新视野英语教案Book3 unit2

广州番禺职业技术学院 广州番禺职业技术学院教师授课 教案 中职数学基础模块教案 下载北师大版¥1.2次方程的根与系数的关系的教案关于坚持的教案初中数学教案下载电子教案下载 教师姓名 课程名称 高职综合 英语 关于好奇心的名言警句英语高中英语词汇下载高中英语词汇 下载英语衡水体下载小学英语关于形容词和副词的题 授课时数 30 教学单元 Unit Two Advertising 授课班级 11级全体艺术学院学生 学期 11-12学年第1 学期 教学目标 Knowledge Objectives: Make Ss grasp some words, phrases and useful patterns, and have a full understanding of the passages. Ability objectives: 1)Ss will be able to translate some sentences into English/Chinese with the words and phrases learnt in this unit. 2)Ss can communicate with others correctly and fluently according to the given topics. 3) Ss also are required to write for practical purposes. 教学重点 1. To foster the Ss’ language sense by reading 2. To improve the Ss’ writing ability 3. To develop the Ss’ listening ability 4. To make the Ss to grasp some useful expressions 5. To consolidate what the Ss have previously-learnt 6. To give Ss chances to have a comprehensive practice of their language skills of reading, speaking and writing 教学难点 1. To develop the Ss’ listening abilities 2. To make the Ss state their opinions on given topics 3. To improve the Ss’ writing ability 教学媒体 教材、教学光盘、 课件 超市陈列培训课件免费下载搭石ppt课件免费下载公安保密教育课件下载病媒生物防治课件 可下载高中数学必修四课件打包下载 、讲义、MP3、网络 工具与材料 多媒体 作 业 1. exercises after the text. 2. exercises in the work book 3. Fill in the Visa Application Form with the information given below. ` 教师用参考书 《新视野英语》英语3教师用书、讲义 教学方法 课堂讲授、分组讨论法、演示法等 教 学 过 程 设 计 Part One Ⅰ Warm-Up Activities Introduction to the Topic (Home and family) Since ancient Greece, people have different points of view about advertising. Some regard ads as deceptive, while others see it as a useful tool for information. Perhaps it is because ads are used for just about anything one could imagine. Read on and explore your own feelings about advertising. Ⅱ. Exploring Ask some questions to lead the topic (1) What are the merits of advertisements? (2) What are the demerits of advertisement? Part Two Reading A: Advertising Warming up: (1) What proof does the text provide to show that advertising is part of our daily lives? (2) What was advertising described as at the beginning of the 20th century? (3) What is the weakness of the mathod of selling something through person-to-person contact? Vocabulary Study 1. Read and explain some useful words or phrases. 1. specific adj.【1】 particular, fixed, determined, or named 具体的；特有的；特定的 【2】clear in meaning or explanation 明确的；确切的；精细的 The teacher gave us specific instructions before we set out. 我们出发前，老师给了我们明确的指示。 replace v.【1】取代；代替 e.g. Teachers will never be replaced by computers in the classroom. 【2】把······放回原处e.g. I replaced the cup carefully in the saucer. 2. chief adj.【1】 most important; main 最重要的；首要的 【2】 highest in rank 最高级别的；首席的 He is the chief editor of the newspaper. 他是该报的总编。 3. profitable adj. 有利可图的；有益的；有利的 Good looks are a more profitable commodity in Hollywood than hard work. 在好莱坞，一张漂亮的脸蛋是比勤奋更赚钱的商品。 Expressions 1. leaf through 匆匆翻阅（书、杂志等） Waiting to see the doctor, he leafed through some old magazines. 在等医生看病时，他翻阅了的旧杂志。 2.respond to 对······作出反应 She responded to the news with great joy. 听到这消息她异常兴奋。 3.one and all 每个人；全体 The movie star waved her hand to one and all. 那个影星向每个人挥手。 Vocabulary Review and Consolidation 1) Reading aloud 2) Dictation 3) Exercises 4) Games Part Three Section B The Advertising Persuade Background Information Text B is about one of the functions of advertising—persuading. At the beginning of the text, the author points out that advertisers use a variety of techniques to persuade people. Among these techniques four are particularly mentioned: repetition, vague terms, emotional appeal, and association. Initiative Activities Preview the following questions before reading the text 1. What other functions does advertising perform? 