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首页 星巴克

星巴克.ppt

星巴克

大哭啾啾
2012-05-24 0人阅读 举报 0 0 0 暂无简介

简介:本文档为《星巴克ppt》,可适用于外语资料领域

IntroductionBriefIntroduction:StarbucksisthenameofacoffeechaincompanyofAmericaIt’sfoundedinOneofthelargestcoffeechainstoreintheworldTheheadquarterofStarbucksislocatedinSeattle,WashingtonMainOperation:ExceptcoffeeStarbucksalsosellstea、pastecake(馅皮饼)andcakesetcBusinessScope:StarbucksnearlyhaveshopsintheglobalscopethroughoutNorthandSouthAmerica,Europe,theMiddleEastandthePacificareaChinaandStarbucksChinaandStarbucksStarbucksisoptimisticaboutthefurtherdevelopmentinChinaAndtrytheirbesttomakeChinatobethelargestinternationalmarketexceptAmericaThefirststoreopenedinTaiwanonMarchThefirstmainlandstoreinBeijingonJanuarySincethefirstshopsopenedinBeijing,StarbuckshassetupmanyoutletsinthemainlandChina,HongKong,TaiwanandMacaoIthavenearlystores,ofwhichaboutstoresinmainlandareaCompaniesadheringtotheglobaltraditionalculture,activelymergewithChinalocalcommunitiesandcultures,tobearesponsibleChinaenterprisecitizenInSeptember,thecompanypaid$millionsetupa“StarbucksChinaeducationproject",speciallyfortheimprovementofChinaeducationcondition,especiallytohelptheteachersandstudentsinthepoorareasThefirstdonation$millionhasbeencooperatedwithChinaSongQinglingfoundation“Westernteachertrainingplan"Theseconddonation$hasalreadybeenputintothe"waterWomenHealthanddevelop"projectWhichiscooperatewithChinesewomen'sdevelopmentfoundationThecultureandsciencetechnologyofStarbucksThecultureandsciencetechnologyofStarbucksThecultureandsciencetechnologyofStarbucksStarbucks’svaluepropositionisStarbuckscoffeeisnotsold,butpeopleontheexperienceofcoffeeStarbuckspeoplethink:theirproductisnotonlycoffee,coffeeisjustacarrierAnditisthroughthecoffeethiscarrier,StarbucksputauniquestyletransfertothecustomerCoffeeconsumptionislargelyaperceptualculturallevelsofconsumption,culturecommunicationneedisthecoffeeshopplacetobuildenvironmentculturecaninfectthecustomer,andformedagoodinteractiveexperienceTheirproductqualityreachesthecrazydegreeWhetherrawmaterialanditstransportation,bakedbeans,preparation,theingredientsbyadding,waterfilter,andfinallyputthecoffeetothecustomerofthethatmoment,everythingmustmeetthemoststrictstandards,willproperStarbucksalsopayattentiontotheneedsofthecustomersinthedevelopmentofnewservicecontentSince,chainstoresintroducedinhighspeedwirelessInternetaccess,carryportablecomputerorpersonaldigitalassistant(PDA)customerscansideagreeabledrinkingcoffee,whileinthestoreinthepage,browsetheInternetEmailanddownloadinformationPoliticalandeconomicalenvironmentinChinaPoliticalandeconomicalenvironmentinChinaPoliticalenvironmentStarbucksisakindofcoffeeservices,whichhasnoconnectiontonationalmonopolyindustriesandscarceresourcesAndthepoliticalenvironmentinourcountrywillnothavebigfluctuationsinthefutureforalongtimeforalongtimeWiththeopeningandreformofspeedingup,ChinesegovernmentareencouragingforeigninvestmententerpriseInthelawonlyneedtocomplywithbasicFoodSafetyLawEconomicalenvironmentChinaisintheindustrialeconomicstageTheincomeisnothighbutisgrowinginafastspeedGDPmaintainhighspeedgrowthFromtoOurcountrywithanaverageannualGDPgrowthrateforUrbanpercapitadisposableincomeincreasedbyyeareachyearMarketentrymodeMarketentrymode星巴克很早就开始了跨国经营在全球普遍推行三种商业组织结构:星巴克很早就开始了跨国经营在全球普遍推行三种商业组织结构:合作公司、许可协议、独立经营。星巴克很早就开始了跨国经营在全球普遍推行三种商业组织结构:星巴克很早就开始了跨国经营在全球普遍推行三种商业组织结构:合作公司、许可协议、独立经营。StarbucksstartrunningbusinessearlyinawayoftransnationaloperationIthavethreebusinessorganizationalstructureintheworld:cooperativecorporation,licenseagreementandmanagewithindividualeffortMarketentrymode  星巴克占股权比如在英国、泰国和澳大利亚等地  星巴克占股权比如在日本、韩国等地  星巴克占股权较少一般在左右比如在中国的台湾、香港夏威夷和上海等地  星巴克不占股份、只是纯粹授权经营比如在菲律宾、新加坡、马来西亚和北京等地  星巴克占股权比如在英国、泰国和澳大利亚等地  星巴克占股权比如在日本、韩国等地  星巴克占股权较少一般在左右比如在中国的台湾、香港夏威夷和上海等地  星巴克不占股份、只是纯粹授权经营比如在菲律宾、新加坡、马来西亚和北京等地星巴克与世界各地的合作模式主要有四种情况:In,StarbucksestablishasubsidiarycompanyinshanghaiThecompanyisonbehalfofAmericatocontrolthebusinessinshanghaitheyneedtoresponsibleforthestrategicdevelopment,exploitthemarketandrunningbusiness,ectIn,StarbucksestablishasubsidiarycompanyinshanghaiThecompanyisonbehalfofAmericatocontrolthebusinessinshanghaitheyneedtoresponsibleforthestrategicdevelopment,exploitthemarketandrunningbusiness,ectTheendTheend

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