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UNC The University of Northern Colorado Signature Standards Table of Contents Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1 Letter from the president . . . . . . . . . . . . . . . . . . . ....

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The University of Northern Colorado Signature Standards Table of Contents Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1 Letter from the president . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.1 Signature standards The University of Northern Colorado logo . . . . . . . . . . . . . . . . . . . . . . . 3.2 Helpful guidelines for logo usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.3 Color palette . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.4 Fonts and typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.5 Logo alternative applications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.6 University seal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.6 The University of Northern Colorado design standards Nomenclature . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.2 For the University and its various schools . . . . . . . . . . . . . . . . . . . 4.2 General logo usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.2 Logo placement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.3 Posters and flyers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.4 Brochures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.4 Logo representation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.5 Taglines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.5 Design specifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.6 Business cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.6 Letterhead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.8 Envelopes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.10 Memorandum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.12 Fax cover sheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.14 College business papers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.16 Name badges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.18 Business reply . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.19 Mailing labels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.20 Display advertising placement guidelines . . . . . . . . . . . . . . . . . . . 4.21 Retail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.23 Fleet graphics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.24 Signage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.25 Web standards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.28 The University of Northern Colorado Graphic Standards Manual Release 1.0 ©2000 UNIVERSITY OF NORTHERN COLORADO ALL RIGHTS RESERVED INCLUDING THE RIGHT OF REPRODUCTION IN WHOLE OR IN PART IN ANY FORM. PLEASE CONTACT UNIVERSITY PUBLICATIONS FOR ADDITIONAL COPIES, LOGOS, AND SUPPLEMENTARY DISKS CONTAINING ELECTRONIC FILES. PRODUCT NAMES, LOGOS, DESIGNS, TITLES, WORDS, OR PHRASES MENTIONED WITHIN THIS PUBLICATION MAY BE TRADEMARKS, SERVICEMARKS, OR TRADENAMES OF OTHER ENTITIES AND MAY BE REGISTERED IN CERTAIN JURISDICTIONS. Introduction to graphic standards at the University of Northern Colorado This manual defines parameters for the visual identification of the University of Northern Colorado to all its audiences. Adherence to these guidelines will enable all university employees, students, and vendors to present a cohesive and unified identity. The consistent application of these guidelines will ensure the establishment of a strong and memorable graphic identity. The University of Northern Colorado visual identity system The University’s visual identity system consists of the University of Northern Colorado’s signature (the logotype and mark) as well as critical elements such as typography, the approved color palette, fonts, and appro- priate usage requirements. This manual provides a cohesive overview of visual identity standards and corresponding applications. Examples are included within each section to illustrate proper and improper usage. If you have any questions regarding this manual or any of its applications, please contact University Publications, 970-351-2331. The University of Northern Colorado’s mark and the alternative initials mark are trademarks of the University. It is prudent for the University to establish a code of standards regarding usage to ensure appropriate representation, pro- tect against overcommercialization or unauthorized use, and to secure ade- quate compensation through authorized use by various suppliers and vendors of the University of Northern Colorado. This standards manual supplants any previous graphic standards guide- lines for the University of Northern Colorado’s visual identity. All printed, interactive, or visual materials produced by or for the University of Northern Colorado must contain proper identification of the University, using the approved signature. Please submit mock-up materials or comps to University Publications for review before production. This will enable University Publications to maintain a clear understanding of campus materials and ensure adherence to graphic guidelines. The University of Northern Colorado Graphic Standards Manual Release 1.0 1.1 The preferred University of Northern Colorado logotype and mark. The alternative University of Northern Colorado initials mark. Effective logo application is the core of identity for a given institution. Consistent repetition of an approved signature (the logotype and mark) ensures proper brand identity. June, 2000 Dear University of Northern Colorado Faculty, Staff and Students: Since its inception more than 110 years ago as the State Normal School, the University of Northern Colorado has established and maintained a commitment to the highest-quality education for all qualified students. Through the years, and name and course iterations, we have made great strides in maintaining the history and integrity of tradition and programs and in augmenting course offerings and campus environments to keep