购买

¥ 30.0

加入VIP
  • 专属下载特权
  • 现金文档折扣购买
  • VIP免费专区
  • 千万文档免费下载

上传资料

关闭

关闭

关闭

封号提示

内容

首页 茶文化产业与经济

茶文化产业与经济.ppt

茶文化产业与经济

教育文库
2018-11-24 0人阅读 举报 0 0 暂无简介

简介:本文档为《茶文化产业与经济ppt》,可适用于人文社科领域

茶文化产业与经济TeaCultureIndustryandEconomyLecturer:ProCaiLiewei蔡烈伟Interpreter:Alice*一、茶文化产业的含义和内容二、茶文化产业的形成与形态三、茶文化产业经济ⅠConnotationandContentofTeaCultureIndustryⅡFormationandPatternofTeaCultureIndustryⅢTeaCultureIndustryEconomy主要内容:Maincontents:*一、茶文化产业的含义ⅠConnotationofTeaCultureIndustry*文化产业:按照工业标准生产、再生产、储存以及分配文化产品和服务的一系列活动。联合国教科文组织Cultureindustryreferstoaseriesofactivitiesgeneratedwhenproduce,reproduce,storeanddistributeculturalproductsandservicesaccordingtoindustrialstandardsUNESCO茶文化是人类在社会历史发展过程中所创造的有关茶的物质财富和精神财富的总和它包括在有关茶的物质文化、制度文化、行为文化和精神文化四个方面。TeaculturereferstothesummationoftearelatedmaterialwealthandspiritualwealthcreatedduringthecourseofsocialandhistoricaldevelopmentItincludesaspects:materialculture,systemculture,behaviorcultureandspiritualculture*茶文化产业:按照工业标准生产和提供与茶相关的文化产品与文化服务的经营性行业。Teacultureindustry:accordingtoindustrialstandards,theoperationindustrythatproduceandoffertearelatedculturalproductsandculturalservices就是指富于文化内涵的茶产品和以茶文化服务为主的产业集合泛指茶文化产品和茶文化服务的生产、交换、分配和消费直接相关的行业以及其他能够宣传设计来提升茶产品的文化附加值提高公司的利润。Affiliatedteacultureindustry:topenetrateteacultureintotraditionalteaindustrytoincreasetheoriginaladditionalculturalvalueTraditionalteaindustryiscombinedbycultivation,processing,logistic,marketingandotherprocessduringtheseprocess,companiescanrealizetheteaculturepromotionbymediaandadvertisingindustrytopromoteteaproducts’additionalculturalvalueandprofit*“融合式”的茶文化产业:茶文化产业通过与传统茶产业的融合在促进产业增效以及产品增值方面形成互补关系起着不可或缺的作用。如建立观光茶园或者是打造一座现代茶城采用传统产业措施与采用茶文化产业措施是同等重要的。产业的这种融合使得不同产业或同一产业内的不同行业相互渗透、相互交叉最终融为一体。Blendingteacultureindustry:theblendingofteacultureindustrywithtraditionalteaindustryplaysanindispensableroleinpromotingthecomplementationofindustryeffectandproductappreciationTotaketeacultureindustrymeasureisasimportantastakingtraditionalindustrymeasureswhenestablishingasightseeingteaplantationoramodernteacityTheblendinginindustriesenablesdifferentindustriesordifferentbusinessinthesameindustrytopermeatewitheachothertoblendasawholeintheend*“主导式”的茶文化产业:文化产业本身是具有高文化含量和知识经济特征的产业它以文化为中心将文化规模化、产业化将抽象的文化直接转换为经济价值茶文化产业的发展同样具有这种特性。如用茶文化产业的思路指导茶文化新产品的设计与开发以满足消费者文化消费的需求。Dominantteacultureindustry:cultureindustryitselfishighculturecontentaswellasknowledgeeconomyfeaturedIttakescultureasthecenter,theculturalscale,industrialization,abstractculturearedirectlytransformedintoeconomicvaluesTeacultureindustryalsopossessesthesamecharacterThislineofthinkingisusedtoguidethedesignanddevelopmentofteacultureproductsinordertomeetconsumers’need*或者用茶文化产业思路指导的茶文化服务延伸产业的价值链进而实现价值链的重构特别是利用影视、网络把茶文化产业的价值延伸到传媒层面和娱乐层面大大提高茶文化产业的传媒价值和娱乐价值。