开发信模板: OEM 业务
COMPANY NAME
ADDRESS
TEL:
FAX:
WEB.:
Kind Attn.: MR……………
Sub.: OEM & Spare Parts Machining Business Development
Dear MR…..
Morning! This is JACK, from XXXXXX Ltd specializing in industrial XXXXX as well as high tech
XXXXX production. In the past year, we have delivered over 5000 pieces of XXXX to South
Africa same as you have. We are writing to set a long term business cooperation with you in
UK.
As OUR COMPANY just expanded its production facilities with over 4 times expansion of
production capacity, our present production is far behind its design capacity. To fully take
advantage of this equipment, we are looking forward to working with you for XXXX spare
parts production or OEM XXXX service.
With our advanced machining equipment and sophisticated skills, we would easily meet your
quality and delivery requirements. Besides, we would help to arrange shipment and prepare
documentations as we have done to other XXXXXX clients.
Attached are some pictures of our equipment and spare parts for our clients.
Please just feel free to send us your inquiries for our price proposals.
Hope to have your kind reply soon.
----------------------------------------------------
JACK
Sales Manager
XXXXXX Ltd.
Add.:
Tel: +86
Fax.:+86
Mob.:+86 131
E-mail:
Web.:
Please don't print this e-mail unless you really need to
Background:
写这封开发信的时候,是因为我们公司刚搬到新厂,规模比以前大个 1 倍这样子,但是大
家会发现我上面的邮件写着 4倍的生产能力,这个是吹牛的! 但是就是要给客户一种感觉:
实力!
邮件里说产品加工图片或者零配件图片,也是假的,实际是我们自己生产的产品,只是要告
诉客户,我们现在就是做这种业务的,对于一些客户你可以这么写。
邮件里说发了 5000 个产品,也是假的,实际是我刚发了 3600 个产品给南非,实例是有
的,但是数量是多了。
写这封邮件的时候,我的想法是开拓一些做贴牌的客户,所以,邮件内容基本就是这个基调。
效果:2011/5/27 日,花了大概 2 个小时吧,自己也不清楚了,当然期间也做其他事
情。发了 5 封开发信,快下班的时候,一个同行客户回复了,并且发了询价,目前已经把
报价发过去。客户开发下来不是就能成单,需要一段时间跟进。。。will update it later….
特别注意了:大家会发现我这封邮件中没有千篇一律的说自己公司产品质量能好啊,生产能
力很厉害啊,等等虚的东西!想想网上公布了几年的开发信,在你前面已经有几十万外贸新
人在套用了,并且发给了不计其数的客户了,很多客户都已经收到这样的邮件,看腻了。。。
可以到 FOB 上去下载:
主题:JACK 之【外贸行业信息收集技巧】.pdf
http://bbs.fobshanghai.com/viewthread.php?tid=2578079&extra=&page=1
以后会有更多的模板放在:
http://bbs.fobshanghai.com/thread-3465122-1-1.html###
以后会跟大家分享开发信用很多秘密。。。。比如说用词等等(上面的例子就是用了 price
proposal),还有很多我自己的
故事
滥竽充数故事班主任管理故事5分钟二年级语文看图讲故事传统美德小故事50字120个国学经典故事ppt
。现在透露一点,我现在手下人的客户中,70%是我
开发了,给他们管理的! 当然全都是通过开发信开发的。
By JACK