pace with today’s student. To better meet the needs of our many populations and audiences, we have determined to update our identity and consolidate our message. It is with great pride that I introduce to you the new official University of Northern Colorado Graphic Identity. I encourage all faculty and staff members to review and incorporate these established guide- lines to ensure that we project a coherent and consistent identity through all visual communications. We firmly believe that this new logo provides an encapsulation of the current and future University of Northern Colorado, represents a stronger and better university, and provides us with a distinct and memorable presence across academia. This standards manual is the culmination of many months of hard work by our University communi- cations staff. I enthusiastically endorse the new visual identity and ask that all individuals and entities who utilize campus visual communication pieces produced by or for the University of Northern Colorado follow these guidelines. Adherence to practices will ensure proper usage and enhance its value as an identifier of the University. Please keep this manual readily accessible for those who might need to reference it. You also will find these standards on the University of Northern Colorado Web site. As standards evolve, you will be in- formed, and you will be directed to the Internet for additional Web standards. If you have any questions, feel free to contact University Publications. Thank you for your cooperation and enthusiastic participation. Yours truly, President University of Northern Colorado UNIVERSITY of NORTHERN COLORADO CARTER HALL, CAMPUS BOX 220, GREELEY, CO 80639 ● Office 970-351-1110 Fax 970-351-1880 www.unco.edu Office of the President The University of Northern Colorado Graphic Standards Manual Release 1.0 3.1 This section covers the proper usage of the University of Northern Colorado signature to project a consistent image. 3.0 Signature standards The University of Northern Colorado logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.2 Helpful guidelines for logo usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.3 Color palette and color usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.4 Fonts and typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.5 Logo alternative applications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.6 University seal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.6 The University of Northern Colorado logo The official logo of the University of Northern Colorado is the endorsed visu- al mark that represents the University to its various publics. This impres- sion serves as the visual identifier and provides the basis for the entire visual identity system of the University of Northern Colorado. The logotype and mark that comprise this signature (shown below) are referred to for the purposes of discussion in this manual as the logo. The logo integrates the University of Northern Colorado’s mark (silhouette graphic of a profiled bear shown right profile within an open oval) with serif typeface emphasizing the words “Northern Colorado” set in cap/small caps as a single logotype. The elements of the logo have been designed as complementary. They should never be redrawn, re-typeset, or recreated. When used as the University’s logo, they should not be separated, repositioned, or otherwise altered by the use of additional spaces or other elements. Use of the bear ovoid separately The bear ovoid may be used as a separate design element, such as a ghosted image, background screen, step-and-repeated pattern, or other design element. However, this usage does not take the place of the requirement to include signature (logotype and mark) as the identifier for the University on all materials. This can only be modified by a specific licensing agreement. The ovoid should not be closed by a combination of color or background. The University of Northern Colorado’s logo must appear as shown on all visual communications produced by or for the University. Any special circumstance that would neces- sitate a deviation from the format shown must be approved in advance in writing by University Publications. Electronic files and templates can be found on the Web site at http://www.unco.edu/templates. The University of Northern Colorado Graphic Standards Manual Release 1.03.2 The University of Northern Colorado logotype and mark. Do not complete the ovoid shape with another color, background pattern, or reverse. Be sure that the bear ovoid has half the mark’s width, as well as half its height, between the mark and its container. Helpful guidelines for logo usage Size of logo The University of Northern Colorado’s logo has been designed in exact proportions within a horizontal framework. Do not scale the logo disproportionally. It must be reproduced at a size equal to or larger than 1" in width. The University of Northern Colorado Graphic Standards Manual Release 1.0 3.3 Do not scale the logo disproportionally. Do not separate the mark from the logotype. Do not reproduce the logo with a drop shadow or other background graphics. If the logo must appear on a colored surface, always use one with sufficient contrast. The logo must always appear in a horizontal format. Do not screen the logo. Do not contain the bear mark within a shape other than the open oval. Do not rearrange elements of the official identifying logo. The logo is treated always as one single element. 