The Social Quality Approach:
Bridging Asia and Europe*
ALAN WALKER | University of Sheffield
This paper sets out to achieve three aims. First of all it provides a basic introduction to the
concept of social quality. This includes an outline of its architecture- constitutional, conditional
and normative factors — and of the four key impulses that led to its development: ontological,
methodological, sociological and normative. Then, secondly, it compares the East Asian and
European social models. Although such summary accounts risk over-simplification, this section
is critical to gain a broad understanding of the similarities and differences and prepare for the
third and final part. Thus the third aim is to begin a discussion of how the European social
quality approach might be applied to East Asia. The paper does so by working through the
social quality architecture outlined earlier. The paper ends with a discussion of the role of
political ideology in shaping stereotypes about Asia and Europe.
Keywords: Social Quality, Europe, East Asia, Social Models, Social Policy
*Originated as a key note lecture to the conference ‘Social Quality in Asia and Europe: Searching for
Ways to Promote Social Cohesion and Social Empowerment’, Nanjing University, China, 24th
October, 2008.
DEVELOPMENT AND SOCIETY
Volume 38 | Number 2 | December 2009, 209-235
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Introduction
This article introduces the concept of social quality and examines the
extent of its applicability to Asian societies. This is an important issue because
the concept was developed in Western Europe and the idea that it might be
applied to other regions arose only subsequently. The article starts with an
outline of the current state of play with regard to social quality theory: the
concept is an organic one and still in development. It can, in other words, adapt
in certain methodological respects, to the increasing dialogue with Asian
scholars. Then, it is important for its application in an Asian context, to be clear
about the key factors that lay behind the birth of social quality and the European
circumstances surrounding it. Next a contrast is made between the social
models of Asia (specifically China and East Asia) and Europe (specifically
Western Europe) in order to understand the differing contexts of social quality
application. The idea of the welfare society, as a socio-political construct, is used
to emphasise the contrast. Finally the article examines the potential for social
quality to contribute to social policy and social development in China and East
Asia and identifies the key points for research.
The Meaning of Social Quality
The essence of the idea of social quality is the social nature of human
beings. This is reflected in the definition:
the extent to which people are able to participate in the social, economic and
cultural life of their communities under conditions which enhance their well-
being and individual potential (Beck, Maesen v.d. and Walker, 1997: 6-7).
Although the definition emphasises individual well-being and potential it also
indicates that these are derived from social engagement or participation (Beck et
al., 2001). Thus the focus is on the extent to which the quality of social relations
promotes both participation in social development and individual human
growth and development. In other words, there can be no individual well-being
and development without social relations. Starting from the assumption that
people are essentially social beings, rather than atomized economic agents, it is
argued that self-realization depends on social recognition (Honneth, 1995). In
other words, a person’s self-realization is derived from their interaction with
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others in a world of collective identities — such as families, communities,
companies, institutions. Thus there is interdependency between the processes of
self-realization and those of collective identify formation (Beck et al., 2001). Of
course to participate in these processes people must have the capacity for self-
reflection and the collective identities they interact with must be open. It is here,
in these interdependent processes, that the ‘social’ is located. The field in which
these interdependent processes take place is that represented by the interaction
of two critical tensions: the horizontal tension between the formal world of
systems and the informal life-worlds of families, groups and communities
(Tonnies, 2002; Weber, 1978); and the vertical tension between societal
development and biographical development (Weyman and Heinz, 1996).
Three sets of factors play the key roles in the creation and evaluation of
social quality (Beck et al, 1997; 2001). There are, first of all, the constitutional
factors, which are the outcome of processes of self-realisation, interacting with
processes concerning the formation of a diversity of collective identities across
the two main tensions. These result in the constitution of competent social
actors: personal (human) security, concerning the institutionalisation of the rule
of law; social recognition concerning interpersonal respect between members of
the community; social responsiveness concerning the openness of groups,
communities and systems; and personal (human) capacity, concerning the
individual’s physical and/or mental abilities. Each factor is mainly influenced by
two aspects of the interaction between the two main tensions and is, therefore,
situated in one part of the quadrangle of the constitutional factors (Beck et al.,
2001) as shown in Diagram 1.
