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首页 BEA_RFID_for_Retail_wp.pdf

BEA_RFID_for_Retail_wp.pdf

BEA_RFID_for_Retail_wp.pdf

上传者: zhaokuiman 2011-12-16 评分 0 0 0 0 0 0 暂无简介 简介 举报

简介:本文档为《BEA_RFID_for_Retail_wppdf》,可适用于工程科技领域,主题内容包含BEAWhitePaperRFIDforRetail:BlueprintsforBottomLineBenefitsCopyrightCopyrig符等。

BEAWhitePaperRFIDforRetail:BlueprintsforBottomLineBenefitsCopyrightCopyright–BEASystems,IncAllRightsReservedRestrictedRightsLegendThissoftwareisprotectedbycopyright,andmaybeprotectedbypatentlawsNocopyingorotheruseofthissoftwareispermittedunlessyouhaveenteredintoalicenseagreementwithBEAauthorizingsuchuseThisdocumentisprotectedbycopyrightandmaynotbecopied,photocopied,reproduced,translated,orreducedtoanyelectronicmediumormachinereadableform,inwholeorinpart,withoutpriorconsent,inwriting,fromBEASystems,IncInformationinthisdocumentissubjecttochangewithoutnoticeanddoesnotrepresentacommitmentonthepartofBEASystemsTHEDOCUMENTATIONISPROVIDED“ASIS”WITHOUTWARRANTYOFANYKINDINCLUDINGWITHOUTLIMITATION,ANYWARRANTYOFMERCHANTABILITYORFITNESSFORAPARTICULARPURPOSEFURTHER,BEASYSTEMSDOESNOTWARRANT,GUARANTEE,ORMAKEANYREPRESENTATIONSREGARDINGTHEUSE,ORTHERESULTSOFTHEUSE,OFTHEDOCUMENTINTERMSOFCORRECTNESS,ACCURACY,RELIABILITY,OROTHERWISETrademarksandServiceMarksCopyright–BEASystems,IncAllRightsReservedBEA,BEAJRockit,BEAWebLogicPortal,BEAWebLogicServer,BEAWebLogicWorkshop,BuiltonBEA,Jolt,JoltBeans,SteelThread,TopEnd,Tuxedo,andWebLogicareregisteredtrademarksofBEASystems,IncBEAAquaLogic,BEAAquaLogicDataServicesPlatform,BEAAquaLogicEnterpriseSecurity,BEAAquaLogicServiceBus,BEAAquaLogicServiceRegistry,BEABuilder,BEACampaignManagerforWebLogic,BEAeLink,BEALiquidDataforWebLogic,BEAManager,BEAMessageQ,BEAWebLogicCommerceServer,BEAWebLogicCommunicationsPlatform,BEAWebLogicEnterprise,BEAWebLogicEnterprisePlatform,BEAWebLogicEnterpriseSecurity,BEAWebLogicExpress,BEAWebLogicIntegration,BEAWebLogicJavaAdapterforMainframe,BEAWebLogicJDriver,BEAWebLogicLogCentral,BEAWebLogicNetworkGatekeeper,BEAWebLogicPersonalizationServer,BEAWebLogicPersonalMessagingAPI,BEAWebLogicPlatform,BEAWebLogicPortletsforGroupwareIntegration,BEAWebLogicServerProcessEdition,BEAWebLogicSIPServer,BEAWebLogicWorkGroupEdition,DevDev,LiquidComputing,andThinkLiquidaretrademarksofBEASystems,IncBEAMissionCriticalSupport,BEAMissionCriticalSupportContinuum,andBEASOASelfAssessmentareservicemarksofBEASystems,IncAllothernamesandmarksarepropertyoftheirrespectiveownersCWPEABEAWhitePaper–RFIDforRetail:BlueprintsforBottomLineBenefitsTableofContentsExecutivesummaryIntroductionBusinesschallengesfacingretailerstodayForcesdrivingadoptionBenefitsforearlyadoptersQualifyingquestionsforretailersBuildingabusinesscaseBlueprintsforimplementationElectronicproofofdeliveryImprovingretailpromotionalexecutionCapitalizingonaninformationecosystemKeystosuccessfulRFIDimplementationsHP:LessonsfromtheleadingedgeTheretailstoreofthefutureConclusionAboutBEAReferencesBEAWhitePaper–RFIDforRetail:BlueprintsforBottomLineBenefitsExecutiveSummaryMorethanhalfofEuropeanretailersandUSorganizationssurveyedhaveimplementedradiofrequencyidentification(RFID)orplantodosobeforetheendofRFIDisatechnologywhosetimehascome,anditisheretostayVolatiledemand,intensecompetition,andtheuseofcollaborativesupplychainsforstrategicandcompetitiveadvantageareraisingthepressureforretailerstointegrateRFIDintotheiroperationsSomeoftheforcesdrivingadoptionofRFIDincludecontinuingmandatesfrombusinessandgovernment,fallingprices,technologicaladvances,andgrowingacceptanceinnearlyeveryaspectofdailylifeEarlyadoptersreportpercentquickereliminationofoutofstocks,percentimprovementinpromotionalexecution,onshelfavailabilityofproductsincreasingtopercent,andreductionintheamountoftimeittakestointroduceanewitemfrom–daystooneortwoRetailerscanrealizethegreatestgainsbyapplyingRFIDtoinefficientmanualprocesses,blindspots,andhighturnoversRFIDcanbeusedtoincreaseefficiency,revenue,andservicereducelabor,inventory,andoutofstocksandredesignbusinessprocessesImplementationsrangefromsimplytaggingcasesorpalletstoderivingsophisticatedbusinessanalysesfromdetailedtrackingdataBlueprintsforimplementationincludeMITstudiesreportedbyworldwidestandardsgroupEPCglobalonelectronicproofofdeliveryandimprovementsinretailpromotionalexecutionWalMart’sRetailLinkinformationsystemshowsthebenefitsofRFIDenabledsupplychaincollaborationTosuccessfullyimplementRFID,retailersneedtorecognizetheparadigmshiftthatthisnewtechnologyrepresents,focusonstrategicbusinessresults,choosetherightsolutionpartners,andtakeaphasedapproachHewlettPackard’suseofRFIDintheelectronicsindustry’slargestsupplychainhasyieldedapercentreductioninsupplychaincosts,apercentimprovementinlogisticsturnaroundtimes,andapercentreductioninreconciliationstaffRetailerscanuseRFIDformarketdifferentiation,competitivecostadvantage,toretaincustomers,andtobecometrulydemanddrivenBEAWhitePaper–RFIDforRetail:BlueprintsforBottomLineBenefitsIntroductionIndustryexpertsagree:RFIDisatechnologywhosetimehascome,anditisheretostaySeventypercentofEuropeanretailersandoverpercentofNorthAmericanorganizationssurveyedinsaidtheyalreadyhadimplementedRFIDorplannedtodosointhenext–monthsArecentstudybyTheFreedoniaGroup,Incforecastthatby,“RFIDlabels,whichwerearoundpercentoftotalsmartlabeldemandin,willaccountformorethanpercentofthemarket”AnalystGartnerGrouppredictsthatworldwidespendingonRFIDwillincreasesixfoldoverthenextfiveyears,from$millionintomorethan$billionby,withthetechnologygainingmomentuminlateandManyretailersalreadyareusingRFIDtomaximizetoplinerevenues,cutcycletimeandcosts,improvecustomerrelationships,andcustomizemerchandisingMarketleadersareusingRFIDtoimprovebusinessprocessesandgathernewlevelsofbusinessintelligence,raisingthebarforeveryoneThecalltoactionfromcompetitorsandindustryexpertsisclearTheinformationandresourcesinthispaperwillhelpretailersidentifywaystheycanuseRFIDtomaximizereturnoninvestment(ROI),betterservecustomers,anddevelopstrategicandcompetitiveadvantagebyelevatingsupplychainmanagementtonewlevelsofefficiencyandeffectivenessBusinesschallengesfacingretailerstodayThefundamentalsofretailinghavenotchangedinoveracenturyThegoalistohavetherightproductsattherightplaceattherighttimewhenthecustomerisreadytobuyTodothat,theretailer’sthreeoverarchingbusinessimperativesareto:•Increaserevenues•Cutcosts•Attract,satisfy,andretaincustomersAnumberoffactorsaremakingthoserequirementsmoredifficulttoachieveTheseincludecomplexglobalsupplychains,greaterneedforvisibilityacrossmanydifferentorganizationsandlocations,volatiledemand,intensecompetition,andanewcollaborativebusinessmodelAsaresult,retailersmustmakecontinuousinnovationsandimprovementsindatacollection,analysis,businessprocesses,andbusinessintelligenceGlobalplayingfieldRetailerstodayarethecustomerpointofcontactsittingontopofincrediblycomplex,interwoven,worldwidesupplychainsTheysellconsumerproductsthatareproduced,assembled,packaged,shipped,anddistributedallovertheworldIntheUSalone,manufacturersandretailersareimportinggoodsattherateof$trillionperyearBEAWhitePaper–RFIDforRetail:BlueprintsforBottomLineBenefitsVolatiledemand,intensecompetitionMorethanhalfofallretailbusinesstodayisbeingdrivenbysales,specialoffers,coupons,targetedadvertisingcampaigns,andotherpromotionsdesignedtogetcustomersintothestoreortotryanewproductorbrandThismakesdemandmorevolatileandinventoryrequirementslesspredictableAsaresult,retailersneedgreatervisibilitythroughouttheentiresupplychain,andgreateragilityinrespondingtospikesandtroughsinconsumerdemandMultichannelretailingwhichincludesonline,instore,wireless,andotherpurchaseoptionsintensifiescompetitionbyofferingalternativesthatcanbeeasilyenjoyedwithouteverleavinghomeFullyautomatedoptionslikeonlineshoppingamplifytheimpactsofnegativeinstoreexperiencessuchasoutofstocks,rainchecks(voucherstopurchaseoutofstockitemsatthesalepriceinthefuture),andconfusingormissingdisplays“Supplychaining”:AworldchangingforceRetailersacrosstheworldhaveagreaterneedthanevertoknowwheretheirinventoryis,whatconditionit’sin,whereandhowlossesareoccurring,howtheycanimproveinstoreoperations,andwhatmerchandisingismosteffectiveinwhichstoresRadiofrequencyidentification(RFID)technologyoffersoneanswertothisneedIndustryanalystAberdeenGroupsays:“Forthefirsttimeever,RFIDofferscompaniestheopportunitytomonitorandmanagethelocation,state,status,andconditionofproducts,assets,andevenpeople,bringingprocessautomationtoalevelunthinkablejustafewyearsagoInthiscontext,anewparadigmhasemerged:aretailsupplychainthatisaninterconnectedweboforganizationsworkingtogethertodeliverconsumergoodstoretailcustomersInhisbestsellingbusinessbookTheWorldIsFlat:ABriefHistoryoftheTwentyFirstCentury,PulitzerPrizewinningNewYorkTimescolumnistThomasLFriedmanidentifies“supplychaining”asoneofkeyforcesthathave“flattenedtheworld”justsincetheyearHewrites:“Supplychainingisamethodofcollaboratinghorizontallyamongsuppliers,retailers,andcustomerstocreatevalue”Thebadnews,hereports,“isthatmakingthesechainsworkismuchharderthanitlooksandrequiresconstantinnovationandconstantadjustment”RetailersandsupplierssharemanyofthesameprioritiesInareportonthebenefitsofusingelectronicproductcodes(EPCs,themethodofstoringinformationgatheredandtransmittedbyRFIDtechnology),ofthebenefitslistedforretailersareexactlythesameasthoseformanufacturers:•Reducestimespentoncomplaintsdisputes•Simplifiesandenhancescategoryreporting•Reducesproductinformationleadtime•Reducespromotionleadtime•Reducestimefornewitemintroduction•Eliminatestheneedforcrossreferencetables•Reducesinvoicedisputes•Reducesorderdefects•Simplifiescorporatereporting•EliminatesITsystemredundancy•OpportunityforsharedservicecreationBEAWhitePaper–RFIDforRetail:BlueprintsforBottomLineBenefitsForcesdrivingadoptionThreeprimaryfactorsdrivetheadoptionofRFIDtechnology:•Increasingmandates•Fallingpricesandtechnologicaladvances•GrowingacceptanceIncreasingmandatesAccordingtoareportbyCNETNews,federalgovernmentagenciesarecurrentlyusingorplantouseRFIDtechnologyThatincludesrecommendationsfromtheUSFoodandDrugAdministration(FDA)thatall“pharmaceuticalproducers,wholesalers,andretailersbegindevelopingplanstoplaceRFIDtagsonpallets,casesandunititemsby”TheUSDepartmentofAgriculture(USDA)is“pushingtogiveeverycowintheUSitsownuniqueIDnumber,tobetrackedandmonitoredthroughRFIDtechnology,inordertomoreeasilytracediseasesbacktotheoriginatingfarm”PerhapsthebestknownmandatesarethosefromWalMartandtheDepartmentofDefense,whichrequiredsupplierstotagcasesandpalletsusingRFIDstartinginMorethanmonthsintotheseinitiatives,bothorganizationsarepressingaheadMichaelButlermanagestheDoD’ssmartcardoffice,whichissuesabout,RFIDcardseachdayDespiteearlyresistance,hesaid,“Nooneevercomesbackandcomplainsanymore”WalMart’snewCIO,RollinFord,saidinearly,“TherewillbenoslowingdownRFIDwilltransformthewaywedobusiness”HeconfirmedthatWalMartalreadyhasmadesecondgeneration(Gen)RFIDtechnologyitsstandard“Fromthestartof…thenumberofsuppliersrequiredtotagtheirgoodswillriseto”FallingpricesandtechnologicaladvancesAdoptionalsoisbeingdrivenbycontinuingproductinnovation,droppingprices,theevolutionofglobalstandards,andnewmethodstoassureconsumerprivacyandsecurityWalMart,HewlettPackard,andothersarealreadyusingGentechnology,whichbringsanumberofbenefitsincludinggreateraccuracy,moreinformation,andbettersecurityInaddition,tagpricesarecomingdownfasterthananticipatedCostsoftocentspertaginwereprojectedtodroptocentsbyHowever,inearly,HewlettPackardvicepresidentofoperationsDidierChenneveausaidthatHPplannedtomoveinApriltosecondgenerationEPCtags,whichshouldcostlessthancentseachBEAWhitePaper–RFIDforRetail:BlueprintsforBottomLineBenefitsInearly,DutchbasedelectronicsgiantPhilipsannouncedthatitsresearchershavecreatedthefirstplasticelectronicsbasedRFIDtagcapableoftransmittingcodesattheindustrystandardradiofrequencyThey’vealsodevelopedacodegeneratortobuildcircuitswiththecomplexityrequiredforitemleveltaggingPerformanceresultsforthesecircuitswerepresentedataninternationalconferenceinearly,andthebreakthroughwashailedas“aprecursorforwidescalemarketacceptance”BecauseRFIDtechnologycanbeusedindirty,harsh,andhazardousenvironmentsandcansurviveextremetemperatures,itisbeginningtocreatean“internetofthings”that“willcreatecommunicationandinteroperabilityamongvirtuallyallproductsandindividuals”GrowingacceptanceArecentsurveyofNorthAmericanorganizationscommissionedbytheComputingTechnologyIndustryAssociationfoundthatpercentofconsumergoodsmakers,percentoffoodandbeveragemakers,andpercentoftextileandapparelmanufacturersareimplementingRFIDDespitethe“legacyofforcedadoption”createdbytheearlyWalMartmandate,asurveybyAberdeenGroupfoundthatalmostpercentofseniormanagementsaidthetechnology“holdsgreatpotentialvaluefortheircompanies,andtwothirdsalsofeelRFIDwouldhelpthemcreatesignificantdifferentiationintheirbusinessprocesses”Inaddition,aAberdeenGroupsurveyofcompanies,overpercentofwhichwereinretailandconsumergoods,forecasts“significantexpansionofRFIDdeploymentsoverthenextfiveyears”AlmostpercentofcompaniessurveyedsaidtheyplantohavetwotogeographicallyseparateRFIDenabledsitesintheirnetworksby,increasingtoanestimatedtositesbyLifecycletrackingtechnologyWorldwide,somemillionfarmanimalsalreadycarryanRFIDchipthathelpstrackhealthhazardssuchasmadcowdiseaseAutomakershaveputchipsinthekeysofaboutmillioncarstopreventtheftAboutmilliondogsandcatseachyeararetaggedwithRFIDchips,andaproposalisonthetabletotagasamplingoftheworld’sbillionchickensasanearlywarningsystemforavianinfluenzaRFIDliterallyisbecomingalifecycletrackingtechnologyIthasbeencreditedwithpreventingthekidnappingofababyfromahospitalnursery,isbeingusedasameanstoreturnHurricaneKatrinavictimstotheirfamiliesandhasbeenproposedasareplacementforUSsoldiers’dogtagsBEAWhitePaper–RFIDforRetail:BlueprintsforBottomLineBenefitsBenefitsforearlyadoptersAsurveyofsupplychainmanagersacrossEuropereportedthatRFIDalreadyhasdeliveredimprovedcustomerservice,increasedprofitability,greatercompliancewithcustomermandates,andfastersalescyclesResultsreportedattheRFIDROISummitincludedfasterproductreplenishmentbyalubricantmanufacturerandimprovedserviceperformancemeasurementbyUK’sRoyalMailBPLubricantssaidtheir“CollaborativeStrategy,ofwhichRFIDisapart,isleadingtobusinessgrowthnototherwiseattainable”Boeing’sstudiesshowthat“fatfingering”causesoneerrorineverykeystrokesduringmanualdataentryinitsreceivingoperationWithBoeingreceiving,partsaday,thaterrorratewasunacceptable,andthecompanyisdeployingRFIDasits“handsoffsolution”tothisproblemROIatWalMartWhenWalMartcameoutwithitsoriginalRFIDmandate,eWeekpublishedthecompany’sestimatedreturnsbelowTable:Example:Wal*Martestimates$BinannualsavingsfromtheirRFIDinitiativesFunctionRFIDImplementationSavingsScanningEliminatingbarcodescanningonpalletsandcasesinthesupplychainand$billiononitemsinstorecanreducelaborcostsbyOutofStockSmartshelvesmonitoronshelfproductavailability$millionShrinkageRealtimeproductmonitoringreduceswarehouses

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