Predictably Irrationally Agile

www.fabiopereira.me, Predictably and Irrationally Agile Who is this guy? $ 59 $ 125 $ 125 16% 84% 0% + 68% 32% $ 59 $ 125 + $ 59 $ 125 $ 125 +, DECO Y $ 59 $ 125 + A B $ 125 DECOY -B a" Psychology Cognitive Psychology Introspection" Scientific Method" Psychology Cognitive Psychology Econom ic Decision s/ Public Choice AGILE TEAM S Blind Experime nts" h$p://en.wikipedia.org/wiki/Pepsi_Challenge" Pepsi Challenge" Placebo" •  Individuals and interactions over processes and tools •  Working software over comprehensive documentation •  Customer collaboration over contract negotiation •  Responding to change over following a plan 12"WEEK"COURSE" Student Syndrome" “The goal of a #leanstartup is to move through the build-measure-learn feedback loop as quickly as possible” “The goal of a #leanstartup is to move through the build-measure-learn feedback loop as quickly as possible” I’d buy for $170 I’d sel l for $2400 Who changed my precious code?!?! Endowmen t Effect Relativity" Shop Close"Shop Far" $22" $15" $455" $448" Shop Close"Shop Far" $22" $15" $455" $448" Gain" $7" $7" Shop Close"Shop Far" $22" $15" $455" $448" Gain" $7" $7" 31%" 2%" Principle of Relative Priority" Principle of Relative Priority" Buying Features" Prioritising with poker chips" Release Radar" Anchoring" SSN Initial Price? Bid Price 14 $1 4 $8 55 $55 $32 97 $97 $41 SSN Bid Price 00-19 80-99 X" Y" Y = 3X Market Norms" Social Norms" Collectivis m vs Individualis m" Cognitive Psychology Agile Teams Procrastination" Iterations Continuous Delivery" Endowment Effect Collective Code Ownership" Relative Choice Principle of Relative Priority" Relative Choice Principle of Relative Priority" Anchoring Change over Plan" Market/Social Norms Individuals/Incentives/Morale" Predictably and Irrationally… Agile" www.fabiopereira.me, www.fabiopereira.me, References https://docs.google.com/Doc?id=ajk9hjp2k4px_10cfgw6h&pli=1 http://web.mit.edu/ariely/www/MIT/Papers/tom.pdf http://papers.ssrn.com/sol3/papers.cfm?abstract_id=243109 http://agilemanifesto.org/ http://en.wikipedia.org/wiki/Endowment_effect Images" h$p://agileboardhacks.files.wordpress.com/2012/02/releaseGradar.jpg" h$p://www.officialpsds.com/images/thumbs/FountainGPenGpsd17071.png" h$p://www.bigmen.com/suits/images/ass_suit.jpg" h$p://www.flickr.com/photos/blueheronco/5314331388/" h$p://issociate.elcom.com.au/Images/UserUploadedImages/189/BigGfishGsmallGpondGviceGversa.jpg" h$p://happyhonkers.files.wordpress.com/2011/08/cloudsGinGblueGsky.jpg" h$p://environmentalgateway.com/wpGcontent/uploads/2010/07/Psychotherapy.jpg" h$p://communicaXons.nuim.ie/images/yakultlaunchChemistryScienceExperimentPic.jpg" h$p://preventcancer.aicr.org/images/content/pagebuilder/10387.jpg" h$p://www.freestockphotography.com.au/stockimages/276.jpg" h$p://informedfarmers.com/wpGcontent/uploads/2011/09/hay_bale.jpg" h$p://4.bp.blogspot.com/_wdqqn17WEKY/TSS_7uP3OWI/AAAAAAAAINA/MnJ2DoAdGcI/s1600/cowpic.jpg" h$p://www.chickenpickinchops.com/images/chicken2.jpg" h$p://studenthacks.org/wpGcontent/uploads/2007/11/thesisGpaper.jpg" h$p://www.magicdesXnaXon.com/fozGdeGiguassu/7774_235.jpg" h$p://www.labsaofrancisco.com/imagens/laboratorio.jpg" h$p://www.shescribes.com/wpGcontent/uploads/2010/12/ChangeGofGPlansGLogo.jpg" " " Thanks" www.fabiopereira.me,