Orusetheteacultureservicewhichisguidedbyteacultureindustrythinking,toextendtheindustry’svaluechain,soastorealizethevaluechain’sreconstructionUsefilms,televisionandinternettoextendteaculturevaluetomediaandentertainmenttopromotethevaluesinsidethem*从具体的表现形式分析,丰富多彩的茶文化产品不仅表现为实物的形式还表现为以劳务的形式以及以文化理念为指导打破茶文化产品和茶物质产品的界限赋予其产品以一定的文化意味的形式。Toanalyzefromtheconcreteexpressionpattern,therichandcolorfulteacultureproductsarenotonlyexpressedthroughrealmaterialproductsbutalsolaborservice,aswellasthepatterntoendowproductswithcultureimplicationbytheguideofculturalthinkingandbreakingtheboundsofteacultureproductsandteamaterialproducts茶文化产品的形式Patternofteacultureproducts*实物形式的茶文化产品:是一种最普通的表现形式这种表现形式可以追溯到几千年前的周朝那时已有人将茶作为祭品。茶文化产品大量的仍然是以茶的历史文物茶书、茶画,名茶、名泉、茶具以及茶景等实物形式存在。Realmaterialteacultureproducts:thecommonexpressionpatternwhichcanbetracedbacktoZhoudynastythousandsofyearsagoAtthattime,teahadbeenusedasfeteobjectsTeacultureproductsmassivelyexistbythepatternofteaculturalrelicssuchasteabooks,teapaintings,teavarieties,famousspring,teasets,teascenery,etc*劳务形式的茶文化产品:一种产品与生产和消费行为不能分离的样式。如通常人们在茶叶消费过程中所享受的茶艺表演服务有关茶的媒体宣传、茶的培训服务等都是以劳务的形式出现的茶文化产品。Laborserviceteacultureproducts:apatternofproductwhichcannotbedividedwithteaproductionandconsumptionTeaartperformancewhenenjoyedduringconsumption,mediapropaganda,trainingservicesarealllaborappearedteacultureproducts*茶文化产业经济已经在各地普遍形成。如北京马连道茶城已形成茶叶、茶包装、茶运输、茶具、茶室、茶艺根雕、茶膳、茶足浴等组成的茶文化产业链。特别是茶膳、茶足浴这些新兴产业可能会成为引领现代消费的新时尚。“品茶鉴赏看表演”许多店铺在顾客品茶之余还提供书法、绘画、古玩、茶具、根雕等鉴赏活动。TeacultureindustryeconomyhastakenshapeindifferentplacesBeijingMaliandaoTeaCityhasformedtheindustrychainoftea,package,transportation,teasets,teaartrooms,teaartrootcarving,teafood,tealavipeditum,etcespeciallyteafood,tealavipeditumthesenewbusinessmaybecomethenewfashiontoleadmodernconsumption*三、茶文化产业经济ⅢTeaCultureIndustryEconomy*目前我国已经形成丰富多彩的茶文化产业经济形式并在文化市场中表现出强劲的活力。归纳起来主要有以下种形式:茶文化旅游、茶文化会展、茶艺馆、茶具及茶工艺品、茶书画及出版物、茶影视、茶歌舞、茶艺及茶艺培训、茶休闲食品和茶博物馆。Atpresent,colorfulteacultureindustryeconomypatternsinChinaarevigorousinculturemarketTosummarize,therearepatterns:teaculturaltourism,teaculturalexpo,teaarthouse,teasetsandteaartworks,teapainting,calligraphyandpublications,teamoviesandtelevision,teadrama,teaartanditstraining,teasnacksandteamuseum*从世纪年代开始人们的旅游需求不断增大现代生活节奏加快人们渴望在闲时得到放松和获得超凡的精神享受茶文化旅游作为回归自然、回归生态的绿色旅游受到人们的推崇以自然、恬静的休闲方式成为休闲旅游的重要组成部分越来越受到人们的青睐。