The University of Northern Colorado Signature Standards
Table of Contents
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1
Letter from the president . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.1
Signature standards
The University of Northern Colorado logo . . . . . . . . . . . . . . . . . . . . . . . 3.2
Helpful guidelines for logo usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.3
Color palette . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.4
Fonts and typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.5
Logo alternative applications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.6
University seal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.6
The University of Northern Colorado design standards
Nomenclature . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.2
For the University and its various schools . . . . . . . . . . . . . . . . . . . 4.2
General logo usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.2
Logo placement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.3
Posters and flyers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.4
Brochures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.4
Logo representation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.5
Taglines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.5
Design specifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.6
Business cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.6
Letterhead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.8
Envelopes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.10
Memorandum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.12
Fax cover sheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.14
College business papers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.16
Name badges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.18
Business reply . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.19
Mailing labels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.20
Display advertising placement guidelines . . . . . . . . . . . . . . . . . . . 4.21
Retail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.23
Fleet graphics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.24
Signage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.25
Web standards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.28
The University of Northern Colorado Graphic Standards Manual Release 1.0
©2000 UNIVERSITY OF NORTHERN COLORADO
ALL RIGHTS RESERVED INCLUDING THE RIGHT OF REPRODUCTION IN WHOLE OR IN
PART IN ANY FORM. PLEASE CONTACT UNIVERSITY PUBLICATIONS FOR ADDITIONAL
COPIES, LOGOS, AND SUPPLEMENTARY DISKS CONTAINING ELECTRONIC FILES.
PRODUCT NAMES, LOGOS, DESIGNS, TITLES, WORDS, OR PHRASES MENTIONED
WITHIN THIS PUBLICATION MAY BE TRADEMARKS, SERVICEMARKS, OR TRADENAMES
OF OTHER ENTITIES AND MAY BE REGISTERED IN CERTAIN JURISDICTIONS.
Introduction to graphic standards
at the University of Northern Colorado
This manual defines parameters for the visual identification of the
University of Northern Colorado to all its audiences. Adherence to these
guidelines will enable all university employees, students, and vendors
to present a cohesive and unified identity. The consistent application of
these guidelines will ensure the establishment of a strong and memorable
graphic identity.
The University of Northern Colorado visual identity system
The University’s visual identity system consists of the University of
Northern Colorado’s signature (the logotype and mark) as well as critical
elements such as typography, the approved color palette, fonts, and appro-
priate usage requirements. This manual provides a cohesive overview of
visual identity standards and corresponding applications. Examples are
included within each section to illustrate proper and improper usage. If you
have any questions regarding this manual or any of its applications, please
contact University Publications, 970-351-2331.
The University of Northern Colorado’s mark and the alternative initials mark
are trademarks of the University. It is prudent for the University to establish a
code of standards regarding usage to ensure appropriate representation, pro-
tect against overcommercialization or unauthorized use, and to secure ade-
quate compensation through authorized use by various suppliers and vendors
of the University of Northern Colorado.
This standards manual supplants any previous graphic standards guide-
lines for the University of Northern Colorado’s visual identity.
All printed, interactive, or visual
materials produced by or for the University
of Northern Colorado must contain proper
identification of the University, using the
approved signature. Please submit mock-up
materials or comps to University
Publications for review before production.
This will enable University Publications
to maintain a clear understanding of
campus materials and ensure adherence
to graphic guidelines.
The University of Northern Colorado Graphic Standards Manual Release 1.0 1.1
The preferred University of Northern Colorado logotype and mark. The alternative University of Northern Colorado
initials mark.
Effective logo application is the core of identity for a given institution. Consistent
repetition of an approved signature (the logotype and mark) ensures proper brand identity.
June, 2000
Dear University of Northern Colorado Faculty, Staff and Students:
Since its inception more than 110 years ago as the State Normal School, the University of Northern
Colorado has established and maintained a commitment to the highest-quality education for all
qualified students. Through the years, and name and course iterations, we have made great strides in
maintaining the history and integrity of tradition and programs and in augmenting course offerings
and campus environments to keep pace with today’s student. To better meet the needs of our many
populations and audiences, we have determined to update our identity and consolidate our message.
It is with great pride that I introduce to you the new official University of Northern Colorado Graphic
Identity. I encourage all faculty and staff members to review and incorporate these established guide-
lines to ensure that we project a coherent and consistent identity through all visual communications.
We firmly believe that this new logo provides an encapsulation of the current and future University
of Northern Colorado, represents a stronger and better university, and provides us with a distinct and
memorable presence across academia.
