从案例谈蓝彻斯特计谋管理人材提拔的才与貌弃取成绩（Talk about the Lanchester strategy management personnel promoted from the case before and choose appearance grades）

从案例谈蓝彻斯特计谋管理人材提拔的才与貌弃取成绩（Talk about the Lanchester strategy management personnel promoted from the case before and choose appearance grades） 从案例谈蓝彻斯特计谋管理人材提拔的才与貌弃取成绩(Talk about the Lanchester strategy management personnel promoted from the case before and choose appearance grades) According to Rahm? As in "leadership team" is a description of the book, the sixth phase of Zuckerberg is already in the pipeline: from the leadership group executives to ceo. As the new generation of Internet represents the most successful, Zuckerberg years across Group executives, general manager, deputy general manager, director and so on many levels, directly from the line manager became CEO. With the diversification of customer behavior and the personalization of channel preference, it is more and more important for enterprises to integrate the management of customer contact points. In the financial services industry as an example, enterprises not only need to integrate the business outlets, customer manager, remote client center, direct mail, e-mail, Internet and wireless application service such as the diversification of customer contact marketing tools, more important is the need in the enterprise to establish a customer-centric marketing chain with customers service oriented culture. Due to the recent introduction of experience marketing is a 1998 American strategy horizon LLP company's two founders Bjosephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: "from the consumer's senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas."." They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows: 1., the progress of material civilization and the improvement of consumers' living standards With the progress of material civilization, people's living standards and consumer demand are also escalating. In the agricultural society, people are pursuing the basic meet the food and clothing; in the industrial society, the standard of living is measured by the material quantity of products; in the post industrial society, people are more concerned about the quality of life, care satisfaction in their mental and spiritual. Experience can be said to represent the economic provision of such satisfaction. Obviously, people's consumption demand turns from the practical level to the experience level, which is the result of social development. 2. homogenization of products and services The fierce market competition speeds up the spread of technology, and the goods and services provided in the industry are becoming more and more convergence. It is precisely because of the convergence of goods and services, to erase the personal and unique feelings and experiences of goods and services, and the experience is so precious. 3. the rapid development of science and technology Many modern experiences, such as Internet games, online chatting, virtual communities and so on, are the rapid development of modern science and technology to meet the needs of people. The network space is inherently a good place to provide experience, believe that in the next few years, the information technology in computer and telecommunications, electrical and biological technology integration, to experience the space will be more broad. Based on the rapid development of science and technology, there is no reason not to expect and ask for more experience. 4., advanced enterprises to guide and demonstrate the concept of consumption Many experiential consumption is first guided and demonstrated by a few advanced enterprises. Such as, Before the Sony Corp launched the Walkman, consumers did not think to listen to the concert so convenient; before the Apple Corp to create a personal computer, consumers did not expect they can use such magic machine. Advanced enterprises are so deep digging, people do not express the potential needs of the heart. So that consumers are very interested in the new products they produce. [editor] marcketing experience of (main strategies marketing strategy) Sensory marketing strategy Sensory marketing creates sensory experiences through visual, auditory, tactile, and olfactory senses. Its primary purpose is to create an experience of perceptual experience. Sensory marketing can distinguish between companies and products, trigger consumer motivation and increase the added value of products. Take Procter & Gamble's Tide detergent as an example, and its ads highlight the "fresh mountain" feeling: the new mountain spring Tide brings you the refreshing fragrance of the field. The company did a lot of work to create this sense of freshness, and later achieved good results. Emotional marketing strategy Emotional marketing is in the marketing process, to touch the hearts of consumers to create emotional, emotional experience, its scope can be a mild tenderness, positive mood, such as joy, pride, and even intense emotion. Emotional marketing requires a real understanding of what motivates you to cause a certain emotion, and can cause a natural infection of the consumer and incorporate it into the situation. In the "crystal love jelly" ads, we can see a pure, lovely, face full of happy girl, rely on the boyfriend's shoulder, he gave her a taste of the "Crystal Love" jelly, even the spectator will feel this "sweet love" experience. Thinking marketing strategy Thinking marketing is an experience that inspires people's intelligence and creatively enables consumers to acquire knowledge and solve problems. It uses surprises, schemes, and temptations to induce unity or diversity of ideas among consumers. Reflective marketing is widely used in high-tech product promotions. In 1998, Apple's IMAC computer went public and sold 278 thousand units in just six weeks. It was named the best product in 1998 by businessweek. IMAC's success was largely due to a thinking marketing program. The program combines "different thinking" slogans with creative talent in many different fields, including black and white photos of Einstein, Gandhi and Muhammad ali. In a variety of large advertising signs, wall advertising and bus body, you can see the program's print ads everywhere. When the ad stimulates consumers to think about the diversity of Apple computers, it also encourages them to think about their differences, and make