There’shugetourismneedsincesThefastenedpaceoflifestimulatespeopleeagertoberelaxedandgaintranscendentalspiritualenjoyment,henceteaculturaltourismfeaturedbacktonaturetoecologicalgreentourismisadvocated,andnaturalandtranquilentertainmentpatternhasbecomeamajorpartoftourism,andnowisreceivingmoreandmoreattention茶文化旅游Teaculturaltourism*我国很多地方都把茶文化旅游作为发展茶文化产业经济的重要内容采取各种措施开发、利用茶文化资源举办茶文化旅游活动吸引旅游者。InChina,manyplacesregardteaculturaltourismasanimportantpartofdevelopingteaculturalindustryeconomy,theyattracttouristsbytakingallmeasurestocultivateandutilizeteaculturalresources,holdingteaculturaltour,etc*杭州西湖、安徽黄山、四川峨嵋山、湖北武当山、福建武夷山、重庆永川、江苏苏州、江西景德镇等等很多著名茶区都有专门的茶文化旅游节以推动茶文化旅游的发展并取得良好成效。Plentyoffamousteaareasholdspecialteaculturaltourismfestivalstoboostteaculturaltourism,whicharealleffectiveSuchasXihu(theWestLake)inHangzhoucity,MountHuanginAnhuiprovince,E’meiMountaininSichuanprovince,WudangMountaininHubeiprovince,WuyiMountaininFujianprovince,YongchuaninChongqingcity,SuzhouinJiangsuprovince,JingdezheninJiangxiprovince*各地举办的茶文化旅游节活动teaculturaltourismfestivalsindifferentplaces*云雾高山出好茶名山名水出名茶。我国很多名茶如西湖龙井、洞庭碧螺春、黄山毛峰、武夷岩茶、庐山云雾等它们的原产地都属于国家级重点风景名胜除了自然环境优美之外还有许多名山名寺名泉以及茶文化古迹成为茶文化旅游的理想之地。MisthighmountainandfamousspringproducesuperiorteaTheoriginalproducingplacesofagooddealoffamousteaarestatelevelscenicspots,suchasWestLakeLongjing(dragonwell),DongtingBiluochun(greenspiral),MountHuangMaofeng(fuzztip),WuyiRocktea,MountLuYunwu,etcApartfromthemarvelousnaturalenvironment,numerouswellknownmountains,temples,wellsandteaculturalrelicsbecometheidealplacesforteaculturetourism*黄山是我国十大风景名胜之一以“奇峰、劲松、温泉、云海”四绝而著称年月被联合国教科文组织列入《世界文化与自然遗产名录》是中国的标志。这里也是名茶之乡有黄山毛峰、祁门红茶、太平猴魁、顶谷大方等中国名茶。MountHuangisoneofthetoptennotablescenicspots,whichisknownworldwideforits“fourwonders”:strangepinetrees,queerrocks,cloudseaandhotspringItislistedonthe“worldculturalandnaturalheritagelist”byUNESCOinDecemberItisalsothehometownoffamoustea,thereareHuangshanMaofeng,Qimenblacktea,TaipingHoukui,DingguDafang,etc*黄山云海cloudsea迎客松greetingpine*青城山为道教名山是中国道教发源地之一有“青城天下幽”之美誉。是中国著名的历史名山和国家重点风景名胜区年同都江堰一起被列入世界遗产名录。早在多年前就是有名的茶产区有“青城茶”。QingchenMountainisafamousTaoistmountain,thecradleofChineseTaoism,notablehistoricalmountainandnationalkeyscenicandhistoricinterestspotsIn,itwasdesignatedintotheWorldHeritageListAsearlyas,yearsago,itwasawellknownteaarea,producingQingchengTea*青城山的道士在进行茶园管理Taoistaremanagingtheteaplantation青城山景区的楼宇buildingsinQingchenMountain*武夷山是武夷岩茶的原产地有峰岩具有独特、绝妙的自然景观。年被联合国教科文组织列入《世界自然遗产和文化遗产名录》千载儒释道万古山水茶。武夷山茶文化渊远流长公元年左右武夷山茶就成为贡品公元年前后有专设御茶园定制贡茶。世纪初武夷岩茶从澳门经爪哇输往欧洲。其茶文化旅游非常火爆。WuyiMountistheoriginalproducingareaofWuyirocktea,possessingtheuniqueandexcellentnaturallandscapeIn,itwaslistedintotheWorldnaturalandculturalheritagelistTeacultureinWuyiMounthasalonghistoryEarlyinAD,theWuyiteawastributesfornoblesEveninAD,there’sspecialteaplantationproducingtributeteafornoblesAtthebeginningofthcentury,WuyiteawastransportedfromMacaotoEuropeInWuyiMount,theteaculturaltourismisreallypopular*年中华文化游启动仪式就在武夷山举办主题是“游中华品文化”。这里可观赏茶乡风情表演可在小溪竹排上品茶观景。InaugurationCeremonyofChinaCulturalTourwasheldinWuyiMount,withthetheme“ATourofChina,AppreciationofCulture”Here,visitorscanenjoyfolkperformanceofteatownaswellasdrinkteainbambooraftwhilesightseeing*“龙井问茶”是杭州西湖十景之一也是中国著名的茶乡旅游圣地。龙井茶、虎跑水被誉为西湖“双绝”。“茶乡第一村”龙井村因盛产西湖龙井茶而闻名。这里有清乾隆皇帝“十八棵御茶”遗迹和“湖山第一佳”亲题书法。TheWestLakeisaworldfamoustouristspot,TeatastingatDragonWellisoneofthemostfamousTenSightsinWestLakeDragonwellteaandSpringofHupaoareunparalleledintheworldTheDragonWellvillageiscalledVillageofTea,whichisfamousfortheDragonWellteaTherearerelicsofEighteenImperialTeainscribedbyEmperorQianLonginQingdynasty*清朝乾隆皇帝亲封的“十八棵御茶树”theEighteenImperialTea*茶园风光viewofteaplantation山乡茶楼teahouseinmountainarea*还有各种茶民俗风情游如纳西族的“龙虎斗”、藏族的“酥油茶”、白族的三道茶“一苦二甜三回味等等都非常火爆。我国个民族各自有不同的饮茶习俗茶文化延伸到各个区域。Therearealsonumerousteacustomtour,suchastheNaxinationality’sFightofDragonandTiger,theTibetannationality’sbutteredtea,theBainationality’sthreebrewoftea,etcTheseareallwellreceivedbytouristsTheteaculturehasextendedtoallregionsandplacesinnationalitiesinChina*白族三道茶Bainationality’sthreebrewoftea藏族酥油茶Tibetannationality’sbutteredtea*这些茶文化旅游吸引了大量游客他们在旅游中参与到茶的生产、加工和冲泡、品尝过程中欣赏精美茶艺感受精深茶文化增加了知识提高生活品味还了解不同民族的饮茶方式。TeaculturaltourismdrawslargenumbersoftouristsTouristsparticipateintheproduction,processing,brewingandtastingoftea,duringtheseprocesses,theycanalsoappreciatetheelegantteaart,experienceteaculture,gainmoreknowledge,improvethetasteoflifeandgettoknowmoreaboutteacultureindifferentnationalities*游客在旅游中体验采茶、泡茶和品茶活动Touristsexperienceteaharvesting,brewingandtastingduringtour*目前世界茶文化旅游可谓是方兴未艾印度、肯尼亚和日本等国也早已开辟了观光茶园、仿古茶艺和含茶食品旅游等项目。中国台湾在开发茶文化旅游方面也走在了前面。TeaculturaltourismintheworldnowisintheascendantTouringteaplantations,backtotheancientteaartsandteasnacksarealsofoundinIndia,Kenya,JapanandothercountriesTaiwanprovinceisleadingthetrendofcultivatingteaculturaltourismintheworld*会展经济是通过举办各种形式的会议和展览、展销带来直接或间接经济效益和社会效益的一种经济现象和经济行为被认为是高收入、高赢利的行业。茶文化会展是近年来中国茶文化产业经济的一大亮点。Variousconferences,exhibitions,trades,conferenceandexhibitioncouldbringdirectorindirecteconomicandsocialbenefits,whichisnamedhighincomeandprofitableindustryTeaculturalconferenceandexhibitionpatternisagraduallyhighlightinrecentteaculturualindustryinChina茶文化会展Teaculturalconferenceandexhibition*全国各地每年举办的各种茶文化节、博览会、交易会、展销会、订货会或交流会多达多场(次)范围涉及茶叶、茶叶机械、茶具、茶食品、茶工艺品等茶产业的整个产业链不仅本身创造巨大的经济效益还带动交通、旅游、餐饮、住宿、通信、广告等相关产业的发展。