This standards manual is the culmination of many months of hard work by our University communi-
cations staff. I enthusiastically endorse the new visual identity and ask that all individuals and entities
who utilize campus visual communication pieces produced by or for the University of Northern
Colorado follow these guidelines. Adherence to practices will ensure proper usage and enhance its
value as an identifier of the University.
Please keep this manual readily accessible for those who might need to reference it. You also will find
these standards on the University of Northern Colorado Web site. As standards evolve, you will be in-
formed, and you will be directed to the Internet for additional Web standards. If you have any questions,
feel free to contact University Publications. Thank you for your cooperation and enthusiastic participation.
Yours truly,
President
University of Northern Colorado
UNIVERSITY of NORTHERN COLORADO
CARTER HALL, CAMPUS BOX 220, GREELEY, CO 80639 ● Office 970-351-1110 Fax 970-351-1880 www.unco.edu
Office of the President
The University of Northern Colorado Graphic Standards Manual Release 1.0 3.1
This section covers the proper usage of the University of Northern Colorado signature
to project a consistent image.
3.0 Signature standards
The University of Northern Colorado logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.2
Helpful guidelines for logo usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.3
Color palette and color usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.4
Fonts and typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.5
Logo alternative applications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.6
University seal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.6
The University of Northern Colorado logo
The official logo of the University of Northern Colorado is the endorsed visu-
al mark that represents the University to its various publics. This impres-
sion serves as the visual identifier and provides the basis for the entire
visual identity system of the University of Northern Colorado.
The logotype and mark that comprise this signature (shown below) are
referred to for the purposes of discussion in this manual as the logo.
The logo integrates the University of Northern Colorado’s mark (silhouette
graphic of a profiled bear shown right profile within an open oval) with serif
typeface emphasizing the words “Northern Colorado” set in cap/small caps
as a single logotype.
The elements of the logo have been designed as complementary. They
should never be redrawn, re-typeset, or recreated. When used as the
University’s logo, they should not be separated, repositioned, or otherwise
altered by the use of additional spaces or other elements.
Use of the bear ovoid separately
The bear ovoid may be used as a separate design element, such as a ghosted
image, background screen, step-and-repeated pattern, or other design element.
However, this usage does not take the place of the requirement to
include signature (logotype and mark) as the identifier for the University
on all materials. This can only be modified by a specific licensing agreement.
The ovoid should not be closed by a combination of color or background.
The University of Northern Colorado’s
logo must appear as shown on all visual
communications produced by or
for the University.
Any special circumstance that would neces-
sitate a deviation from the format shown
must be approved in advance in writing
by University Publications.
Electronic files and templates
can be found on the Web site at
http://www.unco.edu/templates.
The University of Northern Colorado Graphic Standards Manual Release 1.03.2
The University of Northern Colorado logotype and mark.
Do not complete the ovoid shape with another
color, background pattern, or reverse.
Be sure that the bear ovoid has half
the mark’s width, as well as half its height,
between the mark and its container.
Helpful guidelines for logo usage
Size of logo
The University of Northern Colorado’s logo
has been designed in exact proportions
within a horizontal framework. Do not
scale the logo disproportionally. It must
be reproduced at a size equal to or larger
than 1" in width.
The University of Northern Colorado Graphic Standards Manual Release 1.0 3.3
Do not scale the logo disproportionally. Do not separate the mark from the logotype.
Do not reproduce the logo with a drop shadow
or other background graphics.
If the logo must appear on a colored surface,
always use one with sufficient contrast.
The logo must always appear in
a horizontal format.
Do not screen the logo.
Do not contain the bear mark within a shape
other than the open oval.
Do not rearrange elements of the official
identifying logo. The logo is treated always
as one single element.
1
Pantone, Inc.’s check-standard trademark for color
reproduction and color reproduction materials
© Pantone, Inc. 2000
Kurz® © L.KURZ GmbH & Co. 2000
Color palette and color usage
The logo may be represented in three (3) formats (shown below): all black, all UNC
Blue, or a combination of UNC Blue and UNC Gold, UNC Gold Metallic or UNC
Gold Foil.
Each color corresponds to a specific Pantone®* color. Four-color equivalents may
be used for offset printing, and hexadecimal codes are provided for Web-safe
color equivalents.
The University of Northern Colorado Graphic Standards Manual Release 1.03.4
Color Process Equivalent Hexadecimal
UNC Blue is Pantone 288. C: 100 M: 65 Y: 0 K: 31 #000066
UNC Gold is Pantone 122. C: 0 M: 18 Y: 83 K: 0 #FFCC33
UNC Gold Metallic is Pantone 873.