them feel creative geniuses by using the apple computer. Mobile marketing strategy Mobile marketing is to stimulate consumers through idols, characters, such as movie stars or famous sports stars, and change their lifestyle so as to realize the sales of products. In this respect, Nike is classic. One of the main reasons for the company's success was its outstanding "JUSTDOIT" ad, which regularly described Michael Jordan, the famous basketball player in the sport, to sublimate the experience of physical movement. Relational marketing strategy Relational marketing involves the integration of sensory, emotional, thinking, and action or marketing. Relational marketing strategy is especially applicable to cosmetics, daily necessities, private transportation and other fields. "Harley" motorcycles on the American market, owners often mark them on their arms, and even the whole body. They go to the country every weekend to participate in various competitions, you can see Harley brand influence extraordinary. The establishment of marketing team, necessary to employ a number of potential talents, through repeated consultation, decided to hire fresh graduates, re start training. To later, in 2007 07 on Sept. 14 in Shanghai No. 88 Caobao Road Everbright Exhibition held the central employment, employment discrimination due to hit to the evaluation and talent achievement, not through the process of personnel, but I and the project group deputy leader Mr. Huang Huhu to go with a goal, was the indirect interview at the scene, to choose to have advantages. In the promotion process, it promoted the concept of scale scores, and the tiger has a number of payments. The author said, our future is marketing planning and market positioning, while the lower part is from the sale of the project began to practice, but the diagram for a long time, the plan, therefore, is the focus of marketing promotion, analytical skills, mind can control market cognitive ability good or potential people the emphasis on talent, (Reference: Zhang Jinghong, Shen Zongnan, "to see how Sima Yi will use", "building materials and decoration" from the inside to see a lot of us, we find that the system is not a panacea, these years is to emphasize the system, we think there is a system that is enough, we are also trying to hope to perfect the system, you learn the University for four years that the system is not perfect, the market system is never perfect, this world is not a perfect market, every country has, the United States did not Therefore, the system is not omnipotent, you do not want to gradually improve the system, and what problems will not arise, there is no such possibility. In addition, economic development should be based on the combination of system and ethics, market ethics and corporate social responsibility. Magazine, July 2007 marketing edition. The tiger said, should pay attention to the surface and the best abstraction, good health, good appearance, because early in the project market development is facing many companies in front of honey, honey as usual like guy, if the body appearance is good, may be easier. Fantasy form, is the best business people to be endowed with both beauty and talent. But this is only fantasy, the finish is rare. So, in what circumstance, choose talent to emphasize inside, what circumstance chooses talent to be aimed at connotation more? Or summarize what time offset what time to go on with people? Here, I would like to talk about my concept, for reference, sharing and self generated. 1. The basic concept of talent promotion in the book of strategy in China The following are the basic concepts of talent promotion in the book of strategy in China (Shen Zongnan, Zhang Yong, 2007 Edition): The highest principle of Fantasy: denengqinji cheap everything good, be endowed with both beauty and talent, for the loss of body. In reality, no man is perfect, such a man does not exist, It is God who comes to this kind of place for the temple. But the highest fantasy is people's expectations, not maintained. Practical policy: use human form, color and color, each with his strong points. Some post must be to judge my performance was not like advertising models, like cars, for example, they welcome the honey, it is according to the position designated stood there, smiling and do not talk, price is their physical appearance and show some reception booth; Secretary and assistant post, etc., may control on many internal equipment. Some post must thus take people like electrical engineer, quality inspection engineer, the post request strong professional knowledge and ability, how they look, and never do things for 2012 "NPC and CPPCC" period, the prime minister said, out of a sense of responsibility, he put the real estate regulation from the beginning of 2003 reviewed carefully a. In fact, in 2003, 6 regulatory measures were put forward. In 2005, eight countries were drawn up. In 2006, the six countries were drawn up. But why is regulation not effective? People are blaming, said the transfer prices higher, policy not Zhongnanhai. The prime minister felt very sad to hear it. The Department of. Therefore, according to the booth to determine the response of different scales, there is no relative judge good or so only take good. Then, in the detailed results of marketing personnel promotion, what is the concept of "strategy in China"? First, the analysis of marketing staff things, according to things, determined to emphasize the appearance or emphasis on talent. Illustrate. Four essentials of Yangming Confucianism, constitute the basic framework of the system of thought. First, the "mind is the reason" theory. The heart is reasonable. The world has the heart to do foreign affairs and the outside world...... Only in the heart, the heart is li." "Therefore, I say," the heart is the reason ", we must make the intimate, the reason is a, and then come to the heart to do Kung Fu, not to attack righteousness outside, it is benevolent truth. The purpose of my writing". Second, the "unity" that. Knowledge is the thought of doing, and doing is the time of knowing. Knowledge is the beginning of action, and action is the beginning of knowledge. If you have time, just one, has its own line in a row; only said, "know" has been known in real earnest is, the police felt fine is known. That time is not available from "" I said a combination