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首页 SEC-AAPL-1193125-11-282113.pdf

SEC-AAPL-1193125-11-282113.pdf

SEC-AAPL-1193125-11-282113.pdf

上传者: 浪得虚名的狗 2012-06-15 评分 4.5 0 84 11 382 暂无简介 简介 举报

简介:本文档为《SEC-AAPL-1193125-11-282113pdf》,可适用于经济金融领域,主题内容包含APPLEINCFORMK(AnnualReport)FiledforthePeriodEndingAddressONEINFINITELOOPCU符等。

APPLEINCFORMK(AnnualReport)FiledforthePeriodEndingAddressONEINFINITELOOPCUPERTINO,CATelephone()CIKSymbolAAPLSICCodeElectronicComputersIndustryComputerHardwareSectorTechnologyFiscalYearhttp:wwwedgaronlinecomCopyright,EDGAROnline,IncAllRightsReservedDistributionanduseofthisdocumentrestrictedunderEDGAROnline,IncTermsofUseUNITEDSTATESSECURITIESANDEXCHANGECOMMISSIONWashington,DCFormK(MarkOne)ForthefiscalyearendedSeptember,OrForthetransitionperiodfromtoCommissionfilenumber:APPLEINC(Exactnameofregistrantasspecifiedinitscharter)Registrant’stelephonenumber,includingareacode:()SecuritiesregisteredpursuanttoSection(b)oftheAct:SecuritiesregisteredpursuanttoSection(g)oftheAct:NoneIndicatebycheckmarkiftheregistrantisawellknownseasonedissuer,asdefinedinRuleoftheSecuritiesActYesNoIndicatebycheckmarkiftheregistrantisnotrequiredtofilereportspursuanttoSectionorSection(d)oftheActYesNoIndicatebycheckmarkwhethertheregistrant()hasfiledallreportsrequiredtobefiledbySectionor(d)oftheSecuritiesExchangeActofduringtheprecedingmonths(orforsuchshorterperiodthattheregistrantwasrequiredtofilesuchreports),and()hasbeensubjecttosuchfilingrequirementsforthepastdaysYesNoIndicatebycheckmarkwhethertheregistranthassubmittedelectronicallyandpostedonitscorporateWebsite,ifany,everyInteractiveDataFilerequiredtobesubmittedandpostedpursuanttoRuleofRegulationST(ofthischapter)duringtheprecedingmonths(orforsuchshorterperiodthattheregistrantwasrequiredtosubmitandpostsuchfiles)YesNoIndicatebycheckmarkifdisclosureofdelinquentfilerspursuanttoItemofRegulationSK(sectionofthischapter)isnotcontainedherein,andwillnotbecontained,tothebestoftheregistrant’sknowledge,indefinitiveproxyorinformationstatementsincorporatedbyreferenceinPartIIIofthisFormKoranyamendmenttothisFormKIndicatebycheckmarkwhethertheregistrantisalargeacceleratedfiler,anacceleratedfiler,anonacceleratedfiler,orasmallerreportingcompanySeethedefinitionsof“largeacceleratedfiler,”“acceleratedfiler”and“smallerreportingcompany”inRuleboftheExchangeActIndicatebycheckmarkwhethertheregistrantisashellcompany(asdefinedinRuleboftheAct)YesNoTheaggregatemarketvalueofthevotingandnonvotingstockheldbynonaffiliatesoftheregistrant,asofMarch,,thelastbusinessdayoftheCompany’smostrecentlycompletedsecondfiscalquarter,wasapproximately$,,,basedupontheclosingpricereportedforsuchdateontheNASDAQGlobalSelectMarketForpurposesofthisdisclosure,sharesofcommonstockheldbypersonswhoholdmorethanoftheoutstandingsharesofcommonstockandsharesheldbyexecutiveofficersanddirectorsoftheregistranthavebeenexcludedbecausesuchpersonsmaybedeemedtobeaffiliatesThisdeterminationofexecutiveofficeroraffiliatestatusisnotnecessarilyaconclusivedeterminationforotherpurposes,,sharesofCommonStockIssuedandOutstandingasofOctober,DOCUMENTSINCORPORATEDBYREFERENCE()Portionsoftheregistrant’sdefinitiveProxyStatementrelatingtoitsAnnualMeetingofShareholdersareincorporatedbyreferenceintoPartIIIofthisAnnualReportonFormKwhereindicatedSuchProxyStatementwillbefiledwiththeUSSecuritiesandExchangeCommissionwithindaysaftertheendofthefiscalyeartowhichthisreportrelatesANNUALREPORTPURSUANTTOSECTIONOR(d)OFTHESECURITIESEXCHANGEACTOFTRANSITIONREPORTPURSUANTTOSECTIONOR(d)OFTHESECURITIESEXCHANGEACTOFCalifornia(Stateorotherjurisdictionofincorporationororganization)(IRSEmployerIdentificationNo)InfiniteLoopCupertino,California(Addressofprincipalexecutiveoffices)(ZipCode)CommonStock,noparvalueTheNASDAQGlobalSelectMarket(Titleofclass)(Nameofexchangeonwhichregistered)LargeacceleratedfilerAcceleratedfilerNonacceleratedfiler(Donotcheckifsmallerreportingcompany)SmallerReportingCompanyTheBusinesssectionandotherpartsofthisAnnualReportonFormK(“FormK”)containforwardlookingstatementsthatinvolverisksanduncertaintiesManyoftheforwardlookingstatementsarelocatedin“Management’sDiscussionandAnalysisofFinancialConditionandResultsofOperations”ForwardlookingstatementsprovidecurrentexpectationsoffutureeventsbasedoncertainassumptionsandincludeanystatementthatdoesnotdirectlyrelatetoanyhistoricalorcurrentfactForwardlookingstatementscanalsobeidentifiedbywordssuchas“anticipates,”“believes,”“estimates,”“expects,”“intends,”“plans,”“predicts,”andsimilartermsForwardlookingstatementsarenotguaranteesoffutureperformanceandtheCompany’sactualresultsmaydiffersignificantlyfromtheresultsdiscussedintheforwardlookingstatementsFactorsthatmightcausesuchdifferencesinclude,butarenotlimitedto,thosediscussedinthesubsectionentitled“RiskFactors”underPartI,ItemAofthisFormK,whichareincorporatedhereinbyreferenceTheCompanyassumesnoobligationtoreviseorupdateanyforwardlookingstatementsforanyreason,exceptasrequiredbylawPARTICompanyBackgroundAppleIncanditswhollyownedsubsidiaries(collectively“Apple”orthe“Company”)designs,manufacturesandmarketsmobilecommunicationandmediadevices,personalcomputers,andportabledigitalmusicplayers,andsellsavarietyofrelatedsoftware,services,peripherals,networkingsolutions,andthirdpartydigitalcontentandapplicationsTheCompany’sproductsandservicesincludeiPhone,iPad,Mac,iPod,AppleTV,aportfolioofconsumerandprofessionalsoftwareapplications,theiOSandMacOSXoperatingsystems,iCloud,andavarietyofaccessory,serviceandsupportofferingsTheCompanyalsosellsanddeliversdigitalcontentandapplicationsthroughtheiTunesStore,AppStore,iBookstore,andMacAppStoreTheCompanysellsitsproductsworldwidethroughitsretailstores,onlinestores,anddirectsalesforce,aswellasthroughthirdpartycellularnetworkcarriers,wholesalers,retailers,andvalueaddedresellersInaddition,theCompanysellsavarietyofthirdpartyiPhone,iPad,MacandiPodcompatibleproducts,includingapplicationsoftware,printers,storagedevices,speakers,headphones,andvariousotheraccessoriesandperipherals,throughitsonlineandretailstoresTheCompanysellstoconsumers,smallandmidsizedbusinesses(“SMB”),andeducation,enterpriseandgovernmentcustomersTheCompany’sfiscalyearistheorweekperiodthatendsonthelastSaturdayofSeptemberUnlessotherwisestated,allinformationpresentedinthisFormKisbasedontheCompany’sfiscalcalendarTheCompanyisaCaliforniacorporationestablishedinBusinessStrategyTheCompanyiscommittedtobringingthebestuserexperiencetoitscustomersthroughitsinnovativehardware,software,peripherals,andservicesTheCompany’sbusinessstrategyleveragesitsuniqueabilitytodesignanddevelopitsownoperatingsystems,hardware,applicationsoftware,andservicestoprovideitscustomersnewproductsandsolutionswithsuperioreaseofuse,seamlessintegration,andinnovativedesignTheCompanybelievescontinualinvestmentinresearchanddevelopmentandmarketingandadvertisingiscriticaltothedevelopmentandsaleofinnovativeproductsandtechnologiesAspartofitsstrategy,theCompanycontinuestoexpanditsplatformforthediscoveryanddeliveryofthirdpartydigitalcontentandapplicationsthroughtheiTunesStoreAspartoftheiTunesStore,theCompany’sAppStoreandiBookstoreallowcustomerstodiscoveranddownloadapplicationsandbooksthrougheitheraMacorWindowsbasedcomputerorthrough“iOSdevices,”namelyiPhone,iPadandiPodtouchInJanuary,theCompanyopenedtheMacAppStoretoallowcustomerstoeasilydiscover,downloadandinstallapplicationsfortheirMacsTheCompanyalsosupportsacommunityforthedevelopmentofthirdpartysoftwareandhardwareproductsanddigitalcontentthatcomplementtheCompany’sofferingsTheCompany’sstrategyalsoincludesexpandingitsdistributionnetworktoeffectivelyreachmorecustomersandprovidethemwithahighqualitysalesandpostsalessupportexperienceItemBusinessSMSMConsumerandSmallandMidSizedBusinessTheCompanybelievesahighqualitybuyingexperiencewithknowledgeablesalespersonswhocanconveythevalueoftheCompany’sproductsandservicesgreatlyenhancesitsabilitytoattractandretaincustomersTheCompanysellsmanyofitsproductsandresellsthirdpartyproductsinmostofitsmajormarketsdirectlytoconsumersandbusinessesthroughitsretailandonlinestoresTheCompanyhasalsoinvestedinprogramstoenhanceresellersalesbyplacinghighqualityApplefixtures,merchandisingmaterialsandotherresourceswithinselectedthirdpartyresellerlocationsThroughtheApplePremiumResellerProgram,certainthirdpartyresellersfocusontheAppleplatformbyprovidingahighlevelofproductexpertise,integrationandsupportservicesTheCompany’sretailstoresaretypicallylocatedathightrafficlocationsinqualityshoppingmallsandurbanshoppingdistrictsByoperatingitsownstoresandlocatingthemindesirablehightrafficlocations,theCompanyisbetterpositionedtoensureahighqualitycustomerbuyingexperienceandattractnewcustomersThestoresaredesignedtosimplifyandenhancethepresentationandmarketingoftheCompany’sproductsandrelatedsolutionsTothatend,retailstoreconfigurationshaveevolvedintovarioussizestoaccommodatemarketspecificdemandsTheCompanybelievesprovidingdirectcontactwithitscustomersisaneffectivewaytodemonstratetheadvantagesofitsproductsoverthoseofitscompetitorsThestoresemployexperiencedandknowledgeablepersonnelwhoprovideproductadvice,serviceandtrainingThestoresofferawideselectionofthirdpartyhardware,software,andotheraccessoriesandperipheralsthatcomplementtheCompany’sproductsEducationThroughoutitshistory,theCompanyhasbeencommittedtodeliveringsolutionstohelpeducatorsteachandstudentslearnTheCompanybelieveseffectiveintegrationoftechnologyintoclassroominstructioncanresultinhigherlevelsofstudentachievementandhasdesignedarangeofproducts,servicesandprogramstoaddresstheneedsofeducationcustomersTheCompanyalsosupportsmobilelearningandrealtimedistributionandaccessibilityofeducationrelatedmaterialsthroughiTunesU,aplatformthatallowsstudentsandteacherstoshareanddistributeeducationalmediaonlineTheCompanysellsitsproductstotheeducationmarketthroughitsdirectsalesforce,selectthirdpartyresellersanditsonlineandretailstoresEnterpriseandGovernmentTheCompanyalsosellsitshardwareandsoftwareproductstoenterpriseandgovernmentcustomersineachofitsgeographicsegmentsTheCompany’sproductsaredeployedinthesemarketsbecauseoftheirpower,productivity,easeofuseandthesimplicityofseamlessintegrationintoinformationtechnologyenvironmentsTheCompany’sproductsarecompatiblewiththousandsofthirdpartybusinessapplicationsandservices,anditstoolsenablethedevelopmentandsecuredeploymentofcustomapplicationsaswellasremotedeviceadministrationBusinessOrganizationTheCompanymanagesitsbusinessprimarilyonageographicbasisAccordingly,theCompanyhasdeterminedthatitsreportableoperatingsegments,whicharegenerallybasedonthenatureandlocationofitscustomers,consistoftheAmericas,Europe,Japan,AsiaPacificandRetailTheresultsoftheAmericas,Europe,JapanandAsiaPacificreportablesegmentsdonotincludetheresultsoftheRetailsegmentTheAmericassegmentincludesbothNorthandSouthAmericaTheEuropesegmentincludesEuropeancountries,aswellastheMiddleEastandAfricaTheAsiaPacificsegmentincludesAustraliaandAsiancountries,otherthanJapanTheRetailsegmentoperatesAppleretailstoresworldwideEachreportableoperatingsegmentprovidessimilarhardwareandsoftwareproductsandsimilarservicesFurtherinformationregardingtheCompany’soperatingsegmentsmaybefoundinPartII,ItemofthisFormKunderthesubheading“SegmentOperatingPerformance,”andinPartII,ItemofthisFormKinNotestoConsolidatedFinancialStatementsinNote,“SegmentInformationandGeographicData”ProductsTheCompanyoffersarangeofmobilecommunicationandmediadevices,personalcomputingproducts,andportabledigitalmusicplayers,aswellasavarietyofrelatedsoftware,services,peripherals,networkingsolutionsandthirdpartyhardwareandsoftwareproductsInaddition,theCompanyoffersitsownsoftwareproducts,includingiOS,theCompany’sproprietarymobileoperatingsystemMacOSX,theCompany’sproprietaryoperatingsystemsoftwarefortheMacserversoftwareandapplicationsoftwareforconsumer,SMB,andeducation,enterpriseandgovernmentcustomersTheCompany’sprimaryproductsarediscussedbelowiPhoneiPhonecombinesamobilephone,aniPod,andanInternetcommunicationsdeviceinasinglehandheldproductBasedontheCompany’sMultiTouchuserinterface,iPhonefeaturesdesktopclassemail,webbrowsing,searching,andmapsandiscompatiblewithbothMacsandWindowsbasedcomputersiPhoneautomaticallysyncscontentfromusers’iTuneslibraries,aswellascontacts,bookmarks,andemailaccountsiPhoneallowscustomerstoaccesstheiTunesStoretodownloadaudioandvideofiles,aswellasavarietyofotherdigitalcontentandapplicationsInOctober,theCompanylaunchediPhoneS,itslatestversionofiPhone,whichincludesSiri,avoiceactivatedintelligentassistantInadditiontotheCompany’sowniPhoneaccessories,thirdpartyiPhonecompatibleaccessoriesareavailablethroughtheCompany’sonlineandretailstoresandfromthirdpartiesiPadiPadisamultipurposemobiledeviceforbrowsingtheweb,readingandsendingemail,viewingphotos,watchingvideos,listeningtomusic,playinggames,readingebooksandmoreiPadisbasedontheCompany’sMultiTouchtechnologyandallowscustomerstoconnectwiththeirapplicationsandcontentinamoreinteractivewayiPadallowscustomerstoaccesstheiTunesStoretodownloadaudioandvideofiles,aswellasavarietyofotherdigitalcontentandapplicationsInMarch,theCompanyintroducediPad,itssecondgenerationiPadInadditiontotheCompany’sowniPadaccessories,thirdpartyiPadcompatibleaccessoriesareavailablethroughtheCompany’sonlineandretailstoresandfromthirdpartiesMacHardwareProductsTheCompanyoffersarangeofpersonalcomputingproductsincludingdesktopandportablecomputers,relateddevicesandperipherals,andthirdpartyhardwareproductsTheCompany’sMacdesktopandportablesystemsfeatureIntelmicroprocessors,theMacOSXLionoperatingsystemandtheiLifesuiteofsoftwareforcreationandmanagementofdigitalphotography,music,movies,DVDsandwebsitesTheCompany’sdesktopcomputersincludeiMac,MacProandMacminiTheiMacdesktopcomputerhasanallinonedesignthatincorporatesadisplay,processor,graphicscard,storage,memoryandothercomponentsinsideasingleenclosureTheMacProdesktopcomputeristargetedatbusinessandprofessionalcustomersandisdesignedtomeettheperformance,expansion,andnetworkingneedsofthemostdemandingMacuserTheMacminiisadesktopcomputerinacompactenclosureTheCompany’sportablecomputersincludeMacBookProandMacBookAirMacBookProisaportablecomputerdesignedforprofessionalsandconsumersMacBookAirisanultraslimportablecomputerdesignedforprofessionalsandconsumersiPodTheCompany’siPodlineofportabledigitalmusicandmediaplayersincludesiPodtouch,iPodnano,iPodshuffleandiPodclassicAlliPodsworkwithiTunesInadditiontotheCompany’sowniPodaccessories,thirdpartyiPodcompatibleaccessoriesareavailable,throughtheCompany’sonlineandretailstoresorfromthirdpartiesTheiPodtouch,basedoniOS,isaflashmemorybasediPodwithawidescreendisplayandaMultiTouchuserinterfaceiPodtouchallowscustomerstoaccesstheiTunesStoretodownloadaudioandvideocontent,aswellasavarietyofdigitalapplicationsTheiPodnanoisaflashmemorybasediPodthatfeaturestheCompany’sMultiTouchinterfaceallowingcustomerstonavigatetheirmusiccollectionbytappingorswipingthedisplayTheiPodnanofeaturesapolishedaluminumandglassenclosurewithabuiltinclipTheiPodshuffleisaflashmemorybasediPodthatfeaturesaclickablecontrolpadtocontrolmusicplaybackandVoiceOvertechnologyenablingcustomerstohearsongtitles,artistsandplaylistnamesTheiPodclassicisaharddrivebasedportabledigitalmusicandvideoplayeriTunesiTunesisanapplicationthatsupportsthepurchase,download,organizationandplaybackofdigitalaudioandvideofilesandisavailableforbothMacandWindowsbasedcomputersiTunesisthelatestversionofiTunesandfeaturesAirPlaywirelessmusicplayback,GeniusMixes,HomeSharing,andimprovedsyncingfunctionalitywithiOSdevicesiTunesisintegratedwiththeiTunesStore,aservicethatallowscustomerstodiscover,purchase,rent,anddownloaddigitalcontentandapplicationsTheiTunesStoreincludestheAppStoreandiBookstoreTheAppStoreallowscustomerstodiscoveranddownloadapplications,andtheiBookstorefeatureselectronicbooksfrommajorandindependentpublishersandallowscustomerstopreviewandbuybooksfortheiriOSdevicesCustomerscanaccesstheAppStorethrougheitheraMacorWindowsbasedcomputerorthroughaniOSdeviceTheiBookstoreisaccessedthroughtheiBooksapplicationonaniOSdeviceMacAppStoreInJanuary,theCompanyopenedtheMacAppStoreallowingcustomerstodiscover,downloadandinstallapplicationsfortheirMacsTheMacAppStoreoffersapplicationsineducation,games,graphicsanddesign,lifestyle,productivity,utilitiesandothercategoriesTheCompany’sMacOSXoperatingsystemsoftwareandiLifeandiWorkapplicationsoftwarearealsoavailableontheMacAppStoreiCloudInOctober,theCompanylaunchediCloud,itsnewcloudservice,whichstoresmusic,photos,applications,contacts,calendars,anddocumentsandwirele

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