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Principles of business letter writingPrinciples of business letter writing
Marketing LetterMarketing Letter
Enquiries and RepliesEnquiries and Replies
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Clearness Conciseness
Correctness Courtesy
4 C
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1. Clearness1. Clearness
?Convey one idea in a sentence
?Introduce one topic in a paragraph
?Deal with one matter in a letter
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2. Conciseness2. Conciseness
?Make your message brief and to the point
?Avoid using long words and sentences
?Using daily expressions
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3. Correctness3. Correctness
?make sure both the language and facts are
correct
?make sure no grammatical mistakes
?Pay attention to punctuation
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4. Courtesy4. Courtesy
? positive
? friendly
? sincere
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Marketing LetterMarketing Letter
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marketing lettermarketing letter
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1. Tell the recipient where you
get their information
2. Introduce yourself
3. State your purpose
4. Reference to Future Contact
5. The finish
Comments of the letter
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5
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1 2 3 4
15
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45
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• XXXX(???)
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TEL: XXXX
FAX: XXXX
EMAIL: (?????
WEBSITE: XXXX
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• Due to the request for
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products:
Item: XXXXX
Size: XXXXX
Quantity: XXX
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Writing Key Points:Writing Key Points:
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