1
新编剑桥商务英语
Success with BEC
BEC-The New Business English
Certificates Course
2010.09
2
新编剑桥商务英语(初级)教学大纲
课程编号 Course Number:
课程名称 Course Name:商务英语
课程
教材
民兵爆破地雷教材pdf初中剪纸校本课程教材衍纸校本课程教材排球校本教材中国舞蹈家协会第四版四级教材
Textbook:新编剑桥商务英语
(第三版)经济科学出版社
学时学分 Studying Hour & Credit: 36/2
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新编剑桥商务英语(初级)教学大纲
一、课程描述 Course Description:
《商务英语》是为MBA学员开设的一门英语
必修课程,旨在把国际商务活动和系统的英语
语言知识以及技能培养密切结合在一起,培养
适应经济全球化的高级工商管理人才。本课程
的设置是为了让学员通过学习商务英语能够适
应并胜任与外贸、合资及外资相关的工作,从而
提高他们的英语听、说、读、写、译的实际运
用能力与跨文化交际能力。
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新编剑桥商务英语(初级)教学大纲
二、课程教学基本目标 Course
Objective:
1. 能听懂一般商务活动中的电话、产品展示、谈
判、会议发言等,能基本把握言语者的态度和意
图。
2. 能用基本正确的英语进行一般商务活动,如社
交活动、展示产品和业务谈判,筹备商务会议,或
作会议发言。
3. 能为读懂主要英语报刊、杂志有关商务活动的
一般性报道和评论文章打好基础。
4. 能草拟或翻译一般性商务材料,包括公函、公
务
报告
软件系统测试报告下载sgs报告如何下载关于路面塌陷情况报告535n,sgs报告怎么下载竣工报告下载
、简历和填写表格等。
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新编剑桥商务英语(初级)教学大纲
通过学习该课程,使学员能够了解、熟悉并
掌握一些与商务有关的英语词汇、专业术
语、表达方式以及一些商贸相关知识,能够
运用所学的英语技能在商务环境中进行有效
的交际与沟通,并知道怎样用英语处理商务
中的一些事物和问题。
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新编剑桥商务英语(初级)教学大纲
三、教学内容 CONTENTS
1.3 BEC
Preliminary
Exam
Format;
Reading Test
Format P14
1.2 Personal and
professional details
P10
Vocabulary: Meeting
people
Writing: Personal and
professional profiles
Vocabulary: job and
work
Reading: Employee of
the Year Award
1.1 World of work P6
Reading: training and
workshops
Listening: What does
your job involve?
Grammar: The present
simple
Adverbs and expressions
of fequency
Speaking: Work-life
balance
1
Exam spotlightBusiness skillsBusiness topicM
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新编剑桥商务英语(初级)教学大纲
2.3 Writing
Test Format
P24
2.2 Making
arrangements P20
Listening: Arranging
a meeting’
Writing: Confirming a
meeting
Grammar:
Prepositions of time:
at, in, on
Writing: Accepting an
invitation
2.1 Work in progress
P16
Listening: New projects
Grammar: The present
continuous
Reading: Temping is
learning
Speaking: Temporary
jobs
Vocabulary: Hiring and
firing
2
Exam
spotlight
Business skillsBusiness topicM
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新编剑桥商务英语(初级)教学大纲
3.3 Listening
Test
Format;
Listening Test:
Part One P34
3.2 Company
performance P30
Vocabulary: What
companies do
Writing: Press release
Listening: Company
structure
Vocabulary: Production,
sales and share prices
Reading: An agency built
on proactive processes
3.1 Company
biography P26
Reading: The man
behind McDonald‘S
Grammar: The past
simple
Reading: Company
profiles
Speaking: Presenting
your company
3
Exam
spotlight
Business skillsBusiness topicM
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新编剑桥商务英语(初级)教学大纲
4.3
Speaking
Test
Format;
Speaking
Test:
Part One
P44
4.2 Business
communications
P40
Speaking: On the
phone
Writing: Dealing
with complaints
Grammar: will for
offers and promises
Listening:
Telephone messages
4.1 International business
P36
Reading: Fashion industry
