2016下半年英语六级模拟试题及答案

2016下半年英语六级模拟试 题 快递公司问题件快递公司问题件货款处理关于圆的周长面积重点题型关于解方程组的题及答案关于南海问题 及 答案 八年级地理上册填图题岩土工程勘察试题省略号的作用及举例应急救援安全知识车间5s试题及答案 　　距离全国还有不到一个月的时间了，童鞋们有木有已经开始紧张了呀~下面是网提供给大家关于英语六级模拟试题及答案，希望对大家的备考有所帮助。 　　Directions: For this part, you are allowed 30 minutes to write a short essay entitled The Civil Servant Test Craze. Your essay should start with a brief description of the picture. You should write at least 150 words but no more than 200 words. 　　1.如今数字化产品得到越来越广泛的使用，例如…… 　　2.数字化产品的使用对人们的工作、学习、生活产生的影响。 　　Digital Age 　　Women in 2011 made no significant gains in winning more top US business jobs, according to a study, but the head of the study said women are poised to make 36 in the year ahead. 　　The number of women who were board directors, corporate officers or top earners at Fortune 500 companies remained 37 unchanged, said the study by Catalyst, a nonprofit group that 38 opportunities for women in business. 　　The percentage of companies with women on the board of directors was 15.1 percent this year, compared with 14.8 percent in 2010, Catalyst said. 　　Also, the percentage of corporate officer positions 39 by women was 15.7 percent in 2011 and 15.4 percent in 2010, it said. The percentage of top earners in 2011 who were women was 6.2 percent, compared to 6.7 percent in 2010, it said. 　　The research on the Fortune 500 companies was 40 on data as of March 31, 2011. The slight changes in the numbers are not considered 41 significant, Catalyst said. 　　Nevertheless, given the changes in U.S. politics, the future for women in business looks more 42 , said Ilene Lang, president and chief executive 43 of Catalyst. 　　"Overall we're 44 to see change next year," Lang said. "When we look at shareholders, decision makers, the general public, they're looking for change. " 　　"What they're basically saying is, ' Don't give us 45 of the status quo (现状). Get new ideas in there, get some fresh faces,'" she said. 　　A. officer　　B. changes　　C. based　　D. positions　　E. more　　F. promising　　G. businesslike　　H. surveying　　I. essentially　　J. strides　　K. promotes　　L. statistically　　M. confused　　N. held　　O. expecting 　　How Marketers Target Kids 　　A.Kids represent an important demographic to marketers because they have their own purchasing power, they influence their parents' buying decisions and they are the adult consumers of the future. Industry spending on advertising to children has exploded in the past decade, increasing from a mere $100 millidn in 1990 to more than $2 billion in 2000. 　　B. Parents today are willing to buy more for their kids because trends such as smaller family size, dual incomes and postponing children until later in life mean that families have more disposable income. As well, guilt can play a role in spending decisions as time-stressed parents substitute material goods for time spent with their kids. Here are some of the strategies marketers employ to target kids:Pester (纠缠) Power 　　C. Today's kids have more autonomy and decision-making power within the family than in previous generations,so it follows that kids are vocal about what they want their parents to buy. "Pester power" refers to children's ability to nag their parents into purchasing items they may not otherwise buy. Marketing to children is all about creating pester power, because advertisers know what a powerful force it can be. 　　D. According to the 2001 marketing industry book Kid fluence, pestering or nagging can be divided into two categories--"persistence" and "importance". Persistence nagging (a plea, that is repeated over and over again) is not as effective as the more sophisticated "importance nagging". This latter method appeals to parents' desire to provide the best for their children, and plays on any guilt they may have about not having enough time for their kids. 　　The Marriage of Psychology and Marketing 　　E. To effectively market to children, advertisers need to know what makes kids tick. With the help of well-paid researchers and psychologists, advertisers now have access to in-depth knowledge about children's developmental, emotional and social needs at different ages. Using research that analyzes children's behaviour, fantasy lives, art work, even their dreams, companies are able to craft sophisticated marketing strategies to reach young people. 　　F. The issue of using child psychologists to help marketers target kids gained widespread public attention in 1999, when a group of U.S. mental health professionals issued a public letter to the American Psychological Association (APA) urging them to declare the practice unethical. The APA is currently studying the issue. 　　Building Brand Name Loyalty 　　G. Canadian author Naomi Klein tracks the birth of "brand" marketing in her 2000 book No Logo. According to Klein, the mid-1980s saw the birth of a new kind of corporation--Nike, Calvin Klein, Tommy Hilfiger, to name a few--which changed their primary corporate focus from producing products to creating an image for their brand name. By moving their manufacturing operations to countries with cheap labour, they freed up money to create their powerful marketing messages. It has been a tremendously profitable formula, and has led to the creation of some of the most wealthy and powerful multi-national corporations the world has seen. 　　H.Marketers plant the seeds of brand recognition in very young children, in the hopes that the seeds will grow into lifetime relationships. According to the Center for a New American Dream, babies as young as six months of age can form mental images of corporate logos and mascots. Brand loyalties can be established as early as age two, and by the time children head off to school most can recognize hundreds of brand logos. While fast food, toy and clothing companies have been cultivating brand recognition in children for years, adult-oriented businesses such as banks and automakers are now getting in on the act. 　　Buzz or Street Marketing 　　I. The challenge for marketers is to cut through the intense advertising clutter(杂乱) in young people's lives. Many companies are using "buzz marketing" --a new twist on the tried-and-true "word of mouth" method. The idea is to find the coolest kids in a community and have them use or wear your product in order to create a buzz around it. Buzz, or "street marketing", as it's also called, can help a company to successfully connect with the elusive (难找的) teen market by using trendsetters to give them products "cool" status. 　　J. Buzz marketing is particularly well-suited to the Interact, where young "Net promoters" use chat rooms and blogs to spread the word about music, clothes and other products among unsuspecting users. 　　Commercialization in Education 　　K. School used to be a place where children were protected from the advertising and consumer messages that permeated their world--but not anymore. Budget shortfalls (亏空，差额) are forcing school boards to allow corporations access to students in exchange for badly needed cash, computers and educational materials. 　　L. Corporations realize the power of the school environment for promoting their name and products. A school setting delivers a captive youth audience and implies the endorsement of teachers and the educational system. Marketers are eagerly exploiting this medium in a number of ways, including: 1 ) sponsored educational materials; 2) supplying schools with technology in exchange for high company visibility; 3) advertising posted in classrooms, school buses, on computers in exchange for funds; 4) contests and incentive programs: for example, the Pizza Hut reading incentives program in which children receive certificates for free pizza if they achieve a monthly reading goal; 5 ) sponsoring school events.