农产品营销策划

农产品营销策划 农产品营销策划 【主办单位】BCG-百乔罗管理咨询有限公司 【收费标准】,2600/人(包括资料费、午餐及上下午茶点等) 【参加对象】市场部经理、品牌部经理、策划部经理、市场人员、业务人员、销售骨干等 【课程特色】激情洋溢、互动性强、案例丰富、贴近实际、深入浅出、逻辑性强、 解决难题、赏识培训 【授课形式】课堂讲述、案例 分析 定性数据统计分析pdf销售业绩分析模板建筑结构震害分析销售进度分析表京东商城竞争战略分析 、脑力激荡、情景演练、短片播放、图片展示 【报名电话】 闫老师 【温馨提示】本课程可为企业提供上门内训服务，欢迎来电咨询～ 课程背景curriculum background 企业执行力与三个要素相关，执行管理的机制，主管执行技能，人员执行素质，没有执行力，战略就是一句空话。如何提升企业执行力，关键在建立有效的管理机制，提升主管的执行控制能力，培养员工的执行素质。本课题从超过300家企业管理提升实践中总结出一套符合中国制造型企业特点的控制方法和工具，帮助企业管理人员全面提升以执行为目的的管理技能，实战实操实效～ 培训收益training income 1. 理解中国企业执行力差的根本原因及应对方法 2. 掌握建立制造企业运筹帷幄高效执行管理机制的方法 3. 掌握超过300家企业验证实效的执行控制工具，立即在工作中操作应用 4. 掌握如何打造提升团队员工执行素质的方法技巧 课程大纲curriculum introduction 一、事件营销概论 1. 事件营销的概念 2. 事件营销的现状 3. 事件营销兴起的原因(一) 4. 事件营销兴起的原因(二) 5. 事件营销的重要性 6. 事件营销的三阶段 At present, we would like to take the opportunity of maintaining party member's progressiveness education activity, to strengthen and improve the Office itself. First, to strengthen ideological building, forge basic quality. Ideology construction is the important content of the construction of the contingent of cadres. Government offices at all levels to put ideological construction in construction from start to finish top of the effort to forge a political reliability, faith, quality excellent cadres. To strengthen the sense of political. For the Office, is to insist on responsibility and consistency under, firmly implement the Party Central Committee and the State Council's policies and decisions indicates that premise, "two guarantees". Is to ensure that the municipal party Committee and the implementation of the decisions and arrangements of the municipal government. Municipal Government made major policy decisions, we must unswervingly carry out, inspection tells us this is not a political problem, at this point, every one must unequivocally. Second, ensure that the views and uninterrupted. To prevent and correct "below, above difficult to hear calls for" obstruction of, really know what grass-roots do, what are people thinking, to provide government leaders with timely, accurate, and reliable information for decision-making. To strengthen the overall situation. At present, development is the overall situation of the work of the city, any organization, any sector, any person can deviate from this Centre. The County (district), the Office should focus on the big picture, from their workPractical, departments, functions, characteristics, and find its location, clear focus and direction of the work, enhance work initiative, highlights the important role of the Office in the serving, integrated services play in the overall coordination function, embody the work level. To strengthen the consciousness of lifelong learning. To strengthening learning, timely "charging", put strengthening politicale and flexibility, and strive to achieve both the overall situation, careful and thoughtful and methodical, grasp a sense of propriety. Secondly, we should further improve the meeting. Make great efforts to streamline Conference under transactional activities and leaders, so leaders can free up more time to catch events, about events. On the subject of well-chosen, check the material carefully for the Conference, the whole process of the Conference services, standardization of work. Third, we should further improve the logistics service. Carefully implement Premier Wen Jiabao "management, security, service, clean, efficient, consistent, become" directives, according to deepen reform, strengthen management and serve the overall interests, team cohesion, improve service, increase efficiency goals, to scientific management and social services as direction, intensify administrative reform, and gradually establish a highly efficient, well-coordinated and standardized logistics management system. Efforts to reduce administrative costs, strengthen the management of funds, assets, and standard position-related consumption, perfect reception system for organs and provides powerful protection and quality of life for workers and staff services. Third, strengthening quality, top-notch, image and strengthen the system of Government Office construction is not only a hub for the work of the Office, is the image "window". If your Office work, poor image, not only affects theSector as a whole, but will also affect the overall image of the Governmentemployment, business, money" as the core, conscientiously the public of important matters and human, financial, material, notOff deepening public content. To build a long-term mechanism of open Government to ensure open government institutionalization, standardization and regularization. According to the arrangements of the Municipal Government this year to full implementation of first asking duty system in the city and a handle system, 12 pilot departments of the Municipal Government to determine, in accordance with the pilot scheme, seriously implement Exchange in early April; the County (district) and the pilot departments should formulate as soon as possible practical implementation of the program, at both the city and county level in full swing in the first half. 8, solid and meticulous, improved efficiency, daily Government Affairs Services. Coordination, meetings, logistics, hospitality, daily routine work, large width, not finely, which do not put in place, will affect the proper functioning of the global work of the Government. Therefore, the Office will, do have to be careful and meticulous, careful planning, sure. One is to further improve the integrated coordination. Focus on coordinating relations between party committees and administrative departments, coordinating every aspect of left and right, up and down. Each idea before work, integrated, organized and busy but orderly; coordination process to scientific method, pay