crisis after EU import ban
Listening: Views on import
controls
Speaking: Imported goods
Grammar: Modal verbs:
can/could/should
Reading: business 2 business:
global communication
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Exam
spotlight
Business skillsBusiness topicM
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新编剑桥商务英语(初级)教学大纲
Exam
spotlight
Business skillsBusiness topicM
5.3 Reading
Test: Parts
One to Three
P54
5.2 Achievements
and plans P50
Reading: In-company
communication
Writing: Progress
reports
Reading: Talking
about results
Grammar: going to
Listening: Negotiating
a bank loan
5.1 Career choices P46
Reading: Escaping the
rat race
Vocabulary: Money
expressions
Grammar: The present
perfect
Listening: Career
changes
5
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新编剑桥商务英语(初级)教学大纲
Exam
spotlight
Business skillsBusiness topicM
6.3 Writing
Test:
Part One
P64
6.2 Travel arrangements
P60
Vocabulary: Hotel amenities
Writing: Booking enquiries
Listening: At the hotel
Listening: Arranging
business travel
Speaking: Making a booking
Writing: Changes to flight
details
6.1 Business travel
P56
Listening: Flight
problems
Grammar: Reported
speech
Reading: No card,
no ticket
6
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1.1 World of work 工作领域
Focus 学习重点
1.熟悉与工作领域相关的词汇
2.学会谈论培训课程、工作职责以及如何处理好
工作与生活的平衡关系
3.练习在听力和阅读过程中寻找相关信息
4.掌握一般现在时和频率副词的用法
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New words and Expressions
business n. 工商企业;商行;商业
technique n. 技巧,技能
cross-cultural adj. 跨文化的
Internet n. 英特网,国际互联网
presentation n. 口头报告,陈述,叙述
public speaking 演说,演讲
consultant n. 顾问
consultancy n. 咨询公司
run vt. 开办(课程/ 讲习班)
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New words and Expressions
one-to -one 一对一的
accredited adj. 公认的
motivational adj. 激发积极性的,
client n. 客户
entertaining adj. 有趣的,使人愉快的,
professional adj. 专业的,职业的
involve vt. 包含、需要、使成为必要部分
responsibility n. 责任,所负责的事情
be responsible for sb./ sth. 对某人/某事负责
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New words and Expressions
title n. 头衔,职称
sample n. 样品 试用产品
account n. 账目,账户
correspondence n.(来往的)信件
badge n.徽章
identify vt. 发现,确定
workshop n. 研讨会,讲习班
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New words and Expressions
catering service 餐饮服务
MD managing director 的缩写,总经
理,执行董事
gadget n. 小巧的器械,小玩意儿
interior adj. 车内产品,内部装饰
memo n. 备忘录,便条,便笺
electrical appliances 电器,家用电器
ship vt. 运送
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New words and Expressions
power point 电子版幻灯片
bonus n. 奖金
catalogue n. 产品目录
positive adj. 积极乐观的
presence n. 仪态,风度,风采
diary n. 记事簿
Athens n. 雅典(希腊首都)
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Expressions on Job
Do you like your job?
Do you often travel abroad ?
How are you?
…Not too bad, thanks.
I work for a company that…
I work as…
What does your job involve ?
My job involves doing…
What do you do ?
I deal with
Who is your MD?
I am based in ….
