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首页 2010年移动互联网状态报告(英文版).pdf

2010年移动互联网状态报告(英文版).pdf

2010年移动互联网状态报告(英文版).pdf

大奔 2011-05-18 评分 0 浏览量 0 0 0 0 暂无简介 简介 举报

简介:本文档为《2010年移动互联网状态报告(英文版)pdf》,可适用于IT/计算机领域,主题内容包含MobileInternetPhenomenaReportConsumersworldwideareembracinganewgenerationo符等。

MobileInternetPhenomenaReportConsumersworldwideareembracinganewgenerationofmobiledataapplicationsServiceproviders,inturn,arerespondingwithaggressiverolloutsofG,HSPA,EVDO,WiMAXandLTEnetworkstoattractconsumerswithanexperiencecomparabletotheirresidentialbroadbandserviceSandvine’sMobileInternetPhenomenastudyexaminesarepresentativecrosssectionoftheworld’sleadingmobiledataprovidersandismadepossiblebythevoluntaryparticipationofourcustomersWithcustomersinmorethancountries,representingovermillionfixedandmobilesubscribers,“SandvineistheworldwidemarketleaderforstandaloneDPIproductrevenue”Enablingrapidservicecreationfortheworld’slargestmobileoperatorsthroughstandardsbasednetworkpolicycontrol,SandvineisfocusedonprotectingandimprovingthequalityofexperienceontheInternetOurawardwinningnetworkequipmentandsolutionshelpcable,DSL,FTTx,fixedwirelessandmobileoperatorsbetterservetheirsubscribersandunderstandnetworktrendsoffernewservicesmitigatemalicioustrafficmanagenetworkcongestionanddeliverQoSprioritizedmultimediaservicesInfoneticsServiceProviderDeepPacketInspectionProductMarketOutlookExecutiveSummary–ConnectingLiveswithTheEverywhereInternetCurrently,thevastmajorityofmobilesubscribersrelyonsecondgenerationmobiletechnologies,butserviceprovidersareinvestingbillionsofdollarsintoaggressiverolloutsofG,HSPA,EVDO,WiMAXandLTEtodeliverafullyfeaturedwirelessInternetWithsubscribernumbersprojectedtotripleandexplodingdatatraffic,itiscriticalthatserviceprovidersmaximizetheirreturnoninvestmentforthemassivecapitalexpendituresthatareunderwayThe“wirelessInternet”isatermthatreferstoarangeoftechnologiesandapplicationsPeoplewhoreadwebpagesonWAPbrowsersorwithOperaontheirsmartphonesareparticipantsinthewirelessInternetmorespecifically,theylikelyhaveadatasubscriptionwiththeirmobilephoneproviderandaresurfingwhat’sknownasthe“mobileInternet”AstrangerintheparkusingaGwirelessaircard(orUSB“dongle”)toconnectherlaptoptotheInternetisalsousingthemobileInternetTosubscribers,theInternetistheInternet,whetherit’saccessedthroughawireoroverwirelessspectrumManysubscribersdon’tdifferentiatebetweencableandDSL,andhistorysuggeststhatsubscriberswillviewwirelesstechnologiesasoneWithnetworkconvergencebecomingacloserrealitywitheachpassingday,therequirementsplaceduponeachpartofthenetworkaregraduallyshiftingSubscriberhabitswillhugelyinfluencethecapitalinvestmentsrequiredtodeliveraqualityexperience,andthenotionofoneInternethasmassiveramificationsforserviceprovidersNetworkoperatorsaremakinginfrastructureinvestmentstosatisfythegrowingappetiteofsubscribers,pressuringthebottomlineFurthermore,mobileserviceprovidersaregrapplingwithfallingvoiceARPU(averagerevenueperuser)andareexploringwaystooffsetthosedeclinesbyintroducingusagebasedplansthatincreasedataARPUAdditionally,manyoperatorsaretrimmingoperationalexpensesbyimprovingnetworkefficienciesWithmobilevideorapidlybecominganecessityinthesamemannerasmobilevoicedidjustafewyearsago,itpromisestobeamajorpieceofthepuzzleforserviceprovidersBecausesomanysubscriberscurrentlyrelyonsecondgenerationmobiletechnologies,thereisalongwaytogobeforeGandLTEnetworksarethenormWithsuchmajordistanceleftonthepathtoaneverywherebroadbandInternet,thereisagreatdealofopportunityremainingforserviceprovidersworldwideSandvine’sanalysisofglobalmobileInternettrafficidentifiedanumberofhighlevelfindingsthatwillinfluencehowwirelessoperatorsprioritizetheirinvestments:•Mobiledatanetworksareexperiencingcongestion:serviceprovidersmustinvestigatethecauseandlocation(forexample,radioaccessnetwork,aggregationorbackhaul)toformulateeffectivenetworkmanagementpolicies•Flatratebillingdoesnotalignwithsubscriberusage,whichishugelydisproportionate:thetoppercentofsubscribersaccountforpercentoftraffic•Subscriberbehaviorisextremelyvariable:thereisamajoropportunityforserviceproviderstointroducepersonalizedservicesthatincorporateconsumption,eventandtimebasedparameters•Timesensitivetrafficisamajorcomponentofmobiledata,butitcompeteswithbulkyapplications:YouTubeandgenericFlashvideoarethedominantformsofondemandentertainment,butPPfilesharingisprevalent•ThemobileInternetconnectslives:socialnetworkingismassivelypopular,accountingforuptopercentofutilizedbandwidthduringperiodsofpeakbandwidthutilizationAtthecoreofsuccessfulmobileInternetstrategyissufficientdatatomakeinformeddecisionsregardingserviceplans,managementpolicies,capitalinvestmentsandpremiumservicesServiceprovidershavelongsincehadaccesstodetailedinformationfrombillingandoperationssystems,butonlyrecentlyisthatinformationbeingcombinedwithapplicationlevelawarenessofpersubscriberInternetusageSandvinecallsthislevelofinsight“networkbusinessintelligence”,andwithitserviceproviderscancombineapplicationlevel,subscriberawarenetworkdatawithfinancialobjectives,assumptionsanddatafrombillingsystemstoaccuratelymodelnetworkoperationatabusinesslevelAccurateapplicationlevelinformationisusefulinandofitself,butitbecomesextraordinarilypowerfulwhencombinedwithbusinessandsubscriberdataalreadyavailabletoserviceprovidersByunderstandingthedataonthenetwork,serviceproviderscanmakemoreinformedbusinessdecisionsWheninformationsuchasusagecharacteristics,elementutilization,andsubscriberdemographicsisreadilyavailable,serviceprovidersareabletoimplementoptimizednetworkmanagementpoliciesandcanintroducenewrevenuestreamssuchaspremiumserviceswhilesatisfyingthediverseneedsofagrowingsubscriberbaseAnetworkbusinessintelligencesolutioncanhelpnetworkoperatorstoanswerquestionslike:•WhereistheoptimalplacetospendeachdollarofavailableCapEx•Whatisthedefinitionofsubscriptionpackagesthatmaximizesrevenuewhilehavingnomorethanpercentofsubscribersexperienceoveragecharges•Wherearethesectorsexperiencingthemostconcurrentsessions,andwhichofthosehavethemostsubscribersThedataexaminedintheremainderofthisreportistrulyjustscratchingthesurfaceofwhatispossibleServiceproviderswithtrafficidentificationandnetworkbusinessintelligencesolutionsinplacecanexploretheirnetworkusageinfantasticdetail–enablingmanagedaccountingbasedondata–andcanmaximizeprofitabilitywhileatthesametimemaximizingsubscriberexperienceTableofContentsExecutiveSummary–ConnectingLiveswithTheEverywhereInternetConnectingLivesTheEverywhereInternet“TheInternetonMobile”and“TheMobileInternet”GrowingMobileInternetOpportunitiesamidDecliningVoiceRevenuesAnalysisofDailyNetworkTrafficProfilesCaribbeanandLatinAmericaEuropeNorthAmericaNetworkPolicyControlStrategiesSelectingAppropriateNetworkManagementPoliciesMaintainingTransparencyRegardingNetworkPolicyControlAnalysisofSubscriberUsageHowTopHeavyareMobileNetworksAnalysisofSubscriberUsageDistributionIntroducingPersonalizedServicesintoYourNetworkLinkingApplicationsandDataMovingBeyondCountingBytesSimplifyingPersonalizedServiceswithSubscriberSelfManagementTheImportanceofRealTimeUsageInformationandNotificationApplicationsandProtocolsCaribbeanandLatinAmerica’sTopApplicationsEurope’sTopApplicationsNorthAmerica’sTopApplicationsLeveragingApplicationPopularityforIncreasedARPUTopSubscribersandNormalizationDeviceInfluenceStudyDetailsExplanationofCategoriesGlossaryReferencesFiguresFigureTheEvolutionoftheInternetasMobileContentIncreasesFigureProjectedActiveMobileInternetSubscribersFigureUSWirelessMarketVoicevsDataARPU()FigureCaribbeanandLatinAmericaNetworkAggregateTrafficProfileFigureCaribbeanandLatinAmericaNetworkAggregateTopCategoriesbyBytes(PeakPeriod)FigureEuropeNetworkAggregateTrafficProfileFigureEuropeNetworkAggregateTopCategoriesbyBytes(PeakPeriod)FigureNorthAmericaNetworkAggregateTrafficProfileFigureNorthAmericaNetworkAggregateTopCategoriesbyBytes(PeakPeriod)Figure"ManageMyPriorities"PersonalizedServiceInterfaceFigureCumulativeUsagebySubscriberPercentileFigureExample#SubscriberUsageDistributionFigureExample#SubscriberUsageDistributionFigureExample#SubscriberUsageDistributionFigureExistingUsagePackagesFigureProposedUsagePackagesFigureTotalBandwidthHistogrambySubscribersbyServiceTierFigure"DesignMyPlan"PersonalizedServiceInterfaceFigure"SummaryofServices"PersonalizedServiceInterfaceFigure"ManageMyUsage"PersonalizedServiceInterfaceFigureTopDomainsbyBytesFigureEuropeNormalizedUpstreamTrafficProfileFigureEuropeTopSubscriberUpstreamTrafficProfileFigureEuropeAverageDayFigureEuropeNormalizedAggregateTraffic(PeakPeriod)FigureEuropeTopSubscriberAggregateTraffic(PeakPeriod)FigureCumulativeDataUsagebyDeviceManufacturerTablesTableRegionalComparisonofKeyStatisticsTableCumulativeUsagebySubscriberPercentileTableExample#KeyFactsTableExample#KeyFactsTableExample#KeyFactsTableExampleSubscriberProfilesTableCaribbeanandLatinAmericaTopApplicationsbyBytes(PeakPeriod)TableEuropeTopApplicationsbyBytes(PeakPeriod)TableNorthAmericaTopApplicationsbyBytes(PeakPeriod)TableCaribbeanandLatinAmericaTopCategoriesbyBytesNormalizedandTopSubscriberTableEuropeTopCategoriesbyBytesNormalizedandTopSubscriberTableNorthAmericaTopCategoriesbyBytesNormalizedandTopSubscriberTableInfluenceofAircardEnabledLaptopsonNetworkTrafficConnectingLivesTheEverywhereInternetThe“wirelessInternet”isatermthatreferstoarangeoftechnologiesandapplicationsPeoplewhoreadwebpagesonWAPbrowsersorwithOperaontheirsmartphonesareparticipantsinthewirelessInternetmorespecifically,theylikelyhaveadatasubscriptionwiththeirmobilephoneproviderandaresurfingwhat’sknownasthe“mobileInternet”AstrangerintheparkusingaGwirelessaircard(orUSB“dongle”)toconnectherlaptoptotheInternetisalsousingthemobileInternetProvidersofWiMAX(–“fixedWiMAX”)typicallyidentifymorewithcableandDSLprovidersthanmobiledataproviders,buttheInternetserviceisstilldeliveredthroughtheairThesameistrueforprovidersofsatelliteInternet,whoareknownforservicingareaswherelayingwiresiscostprohibitive,buthaveincreasingpresenceintraditionalbroadbandstrongholdsProvidersofWiMAX(e–“mobileWiMAX”)haveagreatdealincommonwithtraditionalmobiledataproviders,althoughmobileWiMAXnetworkstypicallyhavemuchlargerproportionsoflaptops,whichhasahugeinfluenceonthetrafficandusageprofilesConfusingmattersfurther,manydevicesareabletoconnecttodifferentwirelessstandards,blurringthelinesbetweennetworksAdditionally,theemergenceoffemtocellsandtheprevalenceofWiFihotspotscontinuetoincreasetheoptionsforsubscribersWhileprovidersarefullyawareoftheinteroperabilityandlimitationsofeachtechnology,manyusersremainoblivioustothedifferencesTosubscribers,theInternetistheInternet,whetherit’saccessedthroughawireoroverwirelessspectrumMuchlikehowmanysubscribersdon’tdifferentiatebetweencableandDSL,historysuggeststhatsubscriberswillviewwirelesstechnologiesasone–perhapsevenmoresogiventhatthereisn’tapieceofwirecomingoutofthewalltoaidinthedifferentiation“TheInternetonMobile”and“TheMobileInternet”Beyondthephysicalinfrastructuredefiningthenetworkhardware,there’sthefuzzierconceptofthebitsandbytesthatmakeupthenetworkinacontentsenseInformadescribesthemodernInternetasthesupersetofthe“MobileWeb”andthe“FixedLineWeb”Thedistinctionbetweenthetwoissignificant,andcanalsobedescribedastheMobileInternetversustheInternetonMobileFigureTheEvolutionoftheInternetasMobileContentIncreasesWhiletheMobileInternetiscomprisedofservicesandapplicationsspecificallytargetedatmobiledevices(andtypicallyoptimizedaccordingly),theInternetonMobileisjustthat–thetraditionalInternet(inallitshighresolutionbandwidthintensiveandjittersensitiveglory)deliveredoverawirelessnetworktoamobiledevicewithlimitedprocessingpoweranddisplaycapabilitiesMorganStanley,intheir“MobileInternetReport”identifiedfivetrendsthatareconvergingtodefinethemobileInternet:•GandLTEnetworks•SocialNetworking•Video•VoiceoverIP•ImpressivemobiledevicesRoss,JamieTheMobileInternetIsYearOld:It'sTimeforaRealityCheckInformaTelecomsMediaRoss,JamieTheMobileInternetIsYearOld

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