attention to the global, organic unity principlapplication reliability, avoid blind construction. To speed up the network integration, information integration, network interconnection, sharing of information resources. This year, County (district) Government Office services network to achieve broadband connectivity with the Government Office network; has not been connected to the Office network with the city municipal government departments, networking ready to, to access government office network before the end of April. Application of information technology should be placed in a prominent position, strengthening the information technology training for administrative staff, expedite the implementation of electronic document processing, the lead in the use of computer drafting, approval, issuance of official documents, as soon as possible to promote paperless and online transmission of official documents, improving the application level of the completed system. To develop and improve security measures, establish and perfect rules and regulations, implementation of the accountability system, enhance Government Web sites maintenance and network security management. To increase the intensity of work, completed the 2005 task statement of system of Government Administration informatization construction in the city. 7, results-oriented, results, further deepening the open government. This year, national and provincial public affairs work on a number of new requirements, the city also has the further development of open defined specific tasks. System of government offices are the County (district) and sectoral public affairs focal points of the work of, must come from the transformation of government functions and optimizing the development environment, set the height of the image of the Government, effective public affairs work in hand, grabbed a success. To open Government to the Government sector agencies, units and vertical management units development extends to advance on village affairs, and strive to achieve full coverage without gaps. To adhere to the "right to 7. 与事件营销相关的概念 8. 介入理论 9. 新闻的商品化 10. 项链理论 11. 事件营销-企业不是王婆，而是故事大王 二、事件营销的两种模式 1. 借力模式 2. 借力模式的三个原则 3. 案例分析:后窗热形成的商机 4. 案例分析:爱国者与大国崛起 5. 主动模式 6. 主动模式的三个原则 7. 案例分析:农夫山泉的挑衅 8. 案例分析:蒙牛的七大事件营销 三、事件营销常见的技巧 1、行业挖黑 , 案例分享:农夫山泉炒作天然水 , 案例分享:北极绒鹅鸭大战 2、挑战权威 , 案例分享:富亚退出中国涂料协会 3、行为艺术 , 案例分享:武汉野生动物园砸大奔 , 案例分享:芙蓉姐姐成名的背后 4、挑战媒体 , 案例分享:三禾京城含冤 5、调动心理势能 , 案例分享:IBM的世纪大战 6、捆绑热点事件 , 案例分析:统一润滑油“多一点润滑、少一点摩擦” 四、事件营销中的媒体攻势 1. 媒体通路的重要性 2. 找谁的问题 3. 找媒体说什么 4. 事件营销的新闻稿怎么写 5. 记者招待会 At present, we would like to take the opportunity of maintaining party member's progressiveness education activity, to strengthen and improve the Office itself. First, to strengthen ideological building, forge basic quality. Ideology construction is the important content of the construction of the contingent of cadres. Government offices at all levels to put ideological construction in construction from start to finish top of the effort to forge a political reliability, faith, quality excellent cadres. To strengthen the sense of political. For the Office, is to insist on responsibility and consistency under, firmly implement the Party Central Committee and the State Council's policies and decisions indicates that premise, "two guarantees". Is to ensure that the municipal party Committee and the implementation of the decisions and arrangements of the municipal government. Municipal Government made major policy decisions, we must unswervingly carry out, inspection tells us this is not a political problem, at this point, every one must unequivocally. Second, ensure that the views and uninterrupted. To prevent and correct "below, above difficult to hear calls for" obstruction of, really know what grass-roots do, what are people thinking, to provide government leaders with timely, accurate, and reliable information for decision-making. To strengthen the overall situation. At present, development is the overall situation of the work of the city, any organization, any sector, any person can deviate from this Centre. The County (district), the Office should focus on the big picture, from their workPractical, departments, functions, characteristics, and find its location, clear focus and direction of the work, enhance work initiative, highlights the important role of the Office in the serving, integrated services play in the overall coordination function, embody the work level. To strengthen the consciousness of lifelong learning. To strengthening learning, timely "charging", put strengthening politicale and flexibility, and strive to achieve both the overall situation, careful and thoughtful and methodical, grasp a sense of propriety. Secondly, we should further improve the meeting. Make great efforts to streamline Conference under transactional activities and leaders, so leaders can free up more time to catch events, about events. On the subject of well-chosen, check the material carefully for the Conference, the whole process of the Conference services, standardization of work. Third, we should further improve the logistics service. Carefully implement Premier Wen Jiabao "management, security, service, clean, efficient, consistent, become" directives, according to deepen reform, strengthen management and serve the overall interests, team cohesion, improve service, increase efficiency goals, to scientific management and social services as direction, intensify administrative reform, and gradually establish a highly efficient, well-coordinated and standardized logistics management system. Efforts to reduce administrative costs, strengthen the management of funds, assets, and standard position-related consumption, perfect reception system for organs and provides powerful