Once competent actors are constituted, the opportunities for and
The Social Quality Approach �
Systems
Institutions
Organizations
Communities
Families
Societal Development
Biographical Development
Diagram 1. Two Basic Reciprocal Tensions
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outcomes of social quality are determined, secondly, by four conditional factors
(Diagram 2). First, people have to have access to socio-economic security in
order to protect them from poverty and other forms of material deprivation. In
a European context socio-economic security requires good quality paid
employment backed up by social protection to guarantee living standards and
access to resources: income, education, health care, social services, environment,
public health, personal safety and so on. It also relies on ecological security:
protection from environmental hazards created, for example, by global
warming. Different societies and different stages of development will witness a
variety of combinations of actors — state, market, family and civil society — in
the production of welfare. Second, people have to experience social inclusion in,
or minimum levels of social exclusion from, key social and economic
institutions such as the labour market. Social inclusion should concern
citizenship. In practice, however, this may be a wide and all embracing national
or European citizenship or ‘exclusive’ with large numbers of outcasts and quasi-
citizens (denied citizenship completely or partially by means of discrimination)
in which social inclusion cannot be achieved for many. Third, people should be
able to live in communities and societies characterized by social cohesion. Social
cohesion refers to the glue which holds together communities and societies. It is
vital for both social development and individual self-realization. The
contemporary discussion of cohesion often centers on the narrow popular
concept of ‘social capital’ but its legacy stretches back, via Durkheim, to
solidarity, shared norms and values. Fourth, people must be to some extent
autonomous and socially empowered in order to be able to fully participate in
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Societal Development
Personal (human) Social
Security
Recognition
Systems
ACTORS CAPABLE
Communities
Institutions OF SOCIAL QUALITY
Families
Organizations
Groups
Social Personal (human)
Responsiveness Capacity
Biographical Development
Diagram 2. The Quadrangle of the Constitutional Factors
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the face of rapid socio-economic change. Social empowerment means enabling
people to control their own lives and to take advantage of opportunities. It
means increasing the range of human choice. Therefore it goes far beyond
participation in the political system to focus on the individual’s potential
capacities (knowledge, skills, experience and so on) and how far these can be
realized. It is ‘social’ because this realization is via relationships. Each factor is an
outcome of processes concerning the formation of a diversity of collective
identities, strongly influenced by the interplay of processes of self-realisation
across two main tensions and is, therefore also situated in one part of the
quadrangle of the conditional factors (Beck et al., 2001).
Thirdly, a set of normative factors are used to make judgements about the
appropriate or necessary degree of social quality, based on the linking of the
constitutional and conditional factors at a specific place and a specific time. The
normative factors are: social justice, linked to socio-economic security;
solidarity, connected to social cohesion; equal value, as a criterion in relation to
social inclusion; and human dignity, in relation to social empowerment.
The connection of biographical development and the genesis of groups,
families and communities — the interplay between actions towards self-
realisation and those leading to the formation of collective identities —
inevitably influences the nature of both the constitutional factors and the
conditional ones. Thus, methodologically, it is feasible to examine the interplay
between these processes in order to explain changes in them over time in the
same way that analytical dualism assumes that structures and agents are, at least
temporarily, distinguishable (Archer, 1995: 66). These dynamic interactions lead
to the emergence of new relationships, social structures and, therefore, new
expressions of the social. Thus the two quadrangles (Diagrams 1 and 2) are not
in practice separate but mutually interact to construct the dynamic nature of the
social. For example, we may hypothesise a critical relationship between personal
(human) capacity at the individual level and the possibilities presented by social
empowerment at the social level.
An overview of the three sets of factors — the social quality architecture —
shows the three dimensions and their connectivities (Diagram 3). In terms of
measurement the European focus has been on the conditional factors, the
hardware of social quality. This is not surprising because these represent the
outcomes of the processes involved rather than measuring the processes per se.
In line with welfare regime theory we hypothesise that there are different ‘social
quality regimes’ depending on variations in the interactions between the
constitutional and conditional factors, together with their normative context (an
issue returned to later).
The Social Quality Approach �
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Key Drivers of the Social Quality Perspective
To appreciate the paradigmatic change represented by the social quality
concept, at least in a European context, it is essential to understand the forces
driving its origin. There are four main ones: ontological, methodological,
sociological and political/ethical.
First, in ontological terms, the birth of social quality was a response to the
dominance of individualism in both society and social science. In scientific
terms a major impulse behind the development of the social quality theory is
the realisation that a clear understanding of the social had vanished from social
sciences with the transition from modernity to post or late modernity (Bauman,
1999). Gradually the scientific distinction between the social and the individual
has become entrenched. In recent decades the latter have taken strong analytical
precedence over the former. As a consequence of the societal and cultural shift
to late modernity, individuals are located increasingly at the forefront of popular
discourses. Contemporary Western social sciences are preoccupied with
individual life styles, individual happiness, preferences, consumption, well-being
and quality of life of people as autonomous individuals, rather than as
individuals in groups, communities and other social relations (Bauman, 2008).