Morethanteaculturalfestivals,expos,tradefairs,commodityfairsorintercommunicationsareheldnationwideannually,whichinvolvethewholeteaindustrychainincludingtea,teaequipment,teasets,teasnacks,teaartsandcrafts,etcTheycreatetremendouseconomicbenefit,andpromoterelatedindustriessuchastransportation,tourism,catering,accommodation,telecommunication,advert,etc*各地举办的各种茶文化节、茶博览会teaculturalfestivalsandexhibitionsindifferentareas*各地用于举办茶文化节、茶博览会的会展中心conferenceandexhibitioncenterstoholdteafestivalsorexhibitionsandexpositions*茶业博览会上的商品展示teaproductsdisplayinteaexpositions*茶文化会展架起了茶业与社会资源沟通的桥梁对茶产业的推动作用不可低估它使茶叶的品牌文化得到充分的展示并给客商和厂商提供直接接触的机会。会展托起了品牌文化的内容并通过会展的连接促进了品牌的推广。Teaculturalexposconnectteaindustrywithsocialresources,andplayanimmeasurableroleinboostingteaindustryItenablesteabrandculturefullydemonstrated,provideschancestomeetdirectlybetweentradersandmanufacturersThefunctionistopromotebrandcultureandthebranditself*茶艺馆teaarthouse随着休闲产业的兴起茶的休闲意义成为经济促进的推动力。茶艺馆是以演绎品牌文化来促进消费的一个重要载体是休闲消费者集聚场所和消费主渠道。茶艺馆作为茶文化传承的重要场地是爱茶者的乐园也是人们休息、消遣和交际的场所。我国的茶艺馆历史悠久、内涵丰富、层次复杂、功能齐全共有万家以上。Withthespringupofleisureindustry,theleisuresenseofteaprovestobeanothereconomydriveforceByillustratingbrandculturetopromoteconsumption,teaarthouseisthegatheringplaceforleisureconsumersandthekeychannelofconsumptionTheimportantteaculturalinheritareaisteahouse,itisnotonlytheparadisefortealovers,butalsogoodplaceforentertainmentandsocialintercourseChineseteaarthousesareofhistoricalstandingandwithcompletefunctionstherearemorethan,teaarthousesnationwideuptillnow*中国传统特色的茶艺馆teaarthousesoftraditionalChinesecharacteristics*广州著名的陶陶居茶楼thefamousTThouseinGuangzhou*还有遍及全国各地城、乡的茶楼、茶馆、茶座、茶坊、茶庄等休闲场所都属于茶艺消费部分具有庞大的市场。VariousteahousesarethroughoutChina,andallarepartsofteaartconsumption,owinghugemarket*有很多茶艺馆还推出每张几十元到几百元不等的联合优惠年卡同时宣传“茶艺馆淑女和绅士的摇篮”等口号。有的茶艺馆还有专门的茶艺表演或说唱艺术表演。Plentyofteaarthousesissuecouponsandhavetheirslogan,suchasTeaarthouse,cradleofladiesandgentlemenSomeperformspecialteaartprogramsortalkingshow*近年来大城市里茶艺馆档次越办越高规模越办越大生意越来越好仅杭州市就有余家茶艺馆。上海湖心亭茶楼有一百多年历史。近年来有多位外国元首到这里品茗。Inrecentyears,teaarthousesinmetropolisaregettinghigherlevel,largerscale,andbetterbusinessMorethanteaarthousesexistinHangzhoucityTheHuXinPavilionTeaHousehasmorethanyears’history,withmorethanstateleadersappreciatingteahereinrecentyears*茶具和茶工艺品Teasetsandteaartworks与茶叶配套的精美茶具、以茶树或茶副产品为原料的工艺品如日本研制出以茶渣为材料加工的茶船、花盆等既有实用性又具有一定的收藏价值。以茶叶典故为题材的工艺品等等都是消费者喜爱的茶文化产品。