protection and quality of life for workers and staff services. Third, strengthening quality, top-notch, image and strengthen the system of Government Office construction is not only a hub for the work of the Office, is the image "window". If your Office work, poor image, not only affects theSector as a whole, but will also affect the overall image of the Governmentemployment, business, money" as the core, conscientiously the public of important matters and human, financial, material, notOff deepening public content. To build a long-term mechanism of open Government to ensure open government institutionalization, standardization and regularization. According to the arrangements of the Municipal Government this year to full implementation of first asking duty system in the city and a handle system, 12 pilot departments of the Municipal Government to determine, in accordance with the pilot scheme, seriously implement Exchange in early April; the County (district) and the pilot departments should formulate as soon as possible practical implementation of the program, at both the city and county level in full swing in the first half. 8, solid and meticulous, improved efficiency, daily Government Affairs Services. Coordination, meetings, logistics, hospitality, daily routine work, large width, not finely, which do not put in place, will affect the proper functioning of the global work of the Government. Therefore, the Office will, do have to be careful and meticulous, careful planning, sure. One is to further improve the integrated coordination. Focus on coordinating relations between party committees and administrative departments, coordinating every aspect of left and right, up and down. Each idea before work, integrated, organized and busy but orderly; coordination process to scientific method, pay attention to the global, organic unity principlapplication reliability, avoid blind construction. To speed up the network integration, information integration, network interconnection, sharing of information resources. This year, County (district) Government Office services network to achieve broadband connectivity with the Government Office network; has not been connected to the Office network with the city municipal government departments, networking ready to, to access government office network before the end of April. Application of information technology should be placed in a prominent position, strengthening the information technology training for administrative staff, expedite the implementation of electronic document processing, the lead in the use of computer drafting, approval, issuance of official documents, as soon as possible to promote paperless and online transmission of official documents, improving the application level of the completed system. To develop and improve security measures, establish and perfect rules and regulations, implementation of the accountability system, enhance Government Web sites maintenance and network security management. To increase the intensity of work, completed the 2005 task statement of system of Government Administration informatization construction in the city. 7, results-oriented, results, further deepening the open government. This year, national and provincial public affairs work on a number of new requirements, the city also has the further development of open defined specific tasks. System of government offices are the County (district) and sectoral public affairs focal points of the work of, must come from the transformation of government functions and optimizing the development environment, set the height of the image of the Government, effective public affairs work in hand, grabbed a success. To open Government to the Government sector agencies, units and vertical management units development extends to advance on village affairs, and strive to achieve full coverage without gaps. To adhere to the "right to 百乔罗管理咨询(上海)有限公司 6. 如何召开记者招待会 7. 记者招待会的要点 8. 如何邀请记者 9. 与媒体沟通的要点 10. 邀请记者的误区 11. 如何处理报道中出现的问题 五、事件营销前媒体特性的把握 1、平面媒体与电波媒体的区别 2、各种媒体的特性 , 报纸媒体的特性 , 杂志媒体的特性 , 电视媒体的特性 , 广播媒体的特性 , 户外媒体的特性 , 手机媒体的特性 , 网络媒体的特性 , 现场媒体的特性 3、媒体量与质的综合评估 , 量的考察常见指标 , 量的弊端 , 质的评估的五个指标 , 量与质综合利用的步骤 4、新经济时代的媒体管理 , 案例分析:著名吸油烟机品牌600万广告费为何打水漂 , 案例分析:央视大楼失火反映最快的媒体是什么媒体 , 案例分析:周久耕一包香烟引起的悲剧 , 案例分析:《财经》杂志团队变动的真相 , 案例分析:为何有专家预言在2044年的某一天报纸会消失 六、事件营销中的风险控制 1、事件营销前得增强企业系统的管理能力 , 案例分享:秦池成也标王，败也标王 2、事件营销仅仅是一种营销方式 , 案例分享:红高粱炒过头付出的惨痛代价 3、事件营销不能触犯法律法规 , 案例分享:五谷道场的是是非非 At present, we would like to take the opportunity of maintaining party member's progressiveness education activity, to strength第3页 共6页 en and improve the Office itself. First, to strengthen ideological building, forge basic quality. Ideology construction is the important content of the construction of the contingent of cadres. Government offices at all levels to put ideological construction in construction from start to finish top of the effort to forge a political reliability, faith, quality excellent cadres. To strengthen the sense of political. For the Office, is to insist on responsibility and consistency under, firmly implement the Party Central Committee and the State Council's policies and decisions indicates that premise, "two guarantees". Is to ensure that the municipal party Committee and the implementation of the decisions and arrangements of the municipal government. Municipal Government made major policy decisions, we must unswervingly carry out, inspection tells us this is not a political problem, at this point, every one must unequivocally. Second, ensure that the views and uninterrupted. To prevent and correct "below, above difficult to hear calls for" obstruction of, really know what grass-roots do, what are people thinking, to provide government leaders with timely, accurate, and reliable information for decision-making. To strengthen the overall situation. At present, development is the overall situation of the work of the city, any organization, any sector, any person can deviate from this Centre. The County (district), the Office should focus on the big picture, from their workPractical, departments, functions, characteristics, and find its location, clear focus and direction of the work, enhance work initiative, highlights the important role of the Office in the serving, integrated services play in the overall coordination function, embody the work level. To strengthen the consciousness of lifelong learning. To strengthening learning, timely "charging", put strengthening politicale and flexibility, and strive to achieve both the overall situation, careful and thoughtful and methodical, grasp a sense of propriety. Secondly, we should further improve the meeting. Make great efforts to streamline Conference under transactional activities and leaders, so leaders can free up more time to catch events, about events. On the subject of well-chosen, check the material carefully for the Conference, the whole process of the Conference services, standardization of work. Third, we should further improve the logistics service. Carefully implement Premier Wen Jiabao "management, security, service, clean, efficient, consistent, become" directives, according to deepen reform, strengthen management and serve the overall interests, team cohesion, improve service, increase efficiency goals, to scientific management and social services as direction, intensify administrative reform, and gradually establish a highly efficient, well-coordinated and standardized logistics management system. Efforts to reduce administrative costs, strengthen the management of funds, assets, and standard position-related consumption, perfect reception system for organs and provides powerful protection and quality of life for workers and staff services. Third, strengthening quality, top-notch, image and strengthen the system of Government Office construction is not only a hub for the work of the Office, is the image "window". If your Office work, poor image, not only affects theSector as a whole, but will also affect the overall image of the Governmentemployment, business, money" as the core, conscientiously the public of important matters and human, financial, material, notOff deepening public content. To build a long-term mechanism of open Government to ensure open government institutionalization, standardization and regularization. According to the arrangements of the Municipal Government this year to full implementation of first asking duty system in the city and a handle system, 12 pilot departments of the Municipal Government to determine, in accordance with the pilot scheme, seriously implement Exchange in early April; the County (district) and the pilot departments should formulate as soon as possible practical implementation of the program, at both the city and county level in full swing in the first half. 8, solid and meticulous, improved efficiency, daily Government Affairs Services. Coordination, meetings, logistics, hospitality, daily routine work, large width, not finely, which do not put in place, will affect the proper functioning of the global work of the Government. Therefore, the Office will, do have to be careful and meticulous, careful planning, sure. One is to further improve the integrated coordination. Focus on coordinating relations between party committees and administrative departments, coordinating every aspect of left and right, up and down. Each idea before work, integrated, organized and busy but orderly; coordination process to scientific method, pay attention to the global, organic unity principlapplication reliability, avoid blind construction. To speed up the network integration, information integration, network interconnection, sharing of information resources. This year, County (district) Government Office services network to achieve broadband connectivity with the Government Office network; has not been connected to the Office network with the city municipal government departments, networking ready to, to access government office network before the end of April. Application of information technology should be placed in a prominent position, strengthening the information technology training for administrative staff, expedite the implementation of electronic document processing, the lead in the use of computer drafting, approval, issuance of official documents, as soon as possible to promote paperless and online transmission of official documents, improving the application level of the completed system. To develop and improve security measures, establish and perfect rules and regulations, implementation of the accountability system, enhance Government Web sites maintenance and network security management. To increase the intensity of work, completed the 2005 task statement of system of Government Administration informatization construction in the city. 7, results-oriented, results, further deepening the open government. This year, national and provincial public affairs work on a number of new requirements, the city also has the further development of open defined specific tasks. System of government offices are the County (district) and sectoral public affairs focal points of the work of, must come from the transformation of government functions and optimizing the development environment, set the height of the image of the Government, effective public affairs work in hand, grabbed a success. To open Government to the Government sector agencies, units and vertical management units development extends to advance on village affairs, and strive to achieve full coverage without gaps. To adhere to the "right to 4、事件营销不能降低品牌的档次 , 案例分享:奥克斯白皮书引起的争议 5、事件营销不能伤害品牌的美誉度 , 案例分享:安贞华联促销引发的打架风波 6、事件营销不能与实际情况不符 , 案例分享:联通丢人的炒作宣传 7、事件营销应有 应急预案 办公室装修施工应急预案 下载公司关于消防应急预案火灾的应急预案防汛防洪应急预案施工生产安全应急预案 , 案例分享:蒙牛神五营销的背后 8、事件营销应考虑具体的环境 , 案例分享:恒源祥雷人广告真的很失策吗, 9、事件营销应符合地方的文化风俗 , 案例分享:耐克“恐惧斗室”广告带来的麻烦 10、企业上下游能否承受事件的考验 , 案例分享:医药企业痛失非典带来的机会 七、事件营销中的执行 1. 