商务函写作

ContemporaryBusinessWriting FundamentalsofModernBusinessWriting 现代商务英语写作的基本 原则 组织架构调整原则组织架构设计原则组织架构设置原则财政预算编制原则问卷调查设计原则 BusinessLetterWriting 商务信函写作 ReportWriting 报告写作 BusinessEnglishWriting EstablishingBusinessRelations建立贸易关系 InquiriesandRequests日常询盘 Replies回复函 DecliningaCounteroffer拒绝还盘 Orders定单 ComplaintsandClaims投诉与索赔 AdjustmentstoClaimLetters索赔复函 UrgingEstablishmentofLetterofCredit催证 InvitationsandThank-youLetters邀请函与感谢信 NotesandAnnouncements便条与通知 LettersofApplication申请信 Resume简历 RecommendationLetters推荐信EstablishingBusinessRelations建立业务关系 Establishingbusinessrelationsisthefirststepinatransactionininternationaltrade.Writingletterstonewcustomerstoestablishrelationsisacommonpracticeinbusinesscommunications. Generalinformationaboutacompany,includingthenameandaddress,canbeobtainedthroughthefollowingchannels: 1.Banks 2.Chambersofcommerce 3.Advertisementinthemedia 4.Commercialcounselor´sofficeinforeigncountries 5.Exhibitionsandtradeaffairs Whenyouwriteyourfirstletter,youshouldtellyourreaderhowyouobtainedhisorhernameandaddress,expressyourdesiretodobusinessandexplainwhatyouhopetobuyortosell. 一.WehaveyournameandaddressfromtheCommercialCounselor´sOfficeofyourembassyinBeijingandarenowwritingtoyoufortheestablishmentofbusinessrelations. 我们从贵国驻京使馆商务参赞处得悉贵公司行名及地址，现特致函与贵公司建立业务关系。 1.Wehaveobtained/cometoknow/heard/learnedyournameandaddressfromourembassyinyourcountry. 2.Weoweyournameandaddress/faxnumber/postcode/businessscope/products/E-mailaddresstoChinaCouncilforthePromotionofInternationalTradeinBeijing. 二.WehavelearnedbycourtesyofMr.GreenhowthatyouareoneoftheleadingimportersofChinesechemicalsandpharmaceuticalsinyourcountry. 承蒙格林豪先生介绍，我们得知你们是贵国中国化工产品和药品的主要进口商之一。 例：WeunderstoodfromWorldBank/throughthecourtesyofCCPIT/ontherecommendationofAerChem,Inc./aftercontactingyourtradedelegationthatyouareoneoftheleadingimportersofChineseChemicalsandPharmaceuticalsinyourcountry.UsefulExpressions 三.YourfirmhasbeenrecommendedtousbyBankofChinainBeijing.在北京的中国银行已把贵公司介绍给我们了。例：Yournamehasbeenintroduced/suggested/broughtforward/giventousbyCitibank,Shenzhenoffice. 四.Wehavethepleasureofintroducingourselvestoyouasastate-operatedcorporationdealingexclusivelyinlightindustrialgoods.我们有幸自荐，我们是一家专营轻工业品的国有公司。 例：Wehavethepleasuretointroduce takepleasureinintroducing takethelibertyofintroducing availourselvesofthisopportunitytointroduce areventuringtowritetointroduce wishtointroduce ourselvestoyouasastate-operatedcorporationdealinginlightindustrialgoods. 五.WearethechiefcigarettepackingmaterialsexporterinAustriaandarethankfultotheChineseEmbassyinViennaforgivingyourname.我们是奥地利主要的香烟原辅 材料 关于××同志的政审材料调查表环保先进个人材料国家普通话测试材料农民专业合作社注销四查四问剖析材料 出口商，并感谢驻维也纳的中国使馆向我们提供了你们的行名。例：Wearethankful/grateful/obliged/indebtedtotheChineseEmbassyinViennaforgivingusyournameandaddress. 六.SpecializingintheexportofChinesearts&craftsgoods,weexpressourdesiretotradewithyouinthisline. 我们专门经营中国工艺美术品出口，愿与贵方进行交易。 例：Specializing/Beingexperienced/Havingbeenforyears/DealingexclusivelyintheexportofChinese............ 七.Itishopedthatbyourjointeffortswecanpromotebusinessaswellasfriendship. 希望通过共同努力，我们既可促进贸易又能增进友谊。 例：Itishopedthatthroughourendeavors/toourmutualbenefit/forourcommoninterestswecanpromote........ Welookforwardtoyourfavorablereply. 等候佳音。 例：weawait/appreciate/expect/anticipate/hopetoreceiveyourfavorablereply. Weshallbegrateful/obliged/glad/thankfulifyouwillreplyatanearlydate. 