04-05年中国内衣市场商务英语报告
Title:2004-2005 Annual Report on China’s Underwear Market
[Key Words] China’s Underwear Market
Published Date: April 2005
Report Summary
The report sums up the development of the global and Chinese underwear markets in 2004. Through accurate data and full elaboration, it presents the structure of China’s underwear market and features of the demand-supply relationship from various angles. Meanwhile, it examines competition between enterprises in different market segments, presenting assessment of leading players’ competitiveness.
The report especially points out the following: In 2004, China’s underwear market showed huge potentials, with sales growing fast. In terms of structure, the market had formed three major blocks. As for distribution, there were five models. As far as retail forms are concerned, department stores are currently the most frequently used sales outlets. Among the market segments, there was intense competition in the thermal underwear market. Middle-grade bras were very popular. The men’s underwear market became a growth hotspot. In terms of competition pattern, Beijing, Guangzhou and Shanghai were the main three consumption regions. Local underwear vendors mainly relied on price competition to get shares of the low- and middle-end market.
After analyzing major factors affecting the development of China’s underwear market from 2005-2009, the report presents qualitative and quantitative forecast of the development trend of the market. Finally, it provides pertinent development strategy and recommendations for leading enterprises and growing enterprises respectively.
Report Outline
I. Overview of the Global Underwear Market in 2004
(I) Development Status
(II) Overview of Development in Major Countries and Regions
1. U.S.
2. India
3. Chinese Taiwan
II. Size and Structure of China’s Underwear Market in 2004
(I) Development Review
(II) Market Characteristics
(III) Market Size
1. Sales Volume
2. Output
3. Number of Vendors
(IV) Market Structure
1. Product Structure
2. Brand Structure
3. Sales Channel Structure
(V) Segmentation of China’s Underwear Market
1. Thermal Underwear Market
2. Bras Market
3. Men’s Underwear Market
III. Analysis of Supply and Demand in China’s Underwear Market in 2004
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