再好的炒作方案，没有完美的执行也不会有好结果 2. 执行的重要性 3. 执行重在细节 4. 速度是关键 5. 事件营销各个环节的链接 6. 一环节出现问题全盘皆输 7. 各个部门得通力配合 8. 团队协作的重要性 9. 案例分析:中国银行的促销为何失败 10. 案例分析:宝矿力水特亚运营销的终端缺失 11. 企业如何选择乙方公司 12. 看规模,看团队,看资源,看细节,看案例, 13. 乙方公司宣传包装的秘密 14. 多角度多方位了解乙方公司 15. 执行中如何控制预算 16. 乙方公司为项目的人员配备 17. 活动执行公司的选择 18. 传播执行公司的选择 19. 一套方案行吗,二套方案够吗, 20. 有没有足够的应急预案 At present, we would like to take the opportunity of maintaining party member's progressiveness education activity, to strengthen and improve the Office itself. First, to strengthen ideological building, forge basic quality. Ideology construction is the important content of the construction of the contingent of cadres. Government offices at all levels to put ideological construction in construction from start to finish top of the effort to forge a political reliability, faith, quality excellent cadres. To strengthen the sense of political. For the Office, is to insist on responsibility and consistency under, firmly implement the Party Central Committee and the State Council's policies and decisions indicates that premise, "two guarantees". Is to ensure that the municipal party Committee and the implementation of the decisions and arrangements of the municipal government. Municipal Government made major policy decisions, we must unswervingly carry out, inspection tells us this is not a political problem, at this point, every one must unequivocally. Second, ensure that the views and uninterrupted. To prevent and correct "below, above difficult to hear calls for" obstruction of, really know what grass-roots do, what are people thinking, to provide government leaders with timely, accurate, and reliable information for decision-making. To strengthen the overall situation. At present, development is the overall situation of the work of the city, any organization, any sector, any person can deviate from this Centre. The County (district), the Office should focus on the big picture, from their workPractical, departments, functions, characteristics, and find its location, clear focus and direction of the work, enhance work initiative, highlights the important role of the Office in the serving, integrated services play in the overall coordination function, embody the work level. To strengthen the consciousness of lifelong learning. To strengthening learning, timely "charging", put strengthening politicale and flexibility, and strive to achieve both the overall situation, careful and thoughtful and methodical, grasp a sense of propriety. Secondly, we should further improve the meeting. Make great efforts to streamline Conference under transactional activities and leaders, so leaders can free up more time to catch events, about events. On the subject of well-chosen, check the material carefully for the Conference, the whole process of the Conference services, standardization of work. Third, we should further improve the logistics service. Carefully implement Premier Wen Jiabao "management, security, service, clean, efficient, consistent, become" directives, according to deepen reform, strengthen management and serve the overall interests, team cohesion, improve service, increase efficiency goals, to scientific management and social services as direction, intensify administrative reform, and gradually establish a highly efficient, well-coordinated and standardized logistics management system. Efforts to reduce administrative costs, strengthen the management of funds, assets, and standard position-related consumption, perfect reception system for organs and provides powerful protection and quality of life for workers and staff services. Third, strengthening quality, top-notch, image and strengthen the system of Government Office construction is not only a hub for the work of the Office, is the image "window". If your Office work, poor image, not only affects theSector as a whole, but will also affect the overall image of the Governmentemployment, business, money" as the core, conscientiously the public of important matters and human, financial, material, notOff deepening public content. To build a long-term mechanism of open Government to ensure open government institutionalization, standardization and regularization. According to the arrangements of the Municipal Government this year to full implementation of first asking duty system in the city and a handle system, 12 pilot departments of the Municipal Government to determine, in accordance with the pilot scheme, seriously implement Exchange in early April; the County (district) and the pilot departments should formulate as soon as possible practical implementation of the program, at both the city and county level in full swing in the first half. 8, solid and meticulous, improved efficiency, daily Government Affairs Services. Coordination, meetings, logistics, hospitality, daily routine work, large width, not finely, which do not put in place, will affect the proper functioning of the global work of the Government. Therefore, the Office will, do have to be careful and meticulous, careful planning, sure. One is to further improve the integrated coordination. Focus on coordinating relations between party committees and administrative departments, coordinating every aspect of left and right, up and down. Each idea before work, integrated, organized and busy but orderly; coordination process to scientific method, pay attention to the global, organic unity