不一样的谷歌 不一样的生活（Different Google, different life）

不一样的谷歌 不一样的生活（Different Google, different life） 不一样的谷歌 不一样的生活(Different Google, different life) In my view, this book is not just talking about the impact of Google, it is better to say that the Internet as a representative of the new media of Google has brought great changes to the world, and Google is only one of the synthesizer. It is undeniable that in today's Web2.0 era, the traditional portal site and its traditional old business model is difficult, if not converted, not change, do not learn Google, then will be abandoned by the times. So, what about the new model? After reading this book, my summary is as follows: First of all, free. Why is it free? The traditional modern economics begins with the conclusion that without scarcity there is no economics, so it is also called scarcity economy. However, the non scarcity economy is also indispensable, such as software, industrial design, management mode, which is not with the increase of demand and reduce the number, but because is not affected by the scarce resources and with the increase of demand increases, so the price is more and more low, will eventually become zero. Look at the Internet again. Thanks to information technology can be copied, here has been the perfect test after the land scarce, information, software, images, movies and music have filled the meantime, the huge number of the rich resources of the consequences is the content will free, because it is no longer scarce. It's not just a trend, it's a thing that's happening. How can we make a profit? The main model is advertising. How to achieve? Attract a large number of users with free quality content, pay attention to the content is not a selling point, but the tool to attract eyeballs. When you gather a lot of popularity, you can make profits with targeted advertising. How did Google do it? With many excellent free services, attract a large number of Google users, and we use more, Google is also more aware of our habits and preferences, and then use Adwords and Adsense to show the specific advertising to specific users in specific sites. In 2008, the United States used Google search 4 billion 400 million times a month, every time it is business opportunities, and targeted advertising has greatly increased the probability of user clicks, so advertising revenue is the main source of revenue for Google. Now more and more people are aware of the Google of the power of advertising and joined the ranks of Google advertising, compared with the growing prosperity of the domestic market, the development of the corresponding theory of search marketing but it is lack of trace to Chen, mostly scattered blog or translation system into the type of thing we need to say is very little. Google, advertising is to be optimized, and the optimization from the establishment of account account should start before, but many customers in on frustration will be aware of this point, the same, advertising account optimization is rule-based, only to understand and grasp the system data, put attention in the process of accumulated experience, generally good. A lot of people looking for Google advertising "advanced skills", then they are looking for a shortcut, built on the basis of the advantages of shortcut is not long, the real advantage is long time accumulation and the results of the test, have seen a lot of excellent accounts are optimized through a long time doing it slowly, It's not about advanced skills. When the optimal advertising needs to see the limitations of the optimization, understand account optimization what to do, what not to do, don't expect the optimization to solve all the problems, some problems are needed by the outside account optimization work is complete, such as brand and user experience, understand that this helps to control the real account. It is a different search engine marketing platform and warlords era, but whether at home or abroad, Google AdWords is the best search advertising platform, and has been the object of other search engines to imitate. And then make the platform. The Internet is a big platform, portals and search engines are doing platform, to make a difference is that the former station after the end point, attracted users in the scope of its designated circle, while the latter is only to guide users to their own place to go, as a guide, to give users freedom of choice great. Relatively, when a platform achieves a certain degree, the user will bring more new products and business opportunities for it, not to mention more users, thus forming a virtuous circle. What did Google do? Google Docs provides the acquisition of office collaboration platform, YouTube platform, Google provides video sharing website traffic tracking platform, Analytics provides Google Groups to provide community platform, and Google Maps provides a good map service, even widget can be used as a form of chain into any website. One important idea that needs to change is that the user knows what he wants to do. The author points out that if you build a large platform that people really want to use, then the worst thing you can do is to put yourself in the middle and block the way people go to it. Standing in the middle of the road is equivalent to restricting the user's paternalistic behavior, and Google does not want to. It believes that the responsibility of an enterprise is to help users do what they want to do. The Internet makes it possible for people to discover the possibilities of unlimited creation because of its low cost of production and communication, which is the basis of Web2.0, allowing hundreds of millions of users to freely create content. These hundreds of millions of content is very fragmented, need to organize, who will organize? Google, LinkedIn, Facebook, Flickr and so on. They provide platforms, organize content, and build a huge group of users, and it's hard to lose money at the moment. Another key factor that Google can attract users is to give control to the user. The author begins with his first law of understanding the Internet: giving control, it will be used by people; but if you don't do it, you lose your heart. The Internet first, we change the way of information transmission, information is never so fast, fast, convenient communication, because of the change of information dissemination way has brought the whole life of our society, we go beyond the geographical limitations, the limitations of time, can be in the sea of Internet information and everyone interaction. It is because of the smooth flow of information that can greatly stimulate everyone to create and cooperate with others without geographical constraints, resulting in new ideas. In the Internet, everyone is a node, each has a link to the people who are interested in it, each knowledge is a node, each knowledge leads to the relevant knowledge. It is able to factor in the Internet can mutually link theory to find any information may be small, the flow of information; new, flexible features can quickly realize the functions, such as micro-blog, hot one made will stimulate a response of countless people, and their response to mutual influence and create new ideas; such as blogs, a person's point of view by innumerable people review the final form of the content is more objective. In the face of the information explosion so mighty, Google just stood every man into the information world door, there is a high IQ and EQ people, enjoying the creative fun at the same time, leads us into the new world, Google to build an information platform, ensure that the user experience, this platform is a tool for information, and guide people to choose the most suitable for their own information to use, the most important thing is he has brought a new pattern of social life, is different from the industrial society sharing, transparency, mutual aid, not to measure the value of human wealth but by the wisdom to win the respect of society, open platform, distributed interactive thinking and everyone to contribute their creative inside, win the wisdom of the community, the relationship between people and people gradually simple technology to create beauty, to creative life for the United States, want to To think of this kind of work should be part of life and enjoyment. This kind of organization is strong, with the creation of knowledge oriented organization can truly create new productivity, this organization is mainly gives everyone grasp their ability to grasp their own customized information, to find the common goal of friends, then use this information to create value, this is because of the value of knowledge respect for people willing to share the common, achieve a goal and happy. It is to be aware of the information is also a kind of productivity, but also play a more and more important role in the future of business activities, the Internet provides a good platform for information into productivity of electronic documents, video, etc. all kinds of products and the Internet community organization mode greatly emancipated the human mind and human thinking and the interpersonal relationship, the Internet gives everyone more space to achieve the ideal such as Zuckerberg's Facebook creative is changing society. You can try to solve the problem by using the Internet, can continue to optimize their search capabilities such as the use of site, filetype and other formats using Google Gmail, wave, RSS and other products or Baidu encyclopedia, know, library and other products, to experience a lot of new sites such as I burn nets, small shrimp nets, ant net, all can bring different feeling, can make new friends through the community continue to make good use of the Internet platform, active learning, the creation of wealth, to find their own value, the book gives the greatest enlightenment is to have their own custom information capabilities, through the Internet platform to control their own destiny, to achieve the greatest freedom and value creation. In this age of Google, Personal influence is becoming more and more important. A blog can change a company. This book summarizes the changes in thinking patterns brought about by the new network enterprises represented by Google. "It's not just a book about Google, but a book about yourself."