According to Ferge (2001), in Central Europe this cultural and political shift has
caused the individualization of the social and leads to legitimation of the decline
in solidarity
The necessity to rethink the idea of the social follows from the assumption
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Societal Development
Socio-economic Social
Cohesion
Systems CONDITIONS FOR Communities
Institutions SOCIAL QUALITY Families
Organizations Groups
Social Social
Inclusion Empowerment
Biographical Development
Diagram 3. The Quadrangle of the Conditional Factors
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that people are social being’s. What meanings should be accorded to this
adjective, and how should they be translated into concrete policy templates such
as ‘social justice’, ‘social protection’, ‘social security’, ‘social inclusion’, or ‘social
cohesion’? Social quality analysts argue that ‘the social does not exist as such but
it is the expression of the constantly changing processes by which individuals
realize themselves as interacting social beings’ (Beck et al., 2001: 310). The
entrenched distinction between the social and the individual is based on a false
premise. In the words of Elias, individual and society are not in contradistinc-
tion:
to understand the obstruction which the predominant modes of thinking and
feeling pose to the investigation of longer-term changes of social structure and
personality structure (…) it is not enough to trace the development of the
image of people as society, the image of society. It is also necessary to keep in
mind the development of the image of people as individuals, the image of
personality. As has been mentioned, one of the peculiarities of the traditional
human self-image is that people often speak and think of individuals and
societies as if these were two phenomena existing separately — of which,
moreover, one is often considered ‘real’ and the other ‘unreal’ — instead of two
different aspects of the same human being (Elias, 2000: 468).
The social quality approach follows Elias’ rejection of the separation of
individuals and society but it does not completely conflate the two. Thus, in
social quality theory, the social is realised in the interplay between processes of
self-realization by individuals acting as social beings and processes leading to the
formation of collective identities. The duality between agency and structure is
overcome by stressing dialectical relationality, as in the work of Bhaskar (1993).
This position is congruent with Archer’s idea of analytical dualism which refuses
to separate as well as to conflate agency and structure (Archer, 1995: 66).
Second, in methodological terms, there was (and remains) the inadequacy
of existing conceptual tools to provide a broad and coherent framework with
which to interpret and make sense of the massive transformations taking place
globally and, in particular, how they impact on people’s lives. This need is felt in
many spheres yet, everywhere, there is fragmentation: in policy making between
policy domains, policy makers and NGOs, policy makers and citizens; in welfare
between managers, professionals, provider organisations, users and carers; and
in science between myriad different disciplines. Thus there is a lack of coherent
methodological tools to analyse social change and its impact on daily life.
Recent years have seen a huge expansion in the statistical data available to
The Social Quality Approach �
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policy makers and the general public in Europe, including statistical digests
from Eurostat, DG Employment’s Social Situation Reports and the Quality of
Life in Europe series from the European Foundation on Living and Working
conditions (EFLWC, 2006). Such information is part of the life-blood of
democracy, but its explosive growth has a paradoxical aspect. It tends to
reinforce policy fragmentation, making it hard for policy makers to tackle
problems in a holistic way and for citizens to comprehend what is happening to
society. This is where the social quality approach may contribute. One of its
aims is to overcome the present fragmentation of policy, for example at the EU
level, between economic, educational, employment, urban and other domains.
By creating a coherent, theoretically grounded, concept that embraces all
policies and all stages of the policy process it is intended to furnish policy
makers and the general public with an analytical tool with which to understand
society and to change it (Walker and Maesen v.d., 2004). In other words, the
outcomes of education policies or health care policies may be analysed with help
of the same conceptual framework by asking to what extent they influence the
socio-economic situation of citizens, their social cohesion, social inclusion,
socio-economic security and social empowerment. These are overarching
questions with which to connect the outcomes of the different policy arenas
with each other as combined expressions of the social. In order to understand
these expressions the approach also demands a transcendence of the existing
fragmentation between fields of knowledge.
Third, there was a sociological driver behind social quality. In particular,
the major stimulus was the dysfunctional asymmetrical relationship between
economic policy and ‘social policy’. Social policy at the national level has,
traditionally, been subordinated to economic policy and dominant economic
values. In the European context social policy is commonly treated as being
equivalent to social administration by national states and regional and local
authorities concerning income transfers for maintaining the socio-economic
security of, originally, employees and later of all citizens. It concerns in fact just
one aspect of the whole range of what are social policies emanating from
national states, non-profit organisations, NGOs, companies and groups of
citizens, oriented to the domains of socio-economic security: financial
resources, housing, health and social care, work and education. The
asymmetrical relationship between economic policy and this whole range of
social policies has severely constrained the development of a comprehensive
approach (Walker, 1984). Related to this, the separation between economics and
other social sciences, following the break-up of political economy, led to the
conscious development of economics in isolation from an understanding of
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social relations (Gough, 1979). Furthermore, not only did the dominant
Western economics unilaterally determine the sphere of its own compe
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