principlapplication reliability, avoid blind construction. To speed up the network integration, information integration, network interconnection, sharing of information resources. This year, County (district) Government Office services network to achieve broadband connectivity with the Government Office network; has not been connected to the Office network with the city municipal government departments, networking ready to, to access government office network before the end of April. Application of information technology should be placed in a prominent position, strengthening the information technology training for administrative staff, expedite the implementation of electronic document processing, the lead in the use of computer drafting, approval, issuance of official documents, as soon as possible to promote paperless and online transmission of official documents, improving the application level of the completed system. To develop and improve security measures, establish and perfect rules and regulations, implementation of the accountability system, enhance Government Web sites maintenance and network security management. To increase the intensity of work, completed the 2005 task statement of system of Government Administration informatization construction in the city. 7, results-oriented, results, further deepening the open government. This year, national and provincial public affairs work on a number of new requirements, the city also has the further development of open defined specific tasks. System of government offices are the County (district) and sectoral public affairs focal points of the work of, must come from the transformation of government functions and optimizing the development environment, set the height of the image of the Government, effective public affairs work in hand, grabbed a success. To open Government to the Government sector agencies, units and vertical management units development extends to advance on village affairs, and strive to achieve full coverage without gaps. To adhere to the "right to 百乔罗管理咨询(上海)有限公司 21. 遇到突发事件如何应对 22. 最好的准备，最坏的打算 讲师资历lecturer synopsis 叶东老师 --- 营销学硕士，管理学学士 ?、国际职业培训师协会认证高级培训师 ?、北京邮电大学营销管理类课程兼职讲师 ?、浙江大学继续教育学院总裁研修班特聘讲师 ?、 历任某知名化妆品公司策划经理、营销副总，咨询公司研 究总监、首席讲师，具有丰富的实战经验，对消费者行为、营销 推广以及顾客心理有着独到的见解与深厚的理论研究。三全公 司、华恒工业、新天酒业、章光101等知名企业担任常年营销顾 问，在咨询过程中解决了企业营销过程中遇到的众多难题与困 境;先后成功处理多家上市公司品牌危机及产品质量危机，为22家公司提供营销咨询、品牌管理服务，均获得了客户的高度好评。 ?、 博锐管理专线、阿里巴巴、中人网、畅想网、全球品牌网、世界经理人网、商国志、融资网、经济观察网、焦点网、中国公关网、中华广告网等知名专栏，《销售与市场》、《公关世界》、《国际公关》、《现代广告》、《信息导刊》、《中国中小企业》等杂志特约撰稿人，先后在多家媒体上发表过上百万字营销与管理领域的文章，深受广大读者的欢迎。 ?、 实战心得丰富，演讲富于激情，案例丰富，切合主题，极富感染力，能够帮助企业解决市场中的难题。同时互动、启发式的教学能够让学员迅速掌握课程上的知识，做到理论联系实际，深受广大学员的欢迎。 ?、叶东老师服务过的部分企业: 中国移动、 黑龙江移动、 黑河移动、 北京移动 中国电信、 海南电信、 国家电网、 杭州供电局 盐城供电局、 广东邮政、 广州邮政、 佛山邮政 南京邮政、 江西邮政、 盐城邮政、 福建龙岩经贸委 统一(中国)、 三全食品、 思念食品、 完达山乳业 王老吉、 新天酒业、 雀巢食品、 康师傅 帝企鹅科技、 华恒工业、 博士园生发、 章光101 三九药业、 浙江医药股份、 金华医院、 仁和医院 芬莉袜业、 振汉袜业、 仁和药业、 金川酒业 真功夫餐饮、 博华无限科技、 丽日传播、 中航文化股份 易车网、 百得利汽车进出口、英克科技、 道康传播 国福商通、 真真视通、 深圳联创、 恒泽基业 At present, we would like to take the opportunity of maintaining party member's progressiveness education activity, to strength第5页 共6页 en and improve the Office itself. First, to strengthen ideological building, forge basic quality. Ideology construction is the important content of the construction of the contingent of cadres. Government offices at all levels to put ideological construction in construction from start to finish top of the effort to forge a political reliability, faith, quality excellent cadres. To strengthen the sense of political. For the Office, is to insist on responsibility and consistency under, firmly implement the Party Central Committee and the State Council's policies and decisions indicates that premise, "two guarantees". Is to ensure that the municipal party Committee and the implementation of the decisions and arrangements of the municipal government. Municipal Government made major policy decisions, we must unswervingly carry out, inspection tells us this is not a political problem, at this point, every one must unequivocally. Second, ensure that the views and uninterrupted. To prevent and correct "below, above difficult to hear calls for" obstruction of, really know what grass-roots do, what are people thinking, to provide government leaders with timely, accurate, and reliable information for decision-making. To strengthen the overall situation. At present, development is the overall situation of the work of the city, any organization, any sector, any person can deviate from this Centre. The County (district), the Office should focus on the big picture, from their workPractical, departments, functions, characteristics, and find its location, clear focus and direction of the work, enhance work initiative, highlights the important role of the Office in the serving, integrated services play in the overall coordination function, embody the work level. To strengthen the consciousness of lifelong learning. To strengthening learning, timely "charging", put strengthening politicale and flexibility, and strive to achieve both the overall situation, careful and thoughtful and methodical, grasp a sense of propriety. Secondly, we should further improve the meeting. Make great efforts to streamline Conference under transactional activities and leaders, so leaders can free up more time to catch events, about events. On the subject of well-chosen, check the material carefully for the Conference, the whole process of the Conference services, standardization of work. Third, we should further improve the logistics service. Carefully implement Premier Wen Jiabao "management, security, service, clean, efficient, consistent, become" directives, according to deepen reform, strengthen management and serve the overall interests, team cohesion, improve