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Reading: Training and workshop
培训与研讨会、讲习班
Background knowledge
多种多样的培训
依据培训地点不同通常有:
1. 内部培训(Internal training或称in-house-
training )是一种在工作场所进行的在职培训,因
此也称为on-the-job training,其特点是经济实
惠。
2. 外部培训 (external training),是一种将员工
送往专门培训机构的离岗培训,因此也称为 off-
the-job training。
3. 网上培训 (web-based training)是一种基于
网络环境下的培训尤其受到那些公司员工分布地域
广的公司的青睐。
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Reading: Training and workshop
依据培训内容不同通常有:
1. 新员工岗前培训 (New employee orientatiion
training)
2. 领导才能培训 (Leadership training)
3. 实施绩效评价培训 (Performance appraisal
training)
4. 个人电脑培训 (Personal computer training)
5. 团队精神培训 (Team building training)
6. 招聘培训 (Hiring process training)
7. 培训师培训 (Training the trainer)
8. 新设备操作培训 (Operating new equipment
training)
9. 防止性骚扰培训 (Sexual harassment training)
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J&C培训公司简介
J&C是一家为个人和职业发展提供咨询服务的培训
咨询公司。总部设在牛津,由Janet Coyte,珍妮
特.考约特掌管。珍妮特是一位经验丰富的教师和
咨询师.她为公司和大学开设各种课程和讲习班.作
为培训师,她的工作是帮助商业人士摆脱困境 。有
时她也提供一对一的电话咨询或电子邮件咨询。
她著有两三本书,也写些关于演讲技巧和口头报告
技巧的文章。同时,她还是国际著名的演说家,在
世界各地发表鼓舞人心的演讲。
J&C 的客户说他们的课程生动、专业、而且非常实
用。
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Listening: What does your job involve?
你的工作包括哪些职责?
Job titles 工作头衔
Chairman of the Board of Directions 董事长
Managing Director/ General Manager 总经理
CEO: Chief Executive Officer 执行总裁,首席执行官
CFO: Chief Financial Officer 首席财务官
Financial Director 财务总管
Marketing Director 营销总管
Production Director 生产主管
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Job titles 工作头衔
Personnel Manager/Human Resources
Manager 人事经理
Chief Accountant 总会计师
Sales Manager 销售经理
Marketing Manager 营销经理
Public Relations Manager 公关经理
Advertising Manager 广告经理
Works/Factory/Production Manager 生产经理
Purchasing Manager 采购经理
After-sales Manager 售后经理
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Job titles 工作头衔
Communication/ Information Manager
信息经理
Quality Manager 质检经理
R. & D. Manager 研发经理
Management consultant 管理咨询师
Personal assistant 个人助理,私人助理
Sales representative 销售代表
Consultant 顾问
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Grammar:The present simple
一般现在时
一般现在时用于描述:
1.稳定的、经久不变的情形
(Permanent situations)
2. 习惯动作或经常性的动作
(Habits and frequency of activities)
3. 作息时刻 (与时间短语连用)
(Timetables with a time expression)
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Adverbs and expressions of frequency
1. Adverbs of frequency: Words such as
always, usually, often, sometime,
occasionally, rarely, seldom, and
never usually come before the verbs.
2. Expressions of frequency: once a
week, twice a month, every Monday,
on Thursdays. These usually go at the
end of the sentence.
频率副词在句子中的位置:动词前be 动词后
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Adverbs and expressions of frequency
0never
10%rarely
30%sometimes
75%often
90%usually
100%always
Frequency Adverb
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Speaking: Work-life balance
工作与生活的平衡
Discussion
1. Do you work or study too much?
2. Do you know how to balance your
work with you life?
3. What kind of life do you prefer, love
the life you live or live the life you
love?
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Speaking: Work-life balance
Ways of work-life balance
(保持工作与生活平衡的途径)
1. Prioritize tasks
(区分任务的优先次序)
2. Set aside one night each week for recreation
(每周留出一个晚上放松娱乐)
3. Seek professional help
(寻求专业帮助)
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1.2 Personal and professional details
个人和职业详细情况
Focus 学习重点
1.熟悉与个人信息和职业描述相关的词汇
2.学习掌握描述个人和职业详细情况的相关
技能
3.学习在阅读过程中寻找具体信息
4.学习写个人简历
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New Words & Expressions
division n. 分理处,部门
colleague n. 同事
profile n. 传略;人物简介;概况
questionnaire n.
