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nullEyeblaster AnalyticsActionable AnalyticsPresented by: First-name Last-name● title● 2nd February 2008Eyeblaster AnalyticsAgendaAgendaIndustry Challenges Eyeblaster Analytics – Key Components Campaign Monitor One-click Reporting Report Generator Custom Report Builder Plug-in for Excel Data Feeds Service Pain PointsPain PointsOverwhelming amount and variety of data Hard to draw quality conclusions Multi-channel campaigns Offline vs online Digital channels (search , display, mobile) Ad serving platforms Disparate reporting systemsEyeblaster AnalyticsEyeblaster AnalyticsMaking data actionable Metrics for real business objectives ReliabilityMaking Data ActionableMaking Data Actionable Campaign Monitor Report Generator Plug-in for Excel Data Feeds ServiceOne-click Reporting Custom Report Builder & ServiceMetrics for Business ObjectivesROI Cost Conversion tags Metrics for Business ObjectivesDelivery Impressions Clicks Unique Site/Publisher overlap Engagement Dwell Interaction Expansion Video playback Site OverlapSite OverlapAccurately measure unique users by each publisher When do publishers overlap to deliver multiple impressions to same user Check your media buy: which publisher is overlapping with whichBack to Metrics slideDwell TimeDwell TimeGo beyond interaction Build brand moments Measure brand engagement nullWhat is Dwell Time?average number of seconds the user engaged with the ad including mouse-on-ad, user initiated expansion, user initiated video & timed custom interaction How it WorksHow it WorksBack to Metrics slideDay of the weekDay of the week* Weekdays (Mon – Fri): 62 Sec. Weekends: (Sat – Sun): 52 Sec.1 minHewlett Packard: 2008Hewlett Packard: 2008Making Data ActionableMaking Data Actionable Campaign Monitor Report Generator Plug-in for Excel Data Feeds ServiceOne-click Reporting Custom Report Builder & ServiceCampaign MonitorCampaign MonitorCampaign insights in real time At-a-glance monitoring of key campaign data Back to Solutions slideCampaign Ready, Set, GoCampaign Ready, Set, GoCampaign Monitor your window to the campaignPredefinedCustomInstant access to Key Performance Indicators View all campaigns at a glance Detect problems quickly and easily Gain control with real-time dataBackCMCRBReport Generator1-ClickPlug-in for ExcelData FeedOne-click ReportingOne-click ReportingActionable insights at your fingertips Prepare to impress Back to Solutions slideAt the click of a buttonAt the click of a button Full Campaign Summary slide deck in standard ppt 关于艾滋病ppt课件精益管理ppt下载地图下载ppt可编辑假如ppt教学课件下载triz基础知识ppt format Visual representation of campaign performance dataPredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for ExcelData FeedReport GeneratorReport GeneratorA complete campaign analysis package Witness your data come to life Back to Solutions slideMade to measureMade to measure23 predefined reports, grouped into 8 simple categories For agencies, publishers and creative shops+ Embedded Benchmarks + GraphsPredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for ExcelData FeedMade visualMade visualVisual assistance of graphs embedded in reports Selected Eyeblaster benchmarks embedded for comparison PredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for ExcelData FeedEyeblaster benchmark sampleCustom Report Builder (CRB)Custom Report Builder (CRB)Freedom to create any report you want, instantly The real solution to flexibility A superb new user experience Back to Solutions slideMix & MatchMix & MatchSelect the metrics you need Mix delivery, engagement and conversion data in one report All delivered in flat Excel Copy and paste the data to other sources PredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for ExcelData FeedStands out in the crowd© 2008 Eyeblaster. All rights reservedStands out in the crowd Ease of use complements innovation Get it ad hoc or scheduled Significant time saved Use metrics available only in the CRB Analysis made easy!Custom Reporting ServiceCustom Reporting ServiceTailored reports built for unique needsDefine data structureDefine required formatDefine filtering optionsYour list of custom reports available on-lineBack to Solutions slidePlug-in for ExcelPlug-in for ExcelAdvanced analytics for experienced users Back to Solutions slideSlice and DiceSlice and DicePerform exploratory, advanced analysis Play around with the data Pivot tables with all the account’s data Actionable results are immediate PredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for ExcelData FeedData Feeds ServiceData Feeds ServiceBespoke custom projects All the data available in one place Back to Solutions slideData Feeds ServiceData Feeds ServiceSee the full picture in one placeTransfer Eyeblaster data directly to your database Integrate data automatically into any analytics systems Data is transported in a secured way, and monitored 24/7 © 2009 Eyeblaster. All rights reservedPredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for ExcelData FeedEyeblaster AnalyticsEyeblaster AnalyticsAccountability & measurability across media to ensure ad expenditure is giving results Deeper, actionable analysis in less time More effective campaigns, increased ROI Thank youThank youRumor has it that competitors consider Eyeblaster Analytics as the golden standard in the industry. Contact us to find out more.