service, increase efficiency goals, to scientific management and social services as direction, intensify administrative reform, and gradually establish a highly efficient, well-coordinated and standardized logistics management system. Efforts to reduce administrative costs, strengthen the management of funds, assets, and standard position-related consumption, perfect reception system for organs and provides powerful protection and quality of life for workers and staff services. Third, strengthening quality, top-notch, image and strengthen the system of Government Office construction is not only a hub for the work of the Office, is the image "window". If your Office work, poor image, not only affects theSector as a whole, but will also affect the overall image of the Governmentemployment, business, money" as the core, conscientiously the public of important matters and human, financial, material, notOff deepening public content. To build a long-term mechanism of open Government to ensure open government institutionalization, standardization and regularization. According to the arrangements of the Municipal Government this year to full implementation of first asking duty system in the city and a handle system, 12 pilot departments of the Municipal Government to determine, in accordance with the pilot scheme, seriously implement Exchange in early April; the County (district) and the pilot departments should formulate as soon as possible practical implementation of the program, at both the city and county level in full swing in the first half. 8, solid and meticulous, improved efficiency, daily Government Affairs Services. Coordination, meetings, logistics, hospitality, daily routine work, large width, not finely, which do not put in place, will affect the proper functioning of the global work of the Government. Therefore, the Office will, do have to be careful and meticulous, careful planning, sure. One is to further improve the integrated coordination. Focus on coordinating relations between party committees and administrative departments, coordinating every aspect of left and right, up and down. Each idea before work, integrated, organized and busy but orderly; coordination process to scientific method, pay attention to the global, organic unity principlapplication reliability, avoid blind construction. To speed up the network integration, information integration, network interconnection, sharing of information resources. This year, County (district) Government Office services network to achieve broadband connectivity with the Government Office network; has not been connected to the Office network with the city municipal government departments, networking ready to, to access government office network before the end of April. Application of information technology should be placed in a prominent position, strengthening the information technology training for administrative staff, expedite the implementation of electronic document processing, the lead in the use of computer drafting, approval, issuance of official documents, as soon as possible to promote paperless and online transmission of official documents, improving the application level of the completed system. To develop and improve security measures, establish and perfect rules and regulations, implementation of the accountability system, enhance Government Web sites maintenance and network security management. To increase the intensity of work, completed the 2005 task statement of system of Government Administration informatization construction in the city. 7, results-oriented, results, further deepening the open government. This year, national and provincial public affairs work on a number of new requirements, the city also has the further development of open defined specific tasks. System of government offices are the County (district) and sectoral public affairs focal points of the work of, must come from the transformation of government functions and optimizing the development environment, set the height of the image of the Government, effective public affairs work in hand, grabbed a success. To open Government to the Government sector agencies, units and vertical management units development extends to advance on village affairs, and strive to achieve full coverage without gaps. To adhere to the "right to 北京烟草、 北京邮电大学、 清华大学、 北京航空航天大学 北京化工大学、 东南大学、 香港国际商学院 „.. At present, we would like to take the opportunity of maintaining party member's progressiveness education activity, to strengthen and improve the Office itself. First, to strengthen ideological building, forge basic quality. Ideology construction is the important content of the construction of the contingent of cadres. Government offices at all levels to put ideological construction in construction from start to finish top of the effort to forge a political reliability, faith, quality excellent cadres. To strengthen the sense of political. For the Office, is to insist on responsibility and consistency under, firmly implement the Party Central Committee and the State Council's policies and decisions indicates that premise, "two guarantees". Is to ensure that the municipal party Committee and the implementation of the decisions and arrangements of the municipal government. Municipal Government made major policy decisions, we must unswervingly carry out, inspection tells us this is not a political problem, at this point, every one must unequivocally. Second, ensure that the views and uninterrupted. To prevent and correct "below, above difficult to hear calls for" obstruction of, really know what grass-roots do, what are people thinking, to provide government leaders with timely, accurate, and reliable information for decision-making. To strengthen