下载

2下载券

加入VIP
  • 专属下载特权
  • 现金文档折扣购买
  • VIP免费专区
  • 千万文档免费下载

上传资料

关闭

关闭

关闭

封号提示

内容

首页 2012年人大新闻学考博面试

2012年人大新闻学考博面试.doc

2012年人大新闻学考博面试

剛之於存
2012-04-13 0人阅读 举报 0 0 暂无简介

简介:本文档为《2012年人大新闻学考博面试doc》,可适用于高等教育领域

年人大新闻学考博面试今天复试结束了等结果。。趁有空把复试的情况总结一下一、专业课面试复试的老师一般就是你所考专业的导师复试按专业来。如果对老师不熟建议搜下图片这样进去后就不会太紧张。面试一般问下个人的基本情况要求考生说下研究计划时间分多钟到分钟一般不会到分钟。氛围很轻松老师们很和善。个人基本情况和研究计划应该简单列一下捡些导师感兴趣的言简意赅。复试时最好表现谦虚表述清晰语速适中自信但别过了头过犹不及导师不会喜欢这句是参加过面试记录的一个博士生说的。二、专业英语面试今年的情况难度比去年大些。去年问了大众传播、知识沟理论、沉默的螺旋、长尾理论、议程设置等。今年问的有微博的把关、沉默的螺旋、新闻自由、世博公关及报纸会消失么之类的问题本人被抽到的一个是倒金字塔结构在目前的新媒体环境下还需要么?一个是简述文本分析的优缺点。很无语。。有道题目一句话里有三个生词一紧张愣是没看明白结果自己想起一个问老师问了两个十分磕绊边淌汗边说了。听去年考上的同学说他当时抽到的题不回答又要求老师重新抽了题。我没鼓起勇气要求换题就硬答了。我排后面一点大家都问出来的同学答了什么题目出来的同学准备的题目要好好准备因为你进去也会抽到。而且抽得多的题进去一看就比较明显同学答题是拿在手上的所以能看出来但当时我没反应过来抽了一个之前都没答过的。这个算是这次面试悟出来的一点比较讨巧的方法。也是考试的一个漏洞吧。除此之外还需要准备一个简介有时不会被问到我这次被问了一点有关我工作的学校情况。去年有人被问到喜欢读些什么书之类的。以下是我复试之前准备的材料看以后能否用上吧。人际传播Interpersonalcommunicationisusuallydefinedbycommunicationscholarsinnumerousways,usuallydescribingparticipantswhoaredependentupononeanotherItcaninvolveoneononeconversationsorindividualsinteractingwithmanypeoplewithinasocietyIthelpsusunderstandhowandwhypeoplebehaveandcommunicateindifferentwaystoconstructandnegotiateasocialrealityWhileinterpersonalcommunicationcanbedefinedasitsownareaofstudy,italsooccurswithinothercontextslikegroupsandorganizationsInterpersonalcommunicationistheprocessthatweusetocommunicateourideas,thoughts,andfeelingstoanotherpersonOurinterpersonalcommunicationskillsarelearnedbehaviorsthatcanbeimprovedthroughknowledge,practice,feedback,andreflection大众传播MasscommunicationisthetermusedtodescribetheacademicstudyofthevariousmeansbywhichindividualsandentitiesrelayinformationthroughmassmediatolargesegmentsofthepopulationatthesametimeItisusuallyunderstoodtorelatetonewspaperandmagazinepublishing,radio,televisionandfilm,astheseareusedbothfordisseminatingnewsandforadvertisingMasscommunicationresearchincludesmediainstitutionsandprocessessuchasdiffusionofinformation,andmediaeffectssuchaspersuasionormanipulationofpublicopinion国际传播Internationalcommunication(sometimesreferredtoasGlobalcommunication)isanytypeofcommunicationexhortedfromonecountrytoanotherorseveralothers,orimplyingatleasttwonationsAsafieldofstudy,InternationalCommunicationisabranchofCommunicationstudiesArelated(butnotidentical)fieldisthatofInterculturalorCrossCulturalCommunication议程设置理论Agendasettingtheorydescribesthe"abilityofthenewsmediatoinfluencethesalienceoftopicsonthepublicagenda"Essentially,thetheorystatesthatthemoresalientanewsissueisintermsoffrequencyandprominenceofcoveragethemoreimportantnewsaudienceswillregardtheissuetobe沉默的螺旋理论ThespiralofsilenceisapoliticalscienceandmasscommunicationtheorypropoundedbytheGermanpoliticalscientistElisabethNoelleNeumannThetheoryassertsthatapersonislesslikelytovoiceanopiniononatopicofmoralityifonefeelsthatoneisintheminorityforfearofreprisalorisolationfromthemajority长尾理论TheLongTailorlongtailreferstothestatisticalpropertythatalargershareofpopulationrestswithinthetailofaprobabilitydistributionthanobservedundera"normal"orGaussiandistributionAlongtaildistortionwillarisewiththeinclusionofsomeunusuallyhigh(orlow)valueswhichincrease(decrease)themean,skewingthedistributiontotheright(orleft)知识沟假说TheKnowledgeGapHypothesisexplainsthatknowledge,likeotherformsofwealth,isoftendifferentiallydistributedthroughoutasocialsystemSpecifically,thehypothesispredictsthat“astheinfusionofmassmediainformationintoasocialsystemincreases,highersocioeconomicstatussegmentstendtoacquirethisinformationfasterthanlowersocioeconomicstatuspopulationsegmentssothatthegapinknowledgebetweenthetwotendstoincreaseratherthandecrease”PhillipJTichenor,thenAssociateProfessorofJournalismandMassCommunication,GeorgeADonohue,ProfessorofSociology,andClarice,NOlien,InstructorinSociology–threeUniversityofMinnesotaresearchers–firstproposedtheknowledgegaphypothesisin使用与满足论UsesandGratificationsTheoryisanapproachtounderstandingwhypeopleactivelyseekoutspecificmediaoutletsandcontentforgratificationpurposesThetheorydiscusseshowusersproactivelysearchformediathatwillnotonlymeetagivenneedbutenhanceknowledge,socialinteractionsanddiversionItassumesthatmembersoftheaudiencearenotpassivebuttakeanactiveroleininterpretingandintegratingmediaintotheirownlivesThetheoryalsoholdsthataudiencesareresponsibleforchoosingmediatomeettheirneedsTheapproachsuggeststhatpeopleusethemediatofulfillspecificgratificationsThistheorywouldthenimplythatthemediacompeteagainstotherinformationsourcesforviewers'gratification培养理论Cultivationtheoryisasocialtheorywhichexaminesthelongtermeffectsoftelevision"Theprimarypropositionofcultivationtheorystatesthatthemoretimepeoplespend“living”inthetelevisionworldThemorelikelytheyaretobelievesocialrealityportrayedontelevision"象征互动SymbolicInteraction,ortheongoinguseoflanguageandgesturesinanticipationofhowtheotherwillreactaconversationHerbertBlumer()setoutthreebasicpremisesoftheperspective:"Humansacttowardthingsonthebasisofthemeaningstheyascribetothosethings""Themeaningofsuchthingsisderivedfrom,orarisesoutof,thesocialinteractionthatonehaswithothersandthesociety""Thesemeaningsarehandledin,andmodifiedthrough,aninterpretativeprocessusedbythepersonindealingwiththethingshesheencounters"麦克卢汉McLuhanHerbertMarshallMcLuhan,wasaCanadianeducator,philosopher,andscholaraprofessorofEnglishliterature,aliterarycritic,arhetorician,andacommunicationtheoristMcLuhan'sworkisviewedasoneofthecornerstonesofthestudyofmediatheory,aswellashavingpracticalapplicationsintheadvertisingandtelevisionindustriesMcLuhanisknownforcoiningtheexpressions"themediumisthemessage"and"theglobalvillage"andpredictedtheWorldWideWebalmostthirtyyearsbeforeitwasinventedAlthoughhewasafixtureinmediadiscourseinthelates,hisinfluencestartedtowaneintheearlyseventiesIntheyearsafterhisdeath,hewouldcontinuetobeacontroversialfigureinacademiccirclesWiththearrivaloftheinternet,however,therewasrenewedinterestinhisworkandperspective两级传播TwostepflowofcommunicationAlsoknownastheMultistepFlowModelisatheorybasedonasstudyonsocialinfluencethatstatesthatmediaeffectsareindirectlyestablishedthroughthepersonalinfluenceofopinionleadersThemajorityofpeoplereceivemuchoftheirinformationandareinfluencedbythemediasecondhand,throughthepersonalinfluenceofopinionleadersThe'MultistepFlowModelsaysthatmostpeopleformtheiropinionsbasedonopinionleadersthatinfluencethemediaOpinionleadersarethoseinitiallyexposedtoaspecificmediacontent,interpretbasedontheirownopinionandthenbegintoinfiltratetheseopinionsthroughthegeneralpublicwhothenbecome"opinionfollowers"These"opinionleaders"gaintheirinfluencethroughmoreelitemediaasopposedtomainstreammassmediaInthisprocess,socialinfluenceiscreatedandadjustedbytheidealsandopinionsofeachspecific"elitemedia"groupandbythesemediagroup'sopposingidealsandopinionsandincombinationwithpopularmassmediasourcesTherefore,theleadinginfluenceintheseopinionsisprimarilyasocialpersuasion广告Advertisingisaformofcommunicationusedtoencourageorpersuadeanaudience(viewers,readersorlisteners)tocontinueortakesomenewactionMostcommonly,thedesiredresultistodriveconsumerbehaviorwithrespecttoacommercialoffering,althoughpoliticalandideologicaladvertisingisalsocommonThepurposeofadvertisingmayalsobetoreassureemployeesorshareholdersthatacompanyisviableorsuccessfulAdvertisingmessagesareusuallypaidforbysponsorsandviewedviavarioustraditionalmediaincludingmassmediasuchasnewspaper,magazines,televisioncommercial,radioadvertisement,outdooradvertisingordirectmailornewmediasuchaswebsitesandtextmessages新媒体Newmediaisabroadterminmediastudiesthatemergedinthelatterpartofthethcenturythatreferstoondemandaccesstocontentanytime,anywhere,onanydigitaldevice,aswellasinteractiveuserfeedback,creativeparticipationandcommunityformationaroundthemediacontentAnotherimportantpromiseofnewmediaisthe"democratization"ofthecreation,publishing,distributionandconsumptionofmediacontentAnotheraspectofnewmediaistherealtimegenerationofnew,unregulatedcontentMosttechnologiesdescribedas"newmedia"aredigital,oftenhavingcharacteristicsofbeingmanipulated,networkable,dense,compressible,andinteractiveSomeexamplesmaybetheInternet,websites,computermultimedia,videogames,CDROMS,andDVDsNewmediadoesnotincludetelevisionprograms,featurefilms,magazines,books,orpaperbasedpublications–unlesstheycontaintechnologiesthatenabledigitalinteractivityWikipedia,anonlineencyclopedia,isanexample,combiningInternetaccessibledigitaltext,imagesandvideowithweblinks,creativeparticipationofcontributors,interactivefeedbackofusersandformationofaparticipantcommunityofeditorsanddonorsforthebenefitofnoncommunityreadersFacebookisanexampleofthesocialmediamodel,inwhichmostusersarealsoparticipantsPAGE

用户评价(0)

关闭

新课改视野下建构高中语文教学实验成果报告(32KB)

抱歉,积分不足下载失败,请稍后再试!

提示

试读已结束,如需要继续阅读或者下载,敬请购买!

文档小程序码

使用微信“扫一扫”扫码寻找文档

1

打开微信

2

扫描小程序码

3

发布寻找信息

4

等待寻找结果

我知道了
评分:

/3

2012年人大新闻学考博面试

VIP

在线
客服

免费
邮箱

爱问共享资料服务号

扫描关注领取更多福利