敬请早日答复，将不胜感激。 Yourearlyreply/promptattention/immediateresponse/favorableanswerwillbehighlyappreciated. 如蒙早日答复，将不胜感谢。 Weawaityourfurthernewswithinterest. 我们切盼你方进一步的消息。结束语SampleLettersforEstablishingBusinessRelationsDearsSirs,YournameandaddresshavebeengiventousbytheHongkong&ShanghaiBankingCorporationofJakarts.Wearenowwritingtoyoufortheestablishmentofbusinessrelations.Wehavehadnocontactwithyoutcountrybefore.Inviewofthedevelopingfriendlyrelationsbetweenourtwocountries,wewishtoascertainwhethercooperationtotheadvantageofbothourfirmscouldbeestablished.Weinviteyoutosendusdetailsandprices,possiblyalsosamples,ofsuchgoodsasyouwouldbeinterestedinselling,andweshallgladlystudythesalespossibilitiesinourmarket.Ontheotherhand,pleasefavoruswithalistofthosegoodsyouareinterestedinobtainingfromussothatwemightbeabletoquoteonsomeandgiveyouallthenecessaryinformationregardingsupplypossibilities.Yoursfaithfully,DearSirs,WeoweyournameandaddresstotheChamberofCommerce,Tokyo,whoinformedusthatyouareinthemarketforPersonalComputers.Weareoneofthelargestcomputermanufacturesinourcountryinourcountryandhavebeenhandingvariouskindsofcomputersforabout10years.Weapproachyoutodayinthehopeofestablishingbusinessrelationswithyouandexpect,byourjointefforts,toenlargeourbusinessscope.Inordertoacquaintyouwithourbusinesslines,weencloseacopyofourillustratedcataloguecoveringthemainitemssuppliableatpresent.Ifyouareinterestedinanyoftheitems,pleasetellusbyfax.We´llgiveyouourlowestquotationsandtryourbesttocomplywithyourrequirements.Ourcustomersarealwayssatisfiedwithourproductsandtheserviceafterthesale.Webelievethatyouwillbe,too,afterwedobusinesstogether.OurbankeristheBankofTokyo,Japan.Theycanprovideyouwithinformationaboutourbusinessandfinances.Wearelookingforwardtoyourearlyreply.Yoursfaithfully, businessscope= lineofbusiness经营范围ManufacturersWritetoImportersNowmoreandmorefactoriesandmanufacturersareallowedtoselltheirproductsintheworldmarket.IfyouareworkinginsuchanenterprisewiththeGovernment´sapprovalofimportandexport,youwillbewritedirectlytotheimportersabroadforthesaleofyourproductswithoutanyhelpfromanexportcompany.SampleLetter1:DearSirs,Wehavebeenmanufacturingthisproductfor20years.Oursuccessintrade,whichcanbeseenfromourrapidexpansionfromasinglefactoryofmediumsizetwentyyearsagotoatotalnumberoffourteenlargemodernfactoriessituatedatvariousplacesinthePudongDevelopmentZonetoday,dependsentirelyonthetrustworthinessofourproducts.Ourtradename,whichwevaluesomuch,willsufficientlywarrantyourconfidenceinus.YoursfaithfullyCompletethefollowingsentences一.Wehavethepleasureof1.告诉你们，我们已经与贵方代表(representative)取得了联系。2.获悉贵方对与我公司建立业务往来很感兴趣。3.将我公司驻沪办事处的地址及联系人告诉贵方。二.Weareappreciativeof1.贵方有和我公司建立贸易关系的意向(intention)。2.贵方为促进我们双方的贸易和友谊所作的努力。3.贵方对此事的及时处理。三.1.承蒙中国银行的介绍，2.多亏我驻贵国使馆经参处的介绍，3.经汤姆和威廉姆公司推荐，welearntthatyouarethechiefimporterofelectricappliancesinyourcountry.Exercisesontherecommendationof..承..推荐、介绍bycourtesyof...throughthecourtesyof...承..的好意相告TranslatethefollowingletterintoEnglish美国J&M有限公司已将贵公司的名称和地址告知我们，并认为贵公司是中国有潜力的棉布买主。棉布属于我公司的经营范围，我们将很乐于与贵公司建立直接的业务关系。兹随函附上商品小册子和价目单各一份，以便于了解我们可供出口棉布的概况。一当接到贵方的具体询价，将立即航空邮寄我公司的报价单和样本。恭候佳音。……….