the overall situation. At present, development is the overall situation of the work of the city, any organization, any sector, any person can deviate from this Centre. The County (district), the Office should focus on the big picture, from their workPractical, departments, functions, characteristics, and find its location, clear focus and direction of the work, enhance work initiative, highlights the important role of the Office in the serving, integrated services play in the overall coordination function, embody the work level. To strengthen the consciousness of lifelong learning. To strengthening learning, timely "charging", put strengthening politicale and flexibility, and strive to achieve both the overall situation, careful and thoughtful and methodical, grasp a sense of propriety. Secondly, we should further improve the meeting. Make great efforts to streamline Conference under transactional activities and leaders, so leaders can free up more time to catch events, about events. On the subject of well-chosen, check the material carefully for the Conference, the whole process of the Conference services, standardization of work. Third, we should further improve the logistics service. Carefully implement Premier Wen Jiabao "management, security, service, clean, efficient, consistent, become" directives, according to deepen reform, strengthen management and serve the overall interests, team cohesion, improve service, increase efficiency goals, to scientific management and social services as direction, intensify administrative reform, and gradually establish a highly efficient, well-coordinated and standardized logistics management system. Efforts to reduce administrative costs, strengthen the management of funds, assets, and standard position-related consumption, perfect reception system for organs and provides powerful protection and quality of life for workers and staff services. Third, strengthening quality, top-notch, image and strengthen the system of Government Office construction is not only a hub for the work of the Office, is the image "window". If your Office work, poor image, not only affects theSector as a whole, but will also affect the overall image of the Governmentemployment, business, money" as the core, conscientiously the public of important matters and human, financial, material, notOff deepening public content. To build a long-term mechanism of open Government to ensure open government institutionalization, standardization and regularization. According to the arrangements of the Municipal Government this year to full implementation of first asking duty system in the city and a handle system, 12 pilot departments of the Municipal Government to determine, in accordance with the pilot scheme, seriously implement Exchange in early April; the County (district) and the pilot departments should formulate as soon as possible practical implementation of the program, at both the city and county level in full swing in the first half. 8, solid and meticulous, improved efficiency, daily Government Affairs Services. Coordination, meetings, logistics, hospitality, daily routine work, large width, not finely, which do not put in place, will affect the proper functioning of the global work of the Government. Therefore, the Office will, do have to be careful and meticulous, careful planning, sure. One is to further improve the integrated coordination. Focus on coordinating relations between party committees and administrative departments, coordinating every aspect of left and right, up and down. Each idea before work, integrated, organized and busy but orderly; coordination process to scientific method, pay attention to the global, organic unity principlapplication reliability, avoid blind construction. To speed up the network integration, information integration, network interconnection, sharing of information resources. This year, County (district) Government Office services network to achieve broadband connectivity with the Government Office network; has not been connected to the Office network with the city municipal government departments, networking ready to, to access government office network before the end of April. Application of information technology should be placed in a prominent position, strengthening the information technology training for administrative staff, expedite the implementation of electronic document processing, the lead in the use of computer drafting, approval, issuance of official documents, as soon as possible to promote paperless and online transmission of official documents, improving the application level of the completed system. To develop and improve security measures, establish and perfect rules and regulations, implementation of the accountability system, enhance Government Web sites maintenance and network security management. To increase the intensity of work, completed the 2005 task statement of system of Government Administration informatization construction in the city. 7, results-oriented, results, further deepening the open government. This year, national and provincial public affairs work on a number of new requirements, the city also has the further development of open defined specific tasks. System of government offices are the County (district) and sectoral public affairs focal points of the work of, must come from the transformation of government functions and optimizing the development environment, set the height of the image of the Government, effective public affairs work in hand, grabbed a success. To open Government to the Government sector agencies, units and vertical management units development extends to advance on village affairs, and strive to achieve full coverage without gaps. To adhere to the "right to