UNC Gold Foil is Kurz 420.
University of Northern Colorado’s logotype and mark and initials mark in black.
University of Northern Colorado’s logotype and mark and initials mark in UNC Blue (PMS 288).
University of Northern Colorado’s logotype and mark and initials mark
in UNC Blue (PMS 288) and UNC Gold (PMS 122).
PANTONE®
288
BLACKPANTONE®
122
PANTONE®
873 (Metallic)
KURZ®
420 (Foil)
Fonts and typography
The logo font and typography have been carefully chosen to accurately and
distinctly reflect and represent the University of Northern Colorado. As creat-
ed, these elements reproduce easily on any given application. The unified
appearance of the logo (logotype and mark) will ensure a consistent pre-
sentation, flexibility, and maximum exposure across all media.
The primary typeface is Stone Serif; however, the “of” is set in Berkeley
Italic. Through consistent presentation, these fonts will become widely asso-
ciated with all university materials. Stone Serif is uniquely legible, providing
an excellent choice for copy and is the preferred typeface for body copy.
All art has been provided as outlines, so no special fonts will be needed for
successful reproduction.
Campus entities are responsible for the purchase of fonts and applications
through authorized Adobe® vendors. For assistance, please call University
Publications, 970-351-2331.
Stone Serif
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Stone Serif Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Stone Serif Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Stone Serif Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Berkeley Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
All visual communications that are targeted
for off-campus readership should be typeset.
Desktop publishing with dot resolutions
less than 400 dpi should be limited to
on-campus publications.
Adobe® is a registered trademark of Adobe Systems Inc.
The University of Northern Colorado Graphic Standards Manual Release 1.0 3.5
Aa
Aa
Aa
Stone Serif
Stone Serif Bold
Berkeley Italic
Recommended fonts Equivalent
Stone Serif None
Stone Serif Italic None
Stone Serif Bold None
Stone Serif Bold Italic None
Berkeley Italic None
Helvetica Neue Roman55 Helvetica
Helvetica Neue Medium 65 Helvetica Medium
Helvetica Neue Bold 75 Helvetica Bold
Aa
Helvetica Neue Roman 55
Logo alternative applications
Some instances may require approved alteration to the logo due to specific
printing and manufacturing techniques, less than optimal printing circum-
stances, or specialized visual media. Following are several endorsed options
that are available as alternatives in specialized circumstances.
All Black: Print the logo as all black when printing is limited to black-only as a cost-savings measure.
[Other Dark Colors: Occasionally one-color printing other than black may be used. The ink color select-
ed must be dark enough to reproduce the logo with satisfactory legibility. Please consult University
Publications with questions about color legibility.]
All White or Reverse: This University of Northern Colorado logo is used when the logo appears as a
reverse from a color field. The approved reverse [note the modifications to the logo] is shown here. No
other means of reversing the logo is acceptable. Do not use this logo for any purpose other than reverses.
Other Printing Techniques: Some printing techniques and limitations require specialized artwork to
reproduce the logo with consistency. These logos are suitable for silkscreening, embroidery, and vinyl
stenciling processes. Do not use these logos for any purpose except their intended, specific applications.
University seal
The University seal was developed for use on official university documents
including diplomas, formal invitations, and formal publications such as the
commencement program. The seal should not be used for any other pur-
pose. Permission must be secured in advance from University Publications,
with the President’s Office providing final authority.
Unless advanced printing techniques are
available, avoid using dark-colored papers
for publications where the logo must
appear. Please consult University
Publications with questions about the suit-
ability of colors and colored stock.
All logo artwork is available
through University Publications.
When using the logo for embroidery,
make sure the total logo height is at least
21⁄2". At this minimum size, the total “stitch
count” should be between 4,000 and 5,000.
The fabric must be tightly knit. Neither
pique nor jersey fabric is recommended
because small details of the logo will
not be reproduced properly.
The University of Northern Colorado Graphic Standards Manual Release 1.03.6
The University of Northern Colorado Graphic Standards Manual Release 1.0 4.1
This section covers the proper usage of the University of Northern Colorado signature
to project a consistent image.
4.0 Design standards
Nomenclature . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.2
For the University and its various schools . . . . . . . . . . . . . . . . . . . . . . . 4.2
General logo usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.2
Logo placement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.3
Posters and flyers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.4
Brochures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.4
Logo representation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.5
Taglines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.5
Design specifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.6
Business cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.6
Letterhead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.8
Envelopes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.10
Memorandum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.12
Fax cover sheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.14
College business papers . . . . . . . . . . . . . . . .
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