Theexquisiteteasets,artwaresmadefromteatreesorteabyproductssuchasteaboatsandflowerpotsmadeofteabrewedleafinJapanarepracticalandofcollectivevalueConsumersarefantasticwithteaculturalproductssuchasartworksmadefromtheinspirationofliteraryquotations*各种茶艺用具和茶工艺品teautensilsandartworks*用茶叶做成的茶工艺品artworksmadefromtea*各种质地的茶壶、茶盘、茶几和泡茶用具teaboats,teapots,teatablesmadefromvariousmaterials*茶书画及出版物Teapainting,calligraphyandpublications在茶文化产品中还有大量以描述茶事活动为题材的书法、绘画、篆刻等艺术作品及散文、小说等文学作品具有较高的艺术水准。人们对这些作品的收集、保护、管理、研究、弘扬和交流也是茶文化产业的重要组成部分。Largeamountofteaculturalproductsareteaceremonythemedcalligraphies,paintings,carvings,prose,novels,etcwhichareallofhighartlevelThecollection,protection,management,research,expandingandcommunicationofteaculturalproductsarethesignificantcomponentpartofteacultureindustry*书法作品:百茶图worksofcalligraphy:HundredsofTea*茶书法作品teaworksofcalligraphy*绘画作品:钟馗品茗图Painting:ZhongKuiTastingTea绘画作品:品茗论道Painting:AppreciatingTeaandDiscussingLife*以茶人茶事为主题的长篇小说“茶人三部曲”获得中国最高文学奖“茅盾文学奖”。还有各种关于茶文化、茶科技方面的图书。FulllengthnovelTrilogyofTeaTalentwasgiventheMaoDunLiteratureAward,highestliteratureawardinChinaPublicationsonteaculture,teatechnologyarecommonlyseeninthemarket**茶影视TeamoviesandTVs在信息产业飞速发展和市场竞争日趋激烈的条件下影视制作行业应运产生并发展壮大创造了良好的经济效益。由于茶文化深厚的内涵近年来以茶为主题的影视作品越来越多并广受观众喜爱。Informationindustry’srapiddevelopmentandthedrasticmarketcompetitionboostmoviesandTVindustrygettingthrivingDuetothedeepconnotationofteaculture,theteathemedmoviesandTVsareboomingandwellreceivedbytheaudience*《茶馆》TeaHouse《茶是故乡浓》MobChina《茶泡饭的滋味》TheFlavorofGreenTeaOverRice*《茶之味》TasteofTea《茶子》SonofTea《铁观音传奇》LegendofTieKwanYin*《茶恋》TeaRomance《老友记茶餐厅》TeaCanteenofFriends《斗茶》TeaFight《绿茶》GreenTea*茶歌舞Teadrama歌舞是综合音乐、舞蹈、诗歌等艺术手段边歌边舞的艺术形式。以茶为表演对象的茶歌茶舞丰富多彩表达了深刻的茶文化内涵和广泛的生活内容具有较强的艺术表现力对推动茶文化产业经济起到重要作用。TeadramareferstotherichandcolorfulperformancewhichiswithteaasthethemeItexpressestheprofoundteaculturalconnotationandextensivelife,isplayingasignificantroleinpromotingteacultureindustryeconomy*在我国许多产茶地区都有传播久远的茶歌茶舞如福建的《采茶扑蝶》代代相传已经二百多年被联合国教科文组织作为“口头文化遗产”收藏。其他如《茶山情歌》、《采茶姑娘上茶山》、《古丈茶歌》、《请茶歌》等无不优美动听声情并茂。NumerousteasongsanddancesarehandingdowninteaproducingareasThesongPlayingwithButterflyWhilePickingTeainFujianprovincehasbeenpasseddownbymorethanyears,andiscollectedastheOralCulturalHeritagebyUNESOOthersongssuchasLoveSonginTeaMountain,PickingteaGirlsinTeaMountain,TeaSonginGuZhang,TeaSong,etcareallquitevividandpleasanttolistento*茶舞:新娘茶Dance:TheBrideTea茶舞:神奇乌龙茶Dance:AmazingOolongTea茶舞:采茶舞Dance:PickingTea*武夷山大型山水实景演出:印象大红袍OnsiteperformanceinWuyiMountain:ImpressionofDaHongpao*茶艺及茶艺培训Teaartandtraining*茶艺是包括茶叶品评技法和艺术操作手段的鉴赏以及品茗美好环境的领略等整个品茶过程的美好意境其过程体现形式和精神的相互统一是饮茶活动过程中形成的文化现象。