谨上Exercises Inquiry询盘 InquirySheet询价单 Quotation报价 Indent定单 InvitationtoOffer邀请发盘 Offer发盘 FirmOffer实盘 CounterOffer还盘 VoluntaryOffer主动发盘 Bid递盘 Acceptance接受 Contract合同 ConditionalAcceptance有条件的接受 Confirmation确认书 Agreement协议 Memorandum备忘录 ImportContract进口合同 PurchaseContract购买合同 SalesContract销售合同 Allowance折让、允差 PurchaseConfirmation购买确认书 CurrentPrice现行价 RetailPrice零售价 Rebate回扣 SalesConfirmation销售确认书 WholesalePrice批发价 Businessman/Merchant/Dealer商人 Wholesaler批发商 Retailer零售商 Sole/Exclusiveagent独家代理 Salesman推销商 Speculator投机商 Compensationtrade补偿贸易1.Generallyspeaking,thistypeoflettershouldincludethesourcesofinformationrelatedto-theaddress,e.g.howyouknowhisnameandaddress;-yourintention,i.e.Whyyouarewritingtohim;-abriefintroductionofyourfirm,e.g.yourbusinessscope、yourbranches,andalsoyourliaisonoffices,ifany;referencesastoyourfirm´sfinancialstandingandcreditrating,etc.2.Ifyouareinthemarketforthegoodstheaddresseecanexport,youmayalsorequestforsamples,price-list,catalogues,etc.Meanwhileyoumaystatesimple,clearlyandconciselywhatyoucansell.WritingGuidelinesReportWriting报告写作 MemorandumandInformal,ShortReports 备忘录与非正式的短篇报告 ProposalsandFormalReports 建议书与正式报告 PunctuationMarks 标点符号商务信函构成要素 标准 excel标准偏差excel标准偏差函数exl标准差函数国标检验抽样标准表免费下载红头文件格式标准下载 部分：Letterhead信头:包括发信人公司的名称、地址、传真或电传号码。DateLine发信日期InsideAddress封内收信人地址Salutation对收信人的尊称Body正文Complimentary结尾敬语Signature签名二.特别部分：AttentionLine制定收信人SubjectandReferenceLines事由OrganizationName公司名称Author,TitleandDepartment撰稿者印刷体姓名ReferenceInitials主办人代号（便于考查信函的主稿人和打字人）EnclosureNotation附件注明CopyNotation复本注明（CCtoMr.Li或CCTheUniTradingCo.,Ltd.)MakecorrectionsintheformatofthefollowingletterRockyMountainHighCountryRealtyMileHighBuildingOneDenverPlazaDenver,Colorado80200Pueblo,CO810022009WestProspectStreetMs.KimJameston,AttorneyDearMs.Jameston:WeappreciateyourApril23letterconcerningthefailureofoneofoursalesRepresentativestoinformyourclientofthepossiblezoningoftheBlakeproperty.Pleaseacceptmysincereapologyfornothavingcorrespondedwithyousooner.Thesales..............ROCKYMOUNTAINHIGHCOUNTRYREALTYCordially,ResidentialPropertySalesManager,JoeCrossmanMs.Ms.KimJameston,Attorney2009WestProspectStreetPueblo,CO81002Cordially,ROCKYMOUNTAINHIGHCOUNTRYREALTYJoeCrossmanSalesManagerResidentialPropertyLetterheadSystemsA/SCorporationTel:+4583894232Fax:+4583894234WebSite:www.systems.comE-mail:info@mslang.comDatelineMarch23,2004InsideAddressMr.Jame收信人姓名DirectorofPersonnel收信人职位、头衔WindsorMilsInc.单位名称212MagnoliaAvenue门牌号码、街道名称Spartanburg,SouthCarolina29301城市、州、邮编TheUnitedStatesofAmerica国家AttentionLineAttentionMr.Li(指定收信人或某个部门）SalutationDearMr.ZhangSubjectLineRe/Subject:ClaimNo.MA-457972信文的主旨Body----------------------------------ComplimentaryCloseCordially,OrganizationNameSystemsA/SCorporationSignatureAuthor,TitleJoeGrossmanDepartmentSalesManagerReferenceInitialsXYW:SHEnclosureNotationEncl.CopyNotationCCtoMr.ZhangMarch10,1999ProfessorFanHongForeignLanguagesDepartmentJiangxinormalUniversityJiangxi,300027DearProf.FAN,IamveryinterestedinBusinessEnglishandwishtolearnmorefromyourlectures.ThisweekIamgoingtowritealettertoIBMcompanyRequestinginformationabouttheavailabilityofaproduct.CouldyouPleasesendmesomeinformationontheformatsofthebusinessletter?Iwouldbeverygratefulforyourkindhelpandearlyreply.Sincerelyyours,(Signature)LiPingComplimentaryClose客套结束语 亲密式：Cordially, Cordiallyyours, Intimatelyyours, 普通式：Sincerely, Sincerelyyours, Yourssincerely, Verysincerelyyours, 正式：Yourtruly,Yoursfaithfully, Verytrulyyours, Yoursverytruly,Faithfullyyours, 最正式：Respectfully, Respectfullyyours, Yousrespectfully, Veryrespectfully,