2. Can you name some other techniques advertisers use to persuade people? 3. Do you agree with the author’s opinion about the function of advertising? Vocabulary Study 1. quantity n. 【1】an amount or number 额；若干数量 The exact quantity cannot be determined now. 确切数量目前尚无法确定。 【2】the fact of being measurable; amount 量；数量 Last year there was a rapid increase of goods in quantity. 去年商品的数量有了很快的增长。 2. industrial adj. 工业的；产业的；产业工人的 That period of history was characterized by industrial unrest. 那个历史时期是以产业工人的动乱为其特征的。 3. objective v. an aim, especially one that must be worked towards over a long period; goal （尤指长远的）目标；目的 Her main objective is to become a famous scientist. 她的主要目标就是成为有名的科学家。 adj. 【1】not influenced by personal feelings or opinions; fair 客观的；公正的 Are those IQ tests objective? 这些智商测验是客观公正的吗？ Meaning of the Sentences 1. Advertisers or advertising agents use a variety of techniques in order to better convince us to buy a product, to shape our attitude towards their product, and to make us believe that our value is the name brands that we buy. Meaning: ... advertisers use various methods to persuade us to buy a product, to influence our attitude towards their product, and to make us believe that what we buy is just the value that the well-known product name stands for. 2. Some advertisers concentrate on making sure their product is widely recognized. Meaning: Some advertisers try hard to make sure that their product is known to all. 3. To that end, they simply repeat the name of the product or a slogan so we end up remembering it. Meaning: For that purpose, they simply repeat the name of the product or a slogan so that we finally remember it though we did not expect to. Part Four Listening and Speaking Task Do the exercises in the Listening and Speaking Book Telling Apart Testing your ears. Opening Your mouth Talking together. Part Five Practical Writing “Help Wanted” Ads 与其他广告一样，招聘广告也具有媒介倾向性。报纸上的招聘广告为求经济往往有不少缩写，而网上的招聘广告缩写相对要少些，但无论是报纸招聘广告或网上招聘广告，一般都应包括以下信息： 一、联系信息（Contact Information） 1. 公司名称（Business Name） 2. 公司地址（Business Address） 3. 公司电话（Business Phone） 4. 公司邮址（Business E-mail Address） 或者： 5. 联系人姓名（Contact Person Name） 6. 联系人电话（Contact Person Phone） 7. 联系人邮址（Contact Person E-mail Address） 8. 联系人通信地址（Contact Person Mailing Address） 二、招聘工作信息（Job Information） 1. 就聘职位（Position Title） 2. 工作地点（Location） 3. 就聘公司名称（Business Name） 4. 工作描述（Job Description） 5. 就聘资格（Qualifications） 6. 福利（Benefits） 7. 聘用时间（Days & Hours of Employment） 8. 资薪额度（Salary Range） 当然，出于种种原因，并非每个招聘广告都须载有上述所有信息。广告中的信息量该有多少招聘单位或个人会有自己的考虑。但是有一条经验之谈：具体陈述了工作时间、报酬、福利的招聘广告肯定能得到最好的反应。 Key to exercises: 1. Read the following ad carefully and then complete the sentences that follow. CLASSIFIEDS TYPIST 1. The Reader 2. typist 3. less than 65 wpm $11/hour 4. Brett Murphy 2. Read the following ad carefully and then complete the sentences that follow. 5. friendly and enthusiastic 6 the Loop area 7. career growth and health insurance 8. BriazzChijobs@briazz.com 3. Organize the following information into a help wanted ad. 3. Organize the following information into a help wanted ad. SECRETARY/ADMINISTRATIVE ASSISTANT Good communication, bilingual, basic computer skills (Microsoft Word and Excel), competitive salary ($8—$10/hour). Please apply Monday—Friday, 9 a.m.—4 p.m. 5026 N Broadway or 2815 W Montrose. Fax: 773-463-7435. E-mail: contact@neonexpress1.com. 课后小结