TeaartistheartisticconceptionItincludesteatastingandevaluationskills,appreciationofartisticoperationmeans,andtheappreciationofpleasantteatastingenvironmentUnificationofpostureandspiritistheessenceItisakindofculturalphenomenonwhichisproducedbyteadrinkingcourse*茶艺师是茶叶行业中具有茶叶专业知识和茶艺表演服务管理技能等综合素质的专职技术人员年列入《中华人民共和国职业分类大典》。Teamasteristheprofessionaltechnicianwhoacquiresoverallqualityofteaspecializedknowledge,teaartperformance,teaservice,managementinteaindustryTheprofessionwaslistedintostateprofessioncategory*恰如其分的茶艺表演往往给人以超出物质享受、感官快乐之外的更高层次的精神浸染同时也是茶文化唯美诠释的最佳载体。对产品进行茶艺设计是提升茶叶品牌、促进茶叶推介的十分重要的手段。这种艺术又紧密地与人们的生活结合起来,进而反映的是消费者生活品质的提升。ProperteaartperformancenotonlybringspeoplespiritualpleasurebutalsothebestcarrierofexquisiteteacultureConductingteaartdesignforproductsisfundamentaltopromoteteabrandTheartisalsocloselyrelatedwithdailylife,whichreflectstheimprovementoflifequality*精美的茶艺表演exquisiteteaartperformance*与茶艺师职业紧密联系的茶艺表演、茶艺培训成为茶文化产业经济新的热点。Teaartperformance,teaarttrainingwhichareallcloselyrelatedwithteamaster,havebeenthenewhotspotsemerginginteaculturalindustryeconomy*从“饮茶”、“品茶”、逐渐衍生出了“吃茶”。吃茶能更加充分利用茶叶的营养成分,有效发挥茶叶的多种保健功能。现如今含茶食品作为一种健康的饮食新时尚在全世界流行起来。EatingteaisstretchedfromdrinkingteaandappreciatingteaToeatteamakesthebestuseofteanutritionandthehealthcaringfunctionFoodwhichcontainsteahasbeenthenewfoodfashionandgettingprevailingintheworld茶休闲食品Teafood*茶菜:将茶叶、茶提取物作为主料或辅料烹调制成的菜肴。茶菜中茶的味道与菜的本味相辅相成,色泽鲜艳能增进食欲,具有增加营养、促进消化、防治疾病等功效。Teadishes:touseteaorteaextractsasingredientswhilecookingThetasteofteacanwellmergewiththedishitself,thecolorfeasteyesandhelpwithappetiteTeadishesarenutritious,easydigestingandhealthcaring普洱比萨Puerpizza龙井虾仁shrimpwithLongjingtea*茶主食:在原有主食的基础上加入茶的成分。主要有茶饭、茶粥、茶面条、茶面包、茶饺子等。Teastaplefood:toaddteaintotheoriginalstaplefoodSuchastearice,teaporridge,teanoodle,teabread,teadumpling,etc*茶零食:把茶、茶提取物与其他传统食材融合在一起,制成含茶零食。有糕点类、蜜饯类、糖果类、干果(仁)类、巧克力类等很多种以天福集团生产的茶食品最为著名。Teasnacks:tomixteaorteaextractswithothermaterialsTenfu’steasnacksaremostfamousinChina,includingwidecategories:cakes,preservedfruits,candies,dryfruitandnuts,chocolate,etc*天福集团生产的各种休闲含茶食品Tenfu’steasnacks*含茶饮料:以茶叶的水提取液或者是浓缩液、茶粉等为原料加入水、糖液、酸味剂、食用香精等食品添加剂制成保持原茶汁原有风味的液体饮料。主要有茶水、茶可乐、茶汽水、果茶、浓缩茶汁等。Teabeverage:tousetealiquorextracts,concentratedtealiquor,orteapowderasingredients,mixwithotherfoodaddictivesTeabeveragesmaintaintheoriginalteaflavorwhichispopularinthemarketThereareteacola,teasoda,fruittea,concentratedteajuice,etc*年出现的“吃茶趣”融入年轻、休闲、生活化的全新茶文化成为具现代、多元、中国风的新型复合式茶馆有独特风味的茶膳、茶点、茶饮很受消费者特别是年轻群体的喜爱。