问卷
关于教学调查问卷关于员工内部调查问卷员工内部调查问卷基药满意度调查问卷论文问卷调查格式
,调查表
interview n. 采访;面试
single adj. 单身的,未婚的
musical instrument 乐器
file n. 档案,文件
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New Words & Expressions
destination n. 目的地
follow-up questions 后续问题,补充问题
swap vt. 交换
electronics n. 电子学;电子器件
varied adj. 多变化的,各不相同的
confectionary adj. 糖果的,有关甜食制造的
annual adj. 每年的,年度的
allocate vt. 分配,分派
candidate n. 候选人
criterion n. 标准,准则 pl.(复数) criteria
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New Words & Expressions
Inc. adj. Incorporated 的缩写,股份有限的
employee n. 员工,雇员
value n. 价值观,准则
supervise vt. 主管,监管,管理
coordinate vt. 使协调
scuba diving 水肺潜水
marathon n. 马拉松赛跑
finance assistant 财务助理
audit vt. 审计
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New Words & Expressions
master’s degree 硕士学位
judo n.柔道
Chronic Fatigue Syndrome 慢性疲劳综合症
ambitious adj. 雄心勃勃的
journalism n. 新闻学,新闻业
breed vt. 饲养
terrier n. 小猎狗
chewing gum 口香糖
gallery n. 画廊,美术馆
format n. 形式,格式
SARS--Severe Acute Respiratory Syndrome 严重急
性呼吸道综合征,俗称非典型肺炎,简称非典
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Background knowledge
English Name 英美人的姓名
姓名的组成
大多数英美人的姓名由三部分组成,排列顺序如下:名
(first name )+中间名(middle name ) +姓氏
(last name)
first name 和middle name一般是父母取的,所以又
称 given name ,在基督教国家也称Christian
name。
姓氏是祖传的,所以last name又称family name 。姓
氏还可以是surname。
大多数人有一个中间名,但也有些人没有中间名,或
有两个以上中间在交际场合一般不用中间名。
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English Name
姓名的缩写和顺序
我们在看外国人写的书和文章时,常看到缩写。
如《哈里.波特》的作者J. K. Rowling
Joanne Kathleen Rowling
Joanne: first name
Kathleen: middle name
Rowling: surname/ family name
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Speaking: Meeting People 打招呼
Useful Languages
What’s your name ?/…
What are your hobbies?/…
Where are you from/…
What’s your job/…
What’s your favorite place for holidays ?
Why do you learn English ?/…
How often do you do sports/ go shopping?
Why do you like listening to music?
How do you like your job?
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Writing: Personal and professional
profiles 个人和职业简况
Interview/questionnaire
Do you have a hobby?
Write a personal profile
Name ____________
Surname __________
Town/City__________
Hobbies___________
Family ____________
Job title ___________
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Vocabulary: Job and work
Job and Work 词义辨析
(1) work 可做动词,而job 不可以。
(2) work 为不可数名词,job 为可数名
词。
(3) work 用于泛指脑力或体力的所有各种
活动。Job 是职业,赚钱养家的工作,职
责,任务;一件工作。
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Reading: Employee of the Year Award
年度最佳员工
Criteria of Employee of the Year Award
(年度最佳员工评选标准)
Make a significant contribution to company
efficiency, profit, product development or staff
development.
Deal with professional or personal problems
successfully.
Be a mentor or set a positive example to others.
Represent the company values of healthy living.
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什么是水肺潜水?
什么是水肺潜水?水肺潜水的英文是
SCUBA Diving,SCUBA是英文
Self Contained Underwater Breathing
Apparatus五个单词的首字母的缩写,称为
SCUBA,意思就是靠自身携带的呼吸系统
进行潜水活动。SCUBA这个专业名字已经
渐渐为人们所熟悉…
42
New Words & Expressions
efficiency n. 效率
profit n. 利润
mentor n. 良师益友
make contribution to 为……做贡献
personal problem 个人(私人)问题
set an example to 树立榜样
be based in 在……总部
raise money 募捐
43
New Words & Expressions
Master’s degree in business
administration: MBA工商硕士
Chronic Fatigue Syndrome 慢性疲劳综
合症
be in charge of 负责
best-selling 畅销
be famous for 以……著称
think of a new idea 想出新点子
44
1.3 BEC Preliminary Exam
BEC初级考试
Introduction to BEC Preliminary Exam
3 parts12 minutes30Speaking 3
4 parts40 minutes30Listening 2
Reading: 7 parts
Writing: 2 parts
90 minutes
(Reading: 60 mins)
(Writing: 30 mins)
30+30Reading &
writing
1
Structure Length minutesMarks Skill(s)Paper
45
BEC Exam Format 考试形式
Unit 9
page 94
Advert, business letter,
product description, report,
minutes, etc. (150-200
words)
Right/ Wrong/
Doesn’t say
74
Unit 5
page 55
Graphs, charts, tables, etc.Matching 53
Unit 5
page 54
Notice, list, plan, contents
page, etc.
Matching 52
Unit 5
page 54
Notices,messages,
Timetables, adverts,
leaflets, etc.
Multiple choice51
Example Text typeTask typeQues
tions
Part
46
BEC Exam Format
Unit 12,
page 125
Short memos, letters,
notices, adverts, etc.
Form-filling,
note
completion
57
Unit 12
Page 124
Newspaper or magazine
article, advert, leaflet, etc.
(125-150 words)
Multiple
choice,
cloze
126
Unit 9
page 95
Newspaper or magazine
article, advert, report,
leaflet, etc. (300-400
words)
Multiple
choice
65
47
2.1 Work in progress 工程进展
Focus 学习重点
1 熟悉相关词汇
2 学会谈论工程进展过程中这一话题
3 联系的听力和阅读过程中寻找具体信息
4 掌握现在进行时的用法
48
New Words & Expressions
Be in progress 在进行中,在运行中
project n. 项目,工程
Garden vi.& vt.种植或修整花园,从事园艺工作
Update vt. 更新
Construction n. 建筑,建筑物
Apart from 除了……之外
Minor adj. 较小的,次要的
Proceed vi. 进行,继续下去
49
New Words & Expressions
panorama n. 全景,全景画
management team 管理团队
take shape 成形
ahead of schedule 提前于预订计划
financial report 财务报告
temp n. 临时雇员
help out 帮助(某人)解决困难
50
New Words & Expressions
give a presentation of 对……做陈述
launch vt. 开始,开办,推出;发射
photocopy vt. & n. 影印,复印
branch n. 分部,分店,分公司
projector manager 项目经理
subcontractor n. 转包商
period of transition 过渡期
permanent job 永久性工作
51
New Words & Expressions
temporary employment agency 临时就业中介
机构
try out 测试,试用
take maternity leave 休产假
option n. 选择,可选择的办法
career field 职业领域
existing skills 现有的技能
supervisor n. 主管,监督人
temorary job 临时工作
52
New Words & Expressions
ask for a pay rise 要求涨工资
meet one’s target 完成指标,完成定额
sack vt. 解雇
administration work 行政管理工作
Brazil 巴西
Lisbon 里斯本(葡萄牙首都)
Belem 贝伦 (巴西东北部港口城市)
Fortaleza 福塔雷萨 (巴西东北部港口城市)
Valencia 巴伦西亚 (西班牙港口城市)
Montpellier 蒙彼利埃 (法国南部城市)
53
Listening: New Projects 新工程
Focus 学习重点
Get some information in details from
the conversation
(1) the relationship between the two
speakers
(2) the place of the conversation
(3) the new projects
54
Grammar: The Present Continuous
现在进行时
The present continuous is used to talk about
(现在进行时用于描述)
An ongoing action which is happening around
this time(说话时正在发生的动作)
An action that is happening now, at the
moment of speaking(表示说话时持续进行的动
作)
A temporary activity(表示当前一段时间或现阶段
正在进行的动作)
A fixed arrangement in the future
(表示安排好即将发生的动作。一般指在最近按计划或
安排要进行的动作。)
55
The Present Continuous
The form of the present continuous tense
Adverbs related to the present continuous
Now, for the time being
am/ is/ are + v. ing
56
Reading: Temping is learning
做临时雇员也是学习
Text Structure Analysis
(1) Enjoy routine changes from day to day
(2) Finding answers to what career field you are
interested in
(3) Have opportunities to get lots of work
experience
Advantages of
taking
temporary
jobs
(1) Small companies for developing short-term
projects
(2) Staff taking maternity leave
The reasons
why
companies
need temps
Working for a temporary employment agency can
be a great way to earn money, get more
experience, and try out different kinds of work.
