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首页 播音主持论文及译文

播音主持论文及译文.doc

播音主持论文及译文

小喵喵苗芯
2017-09-28 0人阅读 举报 0 0 0 暂无简介

简介:本文档为《播音主持论文及译文doc》,可适用于高等教育领域

播音主持论文及译文摘要:随着信息时代的发展新兴媒体蓬勃兴起不同媒体组成的信息网络纵横交错传统时代的“独家发现”、“率先刊登”新闻在竞争激烈的媒介环境中很难引起人们的兴趣。而电视新闻策划则异军突起以其独特的角度、独特的见解、独特的思考在同一新闻事实中挖掘出不同的“独家报道”增加了电视新闻的分量。电视新闻策划要从全局出发围绕百姓关注的焦点、热点从关注角度、关注重心上提炼“独家视角”、“独家观点”。新闻事件发生后地方电视新闻栏目要争夺“第一话语权”。创新求变是电视新闻策划的必然要求。关键词:电视新闻策划、关注焦点、第一话语权、创新求变随着信息时代的发展新兴媒体蓬勃兴起不同媒体组成的信息网络纵横交错传统时代的“独家发现”、“率先刊登”新闻在竞争激烈的媒介环境中很难引起人们的兴趣。而电视新闻策划则异军突起以其独特的角度、独特的见解、独特的思考在同一新闻事实中挖掘出不同的“独家报道”采写出有别于同行的不同新闻在日益竞争激烈的新闻媒体中取得制胜的基础增加了电视新闻的分量。所谓电视新闻策划是指策划人遵循新闻的基本规律和电视纪实特性,以事实为基础,以创意为核心,对已占有的信息进行充分的分析研究,根据可能实现的目标和效果,制定相关报道策略,规划、设计报道的方式、方法和技巧,以求最佳采访报道效果的运筹与谋划。无论是反映社会方面的“软新闻”还是一些题材重大的“硬新闻”一次好的新闻策划能有效地将传播者的主动性和创造性与受众的需求结合起来能给我们带来意想不到的效果。那么如何做好电视新闻策划呢,首先电视新闻策划要从全局出发。以开阔的思维观察和思考宏观把握微观着手将政策法规的核心精神与企业、群众、城市的命运发展紧密结合起来围绕百姓关注的焦点、热点从关注角度、关注重心上提炼“独家视角”、“独家观点”。电视新闻策划时要做到心中有全局紧紧围绕市委市政府的中心工作进行紧紧围绕百姓关注的焦点、热点进行。年是实施城镇面貌三年大变样的攻坚年。如何更好地服务市委、市政府的这项中心工作全力营造良好舆论氛围推动城镇面貌三年大变样曁城市建设攻坚年工作呢,部门开了几次策划会最终把视角放在了城市功能空间主框架的“变”上。由于城市多个功能中心聚集交叉使得堵车状况愈演愈烈严重影响市民生活质量市民都深有感触。根据城市功能空间主框架的规划推进搬迁工作对于提升城市承载能力、明晰城市功能分区、解决大城市病问题具有重要意义。把“变”的必要性和重要性加以分析把未来的景象展示给观众是对市委、市政府决策的深度解读。使群众认识到这个重大举措必将产生强烈深远的影响会强力带动全市城市化的发展和城市建设的新高潮也让群众站到新高度对搬迁重新认识。节目推出后效果明显受到了市委、市政府、广大市民的普遍好评。其次电视新闻策划要增强新闻的时效性。随着信息传播技术的发展信息来源日益多样化舆论热点瞬间转移新闻首发的“第一印象”日益重要。新闻事件发生后地方电视新闻栏目要争夺“第一话语权”成为观众接触各类新闻事件时期待的第一解释者。年“”工厂坍塌的突发事件一时引起社会各界广泛关注。事发后电视新闻中心及时、准确、透明的进行报道先人一步先声夺人牢牢掌握了报道的主动权和话语权使网上“死亡不只人”的谣言迅速消失。并不满足仅仅记录事件本身还进一步采访了安监、医院及工会等部门深入报道将事件的发生在社会上引起的轰动和事件引发社会对农民工权益的思考一一展现在观众面前并在时政新闻栏目中推出引起强烈社会反响。第三电视新闻策划要注重新闻的贴近性使策划的新闻更受观众青睐。对于重大新闻事件或社会焦点问题通过策划能够扩大报道的影响把社会舆论的注意力聚焦到报道事件上起到舆论的宣传、引导、监督作用。近期绿豆、大蒜等食品价格持续高涨价格记录被一破再破。新闻报道时紧紧围绕这一百姓关注的焦点通过走访市场采访菜农和杂粮种植大户听取专家的分析和建议从百姓角度写出报道:“农产品价格疯涨记者探访涨价风波”对农产品价格持续走高、蔬菜价格提前上扬的情况和原因进行深入分析最后告诉老百姓:此次农产品价格上涨是自然灾害和市场自我调解的结果不会带动物价上涨市民不必担心。闻播出后赢得市民信任和支持受到一致好评。第四电视新闻策划从本质上来讲属于创意制胜创新求变是必然要求。新闻策划的创新一方面是指在遵循新闻规律的前提下在新闻运作方式、采编方式、写作方式上的创新和突破另一方面是透过新闻事实对新闻事实有新的独到理解和认识。很多常规新闻一旦增强了“求变”意识同样可以化腐朽为神奇。欢度国庆的报道年年都有如何出新如何过一个更有意义的国庆,经过记者研究、策划在新中国华诞到来之际电视台联合新闻网站共同推出《我的名字叫国庆》系列报道在全市范围内寻找名叫“国庆”的人回忆他们成长的足迹讲述他们的国庆情结与国庆故事定格他们幸福的生活展望他们灿烂的未来在网上共同祝福祖国。筛选出有代表性的人和事进行报道大大激发了观众的爱国热情报道不仅与新媒体有机结合也具有较强的针对性。每年的月日是“世界气象日”。今年如何策划出不同以往的新闻,记者和新闻中心策划编辑一起研究实地采访写出了《气候变暖威胁地球安全》着眼于“世界气象日”当天的新闻又在此基础上“高看一眼、深看一层”提出了问题气候变暖给人类赖以生存的地球多少威胁。这些使报道有了沉甸甸的分量。最后好的电视新闻策划依赖于编辑、记者的个人素质和业务水平。任何一个媒体的新闻工作者都应学会策划、搞好策划把新闻传播工作搞得更好这是我们不可回避的现实要求。因此经常策划一些重大报道可以让编辑、记者进入更加广阔的领域在艰苦的调查分析、采写制作过程中得到锻炼、得到提高。Abstract:Withtheinformationage,theburgeoningnewmedia,differentmediainformationnetworkconsistingofcrisscross,thetraditionalageof"exclusivediscovery","firstpublished"newsinahighlycompetitivemediaenvironmentisdifficulttoarousepeople'sinterestTheplanisthesuddenemergenceoftelevisionnews,withitsuniqueperspective,uniqueinsights,uniquethinking,infactthesamenews,diggingoutthedifferent"exclusivereport",toincreasethequantityoftelevisionnewsProceedfromtheoverallplanningoftelevisionnews,peoplearoundthefocusofattentionfromthehotpointofview,focusonrefiningthefocusof"exclusiveperspective","exclusiveideas"Newsaftertheincident,thelocaltelevisionnewstocompetefor"thefirstvoice"TVnewsplanningandinnovationisanecessaryrequirementKeywords:TVnewsplanning,focus,firstrighttospeak,andinnovationWiththeinformationage,theburgeoningnewmedia,differentmediainformationnetworkconsistingofcrisscross,thetraditionalageof"exclusivediscovery","firstpublished"newsinahighlycompetitivemediaenvironmentisdifficulttoarousepeople'sinterestTheplanisthesuddenemergenceoftelevisionnews,withitsuniqueperspective,uniqueinsights,uniquethinking,infactthesamenews,diggingoutthedifferent"exclusivereport",writtenoutisdifferentfrompeersofdifferentnewsinanincreasinglycompetitivethenewsmediahasmadewinningthebasisoftheweightincreaseoftelevisionnewsTVnewsissocalledmastermindplanningtofollowbasicrulesofjournalismandtelevisiondocumentaryfeatures,factbased,creativecore,thepossessionofinformationthathavebeenfullyanalyzed,accordingtotheobjectivesandoutcomespossible,thedevelopmentofrelevantreportsstrategy,planning,designthewaytheyreport,methodsandtechniquesinordertoeffectthebestcoverageoflogisticsandplanningBothreflectthesocialaspectsof"softnews",orsomeofthemajorthemesofthe"hardnews",agoodplantobeeffectiveinnewsdisseminatorsofinitiativeandcreativitycombinedwiththeneedsoftheaudience,giveusanunexpectedeffectSo,howdotheTVnewsplanningitFirst,startingfromtheoverallplanningoftelevisionnewsTobroadenthethinkingofobservationandreflection,macroscopic,microscopicbegin,thecorespiritofthepoliciesandregulationsandbusiness,people,fateofthecity'sdevelopmentcloselytogether,thefocusofattentionaroundthepeople,hotfromafocuspoint,focusonrefiningthefocusof"exclusiveperspective","exclusiveviewpoints"TVnewstodowhenplanningaglobalmind,closelyaroundthecenteroftheworkofthemunicipalgovernment,thepeoplecloselyaroundthefocusofhotspotsistheimplementationoftheurbanlandscapeunderthreeyearsofthecrucialyearsHowtobetterservethemunicipalgovernmentofthecenter,outtocreateagoodatmosphereforpublicopinion,promotetheurbanlandscapeunderthreeyearsJicrucialyearsofurbanconstructionworkHadseveralplanningdepartmentswill,eventually,theperspectiveonthecity'smainframeofthefunctionspace"to"onAsthecenterofthecitygatheredcrossmultiplefunctions,makingthetrafficjamsituationintensified,seriouslyaffectingthequalityoflifeofthepeople,thepeoplehavebeendeeplytouchedAccordingtothemainframeoftheurbanfunctionalspaceplanning,promotetherelocation,forenhancingthecarryingcapacityofthecity,clearurbanfunctionalareatoaddressthebigcitydiseaseproblemsofgreatsignificanceThe"change"toanalyzethenecessityandimportancetothefutureofthescenepresentedtotheaudience,isthemunicipalgovernmentdecisiondepthinterpretationSothatthemassesawareofthismajorinitiativewillhaveastrongfarreachingimpact,willstronglypromotethecity'surbandevelopmentandurbanconstructionofthenewwave,butalsotostoppeoplemovingbacktonewheightsofunderstandingProgramlaunch,theeffectisobvious,bythemunicipalgovernment,thegeneralpublicaregenerallypositiveSecond,televisionnewsplanningtoenhancethetimelinessofnewsAsinformationandcommunicationtechnology,increasingdiversityofsourcesofinformation,instantpublichottransfernewsfirst"firstimpression"isincreasinglyimportantNewsaftertheincident,thelocaltelevisionnewstocompeteforthe"firstvoice"astheaudienceexposuretoallkindsofnewseventsexpectedwhenthefirstinterpreter""factorycollapseincidents,sometimesarousedwidespreadconcernAftertheincident,televisionnewscenteroftimely,accurateandtransparentcoverage,movefaster,theheadstart,firmlygrasptheinitiativeandvoicereports,theline"morethanpeopledead"rumorsquicklydisappearDoesnotmeettheonlyrecordoftheeventitself,furtherinterviewswithAdministrationofWorkSafety,hospitalsandlaborunionsandotherdepartments,indepthreports,theincidentcausedquiteastirinthecommunity,andeventsleadtosocialrightsandinterestsofmigrantworkersthinkingunfoldinginfrontofanaudienceandlaunchedpoliticalnewssection,causingastrongsocialrepercussionsThird,thetelevisionnewstopayattentiontothenewsclosetotheplanning,makingplanninginformationmorefavoredbytheaudienceForthefocusofmajornewseventsorsocialproblems,byplanningtoexpandthecoverageoftheimpactofsocialmedia'sattentionfocusedonreportingtheincident,playmediapublicity,guidance,andsupervisionRecentlygreenbeans,garlicandotherfoodpricescontinuetorise,thepriceisabrokenrecordbrokenagainNewsreportsaroundthistimethefocusofthepeople,byvisitingthemarket,vegetableandcerealsgrowerinterviews,listentoexpertanalysisandrecommendations,writereportsfromtheperspectiveofthepeople:"soaringpricesofagriculturalproductspricesreportervisitedthestorm"onagriculturalpricescontinuedtorise,pricesofvegetablesroseaheadofthecircumstancesandreasonsforindepthanalysis,andfinallytotellthepeople:thepricesofagriculturalnaturaldisastersandmarkettheresultsofselfmediation,willnotdrivepricesup,peopledonothavetoworryaboutNewsbroadcastwonthepublictrustandsupportbytheacclaimFourth,thetelevisionnewsintermsofplanningareessentiallywinningcreative,innovativechangeisimperativeNewsPlanninginnovationontheonehandisthepremiseofthelawtofollowthenews,innewsmodeofoperation,editingmethods,writingstyle,innovationandbreakthroughstheotheristhroughthenewsandthefacts,thefactsonthenewswithnewanduniqueunderstandingunderstandingOncealotofregularnewstoenhancethe"change"awareness,thesamecanbemiraculousReportseveryyeartocelebratetheNationalDay,hownew,howtoliveamoremeaningfulNationalDayAftercorrespondentresearch,planning,thenewChinesethbirthdayisapproaching,inajointtelevisionnewswebsitejointlylaunchedthe"MynameistheNationalDay"seriesofreports,withinthecitylookingforiscalled"NationalDay"ofpeople,memoriesoftheirgrowingfootprint,telltheirstoryoftheNationalcomplexandNationalDay,freezethemahappylifeandlookforwardtotheirbrightfuturetogetheronlineblessthemotherlandSelectedrepresentativeofthepeopleandeventscoverage,greatlyinspiredthepatrioticenthusiasmoftheaudience,reportednotonlywiththecombinationofnewmedia,butalsohighlytargetedMarcheachyearis"WorldMeteorologicalDay"Howtoplanadifferentpastyear'snewsNewsreportersandeditorswiththeplanningofresearch,fieldinterviews,wrotethe"globalwarming,threateningthesafetyoftheEarth",focusedon"WorldMeteorologicalDay,"theday'snews,andonthisbasis,"lookatthehigh,deeplookatalayer"raisedtheissue,globalwarmingtohumanlifeonEarthhowmuchthreatThesemakereportswithheavyweightFinally,goodplanningdependsonthetelevisionnewseditorsandreportersofthepersonalqualitiesandprofessionallevelAnyofthemedia,journalistsshouldlearntoplan,improveplanning,thenewsmediadoabetterjob,thisisourinescapablerealitiesTherefore,initiatinganumberofmajorreports,allowingeditorsandreportersintothebroaderfield,inthedifficultinvestigationandanalysisofwrittenproductionprocesstogetexercise,beimproved

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