Inanewcomprehensiveteahouse,ChaGarden,appearedinthemarketTheemergenceofChaGardenisabrandnewteaculture,thespecialflavorteafood,snacks,drinksattractconsumers’,especiallytheyounggeneration’seyes*杭州也推出龙井美容、仿古茶宴等项目这是“国际茶宴品鉴会”活动。HairdressingbyDragonWelltea,modifiedancientteaceremonyandotherprogramsinHangzhouThepictureshowsthethChina(WestLake)InternationalTeaFeast*茶博物馆Teamuseum随着茶文化产业的兴起各产茶区地方政府、企业都开始注重茶文化的研究与传播相继投资建设茶博物馆。这些茶博物馆大多是氛围相当浓淳的休闲景区处处彰显人文主题和茶文化韵味以独具特色风味的园林艺术和博大精深的茶文化专题展示吸引着广大游客。Springupofteacultureindustryurgesthegovernmentandenterprisesattachmoreimportancetoresearchandspreadteaculture,teamuseumsthereforeareestablishedincreasinglyThemuseumsareleisurescenicspots,showinghumanitythemeandteacultureinallrespects,drawattentionoftouristsbytheuniquegardenart,broadandprofoundteaculture*中国茶叶博物馆:坐落于美丽的西子湖畔、龙井茶乡占地公顷建筑面积平方米。年月正式对外开放系以茶和茶文化为专题的国家级博物馆。ChinaTeaMuseum:statelevelteamuseum,locatesinthehometownofDragonWelltea,itcoversanareaofhectareswith,squaremetersbuildingareaItwasofficiallyopenedtotouristsinApril*天福茶博物院:目前世界最大的茶博物院。院内有汉亭、唐山、宋桥、元塘、明湖、清池、兰亭曲水、武人茶苑、茗风石刻、示苑茶园等等造景设施环境幽雅怡人。TenfuTeaMuseum:thelargestteamuseumintheworldInsidethemuseum,thereareHanPavilion,TangMountain,SongBridge,YuanPond,MingLake,QingPool,LanPavilionWindingStream,teastonecarving,teaplantation,etcEnchantingenvironmentkeepstouristsslowdownthepace*普洱茶博物馆:在古色古香的场馆中人们兴致勃勃地观赏着形状各异的普洱茶砖、饼并在专业讲解员的引导下聆听着一个个关于普洱茶的感人故事。PuerTeaMuseum:touristsenjoydifferentshapesofPuerbricks,cakes,andlistentothemovingstoriesaboutPuertea*中国是茶文化的发祥地具有悠久的茶文化历史并形成了丰富的茶文化资源随着进入知识经济时代以及产业文化化、文化产业化的发展茶文化逐步显现出它的经济价值这是必然的趋势同时也呈现出良好的开发潜力。Chinaisthebirthlandofteaculture,itsageoldteaculturehistoryformedrichteaculturalresourcesWiththesocietysteppingintoknowledgeeconomyera,thedevelopmentofindustrycivilizationandculturalindustrialization,teacultureismanifestingitseconomicvalueandispotentialforfurtherexploration,whichisthehistorytrend*世纪的竞争优势是军事世纪的竞争优势是科技而世纪的竞争优势是文化。茶文化产业的形成、发展正是茶这一古老行业受其影响必然出现的现象。跳出茶界发展茶业通过发掘茶文化与创新产业推动茶文化产业经济建设具有重要意义。Inthcentury,thecompetitionmeritwasmilitary,thcenturywastechnology,andnowstcenturyiscultureTheformationanddevelopmentofteacultureindustryistheresultofhistoricaltrendApartfromdevelopingteaindustryinteabusiness,exploringteacultureandinnovationindustryisofgreatsignificancetoboostteacultureindustry*祝大家身体健康生活愉快!Wishyouallgoodhealthandmerrylife!谢谢!Thankyou!

VIP尊享8折文档

用户评价(0)

关闭

新课改视野下建构高中语文教学实验成果报告(32KB)

抱歉,积分不足下载失败,请稍后再试!

提示

试读已结束,如需要继续阅读或者下载,敬请购买!

文档小程序码

使用微信“扫一扫”扫码寻找文档

1

打开微信

2

扫描小程序码

3

发布寻找信息

4

等待寻找结果

我知道了
评分:

/91

茶文化产业与经济

¥30.0

会员价¥24.0

VIP

在线
客服

免费
邮箱

爱问共享资料服务号

扫描关注领取更多福利