The topic
sentence
57
Speaking: Temporary jobs 临时性工作
Vocubulary on jobs
hunt for/ look for a job 求职
apply for a job 申请工作
take up a job 接受工作
be hired 被雇佣
be employed 被雇佣
be fired/ dismissed/ sacked 被解雇
quit a job 辞职
58
Vocabulary on jobs
resign from a job 辞职
be laid off 下岗
be unemployed 失业
be out of work 失业
job hopping 跳槽
59
2.2 Making arrangements 日程安排
Focus 学习重点
熟悉与日程安排相关的词汇
学习并掌握如何进行日程安排的相关技能
练习在听力过程中寻找具体信息
学习掌握各类时间介词的用法
掌握回执的写法
60
New Words & Expressions
make arrangements 做安排,做准备
plant n. 工厂,车间 vt. 种植
take time off 抽出时间,休假,休息
finance director 财务经理
confirm vt. 确认,确定
reception n. 接待,接待处
trade fair 交易会,展销会
61
New Words & Expressions
present vt. 介绍,引见;出席
potential client 潜在客户
quality inspector 质检人员
job applicant 求职者
festival n. 节日
self-employed adj. 个体的,自己经营的
accept an invitation 接受邀请
special reception 特别招待会
62
New Words & Expressions
anniversary n. 周年纪念日
venue n. 会场,会议地点
attendance n. 出席,出席人数
Prague 布拉格(捷克斯洛伐克首都)
Morpeth 莫派斯(位于英国诺森伯兰郡)
Helsinki 赫尔辛基(芬兰首都)
Buenos Aires 布宜诺斯艾利斯 (阿根廷首都)
Toronto 多伦多 (加拿大主要城市)
Sydney 悉尼(澳大利亚东南部港口城市,新南威
尔士州首府)
63
Listening: Arranging a meeting安排会面
Making an appointment
Day
Time
Place
Subject
64
Writing: Confirming a meeting 确认约会
Making a schedule
Keeping your activities in your diary
page according to the time
65
Grammar: Prepositions of time:
at, in, on
Days of the week and parts of named
days, named festival days, dates
on
Parts of the day, months, seasons, years,
centuries
in
Specific times, festivals in general, at
dawn, at night, at lunchtime, at the
weekend
at
66
Writing: Accepting an invitation
接受邀请
Useful language
Thank you for…
Many thanks for …
We can confirm …
I confirm our …
We will be delighted to …
It will be a pleasure to …
I’m very sorry, but …
I regret that …
67
2.3 Writing Test 写作测试
Exam Format 考试形式
60-80 words Write a piece of business
correspondence, ie to
someone outside the
company.
Part
Two
30-40 wordsWrite a piece of internal
communication, ie to
someone in the company.
