ways for people to carry out their reading activities. In order to further promote the national reading activities and meet the needs of the development of digital reading, the General Administration of press and publication has made vigorous efforts to develop digital reading activities. This year, the press and Publication Administration organized a number of original literary websites such as the people's web, Chinese online, and publishing enterprises, systematically planning and deploying digital reading related work. Recently, the General Administration of press and publication also announced the 2011 national digital reading program. The event sponsored by China Mobile is an important part of this year's digital reading activities. Zhang Yijun said, and then, China Mobile will press the General Administration of press and publication signed a strategic memorandum of cooperation, and further deepen the cooperation between the two sides. It is understood that China Mobile launched a mobile phone to read more than a year, has partnered with more than 100 content partners, included genuine digital books more than 200 thousand copies, accumulated 160 million users of mobile phone reading service, the monthly visits more than 45 million users, monthly information fee income exceeded 100 million yuan, has been basically established domestic portal users the largest genuine digital reading. Among them, the most hits one book, only more than a year, sales of more than 14 million yuan. China Mobile mobile reading business launched in May 2010, is committed to "create a new digital book distribution channels", to provide customers with fashion, health, environmental protection, convenient reading new experience. As a new form of cultural communication, mobile phone reading is more interactive than newspaper, More abundant than broadcast, more portable than television, is more popular than computer; and it is every user mobile phone reading reading platform to build a handheld personal library, through a unified data storage platform, purchase platform, information platform and user personal space, fully meet the user in the mobile phone, mobile, ebook computer seamless reading.
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