1 Pantone, Inc.’s check-standard trademark for color reproduction and color reproduction materials © Pantone, Inc. 2000 Kurz® © L.KURZ GmbH & Co. 2000 Color palette and color usage The logo may be represented in three (3) formats (shown below): all black, all UNC Blue, or a combination of UNC Blue and UNC Gold, UNC Gold Metallic or UNC Gold Foil. Each color corresponds to a specific Pantone®* color. Four-color equivalents may be used for offset printing, and hexadecimal codes are provided for Web-safe color equivalents. The University of Northern Colorado Graphic Standards Manual Release 1.03.4 Color Process Equivalent Hexadecimal UNC Blue is Pantone 288. C: 100 M: 65 Y: 0 K: 31 #000066 UNC Gold is Pantone 122. C: 0 M: 18 Y: 83 K: 0 #FFCC33 UNC Gold Metallic is Pantone 873. UNC Gold Foil is Kurz 420. University of Northern Colorado’s logotype and mark and initials mark in black. University of Northern Colorado’s logotype and mark and initials mark in UNC Blue (PMS 288). University of Northern Colorado’s logotype and mark and initials mark in UNC Blue (PMS 288) and UNC Gold (PMS 122). PANTONE® 288 BLACKPANTONE® 122 PANTONE® 873 (Metallic) KURZ® 420 (Foil) Fonts and typography The logo font and typography have been carefully chosen to accurately and distinctly reflect and represent the University of Northern Colorado. As creat- ed, these elements reproduce easily on any given application. The unified appearance of the logo (logotype and mark) will ensure a consistent pre- sentation, flexibility, and maximum exposure across all media. The primary typeface is Stone Serif; however, the “of” is set in Berkeley Italic. Through consistent presentation, these fonts will become widely asso- ciated with all university materials. Stone Serif is uniquely legible, providing an excellent choice for copy and is the preferred typeface for body copy. All art has been provided as outlines, so no special fonts will be needed for successful reproduction. Campus entities are responsible for the purchase of fonts and applications through authorized Adobe® vendors. For assistance, please call University Publications, 970-351-2331. Stone Serif ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Stone Serif Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Stone Serif Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Stone Serif Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Berkeley Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 All visual communications that are targeted for off-campus readership should be typeset. Desktop publishing with dot resolutions less than 400 dpi should be limited to on-campus publications. Adobe® is a registered trademark of Adobe Systems Inc. The University of Northern Colorado Graphic Standards Manual Release 1.0 3.5 Aa Aa Aa Stone Serif Stone Serif Bold Berkeley Italic Recommended fonts Equivalent Stone Serif None Stone Serif Italic None Stone Serif Bold None Stone Serif Bold Italic None Berkeley Italic None Helvetica Neue Roman55 Helvetica Helvetica Neue Medium 65 Helvetica Medium Helvetica Neue Bold 75 Helvetica Bold Aa Helvetica Neue Roman 55 Logo alternative applications Some instances may require approved alteration to the logo due to specific printing and manufacturing techniques, less than optimal printing circum- stances, or specialized visual media. Following are several endorsed options that are available as alternatives in specialized circumstances. All Black: Print the logo as all black when printing is limited to black-only as a cost-savings measure. [Other Dark Colors: Occasionally one-color printing other than black may be used. The ink color select- ed must be dark enough to reproduce the logo with satisfactory legibility. Please consult University Publications with questions about color legibility.] All White or Reverse: This University of Northern Colorado logo is used when the logo appears as a reverse from a color field. The approved reverse [note the modifications to the logo] is shown here. No other means of reversing the logo is acceptable. Do not use this logo for any purpose other than reverses. Other Printing Techniques: Some printing techniques and limitations require specialized artwork to reproduce the logo with consistency. These logos are suitable for silkscreening, embroidery, and vinyl stenciling processes. Do not use these logos for any purpose except their intended, specific applications. University seal The University seal was developed for use on official university documents including diplomas, formal invitations, and formal publications such as the commencement program. The seal should not be used for any other pur- pose. Permission must be secured in advance from University Publications, with the President’s Office providing final authority. Unless advanced printing techniques are available, avoid using dark-colored papers for publications where the logo must appear. Please consult University Publications with questions about the suit- ability of colors and colored stock. All logo artwork is available through University Publications. When using the logo for embroidery, make sure the total logo height is at least 21⁄2". At this minimum size, the total “stitch count” should be between 4,000 and 5,000. The fabric must be tightly knit. Neither pique nor jersey fabric is recommended because small details of the logo will not be reproduced properly. The University of Northern Colorado Graphic Standards Manual Release 1.03.6 The University of Northern Colorado Graphic Standards Manual Release 1.0 4.1 This section covers the proper usage of the University of Northern Colorado signature to project a consistent image. 4.0 Design standards Nomenclature . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.2 For the University and its various schools . . . . . . . . . . . . . . . . . . . . . . . 4.2 General logo usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.2 Logo placement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.3 Posters and flyers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.4 Brochures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.4 Logo representation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.5 Taglines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.5 Design specifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.6 Business cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.6 Letterhead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.8 Envelopes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.10 Memorandum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.12 Fax cover sheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.14 College business papers . . . . . . . . . . . . . . . .
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