Part
One
68
Reading Skills 阅读技巧
根据问题有选择性地进行阅读,将与考试内
容无关的信息跳过去,从而提高阅读速度。
Skipping
跳读法
快速扫描全文,以求抓住文章大意或中心思
想,大大降低搜索信息的盲目性,从而提高
准确率。
Scanning
扫读法
其主要特征是选择性地阅读全文,快速找出
主题句和重要细节,并加以标注,以便准确
有效地回答阅读问题。
Skimming
略读法
69
3.1 Company biography 公司简介
Focus 学习重点
熟悉与公司相关的词汇
学会介绍公司简况、组织结构
练习在听力和阅读过程中抓住语篇大意和寻
找相关信息
学会公司简介
70
New Words & Expressions
biography n. 形成、成长和衰亡的记载;传记
fast food restaurant 快餐店
transform vt. 转换、改变、改造
global business 跨国企业
original adj. 最初的,原始的,起源的
franchise n. & vt. 特许经销权, 给……以特许
feature n. & vt. 是……的特色, 以……为特色
French fries 炸薯条
71
New Words & Expressions
softdrink n. 软饮料;汽水
milkshake n. 奶昔
purchase vt. 买,购买
multimixer n. 多用混合器(机)
exclusive distributor 独家批发商(代理商)
open vi. & vt. 开设,开办,开张
expand vi. & vt. 扩大,扩张
corporation n. 公司
72
New Words & Expressions
cosmetic n. 化妆品
inspire vt. 激发,启示, 使生灵感
philosophy n. 哲学
revolutionary adj. 革命的
raw material 原材料
supplier n. 供应者,厂商
ethical adj. 伦理的;道德的
travel agency 旅行社
73
New Words & Expressions
contract n. & vt. 订
合同
劳动合同范本免费下载装修合同范本免费下载租赁合同免费下载房屋买卖合同下载劳务合同范本下载
,合同、契约
take delivery of 收货, 提取货物
merge vi. & vt. 合并
fleet 舰队
budget airline 低价航空公司
go public 上市,公开发售股票
business partner 生意伙伴,商业伙伴
entrepreneurial adj. 企业家的
74
New Words & Expressions
freelancer n. 自由职业者;自由撰稿人
dot.com millinonaire 网络百万富翁
celebrity n. 名人
entrepreneur n. 企业家
Kuwait City 科威特城(科威特首都)
San Bernardino 圣贝纳迪诺(美国加利福
尼亚州东南部的一个县)
Illinois 伊利诺斯州(美国中北部州)
75
Fast food industry in U.S.A. 美国的快餐业
Background Knowledge
Characteristics of fast food 快餐的特点
Fast 快
Fresh 新鲜
Fried 油炸
Fantasy 浪漫感
Fordism 福特主义
Franchising 特许经营权
76
Reading: The Man behind McDonald’s
麦当劳餐馆的幕后人
Text Structure Analysis
100
countries
31,000
restaurants
Today
Ray bought the business from the
MacDonald brothers for $2.7 million
1961
Des Plaines,
Illinois
Franchised
McDonald’s
Ray Krok1955
Hamburgers,
french fries,
soft drinks and
milshakes.
San
Bernardino,
California
smallRichard and
Maurice
McDonald
1954
Fast foodplacescaleownerTime
77
Grammar: The past simple 一般过去时
The past simple is used (一般过去时用
于)
To talk about actions that happened in
the paswt. The time is specified, or
understood from the context.
(谈论发生在过去的动作。时间已点明或从上下
文可获知)
To talk about past states.
(谈论过去的状态)
78
The past simple
ran
ate
slept
drank
had
did
run
eat
sleep
drink
have
do
talked
played
stopped
studied
travelled
preferred
talk
play
stop
study
travel
prefer
过去时不定式形式过去时不定式形式
不规则动词规则动词
79
Reading: Company profiles 公司简介
Background Knowledge
易捷航空公司是应该一家廉价航空公司,也
是欧洲头号低成本航空公司。该公司成立于
1995年, 由于只接受顾客通过网络订购机
票服务,没有任何中间环节,如今已成为应
该载客量第一的航空公司,其航线覆盖欧洲
各大城市和旅游度假地。
80
Reading: Company profiles 公司简介
英国在线预定公司是一家为消费者提供最后
一