of knowledge and practice, to know when to launch, even for the...... This is my purpose of writing". Third, "to the conscience" said. "Knowledge" shomei spiritual, the conscience is justice "and" conscience, should not be ignored. The "conscience" is the knowledge of mind, is one who teach first meaning "to my heart and conscience to justice of all things, is the thing all the. The conscience of my heart, knowing it. All things are the managers, thus also". Fourth, "the unity of all things," said. "To cover the world, with the original one, and its hair the most delicate place, is the heart, a little bright.". The rain Lulei, moon and stars, mountains and vegetation, animal debris, with the only one "" monarch, couples, friends, that the mountains, ghosts, animals, plants, all have to kiss, for my whole benevolence......" If it is a sales staff, customers and their fighting time will not be too long, Customers look at the building, look at the price, only the first impression can be, a short period of time on the war can, then it may be a deal. Therefore, the promotion of such a marketing staff should pay special attention to its abstract, superficial and internal temperament, etc. these factors indirectly affect the sales volume and turnover rate. But for the necessary temporary and customer wars and marketing projects, may be more emphasis on the connotation of sales staff, the essence, especially position, sincerity, patience, diligence level and professional knowledge. As the saying goes: how far a horse, a long time to see people. Temporary exchanges and business mutual assistance, the central content of both sides of the integrity and professional knowledge of symmetry, looks, surface and internal qualities of little effect. Two is to analyze the positioning of the employees to the marketing staff. If the employer's positioning of the marketing staff is a short period of time, they can consider the emphasis on internal factors; on the contrary, they can consider the ability to focus on content. Three is to avoid understanding the extreme. Emphasis on internal factors, not that they do not examine their content elements; emphasis on the connotation of talent, not without any attention to the intrinsic. To emphasize one side, not to decline or to completely deny the other. 2, detailed cases of employment In 2007 07, 14 August Shanghai No. 88 Caobao Road Everbright Exhibition Central recruitment site, because of the central election, to find the cows in the bull market, to find a horse at the horse, so the consequences will be gathered from the morning, a little more than eight to two point one PM to cover up hundreds of copies of your resume is invalid after the selection we expect to hire three, booth number. In the nearly hundred resumes, five or six are necessarily the essence and premise of fairly good; there are also five or six abstract is slightly inadequate, but marketing mind can, planning is raised to match the latent. The ten elected three, must have the choice. Focus on starting time tiger cut, tend to choose the internal premise very prominent; the heart of the world is indeed love, feel a few groups of potential material is good, valuable talent. For example, I ask these people not plagiarism, I write essays about self, marketing and sales advice are well written and two articles quoted here below: The first is about marketing, below: A revered guide: I will write the following as you requested. Please refer to the following. Applicant: Ho Ho? How to read marketing In a business as usual to move, marketing effect is very important, in the process of enterprise production, just the price, but the cost of marketing, service enterprises also and so on, the concept of marketing is not only limited to the sale of the narrow limits. Marketing is a complete concept, the latest and most extensive definition is: marketing is an attempt and Implementation on the goods, services and creative ideas, pricing, promotion and distribution, in a process of exchange with groups and structure principle of invention. From this definition, we can see that the concept of marketing has been far greater than the concept of sales. In this definition, we can sum up the following marketing initiatives and their detailed behavior: (1) selling goods: this instinct is the central instinct of the marketing action, no matter how well the marketing action is planned, the lack of good sales stories as a basic, and the more colorful planning. And all the marketing moves are to sell the product to the end, the completion of profits as the center of action, basic. Others are also sold around. (2) opening up the market: the existing market is often a mature market, but it is also the most competitive market. Whether it is mature is still latent, not much is available, all the necessary marketing staff to open up, looking for those of our product or service needs of consumers. Then create our sales channels to satisfy the needs of the consumer. (3) analysis of the market and making combination of products or services: on consumption, consumption is in order to satisfy my needs, if we cannot get enough to understand customer needs, to understand our work tool, then we will not move the product, our construction does not happen profit. The establishment of marketing system is a problem faced by many domestic enterprises. We found that there are many enterprises for the importance of system lack of cognition, they viewed in isolation strategy and the model itself, while ignoring the need to achieve operation strategy and mode of the internal environment and security management. In essence, the system is the guarantee and prerequisite for enterprises to ensure the effective operation of the strategy and mode. No profit, death is not to stop the bureau. I opened three years ago this is still for a brand that tracked about people on the brand's brand awareness and brand awareness from college students to different age groups and different gender groups of white-collar workers have done, and the brand core value, brand positioning, brand concept to the majority of people are still rather baffling ambiguous on it the. This brand is known as "fertile"". Although the contact in the few can give "Wo" with "wonderful hand" or "wonderful in my" meaning, but the single "Wo" to let people accept it mentally, still seems reluctant.